Fitnation

What Fitnation does

Fitnation is a single-location, brick-and-mortar fitness center operating in DHA Phase 5, Lahore, Pakistan, established in 2022. The company delivers group-based fitness classes, personal training, and open gym access to individual consumers in the surrounding high-income residential neighborhood. Its commercial offering is structured around three monthly membership tiers: a basic gym access plan at PKR 11,000/month, a combined gym and personal training plan at PKR 26,000/month, and a specialized senior personal training plan at PKR 31,000/month, each subject to a one-time PKR 6,000 registration fee. A 1-day trial pass is offered as a prospect-conversion mechanism. Branded group classes — including CrossFit and Les Mills — are bundled into the membership experience, alongside differentiated female-only coaching led by a dedicated female trainer and senior-specialist programming.

Name

Fitnation

Legal name

Fitnation

Website

https://fitnation.com.pk

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Fitnation is a single-location fitness center in DHA Phase 5, Lahore, Pakistan, offering tiered monthly gym memberships, personal training, CrossFit and Les Mills group classes, and specialized programs for female and senior members.

Ownership category

akta.pro rank

Product category

Fitness Center Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Functional Fitness / Cross-Training Groups (HSADABAH), Strength & Conditioning Bootcamps (HSADABAB)

Keywords

• Gym membership plans
• Personal training services
• Group fitness classes
• CrossFit training programs
• Les Mills classes

Headquarters

HQ city

Lahore

HQ country

Pakistan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Gym Membership Subscriptions: Monthly recurring membership fees providing access to gym facilities, equipment, and group classes. Additional one-time registration fee applies to all new members.
2. Personal Training Services: Premium add-on service offering customized workout plans and ongoing support from certified personal trainers, available as an upsell to standard gym memberships.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Fitnation is a brick-and-mortar fitness center in DHA Phase 5, Lahore, Pakistan, operating as a class-based group training studio with personal training services and open gym access. The company sells monthly gym memberships (basic, with personal training, and senior personal training tiers), one-on-one coaching, and group fitness classes including CrossFit and Les Mills programs. All memberships require a one-time PKR 6,000 registration fee and provide access to world-class equipment and certified trainers.

Product overview

Fitnation is a premier fitness center located in DHA Phase 5, Lahore, offering a unified gym membership experience. The core offering includes three membership tiers (Gym Monthly, Gym + Personal Training, and Gym + Senior Personal Training) that provide access to world-class equipment, group fitness classes including CrossFit and Les Mills, and certified personal training services. Additional services include a 1 Day Pass for trial visits and female-specific training programs. All memberships include access to the facility's state-of-the-art equipment, cardio stations, and free weights in DHA Phase 5.

Differentiator

Problem solved

Functional benefit

Products and services

• Gym Membership Monthly subscription providing access to Fitnation's state-of-the-art gym facilities, equipment, cardio stations, free weights, and group fitness classes. Available in three tiers: Gym Monthly (PKR 11,000/month), Gym + Personal Training (PKR 26,000/month), and Gym + Senior Personal Training (PKR 31,000/month), each requiring a one-time PKR 6,000 registration fee. For individual fitness enthusiasts in Lahore seeking flexible professional gym access.

Quantifiable outcome

• Consistent 5-star ratings from verified members across multiple reviews (2022-2024)

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Others

• Les Mills International: Les Mills is the global content provider whose branded group fitness programs (BodyPump, RPM, etc.) Fitnation licenses for its group classes. Comparable as an ecosystem participant enabling Fitnation's group class offering rather than a direct competitor.

Regional players

• Muscle Factory Gym Pakistan: Muscle Factory is a strength-and-conditioning-focused gym operating in Pakistan with similar trainer-led service and premium positioning. Comparable because it competes for the same personal-training-attached members in the Pakistani market.

Direct peers

• Energie Fitness Pakistan: Energie Fitness operates premium group-fitness-oriented studios in Pakistan with tiered memberships and class programming. Comparable to Fitnation because both emphasize group class experiences (CrossFit/Les Mills-like) layered with personal training in Lahore.
• Fitness Planet Pakistan: Fitness Planet is a multi-location gym chain in Lahore and other Pakistani cities, offering memberships, personal training, and group fitness classes. Comparable because it targets the same middle-to-premium segment with tiered memberships in Lahore's residential catchments.
• Body Power Gym Lahore: Body Power is a long-established Lahore gym serving the city's fitness enthusiasts with equipment-based training and personal training services. Comparable as a heritage premium gym competitor within Lahore competing for the same DHA-area members.
• Warehouse Gym Lahore: Warehouse Gym is an independent premium gym operating in Lahore, providing equipment-based training, group classes, and personal training. Direct competitor in the same DHA-area catchment with similar premium positioning and certified coach marketing.
• Gold's Gym Pakistan: Gold's Gym operates licensed branches across Pakistan including Lahore, offering premium memberships, group classes, and personal training. It is the most directly comparable international-brand premium gym competing in DHA and other upscale Lahore neighborhoods.
• Curves International: Curves is a global women-only fitness franchise offering 30-minute circuit training in supportive, women-focused environments. Comparable to Fitnation's female-specific coaching and group class program targeting the same female-member value proposition.

Emerging players

• K11 School of Fitness Pakistan: K11 is an emerging Pakistan-based fitness concept combining gym facilities with coaching certification programs. Comparable because it operates in the same Lahore premium segment and is building a trainer-led brand similar to Fitnation's certified trainer positioning.

Broad incumbents

• Anytime Fitness: Anytime Fitness is a globally established 24/7 franchise gym with locations across Asia. Comparable as a broad incumbent offering tiered memberships and personal training, though its model is franchise-driven and 24-hour access rather than class-centric like Fitnation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/fitnation.fitgym

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fitnation