Get a Better Mortgage

Name

Get a Better Mortgage

Legal name

Get A Better Mortgage Inc.

Website

https://getabettermortgage.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Mortgage Brokerage

NAICS

Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Loan Brokers (6163)

akta.pro industry

PRIMARYFSALABAA

Retail Residential Mortgage Brokers (Purchase & Refinance)

Financial & Insurance/Mortgage & Housing Finance/Mortgage Brokerage & Intermediaries

SECONDARYFSAEAMAA

Mortgage & Loan Introducers (Residential & Commercial)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Introducers, Finders & Referral Networks

Keywords

• Mortgage brokerage services
• Residential mortgage lending
• Home loan advisory
• Mortgage refinancing
• First-time homebuyer services

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Mortgage Broker Commission: In most cases, the lender pays the broker commission for placing the mortgage, so services come at no cost to the client. In rare cases where financing through alternate sources is required, a fee will be agreed upon in advance and only charged if necessary.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Get a Better Mortgage is an independent Canadian mortgage brokerage that connects individual homebuyers and homeowners with over 25 lending institutions to source competitive mortgage products. Licensed brokers deliver personalized mortgage solutions across first-time purchases, refinancing, upgrades, and custom financial situations. The brokerage is typically compensated through lender-paid commissions, making the service free to clients in most cases.

Product overview

Get a Better Mortgage is a mortgage broker operating as a single-service brokerage that connects borrowers with over 35 lender partners including banks, monoline lenders, and trust companies. The company offers three core service offerings: First Time Homebuyers (step-by-step guidance for first-time buyers), Current Homeowners (refinance and upgrade services), and Custom Solutions (tailored mortgage plans for unique financial situations). These services are supported by mortgage calculators and delivered through licensed brokers with access to a network of 38 lender institutions. The company positions itself as working on behalf of clients to secure competitive rates across multiple mortgage institutions.

Differentiator

Problem solved

Functional benefit

Products and services

• First Time Homebuyer Mortgage Services Step-by-step mortgage guidance for first-time homebuyers, helping them navigate the home purchase process and secure the best available mortgage solutions from over 25 lender partners.
• Mortgage Refinance and Upgrade Services Refinance or upgrade mortgage services for existing homeowners seeking better rates, improved terms, or financial flexibility through comparison across multiple lenders.
• Custom Mortgage Solutions Tailored mortgage plans for clients with unique or non-standard financial situations that don't fit conventional mortgage products, leveraging the broker's network of banks, monoline lenders, and trust companies.
• Mortgage Calculators Free online financial calculation tools that help prospective borrowers assess mortgage payment scenarios and financing options.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• The Mortgage CentrecoreChannel Partner/ Reseller/ DistributorGet a Better Mortgage operates under The Mortgage Centre franchise network. The company displays The Mortgage Centre branding on their website, indicating a franchise licensing relationship. This partnership provides access to network resources, training, and brand affiliation.
• 25+ Mortgage LenderscoreOthersThe company partners with over 25 mortgage institutions including major banks, monoline lenders, and trust companies. These lender relationships enable the broker to present client proposals to multiple competing institutions, securing the best rates and terms for clients. The company displays logos of 38 lenders on their website.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Borrowell: Canadian fintech offering credit products and mortgage comparison/brokerage services. Adjacent competitor targeting tech-savvy first-time homebuyers.
• Ratehub.ca: Canadian financial comparison platform with mortgage brokerage arm. Competes by enabling self-directed rate shopping and offering broker services through a digital channel.
• nesto: Canadian digital-first mortgage brokerage offering online rate comparison and broker services. Competes for the same first-time homebuyer segment with a technology-led approach.

Regional players

• Canada Mortgage Direct: Canadian mortgage broker serving multiple provinces with multi-lender access. Comparable business model targeting the same homeowner segments.

Direct peers

• True North Mortgage: Canadian independent mortgage brokerage operating with a similar multi-lender, direct-to-consumer broker model across multiple provinces.
• Mortgage Architects: Canadian mortgage brokerage network operating with a similar multi-lender, multi-province broker franchise model. Directly comparable in business model and target market.
• The Mortgage Centre: The parent franchise network under which Get a Better Mortgage operates. Sister-franchise brokers across Canada are direct competitors offering the same brand and similar multi-lender value proposition.
• Dominion Lending Centres: Canada's largest national mortgage broker network with thousands of brokers across the country. Direct competitor for residential mortgage brokerage services with multi-lender access.
• Verico: Canadian mortgage broker network offering independent brokerage services across multiple provinces. Competes directly for the same homeowner and first-time buyer segments.

Broad incumbents

• Fairstone Bank (formerly Lendful): Canadian lender and mortgage broker offering alternative and conventional mortgage products. Competes for the same borrowers while also operating as a lender within broker networks.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GetABetterMortgage
• LinkedInlinkedin.com/company/get-a-better-mortgage-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Get a Better Mortgage