Evil Greed
Evil Greed is a Berlin-based direct-to-consumer e-commerce platform that aggregates officially licensed heavy music merchandise, vinyl, CDs, and accessories from 50+ record labels and hundreds of artists, selling globally with artist-shared revenue economics.
- Company typePrivate
- Founded2013
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Evil Greed does
Evil Greed is a Berlin-based, privately held direct-to-consumer e-commerce company founded in 2013 that operates as a unified online storefront for officially licensed heavy music merchandise and physical music releases. The platform aggregates hundreds of artists across subgenres including black metal, death metal, doom, grindcore, hardcore, punk, and post-metal, alongside 50+ independent record labels (e.g., Relapse Records, Deathwish Inc., Sacred Bones, Neurot Recordings, Run For Cover Records, Triple B Records, Closed Casket Activities, The Flenser). It sells apparel (T-shirts, longsleeves, sweatshirts, hoodies, Fairtrade clothing), accessories (bags, flags, hats, patches, pins, books & zines, posters), and music in multiple physical formats (12", 10", 7" vinyl, CDs, tapes, soundtracks), plus exclusives, test presses, pre-orders, custom merchandise, gift cards, and mystery bundles.
The underlying technology is a standard Shopify-class commerce storefront (evilgreed.com) with broad payment integrations (Apple Pay, Google Pay, PayPal, Shop Pay, Klarna, Bancontact, EPS, iDEAL Wero, Maestro, Mastercard, Visa, MobilePay), multi-currency support (EUR, USD, GBP), international shipping, and a community layer spanning Discord, Facebook, Instagram, YouTube, TikTok, an editorial journal with staff picks, Spotify, an email newsletter, and Trustpilot reviews. No mobile app, public API, SDK, or proprietary AI/ML capabilities are documented.
The business model is a hybrid of one-time merchandise and music sales combined with a marketplace-style arrangement where Evil Greed operates the official merch store on behalf of artists and labels and shares the majority of per-sale profits back to the rights holders. Pricing is unit-based across tiers ranging from under €5 accessories to €64.99 specialty items, with average order values likely in the €40-€70 range. The company employs 11-50 people, has not raised external capital, and reaches customers globally with a horizontally segmented persona of heavy music fans and collectors.
Evil Greed firmographics
Firmographics- Name
- Evil Greed
- Legal name
- Evil Greed
- Website
- https://evilgreed.net
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Evil Greed is a Berlin-based direct-to-consumer e-commerce platform that aggregates officially licensed heavy music merchandise, vinyl, CDs, and accessories from 50+ record labels and hundreds of artists, selling globally with artist-shared revenue economics.
- Ownership category
- akta.pro rank
Evil Greed industry classification
Industry- Product category
- Heavy Music Merchandise and Records E-commerce
- NAICS
- Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Merchandising & D2C Management (Artists) (MPAIAGAI)
- akta.pro secondary industry
- Creator Commerce & Merch Platforms (Shops, Drops, Print-on-Demand) (MPACABAG)
Keywords
Where Evil Greed is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Evil Greed business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Merchandise Sales: Sales of officially licensed merchandise including apparel (t-shirts, longsleeves, sweatshirts, hoodies), accessories (bags, patches, pins, hats, flags), and specialty items. Products sold at various price points in EUR.
- Music Sales: Sales of music formats including vinyl records (7", 10", 12"), CDs, tapes, and special pressings. Offers pre-orders, exclusives, and special color variants.
- Artist Store Partnerships: Operates official merch stores for artists and labels, working directly with them and sharing revenue. Profits from each sale go to artists and labels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing across multiple categories |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Evil Greed product offering
Product offeringCore offering
Evil Greed runs a direct-to-consumer e-commerce platform that sells officially licensed heavy music merchandise and physical music formats (vinyl, CDs, tapes) sourced directly from artists and independent record labels. The company also operates official merch and label stores for roughly 50+ independent labels and a roster of bands (including Sunn O))), Full Of Hell, Deafheaven, Russian Circles, Chelsea Wolfe, Nails, Gatecreeper, Brutus, Scowl, Speed, Amenra, and Spectral Wound), passing the majority of profits from each sale back to the artist or label.
