Central Electric Cooperative
Central Rural Electric Cooperative is a member-owned distribution utility serving more than 25,000 meters across seven central Oklahoma counties via 4,000+ miles of line, supplemented by Centranet Fiber broadband, SmartHub account tools, and community programs.
- Company typePrivate
- Founded1938
- HeadquartersStillwater, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Central Electric Cooperative does
Central Rural Electric Cooperative (doing business as Central Electric Cooperative) is a member-owned, not-for-profit electric distribution utility serving more than 25,000 meters across seven central Oklahoma counties — Noble, Garfield, Lincoln, Logan, Oklahoma, Pawnee, and Payne — covering approximately 2,000 square miles. Founded in 1938 with an $85,000 Rural Electrification Administration loan to serve 141 farms and homes, the cooperative now operates more than 4,000 miles of distribution line, reports assets in excess of $100 million, and employs approximately 80 people. Reliability is stated above 99.99%, and the cooperative contributes more than $15 million annually in gross-receipts taxes to local school districts.
The technology stack is conventional utility infrastructure: owned substations, transformers, and distribution lines, supplemented by the SmartHub member portal (web and mobile, iOS/Android) for billing, payments, usage viewing, and two-way outage communication, plus an outage management system with a public outage map and SMS notifications. Adjacent offerings include Centranet Fiber broadband (and the Centranet Protect security add-on), residential energy audits via third-party contractor LDP Assessments, solar interconnection support, EV resources, and energy efficiency rebates. Community-facing programs — Youth Tour, Energy Camp, Co-op Kids, Live Line safety demonstrations, Operation Round Up (>$1M distributed since 2006), and the Co-op Connections discount network — sit alongside core utility operations.
Central generates revenue through kWh-based electricity sales with availability fees, Centranet Fiber subscriptions, modest Community Center rental income ($150–$200/day), and small kiosk transaction fees. Margins remaining after expenses are returned to members as patronage capital. Go-to-market is direct-to-consumer within an exclusive, regulated service territory, with customer acquisition via service connections, community engagement, and member referrals. Distribution occurs through owned infrastructure, with member service delivered via the physical office, phone support, SmartHub, and automated Paysite kiosks. No AI/ML, no funding rounds, and no M&A activity are disclosed.
Central Electric Cooperative firmographics
Firmographics- Name
- Central Electric Cooperative
- Legal name
- Central Rural Electric Cooperative
- Website
- https://mycentral.coop
- Company type
- Private
- Founded year
- 1938
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Central Rural Electric Cooperative is a member-owned distribution utility serving more than 25,000 meters across seven central Oklahoma counties via 4,000+ miles of line, supplemented by Centranet Fiber broadband, SmartHub account tools, and community programs.
- Ownership category
- akta.pro rank
Central Electric Cooperative industry classification
Industry- Product category
- Electric Utility Distribution
- NAICS
- Electric Power Distribution (221122)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- Electric Cooperatives (Rural/Member-Owned Utilities) (EUADABAC)
Keywords
Where Central Electric Cooperative is headquartered
LocationHeadquarters
- HQ city
- Stillwater
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Central Electric Cooperative business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Electric Distribution Services: Sale of electricity to residential and commercial members. Margins remaining after expenses are returned to members as patronage capital in proportion to their electrical use. Revenue is driven by kWh consumption with additional service availability fees.
- Fiber Internet Services (Centranet): Broadband internet services offered through Centranet Fiber brand, including Centranet Protect for security services. Provides additional revenue stream alongside electric services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Other | Community Center Rental - Members/Nonprofits |
| Subscription | Other | Community Center Rental - Non-Members/Businesses |
| Transaction based/ take rate | Pay-as-you-go | Paysite Kiosk Transaction Fee |
| Other | Other | Energy Efficiency Rebates |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Central Electric Cooperative product offering
Product offeringCore offering
Central Electric Cooperative is a member-owned, not-for-profit electric distribution cooperative serving more than 25,000 meters across seven central Oklahoma counties (Noble, Garfield, Lincoln, Logan, Oklahoma, Pawnee, and Payne) via over 4,000 miles of distribution line. The cooperative sells electricity and broadband internet (Centranet Fiber), supports members through a SmartHub account and outage management platform, and runs community grant and youth engagement programs tied to its cooperative identity.
Product overview
Central Rural Electric Cooperative operates as a member-owned electric distribution utility serving over 25,000 meters across seven Oklahoma counties. The cooperative offers a unified suite of services anchored by its core electricity distribution platform, supplemented by digital member-facing tools (SmartHub for account and outage management), a broadband fiber subsidiary (Centranet Fiber / Centranet Protect), and energy solutions including residential energy audits, solar interconnection guidance, EV resources, and efficiency rebates. Beyond energy, the cooperative runs community programs including Youth Tour, Energy Camp, Co-op Kids, Live Line Safety Demonstrations, Operation Round Up, and the Co-op Connections discount program, alongside a rental Community Center. The Empowered newsletter and blog provide ongoing member communications.
Differentiator
Problem solved
Functional benefit
Brands
- SmartHub: Online and mobile app for account management, bill payment, usage viewing, and outage reporting
- Centranet
- Centranet Protect
- Operation Round Up
Products and services
- Electric Distribution Service Core electric distribution service delivering power to residential and commercial members across seven central Oklahoma counties through approximately 4,000 miles of distribution line covering about 2,000 square miles.
- Centranet Fiber Broadband
Quantifiable outcome
- More than 99.99% reliability
- +2 more outcomes
Companies that use Central Electric Cooperative
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Central Electric Cooperative technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Central Electric Cooperative partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, minor and moderate.
