Pacto de Promoção da Equidade Racial

What Pacto de Promoção da Equidade Racial does

Pacto de Promoção da Equidade Racial is a Brazilian non-profit association (Associação Sem Fins Lucrativos) founded in 2021 and headquartered in São Paulo, operating a coalition-based racial equity framework for the corporate sector. Its core offering is the Índice ESG de Equidade Racial (IEER), a proprietary methodology that measures racial income inequality within organizations by comparing compensation paid to Black professionals against the share of Black people in the economically active population of each region where the company operates. The organization also publishes the Protocolo ESG Racial, a structured framework covering affirmative action adoption, public education improvement, training of Black professionals, and private social investment criteria, with IEER calculation and certification performed by four authorized auditing firms (EDUCAFRO, Ser Antirracista, FICAS, Instituto Social Espaço Negro).

The Pact serves large Brazilian and multinational corporations, institutional investors, and civil society organizations, primarily through a voluntary free adhesion model in which signatories commit to the Protocol and engage a certified auditor for IEER measurement. The go-to-market is relationship-driven, leveraging institutional endorsements from FEBRABAN, B3, Anbima, Fecomercio-SP, and ABRH, and reinforced by an annual conference (held since 2022), the Pacto das Pretas festival, the Black Hub cultural platform, the Pacto Transforma leadership program with Fundo Agbara, and the Juventudes youth program. As of 2024 the Pact reported 85+ signatory companies across 26 economic sectors, the first 7 IEER-certified companies, and 180+ individual supporters, while operating with a team of 1-10 employees.

Revenue mechanics combine a tiered Ambassador and Supporter Program (Silver, Bronze, Gold) offering access to the Racial Equity Radar, Black Hub, and closed networking events; certifier capacity-building training; cultural incentive funding through Lei de Incentivo à Cultura (Fundo Nacional da Cultura, Fundação Itaú); and philanthropic partnerships (Fundo Agbara, Instituto Beja). Financial results are not publicly disclosed. Strategic positioning emphasizes the IEER as the first certified Racial ESG Protocol globally, with explicit alignment to SDG 4, 8, and 10, and a multisectoral Deliberative Council mandated to maintain 50% women and 50% Black representation.

Name

Pacto de Promoção da Equidade Racial

Legal name

Associação Pacto de Promoção da Equidade Racial

Website

https://pactopelaequidaderacial.org.br

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Pacto de Promoção da Equidade Racial is a Brazilian non-profit association that developed the Índice ESG de Equidade Racial (IEER) and the Protocolo ESG Racial to measure and certify corporate racial equity practices. It serves 85+ signatory companies, institutional investors, and civil society through voluntary adhesion, certified auditors, and ambassador programs.

Ownership category

akta.pro rank

Product category

Racial Equity ESG Consulting

NAICS

Business Associations (813910), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

ESG Governance, Sustainability Reporting & Assurance Advisory (BPAHAFAJ)

akta.pro secondary industries

ESG Data Platforms, Controls & Audit Readiness (Data quality, internal controls) (EUAHAJAN), ESG Data, Ratings & Climate Benchmarks (FSAFAIAI), ESG, Sustainability & Impact Research (BPAHALAL)

Keywords

• Racial ESG protocol
• Corporate diversity certification
• ESG racial index
• Affirmative action consulting
• Social investment registry

Headquarters

HQ city

Bela Vista

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Ambassador and Supporter Program: Scalable financial contribution model where companies and philanthropists contribute to support organizational sustainability and continuous development of studies and initiatives. In return, ambassadors and supporters receive access to exclusive services and products including the Racial Equity Radar, Black Hub access, exclusive book of executives, participation in sector studies updates, and invitations to closed networking events. Tiers include Silver, Bronze, and Gold levels with different contribution levels and benefits.
2. Certifier Capacity Building: Formation and certification programs for institutions seeking to become certified auditors of the Racial ESG Protocol. The training is conducted in online format with synchronous activities and requires teams to undergo the formative process as established in the internal regulations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The organization develops and promotes the Protocolo ESG Racial (Racial ESG Protocol) and the proprietary Índice ESG de Equidade Racial (IEER), a measurement framework that quantifies racial income inequality within Brazilian companies. It operates voluntary free corporate adhesion, third-party IEER certification through trained auditors, an Ambassador/Supporter Program for companies and philanthropists, leadership-acceleration programs for Black women, cultural dissemination platforms, and a registry connecting companies to social organizations for private social investment.

