Morrocco Method

What Morrocco Method does

Morrocco Method International is a US-based, privately held natural hair care company founded in 1975 by Anthony Morrocco and headquartered in Los Osos, California. The company produces sulfate-free, non-foaming, raw botanical hair care formulations organized around a proprietary '5 Elements System' that maps five shampoos (Apple Cider Vinegar/Fire, Sea Essence/Water, Earth Essence/Earth, Pine Shale/Air, Heavenly Essence/Ether) to distinct hair goals such as strengthening, thickening, lengthening, root work, and beautifying. The portfolio extends to crème rinse and leave-in conditioners, hair restoring elixirs in multiple botanical blends, natural henna hair dyes sourced from a single-origin Indian family farm, styling products (including a curly/textured hair line), boar bristle brushes, scalp tools, skincare, and kids-specific washes. A second proprietary methodology, the Lunar Hair Care Chart, layers moon phases, equinoxes, the Farmer's Almanac, Western Astrology, and the Mayan Calendar on top of the product system to guide optimal hair cutting timing. All products are marketed as vegan, paleo, gluten-free, sulfate-free, paraben-free, and made in the USA.

The business operates as a direct-to-consumer e-commerce retailer on Shopify, supplemented by a Walmart Marketplace listing and a Supplement Hub international shipping partnership, with free US shipping above $79. Revenue is generated through one-time product sales ($2.26-$274.99 per SKU), curated bundles and starter sets, and a subscribe-and-save subscription offering 25% off recurring deliveries. A points-based loyalty rewards program ($1 = 1 point, 100 points = $5), an affiliate program, and the Lunar Journey community program with named customer transformation stories support retention and word-of-mouth acquisition. The customer base spans health-conscious consumers, individuals with hair loss or scalp concerns, curly/natural hair users, PPD-free hair color seekers, and parents seeking gentle products for children; 6,182 verified reviews average 4.86 stars. The company is founder-owned with no disclosed outside funding, headcount sits at 101-250, and revenue is not publicly disclosed.

Name

Morrocco Method

Legal name

Morrocco Method International

Website

https://shop.morroccomethod.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Morrocco Method is a US-based, founder-owned natural hair care company founded in 1975 that sells sulfate-free, vegan, non-foaming botanical shampoos, conditioners, henna dyes, and elixirs direct-to-consumer via Shopify and Walmart Marketplace, organized around its proprietary 5 Elements System and Lunar Hair Care methodology.

Ownership category

akta.pro rank

Product category

Natural Hair Care

NAICS

Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYCRABABAA

Shampoo & Scalp Cleansers

Consumer Products & Retail/Beauty & Personal Care/Haircare

SECONDARYCRADANAE

Hair Care (Shampoo, Conditioner, Styling, Treatments)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Consumer Fragrances & Personal Care Manufacturing (Non-cosmetic)

SECONDARYCRABABAG

Hair & Scalp Devices/Tools (Dryers, Straighteners, Brushes)

Consumer Products & Retail/Beauty & Personal Care/Haircare

SECONDARYCRABAJAJ

Kids Haircare (Shampoo, Styling, Detanglers)

Consumer Products & Retail/Beauty & Personal Care/Baby & Child Personal Care

Keywords

• Natural hair care products
• Sulfate-free shampoos
• Botanical hair care
• Henna hair dyes
• Hair restoring elixirs

Headquarters

HQ city

Grover Beach

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales: Direct sales of sulfate-free shampoos, conditioners, henna hair dyes, styling products, hair restoring elixirs, brushes, and skincare products through the company's e-commerce platform. One-time purchase model with prices ranging from $2.26 to $274.99 per product.
2. Subscription/Auto-Delivery: Subscribe-and-save model offering 25% savings on recurring deliveries. Customers can set delivery frequency (monthly, every 2, 3, or 4 months) for hands-off purchasing.
3. Bundles and Sets: Pre-curated product bundles and sets at discounted prices compared to individual products. Includes starter kits, element-specific sets, and travel sizes.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Morrocco Method manufactures and sells a full line of vegan, sulfate-free, raw botanical hair, face, and body care products organized around its proprietary Five Elements Shampoo System and Lunar Hair Care methodology. Core product families include five element-based non-foaming shampoos, crème-rinse and leave-in conditioners, cold-pressed hair restoring elixirs, single-origin henna hair dyes, botanical styling products, boar bristle brushes, scalp tools, and a small facial skincare range. The company sells direct to consumers through its Shopify storefront, with subscribe-and-save, bundled sets, and additional retail distribution via Walmart and international shipping through Supplement Hub.