Product overview
Evil Greed is an e-commerce platform for heavy music merchandise and records based in Berlin, Germany. The platform operates as a unified online storefront offering apparel (T-shirts, longsleeves, sweatshirts, Fairtrade clothing), physical music formats (vinyl records in multiple sizes, CDs, tapes, soundtracks), accessories (bags, books, flags, hats, patches, pins), and specialty items including exclusive pressings, staff picks, gift cards, and custom merchandise. The company works directly with artists and record labels, offering official merch stores for approximately 13 featured artist brands (Sunn O))), Full Of Hell, Deafheaven, Russian Circles, Chelsea Wolfe, Nails, Gatecreeper, Brutus, Scowl, Speed, Amenra, Spectral Wound, and others) plus numerous label stores.
Differentiator
Problem solved
Functional benefit
Products and services
- Apparel Heavy music-themed clothing including T-shirts, longsleeves, sweatshirts, and Fairtrade-certified apparel featuring band artwork and branding, sold to heavy-music fans online.
- Music (physical formats) Physical music releases including vinyl records (12", 10", 7" formats), CDs, cassettes, soundtracks, and test pressings sold to heavy-music fans and collectors online.
- Accessories Music merchandise accessories including bags, books & zines, flags, hats, patches, and pins & buttons, sold to heavy-music fans online.
- Pre-Orders Advance ordering service for upcoming album releases and merchandise, allowing fans to secure copies ahead of release day.
- Gift Cards Digital gift cards for purchasing merchandise and music from the Evil Greed catalog.
- Evil Greed Exclusives Limited edition and exclusive vinyl pressings, color variants, and merchandise items available only through Evil Greed.
- Custom Shop Custom merchandise creation service allowing customers to design personalized items.
- Mystery Items & Bundles Surprise merchandise bundles and mystery items sold at discounted bundle pricing.
- Evil Greed Staff Picks Staff-selected merchandise and music recommendations featuring favorite items from the Evil Greed team.
- Official Artist and Label Merch Stores Outsourced operation of officially licensed merch and record stores for artists (e.g., Sunn O))), Full Of Hell, Deafheaven, Russian Circles, Chelsea Wolfe, Nails, Gatecreeper, Brutus, Scowl, Speed, Amenra, Spectral Wound) and labels (e.g., Relapse Records, Deathwish Inc., Closed Casket Activities, Run For Cover Records, Triple B Records, Neurot Recordings, The Flenser, Sacred Bones).
Quantifiable outcome
- Majority of profits from each sale go directly to artists and labels
Companies that use Evil Greed
Customer profileSegments1 record
Ideal customer profiles2 records
Evil Greed technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Evil Greed partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and major.
- Sunn O)))coreOfficial merch store operator for the drone metal band Sunn O))). Evil Greed sells officially licensed merchandise and music directly to consumers.
- Full Of HellcoreOfficial merch store for the grindcore/noise rock band Full Of Hell. Operates their official merchandise and record sales.
- DeafheavencoreOfficial merch store operator for post-metal band Deafheaven, handling their official merchandise and music releases.
- Russian CirclescoreOfficial merch store for post-metal trio Russian Circles. Features exclusive pressings and pre-orders for new releases.
- Chelsea WolfecoreOfficial merch store for singer-songwriter Chelsea Wolfe, selling official merchandise and music.
- NailscoreOfficial merch store operator for powerviolence/grindcore band Nails.
- GatecreepercoreOfficial merch store for death metal band Gatecreeper.
- BrutuscoreOfficial merch store for Belgian post-hardcore band Brutus.
- ScowlcoreOfficial merch store for melodic hardcore band Scowl.
- SpeedcoreOfficial merch store operator for Australian hardcore band Speed.
- AmenracoreOfficial merch store for Belgian sludge/doom metal band Amenra.
- Spectral WoundcoreOfficial merch store for Canadian black metal band Spectral Wound.
- Relapse RecordscoreOfficial label store operator for Relapse Records, one of the leading independent heavy music labels.
- Closed Casket ActivitiesmajorOfficial label store for Closed Casket Activities label.
- Run For Cover RecordsmajorOfficial label store for Run For Cover Records.
- Triple B RecordsmajorOfficial label store for Triple B Records hardcore label.
- Deathwish Inc.majorOfficial label store for Deathwish Inc., the label founded by Converge's Jacob Bannon.
- Neurot RecordingsmajorOfficial label store for Neurot Recordings.
