Voicebox Creative, Inc.

What Voicebox Creative, Inc. does

Voicebox Creative, Inc. is a privately held, Oakland-based branding and packaging design firm founded around 2002-2004 that serves consumer packaged goods clients ranging from billion-dollar enterprises to mid-market brands. The firm operates with a small team of 11-50 employees led by Managing Director Sean Ziegler and Creative Director Jacques Rossouw, with additional senior account and design directors and a VP of Business Development (Bob Leonard). Its service portfolio spans brand strategy and positioning, competitive audits, brand architecture, naming and copywriting, brand identity design, packaging design, product line extensions, print collateral design, mechanical production, image creation and art direction, 3D product renderings, brand guidelines, and visual asset management through a logo library.

The firm's customer base is concentrated in the food, beverage, and alcohol sectors, with publicly disclosed case studies for Dole, Clover Sonoma, IZZE, SeaPak, Obsidian Wine Co., Traditional Medicinals, Canyon Bakehouse, House Foods, Sconza, and logos for PepsiCo, Constellation Brands, and E.&J. Gallo. Documented client outcomes include Clover Sonoma's growth to $70M in annual sales and subsequent acquisition for approximately $136M, 15-20% yogurt sales growth during category decline, 40% ice cream sales growth, and 300 new store distribution for milk products. Voicebox Creative generates revenue through professional services engagements structured as projects or retainers, with pricing handled via direct quote; no public pricing is disclosed. New business is sourced through portfolio-driven referrals, direct outreach to [email protected], and relationships with senior leadership. The firm operates from a single Oakland office at 2201 Broadway Avenue with no disclosed geographic expansion, M&A activity, funding rounds, or external institutional investors.

Name

Voicebox Creative, Inc.

Legal name

Voicebox Creative, Inc.

Website

https://voiceboxsf.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Voicebox Creative, Inc. is a privately held Oakland-based branding and packaging design firm that serves enterprise and mid-market consumer packaged goods clients, primarily in food, beverage, and alcohol, through strategy, identity, and packaging design engagements delivered by a small senior team.

Ownership category

akta.pro rank

Product category

Brand and Packaging Design Services

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Packaging & Brand Identity Creative Agencies (MPAAAAAN)

Keywords

• Brand strategy services
• Packaging design agency
• Brand identity design
• Consumer packaged goods branding
• Creative design services

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Branding and Packaging Design Services: Professional services revenue generated through brand strategy, brand positioning, competitive audits, brand architecture, naming and copywriting, brand identity design, packaging design, product line extension, print collateral design, mechanical production, image creation and art direction, 3D product renderings, brand guidelines, visual asset management, logo library, and legal compliance services. Revenue is likely project-based or retainer arrangements with client brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Voicebox Creative is a branding and packaging design firm that delivers end-to-end creative services for consumer packaged goods (CPG) brands, including brand strategy and positioning, naming and copywriting, brand identity design, packaging design, print collateral, art direction, 3D product renderings, brand guidelines, and visual asset management. The firm partners closely with clients from strategy through mechanical production and legal compliance to create distinctive brand voices and shelf-ready packaging.

Product overview

Voicebox Creative is a highly collaborative branding and packaging design firm offering a comprehensive suite of services. The company provides Brand Strategy and Positioning, Naming & Copywriting, Brand Identity Design, Packaging Design, Print Collateral Design, Image Creation & Art Direction, and Visual Asset Management through its Logo Library. These services work together as an integrated offering to help clients build distinctive brand voices and compelling packaging that drives consumer engagement and market success. The firm serves clients ranging from billion-dollar brands to startups across food, beverage, wine, and consumer goods sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy & Positioning Services
• Naming & Copywriting Services
• Brand Identity Design
• Packaging Design
• Print Collateral Design
• Image Creation & Art Direction

Quantifiable outcome

• 15-20% yogurt sales increase for Clover Sonoma during category decline
• +4 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators9 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Interbrand: Global brand consultancy offering brand strategy, identity, and packaging design as part of a broader portfolio. Overlaps with Voicebox's service offering but operates at significantly larger scale with broader industry coverage.
• Pentagram: Independent partner-led design firm with multiple CPG and packaging engagements across its partners. Comparable to Voicebox in senior-led engagement model but at materially larger scale and broader scope.
• MetaDesign: International brand and design consultancy with a strong packaging and identity practice serving multinational CPG brands. Comparable to Voicebox in core packaging capability but operates as a broader, multi-region incumbent.
• Landor & Fitch: Large global brand consulting and design firm with a significant CPG packaging practice. Competes with Voicebox for enterprise packaging mandates but as part of a wider brand strategy, experience, and transformation portfolio.

Direct peers

• Beardwood & Co. Independent branding and packaging design studio focused on food, beverage, and lifestyle CPG brands. Closely matches Voicebox's boutique scale, vertical specialization, and full-service brand-to-packaging offering.
• Turner Duckworth: Boutique branding and packaging design agency with deep CPG and beverage specialization (including wine and spirits), serving global billion-dollar brands. Highly comparable to Voicebox in service mix, client profile, and boutique senior-led model.
• Stranger & Stranger: Specialist packaging design firm with deep concentration in beverage and spirits packaging. Directly comparable to Voicebox in service scope (packaging-led) and enterprise CPG client base.
• Pearlfisher: Independent brand design agency with strong food, beverage, and beauty CPG packaging practice. Comparable to Voicebox in vertical focus on consumer brands and integrated brand identity/packaging offering.
• JKR (Johnson Knowles Ritchie): Global brand design agency with a strong CPG, food, and beverage packaging practice serving major multinational brands. Comparable to Voicebox in client mix and integrated brand identity plus packaging capability.
• CBA (Consumer Branding Agency): Specialist branding agency focused exclusively on consumer brands, including packaging design and brand identity for CPG and food/beverage clients. Direct competitor to Voicebox in niche and client profile.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/voiceboxsf

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Voicebox Creative, Inc.