Blue Whale Spa
Blue Whale Spa manufactures and sells premium UK-designed hot tubs and swim spas through direct e-commerce, a Nottingham showroom, an in-house installation team, and an exclusive Costco UK retail partnership, serving residential homeowners and holiday-let property owners across England, Scotland and Wales.
- Company typePrivate
- Founded2010
- HeadquartersEdinburgh, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Blue Whale Spa does
Blue Whale Spa Ltd is a UK-based privately held manufacturer and retailer of premium hot tubs and swim spas, operating from a flagship showroom in Nottingham (11 Glaisdale Drive East) and serving customers across England, Scotland and Wales. Founded in 2010, the company designs products in the UK for British weather and garden conditions and manufactures them in its own facilities in China, with oversight spanning production, sales, delivery, installation and after-sales. The product portfolio includes 69+ hot tub models — from compact 13AMP plug-and-play units (e.g., Monterey Mini, Summer Breeze IV) starting at £2,999 up to the flagship Grand Continental at £21,999+ — alongside five swim spa models priced £24,999-£29,999 and a full accessory and chemical consumables range. Proprietary technology includes Stormforce 7 and Stormforce 9 jet pumps, three tiered insulation systems (Standard, Enhanced, Triplex) using closed-cell polyurethane and reflective foil, and integration with American Balboa and Canadian Gecko control panels.
The business operates a multi-channel go-to-market combining direct-to-consumer e-commerce, an in-house phone sales team (0115 954 8888), the Nottingham showroom, and an exclusive retail partnership with Costco UK carrying eight dedicated SKUs. Hardware sales form the primary revenue stream, supplemented by consumables (chemicals, filters, covers, lifters, steps), recurring annual servicing and insulation upgrade services (£199-£998), and transaction-fee revenue from FCA-authorised consumer credit brokerage with Novuna Personal Finance (0% and 4.9% APR, deposits from £99). The customer base is anchored on UK residential homeowners seeking hydrotherapy, family leisure and property enhancement, with an emerging holiday-let vertical served by the HSG282-compliant Franklin Lodge model.
Customer concentration at the unit level is low — thousands of individual buyers — though channel exposure to Costco UK is meaningful. The company has not raised external funding, has no disclosed parent, and has not completed any acquisitions or divestitures; growth has been funded organically across 10+ years of continuous operation. Key competitive advantages are vertical integration across design, manufacture, distribution and installation; tiered insulation engineered specifically for the UK climate; and bundled free delivery and installation.
Blue Whale Spa firmographics
Firmographics- Name
- Blue Whale Spa
- Legal name
- Blue Whale Spa Ltd
- Website
- https://bluewhalespa.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Blue Whale Spa manufactures and sells premium UK-designed hot tubs and swim spas through direct e-commerce, a Nottingham showroom, an in-house installation team, and an exclusive Costco UK retail partnership, serving residential homeowners and holiday-let property owners across England, Scotland and Wales.
- Ownership category
- akta.pro rank
Blue Whale Spa industry classification
Industry- Product category
- Hot Tubs & Swim Spas
- SIC
- Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)
- akta.pro primary industry
- Pools, Spas & Hot Tubs Retail (Chemicals, Accessories) (CRAIAIAK)
- akta.pro secondary industry
- Spa/Hot Tub Cleaning & Maintenance (HSAIALAG)
Keywords
Where Blue Whale Spa is headquartered
LocationHeadquarters
- HQ city
- Edinburgh
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Blue Whale Spa business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Hot Tub Sales: One-time hardware sales of hot tubs ranging from £2,999 to £21,999+ for residential and commercial use. Includes free UK mainland delivery and installation.
- Swim Spa Sales: One-time hardware sales of swim spas ranging from £24,999 to £29,999, designed for physical fitness and aquatic exercise.
- Accessories and Chemicals: Sales of water treatment chemicals (chlorine, bromine, pH adjusters), filters, cleaning products, covers, steps, and cover lifters. Price range from £12 to £899.
- Service and Maintenance: Annual servicing, hot tub shutdown services, insulation upgrades, and professional maintenance. Services range from £199 to £998.