- The FlensermajorOfficial label store for The Flenser label.
- Sacred BonesmajorOfficial label store for Sacred Bones Records.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Evil Greed competitors and assessment
Company assessmentDirect peers
- Season of Mist: Independent heavy music label with a robust direct merch and vinyl shop covering black metal, death metal, doom, and progressive metal — overlapping catalog focus and serving a comparable collector-fan buyer.
- Nuclear Blast Records: One of the world's largest independent heavy metal labels with a direct-to-consumer store selling band merch, vinyl, and CDs. Functions as both a partner and a competitor — a label that could choose to run its own merch operations vs. routing through a platform.
- Bandcamp: D2C platform for artists and independent labels to sell music and merchandise directly to fans. Closely comparable business model (artist/label-operated storefronts, revenue share, community-driven discovery) and overlapping customer base in independent and heavy music.
- Impericon: European online retailer specializing in metal, hardcore, and rock band merchandise, apparel, and music. Direct competitor in the same niche with overlapping artists, similar customer base, and comparable product mix (apparel + vinyl).
- Metal Blade Records: Long-established heavy metal label with a direct e-commerce store for band apparel, vinyl, and CDs. Same artist-merch-and-music category, similar customer segment, with potential to compete for the same artist partnerships.
- Black Screen Records: Cologne-based independent label and distributor focused on doom, sludge, post-metal, and heavy underground music with its own direct storefront. Closely matched niche specialization and German/European operational base.
- MerchNow: US-based online retailer of officially licensed band merchandise, music, and accessories for rock, metal, and punk acts. Direct peer serving the same heavy-music fan buyer with similar product categories.
Broad incumbents
- Hot Topic: Large US specialty retailer of music-licensed apparel, accessories, and pop-culture goods with strong metal, rock, and alternative offerings. Broader portfolio and substantially larger scale than Evil Greed, but overlapping buyer demographic.
- EMP (Emp Merchandising): Much larger European retailer of band merchandise, alternative fashion, and music across rock, metal, and pop. Operates at significantly greater scale and catalog breadth, with broader pop-culture positioning than Evil Greed's heavy-only focus.
Regional players
- Rough Trade: UK-based independent music retailer (physical stores plus e-commerce) emphasizing vinyl and artist-direct product. Comparable as a vinyl-and-merch retailer serving music enthusiasts, with stronger UK/US brick-and-mortar footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Evil Greed social profiles
Digital presenceEvil Greed financial estimates
Financial estimateRevenue estimate
Valuation estimate
Evil Greed leadership team
Management profileNumber of profiles
Evil Greed funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Evil Greed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Evil Greed
What does Evil Greed do?
Evil Greed runs a direct-to-consumer e-commerce platform that sells officially licensed heavy music merchandise and physical music formats (vinyl, CDs, tapes) sourced directly from artists and independent record labels. The company also operates official merch and label stores for roughly 50+ independent labels and a roster of bands (including Sunn O))), Full Of Hell, Deafheaven, Russian Circles, Chelsea Wolfe, Nails, Gatecreeper, Brutus, Scowl, Speed, Amenra, and Spectral Wound), passing the majority of profits from each sale back to the artist or label.
Is Evil Greed a public or private company?
Evil Greed is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Evil Greed founded?
Evil Greed was founded in 2013. It employs 11 to 50 people.
Where is Evil Greed based?
Evil Greed is headquartered in Berlin, Germany, in the Europe region.
How does Evil Greed make money?
Three revenue lines are on record. Merchandise Sales are the primary driver. The others are music Sales and artist Store Partnerships.
Who are Evil Greed's main competitors?
Direct peers on record are Season of Mist, Nuclear Blast Records, Bandcamp, Impericon, Metal Blade Records, Black Screen Records and MerchNow. Broad incumbents are Hot Topic and EMP (Emp Merchandising). Rough Trade is listed as a regional player.
Does Evil Greed have an API?
No public API is recorded for Evil Greed.
What industry is Evil Greed in?
Evil Greed's product category is Heavy Music Merchandise and Records E-commerce. Its primary akta.pro industry code is MPAIAGAI, Merchandising & D2C Management (Artists), with a secondary code of MPACABAG, Creator Commerce & Merch Platforms (Shops, Drops, Print-on-Demand). Its NAICS code is 459 and its SIC code is 5600.