Product overview

Morrocco Method is a natural hair care company founded in 1975 offering a comprehensive portfolio of sulfate-free, vegan, and raw botanical hair care products organized around the '5 Elements System.' The core product line consists of five Element-based shampoos (Apple Cider Vinegar/Fire, Sea Essence/Water, Heavenly Essence/Ether, Pine Shale/Air, and Earth Essence/Earth) representing different hair goals such as strengthening, thickening, lengthening, root work, and beautifying. The portfolio extends to conditioners including the Pearl Essence Crème Rinse, Diamond Crystal Mist, Floating Lotus, and Euro Natural Oil; hair restoring elixirs in multiple variants (Silver, Golden, Emerald, Amber, Ruby, Apollo Air, Poseidon Sea, God-dess Earth, and Pele Lava); natural henna hair dyes in multiple shades sourced from a single-origin Indian farm; styling products including Blood of the Dragon Gel and Curl Power; boar bristle brushes and scalp massagers; skin and body care items; and kids-specific products. The company also offers bundles and sets for different routines, a Lunar Hair Care Chart service for timing hair cutting to moon phases, and a Hair Quiz for personalized recommendations. All products are marketed as sulfate-free, paraben-free, synthetic fragrance-free, and made in the USA.

Differentiator

Problem solved

Functional benefit

Products and services

• Apple Cider Vinegar Shampoo A clarifying, non-foaming shampoo designed to remove buildup and support a balanced scalp without stripping the hair. Represents the Fire element within the 5 Elements System for strengthening.
• Sea Essence Shampoo A moisturizing shampoo formulated from nori, kombu, marine proteins, and spirulina to gently cleanse and condition while promoting softness. Represents the Water element for root work.
• Pine Shale Shampoo A restorative, non-foaming shampoo with ancient shale oil designed to deeply cleanse while supporting comfort for dry, itchy, or flaky scalps. Represents the Air element for lengthening.
• Earth Essence Shampoo A shampoo with French clays and botanical proteins that absorbs excess oil and detoxifies the scalp while leaving hair looking thicker and fuller. Represents the Earth element for thickening.
• Heavenly Essence Shampoo A gentle, conditioning shampoo made from botanicals and herbs that energize and condition the hair and scalp. Represents the Ether element for beautifying.
• Pearl Essence Crème Rinse A soft, moisturizing, detangling rinse-out conditioner with shea butter and horsetail extract that leaves hair silky smooth.
• Diamond Crystal Mist Conditioner & Moisturizer A lightweight leave-in conditioning mist with Himalayan liquid crystals, herbs, and rare oils that softens strands, tames frizz, and adds shine without weighing hair down.
• Floating Lotus Conditioner A conditioner that adds instant moisture with wildcrafted botanicals and hand-picked herbs, detangling and conditioning for thicker-looking hair.
• Sapphire Volumizer Mist Conditioner & Moisturizer A leave-in mist conditioner that adds volume and moisture to hair without weighing strands down.
• Euro Natural Oil Conditioner & Moisturizer A deep conditioning treatment blended with organic oils such as almond, avocado, and jojoba for hair and scalp.
• Zen Detox Hair & Scalp Masque A unique blend of clays, minerals, and herbs designed to detoxify hair follicles, roots, oil glands, and scalp.
• Blood of the Dragon Styling Gel A strong-hold styling gel infused with botanical extracts that supports scalp and strand health while providing all-day hold.
• Curl Power - Define, Elongate, Detangle A styling product for curly, frizzy, and kinky hair that defines, elongates, and detangles without crunch or dryness.
• 24/7 Styling Dragon Pomade A styling pomade providing all-day hold with natural botanical ingredients.
• Henna Hair Dyes (Red, Medium Brown, Dark Brown, Light Brown, Black, Light Blonde) Pure henna-based hair dye in six shades (Red, Medium Brown, Dark Brown, Light Brown, Black, Light Blonde) sourced from a single-origin Indian farm, with no additives, PPD, hydrogen peroxide, or synthetic dyes. Conditions hair while adding natural color and shine.
• Hair Restoring Elixirs (Silver, Golden, Emerald, Amber, Ruby, Apollo Air, Poseidon Sea, God-dess Earth, Pele Lava) Cold-pressed, raw, wildcrafted concentrated botanical oil blends for scalp and hair treatment, addressing specific concerns such as hair loss, dandruff, and chemical damage. Available in multiple variants including Silver Grapeseed, Golden Crystal, Emerald, Amber, Ruby, Apollo Air, Poseidon Sea, God-dess Earth, and Pele Lava, priced $60–$125 per elixir.
• Scalp Massager & Invigorator A 4.5-inch diameter scalp massager made from natural rubber for stimulating blood flow and balancing sebaceous glands.
• Pure Boar Bristle Brush - Large A large boar bristle hairbrush with bristles that closely resemble human hair cuticle to distribute oils and reduce friction.
• Feng Shea Facial Scrub A deeply cleansing exfoliant from wildcrafted botanicals that removes dead skin cells and unclogs pores without abrasive chemicals.
• Zen Facial Cream A non-toxic facial moisturizer crafted from wildcrafted organic botanicals, free of synthetic fragrances and chemicals.
• Heavenly Essence Baby Shampoo A non-foaming, soap-free formula gentle enough for newborns that doubles as a body wash, free of allergens.
• Sea Essence Baby Shampoo A gentle sulfate-free baby shampoo with marine botanicals, safe for sensitive young scalps.
• 5 Elements Shampoo Set A complete set of all five 5 Elements shampoos representing Ether, Water, Fire, Earth, and Wood/Air elements for the full rotation system, priced at $170.78.
• Hair Restoration Starter Set A curated set combining sulfate-free shampoo, conditioner, and hair restoring elixir for those new to natural hair care, priced at $89.40.
• Travel Set, 5 Shampoos A travel-sized set of all five 5 Elements shampoos for trying the full system on the go, priced at $32.80 on sale from $34.80.
• Lunar Hair Care Chart A 2026 calendar system using moon phases, equinoxes, solstices, the Farmer's Almanac, Western Astrology, and the Mayan Calendar to identify optimal days for cutting hair to achieve specific goals (strengthen, thicken, lengthen, root work, beautify).
• Hair Quiz A personalized five-question recommendation tool that suggests the best Morrocco Method shampoo and conditioner based on scalp type, hair condition, texture, and goals. Mid-funnel interactive tool that funnels visitors toward purchases.