- Finance Brokerage: Blue Whale Spa acts as a licensed credit broker arranging 0% and 4.9% APR finance with select lenders including Novuna Personal Finance (Mitsubishi HC Capital UK PLC). Commission earned on credit arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level hot tubs (Monterey Mini, Morgan Bay III) |
| One time/ perpetual license | Pay-as-you-go | Mid-range hot tubs (Summer Breeze IV, Victoria Beach V, Santa Cruz VII) |
| One time/ perpetual license | Pay-as-you-go | Premium hot tubs (Hartland Beach II, Solana Quattro Max, Daytona Quattro Max) |
| One time/ perpetual license | Pay-as-you-go | Luxury hot tubs (Venice Quattro Max, Moonlight Bay, Grand Continental) |
| One time/ perpetual license | Pay-as-you-go | Swim Spas (Tidal Stream, Sun Stream, Super Stream, Vector Stream) |
| Unit Pricing | Pay-as-you-go | Chemical and Water Care Products |
| Unit Pricing | Pay-as-you-go | Accessories and Installation Services |
| Subscription | Monthly | Finance Options |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Blue Whale Spa product offering
Product offeringCore offering
Blue Whale Spa designs, manufactures, and retails premium hot tubs and swim spas for the UK market, offering over 69 hot tub models (priced £2,999–£21,999+) and 5 swim spa models (£24,999–£29,999), along with water-care chemicals, accessories, and after-sales servicing. The company manages the entire lifecycle from UK-based design and Chinese manufacturing through direct sales, delivery, installation, and ongoing maintenance, primarily serving residential homeowners and holiday let property owners across UK mainland.
Product overview
Blue Whale Spa is the UK's leading manufacturer and supplier of hot tubs and swim spas, offering a comprehensive portfolio of products designed in the UK and manufactured in their own facilities in China. The product lineup includes over 50 distinct hot tub models ranging from compact 4-seater to large luxury units, 5 swim spa models for aquatic fitness, and a full range of accessories including chemical kits, filters, cover lifters, steps, and spa protectors. The company also offers services including delivery and installation, annual servicing, insulation upgrades (Standard, Enhanced, Triplex), and shutdown services. Blue Whale Spa manages the entire process from design and production to sales, delivery, installation and after-sales support. All hot tubs feature LED lighting, hydrotherapy jets powered by Stormforce pumps, and various insulation levels. The company also provides 0% and 4.9% APR finance options across all products.
Differentiator
Problem solved
Functional benefit
Products and services
- Beacon Cove V Hot Tub 5-seater hot tub with 54 jets and 32 AMP power, designed for residential hydrotherapy use.
- Summer Breeze IV Hot Tub 6-seater plug-and-play hot tub with 41 jets that operates from a standard 13 AMP outdoor socket without dedicated electrical installation.
- Victoria Beach V Hot Tub Mid-range hot tub with 58 jets and 2x LP200 pumps, available in black or white shell options.
- Santa Cruz VII Hot Tub Mid-range hot tub with 47 jets powered by 2x Stormforce 9 pumps.
- Hartland Beach II Hot Tub Premium hot tub with 60 jets and 3x Stormforce 7 pumps targeted at powerful hydrotherapy massage.
- Santa Rosa II Hot Tub Premium hot tub with 90 jets, 2x Stormforce 9 and an LP200 pump.
- Regency Beach III Hot Tub Luxury hot tub with 112 jets and a multi-pump configuration for premium hydrotherapy.
- Solana Quattro Max Hot Tub Premium hot tub with 60 jets and 4x Stormforce 7 pumps.
- Daytona Quattro Max Hot Tub Large hot tub with 80 jets and 4x Stormforce 9 pumps.
- Venice Quattro Max Hot Tub Premium hot tub with 110 jets and a multi-pump configuration including Stormforce 9, LP200, and LP300 pumps.
- Moonlight Bay Hot Tub Large premium hot tub with 130 jets and integrated waterfalls and fountains.
