Herrero e Hidalgo Asesores

What Herrero e Hidalgo Asesores does

Herrero e Hidalgo Asesores (trading as H&H Asesores) is a Madrid-based professional services firm providing integrated legal and tax advisory to both individuals (particulares) and companies (empresas) in Spain, with select international reach via the Lexunion network. Founded circa 1980 and registered as Herrero e Hidalgo Asesores, S.A.P. (Sociedad Anónima Profesional), the firm has operated for more than 40 years and is controlled by the Herrero family, with Carmen Herrero (fiscal/international), Ignacio Herrero (civil), and Laura Herrero (labor) serving as principal advisers alongside economist Silvia Raposo. Core practice areas include fiscal advisory (tax planning, returns, inheritance and donations), labor law, family law, civil law, and international advisory, plus specialist lines in medical negligence, workplace accidents, executive advisory, and preventive law (Abogacía Preventiva).

The firm's technical and methodological differentiators center on branded service frameworks rather than software: 'Legal by Design' applies design thinking and visual infographics to contracts and court filings, while 'Lean Startup Legal' adapts phased-stage advisory (Pre-Seed → Seed → Growth → Exit) to entrepreneurial clients. Ignacio Herrero has additionally founded Lawks (lawks.co), a marketplace platform for legal services that extends the firm's reach beyond its own billable capacity. Service delivery is multi-channel — in-person at the Madrid headquarters (C/ Orense 32), by phone, email, WhatsApp, video, and through an online consultation intake form — and content marketing through a regularly updated blog (2023–2025 articles on Spanish fiscal and labor topics) drives top-of-funnel awareness.

Commercially, the firm operates a professional services model with custom per-engagement pricing (fees set upon contracting, taxes included, payment by card or bank transfer, advance provision of funds sometimes requested), supplemented by a newsletter subscription promotion of up to 25% off the next consultation. The client base spans both consumer-facing individuals and enterprise logos (Groupon, Just Eat, L'Occitane, Kumon, Sanyo, OYO, Goya), with referral partners such as Saverio Abogados feeding tax and inheritance matters. No external investors, parent company, or equity backing is evidenced; the firm remains independently held under family governance.

Name

Herrero e Hidalgo Asesores

Legal name

Herrero e Hidalgo Asesores, S.A.P.

Website

https://hhasesores.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Madrid-based legal and tax advisory firm (founded ~1980) serving Spanish individuals, startups, and enterprises with integrated fiscal, labor, family law, and cross-border advisory, differentiated by Legal Design and Lean Startup Legal methodologies.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Legal Advisory Services: The firm provides comprehensive legal advisory services including tax advisory (fiscal), labor advisory (asesoría laboral), family law (derecho de familia), civil law, and international advisory. Services are contracted after an initial consultation, with fees determined based on the specific service required. The firm may request a provision of funds (advance payment) before commencing work. Payment is accepted via credit card (Visa, Mastercard, American Express, JCB) or bank transfer.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Herrero e Hidalgo Asesores is a Madrid-based professional firm providing legal and tax advisory services to both individuals and companies. The firm offers specialized practice areas including tax advisory (Asesoría Fiscal), labor advisory (Asesoría Laboral), family law (Derecho de Familia), and preventive legal services (Abogacía Preventiva). It differentiates through innovative methodologies such as Legal Design and Lean Startup Advisory, and serves international clients through the Lexunion network.

Product overview

Herrero & Hidalgo Asesores is a Madrid-based law and consulting firm offering a unified portfolio of legal and tax advisory services for both individuals (particulares) and companies (empresas). The core offering consists of specialized practice areas including tax advisory (Asesoría Fiscal), labor advisory (Asesoría Laboral), family law (Derecho de Familia), and preventive legal services (Abogacía Preventiva). The firm differentiates itself through innovative methodologies such as Legal Design (using visual communication to simplify legal documents) and Lean Startup Advisory (adapting services to startup phases from Pre-Seed to Exit). Additional specialized services cover medical negligence claims, workplace accidents, executive advisory for senior managers, and comprehensive support for entrepreneurs including market validation, business structure selection, and brand registration. The firm also serves international clients through its Lexunion network and operates in multiple languages including Spanish, French, English, Portuguese, and Russian.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• The firm claims to have accompanied many clients successfully through legal processes, though specific quantified outcomes are not disclosed.

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• LexunioncoreStrategic or Co-development PartnerInternational legal network that enables the firm to serve clients with legal needs outside Spain and assist foreign clients seeking services in Spain. The partnership extends the firm's geographic reach and capability to handle cross-border legal matters.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Legalbono: Spanish legaltech offering fixed-fee legal services online for individuals and SMEs (contracts, company formation, consumer issues). Comparable to H&H for SMB/individual client segments that Legalbono is digitizing.
• TaxDown: Spanish tax-tech platform automating personal income tax filings for individuals. Comparable to H&H on the tax preparation use case for individuals, representing a digital alternative to the firm's traditional tax advisory offering.

Direct peers

• Garrigues: Largest Iberian law and tax firm with deep presence in Madrid. Competes with H&H across tax, labor, and corporate advisory for Spanish companies and international clients entering Spain.
• Rousaud Costas Duran (RCD): Spanish law firm focused on corporate, tax, labor, and commercial law with strong tech/startup practice. Comparable to H&H in serving startups and SMEs in Spain with multidisciplinary legal/tax services.
• Uría Menéndez: Leading Spanish business law firm with a strong tax practice in Madrid. Comparable to H&H as a legal and tax advisor to enterprises and high-net-worth individuals in Spain.
• Cuatrecasas: Major Spanish law firm headquartered in Barcelona with a strong Madrid office offering full-service legal and tax advisory to corporates and startups. Comparable to H&H as a Spanish legal/tax advisor for SMEs and multinational subsidiaries.
• Gómez-Acebo & Pombo: Spanish business law firm with significant tax practice serving corporates and family businesses. Comparable to H&H as a Madrid-based legal and tax advisor to Spanish enterprises and HNW individuals.

Broad incumbents

• Baker McKenzie Madrid: Global law firm's Madrid office providing cross-border legal and tax advisory. Comparable to H&H's international practice via Lexunion, but with proprietary global footprint and resources for multinational clients.
• PwC Tax & Legal Spain: Big 4 firm's Spanish tax and legal practice, offering multidisciplinary tax, labor, and legal advisory across Spain. Comparable to H&H in tax compliance and legal advisory scope, but with much broader scale and geographic reach.
• Deloitte Legal Spain: Big 4 legal practice in Spain offering integrated tax, legal, and consulting services. Overlaps with H&H's multidisciplinary tax/legal value proposition, especially for enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/asesoreshh

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Herrero e Hidalgo Asesores