Product overview

Pacto de Promoção da Equidade Racial is a non-profit association that operates as a coalition for racial equity in Brazil, offering a portfolio of interconnected products and programs. The core offerings include the Índice ESG de Equidade Racial (IEER), a measurement tool for racial income disparities in companies, and the Protocolo ESG Racial, a comprehensive framework for implementing racial equity practices. The digital ecosystem includes the Plataforma de Adesão for company registration and IEER calculation, the Black Hub cultural platform, and various programs such as the annual Conference, Pacto das Pretas festival, Pacto Transforma leadership program, and Juventudess youth initiative. Additional services include the Ambassador Program for corporate engagement and registries for social organizations and affirmative action job postings.

Differentiator

Problem solved

Functional benefit

Products and services

• Índice ESG de Equidade Racial (IEER) Proprietary metric that measures racial income imbalance within organizations by comparing income directed to Black professionals against the percentage of Black people in the economically active population in the regions where the company operates. The index can be improved through affirmative actions and commitment to investments in racial equity.
• Protocolo ESG Racial Comprehensive framework for implementing racial equity ESG practices in Brazil, designed for adoption by companies and institutional investors, including actions that promote racial equity through affirmative action adoption, improvement of public education quality, and training of Black professionals.
• Plataforma de Adesão ao Pacto Digital platform where companies sign partnership agreements with the Association, calculate their IEER index, and manage their participation in the Racial Equity Protocol.
• Programa de Embaixadores do Pacto Membership and supporter program engaging companies, institutions, and philanthropists in effective action for promoting racial equity in Brazil, providing access to knowledge ecosystem, networking, exclusive services and products, and tools for implementing inclusive racial policies.
• Black Hub Digital platform dedicated to the production, publication, and dissemination of Afro-Brazilian culture, offering music, films, theater, training, articles, books, children's content, and documentaries funded through cultural incentive laws.
• Pacto das Pretas Annual festival celebrating, promoting, and strengthening the leadership of Black women in Brazil, integrating the agenda of the Latin American and Caribbean Black Women's Day, with forums, panels, entrepreneurship fairs, and cultural activities across multiple cities.
• Pacto Transforma Leadership acceleration program for Black women, offering online formation, 12-month mentorship journey, workshops, technical training, English classes, and socioemotional support, developed with Fundo Agbara to address structural barriers in the corporate market.
• Conferência Anual Annual conference bringing together stakeholders to discuss racial equity, with editions in 2022, 2023, 2024, and 2025 featuring forums, debates, and networking opportunities.
• Juventudes Program focused on Black youth addressing challenges related to education, employment, social vulnerability, and violence risk, analyzing the current scenario of young Black Brazilians with data and research.
• Cadastro de Organizações Sociais Social registry of organizations that operate in education, entrepreneurship, law, technology, labor market, and culture to facilitate private social investment in racial equity by member companies.
• Vagas Afirmativas Channel promoting opportunities for Black professionals and other marginalized groups, listing affirmative action job vacancies from member companies.
• Certifier Capacity Building Program Formation and certification programs for institutions seeking to become certified auditors of the Racial ESG Protocol. Training is conducted online with synchronous activities and requires teams to undergo the formative process established in internal regulations.

Quantifiable outcome

• Over 1 million collaborators sensitized through participating companies
• +4 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core, strategic and minor.

