The Banyan Infotech

What The Banyan Infotech does

The Banyan Infotech is a privately held IT services and software product company headquartered in Coimbatore, Tamil Nadu, India, with a team of 11-50 employees and operating history of 15+ years (founded circa 2009 per company history). The firm serves Indian SMB and mid-market customers, primarily in South India, across verticals including automotive, e-commerce, education, retail, textile, jewelry, healthcare, manufacturing, home goods, and professional services. Named customers include TVS, Fairshops.in, Simtaatra, Fiducial, Simtacare, Anil, Peepal, Gemm, Homeworld, and Fineproduct, with the company claiming 1000+ lifetime clients served across India.

Core technology is built on PHP using CodeIgniter and Laravel frameworks, with CMS expertise in WordPress and Magento, supplemented by native Android (Java/Kotlin) and iOS (Swift/Objective-C) mobile development and Bootstrap for responsive design. Beyond custom development services, the company has assembled a portfolio of eight proprietary products: Banyan CRM (ticket/query tracking, customer analytics, workflow automation, sales pipeline), Banyan ERP (modular HR, Finance, CRM, Inventory, GST-compliant with mobile apps), Banyan HRM (centralized employee data, payroll, attendance, performance), Shopping Cart (e-commerce mobile app), Bus Booking/Ticket Booking Platform (multi-mode travel booking with payment and agent management, in market since 2007), Track Mass (geo-location employee tracking, attendance, fuel expense), Smart Tool (location-based service professional marketplace), and School Book (school management ERP). Integrations include payment gateways, SMS/email modules, travel booking APIs, biometric scanners, and Google Maps location services.

The business model operates on two revenue tracks running in parallel. Services revenue comes from custom, quote-based software development engagements (web design, web development, mobile app development, digital marketing, graphic design) with multi-year contract cadences and project-by-project pricing. Products revenue comes from one-time licensing of proprietary Banyan ERP, CRM, and HRM solutions, alongside vertical-specific applications. Distribution is direct-to-consumer B2B via website-driven lead capture ("Get a Quote", "Contact Us" CTAs), SEO targeting Coimbatore-specific search terms, and direct sales from the Coimbatore office; no public pricing tiers, channel partnerships, or international presence are disclosed. Leadership includes Jothiprabhakar Sivaprakasam as Chief Operating Officer, with no disclosed founder, ownership structure, or institutional investors.

Name

The Banyan Infotech

Legal name

The Banyan Infotech

Website

https://banyaninfotech.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

The Banyan Infotech is a Coimbatore-based Indian IT services and software product company with 11-50 employees, offering web/mobile development and digital marketing services alongside eight proprietary products (CRM, ERP, HRM, e-commerce, ticket booking, employee tracking, school management) to SMB and mid-market clients across India.

Ownership category

akta.pro rank

Product category

Custom Software Development Services

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371)

akta.pro industry

PRIMARYBPAEAFAA

Custom Application Development (Web/Mobile/Desktop)

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Application Development & Modernization

Keywords

• Web development services
• Mobile app development
• ERP software solutions
• CRM software development
• Digital marketing services

Headquarters

HQ city

Coimbatore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Software Development Services: The company generates revenue through custom software development services including web design, web development, mobile app development, and digital marketing services. Services are quote-based and customized according to client requirements.
2. Software Products (ERP, CRM, HRM): The company sells proprietary software products including Banyan ERP, Banyan CRM, and Banyan HRM. These are licensed as customizable solutions with modules for various business functions.
3. Digital Marketing Services: Revenue from SEO services, SEM (Google/Bing/Yahoo Ads), Social Media Marketing, Content Marketing, and Facebook Marketing services.
4. Ticket Booking Platform: Custom ticket booking software solutions for bus, flight, hotel, and tour packages developed for clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Banyan Infotech provides custom web design, web development, and WordPress/Magento-based website services, along with native mobile application development for Android and iOS. Beyond custom development, the company sells proprietary software products including Banyan CRM, Banyan ERP, Banyan HRM, School Book, Shopping Cart, Track Mass (employee tracking), Smart Tool, and a Bus/Ticket Booking Platform, supplemented by digital marketing services (SEO, SEM, social media marketing) and graphic design.

Product overview

The Banyan Infotech offers a portfolio of proprietary software products including Banyan CRM, Banyan ERP, Banyan HRM, Shopping Cart (e-commerce), Bus Booking/Ticket Booking Platform, Track Mass (employee tracking), Smart Tool (service marketplace), and School Book (education management). The core products are available as standalone solutions or can be integrated with each other. Supporting services include web design and development (WordPress, Magento, CodeIgniter, Laravel), mobile application development (Android/iOS), digital marketing (SEO, SEM, social media), and graphic design.