Quantifiable outcome

• Average customer rating of 4.86 out of 5 based on 6,182 verified reviews
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered minor.

• WalmartminorChannel Partner/ Reseller/ Distributor · 1 January 2024Morrocco Method products are available for purchase through Walmart marketplace, expanding retail distribution beyond the company's direct e-commerce platform. Products available include various shampoos, conditioners, and henna dyes as shown in product listing images.
• Supplement HubminorChannel Partner/ Reseller/ DistributorInternational shipping partnership providing international customers with alternative ordering options. Morrocco Method partnered with Supplement Hub to offer 'new options for international customers' addressing accessibility and shipping challenges for overseas buyers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Shea Moisture: Large mass-market natural hair care brand acquired by Unilever, offering sulfate-free shampoos, conditioners, and styling products widely distributed in mass retail. Comparable product category and clean-ingredient positioning but vastly larger scale and broader distribution.
• Carol's Daughter: Established natural hair and body care brand founded in 1993, now owned by L'Oréal, with broad mass and drugstore distribution. Comparable on natural ingredient heritage and hair care focus, but operates at much larger scale across multiple retailers.

Direct peers

• Innersense Organic Beauty: Clean, plant-based hair care brand selling sulfate-free shampoos, conditioners, and styling products direct-to-consumer and through professional salons. Highly comparable to Morrocco Method on natural-ingredient positioning, DTC model, and target customer of health-conscious consumers.
• Rahua: Premium natural hair care brand built around plant-based, sustainably sourced ingredients including Amazonian botanicals. Directly comparable on raw botanical positioning, premium pricing, and DTC-led distribution serving the same clean beauty consumer.
• John Masters Organics: Natural and organic hair care line offering shampoos, conditioners, and styling products with botanical formulations. Comparable to Morrocco Method on clean ingredient philosophy, salon heritage, and target demographic of wellness-oriented consumers.
• Briogeo: Clean hair care brand offering sulfate-free, naturally-derived shampoos, conditioners, masks, and treatments across multiple hair concern lines. Comparable on natural-ingredient positioning, broad product portfolio, and multi-channel retail presence including Sephora.

Emerging players

• Reverie: Luxury botanical hair care brand offering non-toxic, plant-based shampoos, conditioners, and styling products sold DTC and through select salons. Comparable on clean botanical positioning and premium natural ingredient sourcing.
• Function of Beauty: Customizable hair care brand offering personalized shampoo, conditioner, and treatments via online quiz. Comparable on quiz-driven personalization and DTC subscription model, though broader in formulation approach than Morrocco Method's natural focus.
• Prose: Personalized clean hair care brand using a consultation/quiz to recommend custom-formulated shampoo, conditioner, and scalp products. Comparable on the quiz-driven personalization approach, natural formulations, and DTC subscription model.
• Light Mountain Natural Hair Dye: Specialty natural henna-based hair color brand offering chemical-free hair dyes and treatments. Directly comparable to Morrocco Method's henna hair dye line on natural color positioning and ingredient purity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/morroccomethod
• YouTubeyoutube.com/c/morroccomethodraw
• Facebookfacebook.com/morroccomethod
• Instagraminstagram.com/morroccomethod
• Pinterestpinterest.ca/morroccomethod
• LinkedInlinkedin.com/company/morroccomethod

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morrocco Method