• EDUCAFROcoreTechnology or IntegrationCertification organization responsible for calculating and certifying the Índice ESG de Equidade Racial (IEER) for companies. EDUCAFRO is one of the four certified auditing organizations trained and authorized by the Pact to verify companies' commitments to concrete and measurable racial equity practices in the corporate environment.
• Ser AntirracistacoreTechnology or IntegrationCertification organization responsible for calculating and certifying the Índice ESG de Equidade Racial (IEER) for companies. Ser Antirracista is one of the four certified auditing organizations trained and authorized by the Pact to verify companies' commitments to concrete and measurable racial equity practices.
• FICAScoreTechnology or IntegrationCertification organization responsible for calculating and certifying the Índice ESG de Equidade Racial (IEER). FICAS is one of the authorized certifying organizations that evaluates and guarantees commitment to concrete and measurable racial equity practices in the corporate environment.
• Instituto Social Espaço NegrocoreTechnology or IntegrationCertification organization responsible for calculating and certifying the Índice ESG de Equidade Racial (IEER). Instituto Social Espaço Negro is one of the four certified auditing organizations authorized to verify companies' racial equity commitments.
• Fundo AgbaracoreStrategic or Co-development PartnerFirst philanthropic fund of Black women in Brazil, co-developing the Pact Transforma initiative. This partnership specifically addresses structural barriers preventing Black women's professional advancement in the corporate market through leadership acceleration programs.
• FEBRABANstrategicGTM or Marketing PartnerBrazilian Federation of Banks - Institutional supporter providing visibility and credibility to the Racial ESG Protocol among financial sector members. FEBRABAN actively promotes the Pact's agenda to its member banks.
• B3strategicGTM or Marketing PartnerBrazilian stock exchange operator - Institutional supporter providing visibility and credibility to the Racial ESG Protocol. B3 promotes the Protocol among listed companies and investors.
• AnbimastrategicGTM or Marketing PartnerBrazilian Financial and Capital Markets Investors Association - Institutional supporter promoting the Racial ESG Protocol among its members and supporting diversity panels at summits.
• Fecomercio-SPstrategicGTM or Marketing PartnerFederation of Commerce of the State of São Paulo - Institutional supporter providing visibility and credibility to the Racial ESG Protocol among commerce sector members.
• Instituto BejaminorGTM or Marketing PartnerProgram partner contributing to the Pact Transforma leadership development program, providing technical content and expertise in racial equity and corporate governance.
• ABRHminorOthersBrazilian Association of Human Resources - Institutional supporter of the Racial ESG Protocol.
• GIFEminorOthersGroup of Institutes, Foundations and Enterprises - Institutional supporter contributing to the racial equity agenda and co-publishing ASG Technical Notes with the Pact.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Race Forward: US-based nonprofit advancing racial equity through research, media, and practice, including the Racial Equity Index methodology. Directly comparable as a racial-equity-focused NGO that develops measurement frameworks and works with corporate and institutional adopters.
• Catalyst: Global nonprofit working with corporations to advance women and underrepresented groups in the workplace. Directly comparable in mission (workplace equity for marginalized groups), nonprofit status, and corporate-membership model with research and benchmarking outputs.
• PolicyLink: US-based national research and action institute advancing racial and economic equity. Shares Pacto's combination of research, standard-setting, and corporate-engagement model focused on equity outcomes for marginalized populations.
• Instituto Ethos: Brazilian nonprofit that convenes large companies around corporate social responsibility and ESG principles. Directly comparable to Pacto as a Brazilian membership-style NGO promoting ESG standards and corporate engagement, although Ethos focuses on a broader ESG/CSR remit rather than racial equity specifically.
• CDP (Carbon Disclosure Project): Global non-profit operating the leading environmental disclosure standard used by thousands of companies and investors. Highly comparable as a non-profit standard-setter with voluntary corporate adhesion, third-party verification, and adoption by institutional investors and stock exchanges.
• UN Global Compact Network Brazil: Local Brazilian network of the UN Global Compact, operating as a non-profit membership organization that promotes ESG and sustainability standards to Brazilian corporates. Shares Pacto's standard-setter, voluntary-adhesion, and multi-stakeholder coalition model, though applied to general ESG rather than racial equity.

Broad incumbents

• BSR (Business for Social Responsibility): Global nonprofit consultancy advising large companies on sustainability and ESG strategy. Comparable as an established ESG advisory organization engaging Fortune-class corporates, though broader in scope and consulting-led rather than standard-set.
• CECP (Chief Executives for Corporate Purpose): CEO-led nonprofit coalition that helps companies integrate social purpose and ESG into strategy. Shares Pacto's coalition-style engagement of large corporates, though with a broader ESG/social-investment remit rather than racial-equity specialization.
• Instituto Brasileiro de Governança Corporativa (IBGC): Brazilian nonprofit reference organization for corporate governance best practice. Comparable as a Brazilian standards-and-education nonprofit engaging listed companies and institutional investors, though focused on governance rather than racial equity.

Regional players

• Fundação Roberto Marinho: Large Brazilian foundation funding education, culture, and social-inclusion programs, including initiatives for Black Brazilians. Comparable as a Brazilian non-profit deploying resources against racial-equity and education outcomes, though operating primarily as a grant-maker rather than a corporate-standard-setter.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/pacto.per
• LinkedInlinkedin.com/company/pactoequidaderacial

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacto de Promoção da Equidade Racial