Differentiator

Problem solved

Functional benefit

Products and services

• Banyan CRM Customer relationship management software enabling ticket and query tracking, customer page-visit analytics, workflow automation, real-time reporting, sales pipeline management, and mobile CRM app access; adaptable for industries such as FMCG, Manufacturing, and Healthcare.
• Banyan ERP Enterprise resource planning solution with modules for lead management, production management, resource management, time tracking, sales automation, and CRM, designed for small-to-large businesses and GST-compliant with 24x7 cloud servers and mobile app access for Android and iOS.
• Banyan HRM Human resource management software providing centralized employee data management, payroll processing, performance analysis, attendance tracking, timesheet tracking, workflow automation, and dedicated mobile application for on-the-go resource management.
• Shopping Cart E-commerce mobile application enabling admin product uploads, user purchasing, push notifications, payment gateway integration, inventory management, and a web-based admin dashboard, available on Android and iOS.
• Bus Booking / Ticket Booking Platform Online ticket booking software supporting bus, flight, hotel, and tour package bookings with agent management, commission tracking, payment gateway integration, SMS/email notifications, reporting, and analytics.
• Track Mass (Employee Tracking App) Field force tracking application providing real-time employee location tracking, time-tagged attendance, distance-travelled monitoring, task management, fuel-expense tracking, and an admin dashboard.
• Smart Tool Service marketplace application enabling users to find nearby service professionals (laundry, carpenters, electricians, plumbers, etc.) with AI-driven service display, location auto-detect, and custom search capabilities.
• School Book School management ERP solution for educational institutes featuring homework entry, exam reports, class timetables, school transport tracking, in-built chat, fee payment management, and dedicated mobile apps for schools and parents.
• Web Design Services Responsive, static, parallax, corporate, and custom-template web design services following W3C standards, including small-business web design and HTML website design.
• Web Development Services Custom web development using WordPress, Magento, CodeIgniter, and Laravel frameworks for websites, e-commerce, ERP, CRM, and HRM solutions.
• Mobile Application Development Custom mobile application development for Android and iOS platforms including ERP, CRM, HRM, e-commerce, ticket booking, and gaming applications.
• Digital Marketing Services Digital marketing including SEO, SEM, social media optimization, Facebook and Google Ads, content marketing, and email marketing.
• Graphic Design Services Creative design services including logo design, banner design, brochure design, social media banners, and web/app prototypes.

Quantifiable outcome

• 1000+ clients served across India
• +2 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature7 records

Partnerships

Three partnerships are on record, tiered supporting.

• Payment Gateway ProviderssupportingTechnology or IntegrationIntegration with various payment gateways for ticket booking platforms, e-commerce solutions, and online transaction processing.
• Travel and Booking API ProviderssupportingTechnology or IntegrationIntegration with APIs for bus, flight, hotel, and tour package booking services to enable comprehensive ticket booking platforms.
• SMS and Email Service ProviderssupportingTechnology or IntegrationIn-built SMS and email modules integrated into ticket booking platforms and CRM systems for sending tickets, marketing communications, and notifications.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• PixelCrayons: Custom software development company offering web design, web development, mobile apps, and digital marketing with a similar mix of project-based and productized services. Closely comparable scale, technology stack, and target customer profile to Banyan Infotech.
• Codiant Software Technologies: Custom web and mobile app development company with a product engineering focus serving global clients. Comparable technology stack (PHP, WordPress, native mobile) and similar quote-based project delivery model.
• OpenXcell: Software development and IT services firm specializing in web and mobile app development with custom product engineering. Direct overlap in service offering, technology base, and SMB-to-mid-market client focus.
• Konstant Infosolutions: India-based mobile app, web development, and e-commerce solutions provider with comparable technology stack and service offering. Targets similar mid-market and enterprise client base with custom project delivery.
• Net Solutions: India-headquartered digital agency delivering web development, mobile applications, and digital marketing services to mid-market and enterprise clients. Overlaps in service portfolio (web dev, e-commerce, mobile, marketing) and customer-type targeting.
• Hidden Brains InfoTech: India-based custom web and mobile app development shop with a comparable portfolio of ERP/CRM-style products and project-based services. Operates with similar headcount band and serves SMB/mid-market clients across the same geographies as The Banyan Infotech.

Broad incumbents

• Appinventiv: Larger Indian mobile app and software development company serving enterprise and global clients. Operates in the same custom development space as Banyan but with broader delivery capabilities, larger team, and more global brand recognition.
• Cybage Software: Large Indian IT services company offering custom software development, product engineering, and digital transformation. Operates in the same software services category but at materially greater scale and global reach.

Regional players

• TIS (Technology Innovation Services): Coimbatore/Tamil Nadu-headquartered IT services and software development firm with comparable regional presence, SMB/mid-market focus, and custom application development services. Geographic peer positioned similarly to compete for South Indian clients.

Emerging players

• Icreon Communicode: Custom software development agency offering web, mobile, and digital transformation services with proprietary product components. Comparable niche as an Indian-origin services firm with adjacent technology depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/InfotechBanyan
• Facebookfacebook.com/thebanyanintech
• LinkedInlinkedin.com/company/the-banyan-infotech

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Banyan Infotech