- The Grand Continental Hot Tub Flagship luxury hot tub with premium hydrotherapy features and a multi-pump configuration including 2x LP300, LP200, and Stormforce 9 pumps.
- Monterey Mini Hot Tub Compact 4-seater hot tub with 12 jets designed for small outdoor spaces.
- Morgan Bay III Hot Tub Entry-level hot tub with 40 jets.
- Crescent Bay Deluxe VII Hot Tub Hot tub with 100 jets and 3x LP200 pumps.
- Cooper Bay III Hot Tub Hot tub with 55 jets.
- Paradise Bay Hot Tub Premium hot tub with 120 jets and 4x Stormforce 9 pumps.
- Grand Haven Max Hot Tub Large hot tub with multi-pump configuration including Stormforce 9, LP200, and 2x LP300 pumps.
- Santa Barbara Quattro Max Hot Tub Premium hot tub with 107 jets.
- Imperial Max Hot Tub Luxury hot tub with premium features and specifications.
- Franklin Lodge Hot Tub HSG282-compliant hot tub specifically designed for UK holiday let properties, with UKCA, CE, and CB testing certification for commercial guest use.
- Tidal Stream Swim Spa 3-seat swim spa with 31 jets and 3 current jets for swimming and aquatic exercise.
- Sun Stream Swim Spa Swim spa designed for continuous swimming with 3 current jets and 3 pumps, with no seating.
- Super Stream Swim Spa Swim spa with 33 jets and 3 current jets for swimming and therapy.
- Power Stream Swim Spa 2-seat swim spa with 28 jets and 3 current jets for swimming and therapy.
- Vector Stream Swim Spa Premium swim spa with 53 jets, a high-volume current jet, and 2 pumps.
- Starter Chemical Kit Starter chemical kit for hot tub water treatment with easy-to-use instructions.
- Advantage Plus Chemical Kit Ongoing water-maintenance chemical kit for hot tub owners.
- Filter Twin Pack Replacement hot tub filters available in Standard, 194, M33, and Juno sizes.
- Hot Tub Cover Lifter Device for easy maneuvering and storage of hot tub covers, available in Dark Grey.
- Hot Tub Steps Access steps for hot tubs available in Grey or Dark Brown finishes.
- Spa Protector Insulated cover that protects the spa against harsh elements and adds insulation.
- Hot Tub Servicing Annual full servicing for hot tubs to ensure optimal performance.
- Swim Spa Servicing Annual full servicing for swim spas to maintain healthy condition.
- Hot Tub Shutdown Service Service to drain and prepare a hot tub for extended periods of non-use.
- Enhanced Insulation Service Insulation upgrade service adding a heat-reflective foil cover to side panels, corners, and base of a hot tub.
- Triplex Insulation Service Premium insulation upgrade with additional 2.5mm polyethylene foam filling panel cavities.
- Clearance Hot Tub Sale Discounted pre-loved hot tubs including ex-display, returned, transit-damaged, and factory defect models.
Quantifiable outcome
- 10-30% increase in nightly rates for holiday let properties with hot tub
- +2 more outcomes
Companies that use Blue Whale Spa
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Blue Whale Spa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Blue Whale Spa partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Costco UKcoreExclusive retail partnership with Costco UK for hot tub sales. Dedicated Costco-specific product line including San Pedro X, Olive Bay, Nobel Bay, Fisher Cove, San Julien, Empire Beach, Kingsbury, and Zuma X Max models. Products available at Costco warehouses across the UK.
- Franklin LodgeminorFlagship holiday let hot tub product showcase. Franklin Lodge is highlighted as the company's recommended hot tub model for holiday lettings, designed for HSG282 compliance with UKCA, CE and CB testing certification.
Scale indicators4 records
Recent moves3 records
Expansion highlights6 records
Blue Whale Spa competitors and assessment
Company assessmentDirect peers
- Canadian Spa Company: Canadian Spa Company sells hot tubs and swim spas in the UK market through retail and DTC channels. Comparable product line, similar price points, and overlapping target market of UK residential consumers.
