DDG Smart Marketing

B2B Event Marketing Servicesddg-europe.com

DDG Smart Marketing is a Netherlands-based B2B agency founded in 1997 that specializes in creating digital events for the technology industry. The firm is led by co-founders Ester De Graaf and Arno Dirkse with 51-100 employees.

Company typePrivate
Founded1997
HeadquartersBaarn, Netherlands
Headcount51–100
GTM typeB2B
OfferingServices

What DDG Smart Marketing does

DDG Smart Marketing is a private, for-profit B2B marketing agency headquartered in Baarn, Netherlands, founded in 1997. The firm specializes in creating digital events for the technology industry, operating with a headcount of 51-100 employees. Its service offering is positioned around virtual and digital event production, addressing the event-marketing needs of technology-sector clients.

The company is led by two co-founders: Ester De Graaf, who serves as CEO & Founder, and Arno Dirkse, who serves as Founding Partner & CEO. Commercial operations are managed by Liselore Ligtermoet as Commercial Director. The dual-CEO structure is notable for an agency of this size and may indicate a separation of strategic leadership and operational/executive responsibilities.

The available public information is materially thin: the company's website (ddg-europe.com) returned only a loading/verification page during data collection, and no product architecture, pricing model, customer roster, partnership network, funding history, or revenue figures are disclosed in the source data. As a result, the underlying business model, technology stack, contract structure, and revenue mechanics cannot be characterized beyond the stated specialization in digital events for technology-sector clients.

DDG Smart Marketing firmographics

Firmographics

Name: DDG Smart Marketing
Website: https://ddg-europe.com
Company type: Private
Founded year: 1997
Headcount range: 51–100 employees
Short description: DDG Smart Marketing is a Netherlands-based B2B agency founded in 1997 that specializes in creating digital events for the technology industry. The firm is led by co-founders Ester De Graaf and Arno Dirkse with 51-100 employees.
Ownership category
akta.pro rank

DDG Smart Marketing industry classification

Industry

Product category: B2B Event Marketing Services
NAICS: Advertising Agencies (541810)
SIC: Services-Advertising Agencies (7311)
akta.pro primary industry: Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

Keywords

Digital event marketing
B2B event production
Technology event services
Virtual event agency
Marketing event management

Where DDG Smart Marketing is headquartered

Location

Headquarters

HQ city: Baarn
HQ country: Netherlands
HQ region: Europe

Markets served

DDG Smart Marketing business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

DDG Smart Marketing product offering

Product offering

Core offering

DDG Smart Marketing specializes in creating digital events for the technology industry. The firm produces and manages online and hybrid event experiences tailored to B2B technology companies, supporting them in launching products, engaging audiences, and generating demand through event-led marketing programs.

Differentiator

Problem solved

Functional benefit

Products and services

Digital Event Creation End-to-end production of digital events designed for technology industry clients, covering concept, content programming, attendee engagement, and post-event follow-up. Targeted at B2B technology vendors and their marketing teams.

Companies that use DDG Smart Marketing

Customer profile

Ideal customer profiles1 record

DDG Smart Marketing technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

DDG Smart Marketing partnerships and signals

Strategic signal

Recent moves1 record

Expansion highlights1 record

DDG Smart Marketing competitors and assessment

Company assessment

Direct peers

Foundry (formerly IDG Communications): Foundry operates a portfolio of technology media brands and runs B2B technology events and digital programs — operating in the same digital-events-for-tech category as DDG Smart Marketing, with a global footprint.
Informa Tech: Informa Tech is a major division of Informa plc that runs large-scale technology events and digital event programs worldwide — directly comparable to DDG Smart Marketing's digital events services for the technology industry, but at materially greater scale.
Hotwire Global: Hotwire is a global communications and marketing agency with a dedicated technology practice, providing B2B tech clients with marketing and event support — comparable services and target customer base to DDG Smart Marketing.
The Marketing Practice: TMP is a B2B marketing agency that delivers integrated campaigns and event programs for technology clients — directly comparable to DDG Smart Marketing's tech-vertical marketing services.
CCgroup: CCgroup is a B2B technology-focused PR and marketing agency working with tech vendors on integrated campaigns and events — overlapping the same technology client base and digital marketing services as DDG Smart Marketing.
Velocity B2B: Velocity B2B designs and runs digital events and demand-generation programs for technology and B2B clients — overlapping service mix and target customer profile with DDG Smart Marketing.
Gramercy: Gramercy is a UK-based B2B marketing agency focused on the technology sector, running integrated campaigns and event programs — a strong comparable to DDG Smart Marketing's tech-vertical marketing services.

Broad incumbents

WE Communications: WE Communications is a large global communications agency with a significant technology practice — comparable clients in the tech sector but operating at a much larger scale and broader portfolio than DDG Smart Marketing.
FleishmanHillard: FleishmanHillard is a global public relations and integrated marketing agency with a technology practice — overlapping in client base and digital campaign services, but with a much broader service portfolio.

Emerging players

Actualize Media: Actualize Media is a B2B digital events and demand-gen firm focused on technology vendors — a smaller, emerging competitor with comparable services in the digital events for tech segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

DDG Smart Marketing financial estimates

Financial estimate

Revenue estimate

Valuation estimate

DDG Smart Marketing leadership team

Management profile

Number of profiles

Profiles3 records

DDG Smart Marketing funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

DDG Smart Marketing M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DDG Smart Marketing

What does DDG Smart Marketing do?

When was DDG Smart Marketing founded?

DDG Smart Marketing was founded in 1997. It employs 51 to 100 people.

Where is DDG Smart Marketing based?

DDG Smart Marketing is headquartered in Baarn, Netherlands, in the Europe region.

Who are DDG Smart Marketing's main competitors?

Direct peers on record are Foundry (formerly IDG Communications), Informa Tech, Hotwire Global, The Marketing Practice, CCgroup, Velocity B2B and Gramercy. Broad incumbents are WE Communications and FleishmanHillard. Actualize Media is listed as an emerging player.

Does DDG Smart Marketing have an API?

No public API is recorded for DDG Smart Marketing.

What industry is DDG Smart Marketing in?

DDG Smart Marketing's product category is B2B Event Marketing Services. Its primary akta.pro industry code is BPAFABAB, Digital & Programmatic Media Buying (Display, Video, CTV, Audio). Its NAICS code is 541810 and its SIC code is 7311.