- KAMO PowercoreKAMO Power is a power provider and cooperative partner that works alongside Central's crews during outage restoration efforts. When Central experiences large-scale outages, KAMO Power dispatches crews to assist in power restoration, demonstrating the cooperative-to-cooperative mutual aid model common in the electric utility industry.
- LDP AssessmentsminorIndependent third-party contractor performing on-site residential energy audits for Central members. Audits include inspection of mechanical systems, insulation, windows, lighting, and appliances to determine energy efficiency improvement actions.
- Oklahoma Association of Electric Cooperatives (OAEC)coreState-level association representing electric cooperatives in Oklahoma. Central participates in OAEC events including Youth Tour, Energy Camp, and cooperative training programs. The association provides advocacy, education, and networking for member cooperatives.
- National Rural Electric Cooperative Association (NRECA)coreNational service organization for electric cooperatives providing resources, training, advocacy, and industry standards. Central's board members pursue NRECA credentialing including Credentialed Cooperative Director certification required within three years of board service.
- Touchstone EnergymoderateNational brand identity for electric cooperatives providing marketing support, cooperative branding, and programs like Co-op Connections. Touchstone Energy cooperatives serve 46 states, enabling cross-cooperative discount programs for members.
Scale indicators9 records
Recent moves8 records
Expansion highlights5 records
Central Electric Cooperative competitors and assessment
Company assessmentDirect peers
- Verdigris Valley Electric Cooperative: Electric distribution cooperative serving eastern Oklahoma. Direct comparable in rural member-owned distribution with similar revenue and service model.
- KAMO Power: Central's generation-and-transmission partner and fellow cooperative; provides wholesale power and mutual aid. Closely comparable cooperative structure and operating model in the same Oklahoma market.
- East Central Oklahoma Electric Cooperative: Member-owned distribution cooperative in eastern Oklahoma. Direct peer in rural electric distribution, member programs, and Touchstone Energy affiliation.
- People's Electric Cooperative: Oklahoma-based member-owned electric distribution cooperative. Comparable scale, member-owned structure, and rural service territory; similar product suite and community engagement programs.
- Cimarron Electric Cooperative: Rural electric distribution cooperative serving parts of central/northwest Oklahoma. Comparable cooperative model, scale, and service offering.
- Cotton Electric Cooperative: Southwestern Oklahoma electric cooperative. Direct peer in member-owned distribution, regulatory framework, and community-program emphasis.
- Oklahoma Electric Cooperative: Member-owned electric distribution cooperative serving central Oklahoma. Direct comparable in business model, regulatory environment, and member programs, with overlapping Touchstone Energy association ties.
- Northeast Oklahoma Electric Cooperative: Member-owned electric cooperative serving northeastern Oklahoma. Comparable in business model, governance, and rural distribution focus.
Emerging players
- NextLink Internet: Rural-focused broadband and fiber internet provider active in Oklahoma and surrounding states. Comparable to Centranet Fiber as a broadband adjacency targeting underserved rural markets.
Broad incumbents
- OG&E (Oklahoma Gas and Electric): Investor-owned utility operating across Oklahoma with a much larger customer base and broader generation/transmission/distribution portfolio. Overlaps in distribution to commercial and residential customers but is not a member-owned co-op.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Central Electric Cooperative social profiles
Digital presenceCentral Electric Cooperative financial estimates
Financial estimateRevenue estimate
Valuation estimate
Central Electric Cooperative leadership team
Management profileNumber of profiles
Profiles1 record
Central Electric Cooperative subsidiaries and ownership
Company hierarchySubsidiaries2 records
Central Electric Cooperative funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Central Electric Cooperative M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Central Electric Cooperative
What does Central Electric Cooperative do?
Central Electric Cooperative is a member-owned, not-for-profit electric distribution cooperative serving more than 25,000 meters across seven central Oklahoma counties (Noble, Garfield, Lincoln, Logan, Oklahoma, Pawnee, and Payne) via over 4,000 miles of distribution line. The cooperative sells electricity and broadband internet (Centranet Fiber), supports members through a SmartHub account and outage management platform, and runs community grant and youth engagement programs tied to its cooperative identity.
Is Central Electric Cooperative a public or private company?
Central Electric Cooperative is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Central Electric Cooperative founded?
Central Electric Cooperative was founded in 1938. It employs 101 to 250 people.
Where is Central Electric Cooperative based?
Central Electric Cooperative is headquartered in Stillwater, United States, in the North America region.
How does Central Electric Cooperative make money?
Two revenue lines are on record. Electric Distribution Services are the primary driver. The others are fiber Internet Services (Centranet).
Who are Central Electric Cooperative's main competitors?
Direct peers on record are Verdigris Valley Electric Cooperative, KAMO Power, East Central Oklahoma Electric Cooperative, People's Electric Cooperative, Cimarron Electric Cooperative, Cotton Electric Cooperative, Oklahoma Electric Cooperative and Northeast Oklahoma Electric Cooperative. NextLink Internet is listed as an emerging player. OG&E (Oklahoma Gas and Electric) is listed as a broad incumbent.
Does Central Electric Cooperative have an API?
No public API is recorded for Central Electric Cooperative.
What industry is Central Electric Cooperative in?
Central Electric Cooperative's product category is Electric Utility Distribution. Its primary akta.pro industry code is EUADABAC, Electric Cooperatives (Rural/Member-Owned Utilities). Its NAICS code is 221122 and its SIC code is 4911.