Peaks & Pies

What Peaks & Pies does

Peaks & Pies GmbH is a privately held German digital agency founded in 2013, headquartered in Hamburg with a second office in Berlin. The firm delivers four interconnected service modules to German mid-market and enterprise clients: Conversion Optimization (continuous A/B testing of website variants), Business Intelligence (data warehouse conception, data connectivity, infrastructure setup, and visualization), Digital Analytics (tracking setup, tool configuration, and user behavior analysis), and Marketing Automation (Customer Data Platform integration and personalized campaign orchestration). Its stated customer base spans insurance (ERGO), consumer goods (Beiersdorf, Tchibo), sports and apparel (Puma, FC Barcelona), e-commerce (OTTO, Shop-Apotheke, Fressnapf), telecommunications (Vodafone), and broadcasting (ARD, SWR, Tagesschau), among roughly 15+ named major German brands.

The agency's underlying technology stack is built around the Google ecosystem: it is a certified Google Partner for Analytics, Conversion Optimization, and Tag Manager, a Google Marketing Platform Sales Partner, and a Google Cloud Partner, and it leverages Google Cloud Platform to deliver scalable cloud, data, and AI solutions for clients. The four service modules are intentionally interlocking — Digital Analytics and Business Intelligence provide the data foundation that Conversion Optimization and Marketing Automation activate. The firm publishes a case study library and runs a content-led demand generation motion (blog, case studies, LinkedIn, email newsletter) in addition to direct enterprise sales.

Commercially, Peaks & Pies operates as a B2B professional services and consulting firm. It uses a direct, relationship-based sales motion targeting German Mittelstand and large enterprises, with customized engagements and no publicly disclosed pricing tiers or productized SaaS offering. Revenue derives from agency fees for consulting and implementation services. The company is bootstrapped, with no disclosed funding rounds, no parent company, no M&A, and no public ownership structure beyond its GmbH legal form. Geographic scope is stated as DACH, with operations centered in Germany.

Name

Peaks & Pies

Legal name

Peaks & Pies GmbH

Website

https://peaksandpies.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Peaks & Pies is a Hamburg-based German digital agency founded in 2013 that delivers conversion optimization, business intelligence, digital analytics, and marketing automation services to mid-market and enterprise clients across the DACH region, using a Google-partner-certified stack.

Ownership category

akta.pro rank

Product category

Digital Analytics and Marketing Services

NAICS

Marketing Consulting Services (541613), Custom Computer Programming Services (541511), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Customer Retention, Win-Back & Churn Reduction Programs (MPAAAIAH)

Keywords

• Digital analytics services
• Conversion rate optimization
• Business intelligence consulting
• Marketing automation services
• Data-driven marketing agency

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services and Consulting: Agency fees for consulting and implementation services in conversion optimization, business intelligence, digital analytics, and marketing automation. Services are tailored to mid-market and enterprise clients requiring custom solutions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Peaks & Pies is a German digital agency that delivers four interconnected service modules: Conversion Optimization (continuous A/B testing of website variants), Business Intelligence (end-to-end BI strategy, data warehouse setup, and visualization), Digital Analytics (tracking implementation and user behavior analysis), and Marketing Automation (Customer Data Platform integration and personalized campaign orchestration). The services are designed to work together, with Digital Analytics and Business Intelligence providing the data foundation for Conversion Optimization and Marketing Automation.

Product overview

Peaks & Pies is a digital agency offering four interconnected service modules: Conversion Optimierung (A/B testing and website optimization), Business Intelligence (data warehouse, analytics infrastructure, and visualization), Digital Analytics (tracking setup and user behavior analysis), and Marketing Automation (CDP integration and personalized campaign orchestration). The services are designed to work together, with Digital Analytics and Business Intelligence providing the data foundation for Conversion Optimierung and Marketing Automation.

Differentiator

Problem solved

Functional benefit

Products and services

• Conversion Optimierung (Conversion Optimization)
• Business Intelligence End-to-end BI strategy development covering conception, data connectivity, infrastructure setup, and data visualization, enabling data-driven decision-making for complex business questions. Targeted at German Mittelstand and large enterprises requiring unified data infrastructure.
• Digital Analytics Custom tracking implementation, tool configuration, and analytical services designed to understand user behavior and identify optimization potentials for improved user experience and user interface. Targeted at companies needing precise analytics infrastructure.
• Marketing Automation Marketing automation and Customer Data Platform (CDP) solutions that connect channels for seamless customer experiences, transforming complex data volumes into personalized outreach at optimal timing. Targeted at companies seeking channel integration and personalization at scale.

Quantifiable outcome

• Case study: Central data warehouse for online marketing activities enabling unified campaign analytics
• +2 more outcomes

Named customers16 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Google (Google Partner, Google Marketing Platform Sales Partner, Google Cloud Partner)coreTechnology or IntegrationPeaks & Pies is a certified partner agency for Google Analytics, Conversion Optimization, and Tag Manager. They are also a Google Marketing Platform Sales Partner and Google Cloud Partner. Using the Google Cloud Platform, they implement scalable cloud, data, and AI solutions for clients.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Accenture Song: Global digital, marketing, and technology services arm of Accenture that absorbs and competes with German agencies like SinnerSchrader; competes for the largest enterprise transformation mandates.
• Publicis Sapient: Global digital transformation consultancy with strong data, analytics, and cloud practices that overlap with Peaks & Pies' BI and Google Cloud delivery, typically engaged by larger enterprise accounts.
• Deloitte Digital: Global consultancy's digital arm offering analytics, martech, and customer experience services; competes at the high end of the enterprise market where Peaks & Pies serves clients like VODAFONE and ERGO.
• Dept: Large international digital agency with significant German presence covering analytics, CRO, cloud, and marketing technology — competing for the same enterprise budgets but with broader geographic and capability scale.

Direct peers

• SinnerSchrader: Long-standing Hamburg-based digital agency (now part of Accenture Song) focused on digital products, analytics, and marketing for major German brands — same enterprise client profile and German mid-market focus.
• TWT Digital: German digital agency providing strategy, technology, and digital marketing services including analytics and conversion-oriented work, competing for similar enterprise buyers.
• diva-e: Full-service German digital agency with strong practices in data, analytics, e-commerce, and digital transformation, directly competing for the same enterprise and Mittelstand mandates.
• Projecter: German digital agency offering conversion optimization, web analytics, and digital marketing services to mid-market and enterprise clients, with similar Google ecosystem focus and DACH coverage.
• TRKKN: European (DACH-rooted) digital agency delivering data, analytics, cloud, and marketing technology services to enterprise clients, overlapping closely with Peaks & Pies' Google Cloud and BI capabilities.
• Scholz & Volkmer: Wiesbaden-based digital agency combining digital strategy, branding, and technology implementation for major German brands, with comparable analytics and digital transformation offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInde.linkedin.com/company/peaks-and-pies-gmbh
• Xx.com/peaksandpies
• Facebookfacebook.com/peaksandpies

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peaks & Pies