- Viking Spas: Viking Spas manufactures premium hot tubs and swim spas with a focus on insulation and hydrotherapy. Overlap with Blue Whale Spa in the premium insulated hot tub segment and swim spa fitness category.
- Jacuzzi UK: Jacuzzi is the established luxury spa and hot tub brand with a UK presence. Both companies sell premium hot tubs and swim spas to residential consumers with installation and after-sales service, competing directly on engineering and brand prestige.
- Coast Spas: Coast Spas is a premium hot tub and swim spa manufacturer with UK distribution. Comparable premium positioning, hydrotherapy focus, and product tiering structure make them a direct competitor in the high-end residential market.
- Hot Spring Spas: Watkins Wellness-owned Hot Spring Spas is a global premium hot tub brand distributed in the UK via a dealer network. Blue Whale Spa competes in the same premium hot tub category, though with DTC and own-brand positioning rather than dealer-based sales.
- Leisurerite Spas: Leisurerite is a UK hot tub retailer and installer operating in the same DTC, showroom, and installation service model. Direct competitor in the mid-market UK residential hot tub segment with comparable service bundle.
- Hydropool: Hydropool is a Canadian manufacturer of hot tubs and swim spas with UK distribution. Like Blue Whale Spa, they focus on swim spa fitness positioning and energy-efficient insulated shells, making them a direct competitor in the premium swim spa segment.
- Sunrise Spas UK: Sunrise Spas is a UK-based hot tub manufacturer and retailer operating their own showroom and installation service. Directly comparable vertically integrated model with similar product range, warranty terms, and UK climate-tailored positioning.
Regional players
- Aqua Warehouse UK: Aqua Warehouse is a UK-based multi-brand hot tub retailer operating showrooms and offering installation. Competitor in the UK retail hot tub channel but operates as a multi-brand dealer rather than a vertically integrated manufacturer.
Emerging players
- Lay-Z-Spa (Bestway): Lay-Z-Spa, owned by Bestway Group, dominates the UK entry-level inflatable hot tub segment. While addressing a lower price point and different product category, they compete for the same residential wellness-and-relaxation consumer wallet share that Blue Whale Spa targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Blue Whale Spa social profiles
Digital presenceBlue Whale Spa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blue Whale Spa leadership team
Management profileNumber of profiles
Blue Whale Spa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blue Whale Spa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blue Whale Spa
What does Blue Whale Spa do?
Blue Whale Spa designs, manufactures, and retails premium hot tubs and swim spas for the UK market, offering over 69 hot tub models (priced £2,999–£21,999+) and 5 swim spa models (£24,999–£29,999), along with water-care chemicals, accessories, and after-sales servicing. The company manages the entire lifecycle from UK-based design and Chinese manufacturing through direct sales, delivery, installation, and ongoing maintenance, primarily serving residential homeowners and holiday let property owners across UK mainland.
Is Blue Whale Spa a public or private company?
Blue Whale Spa is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Blue Whale Spa founded?
Blue Whale Spa was founded in 2010. It employs 101 to 250 people.
Where is Blue Whale Spa based?
Blue Whale Spa is headquartered in Edinburgh, United Kingdom, in the Europe region.
How does Blue Whale Spa make money?
Five revenue lines are on record. Hot Tub Sales are the primary driver. The others are swim Spa Sales, accessories and Chemicals, service and Maintenance and finance Brokerage.
Who are Blue Whale Spa's main competitors?
Direct peers on record are Canadian Spa Company, Viking Spas, Jacuzzi UK, Coast Spas, Hot Spring Spas, Leisurerite Spas, Hydropool and Sunrise Spas UK. Aqua Warehouse UK is listed as a regional player. Lay-Z-Spa (Bestway) is listed as an emerging player.
Does Blue Whale Spa have an API?
No public API is recorded for Blue Whale Spa.
What industry is Blue Whale Spa in?
Blue Whale Spa's product category is Hot Tubs & Swim Spas. Its primary akta.pro industry code is CRAIAIAK, Pools, Spas & Hot Tubs Retail (Chemicals, Accessories), with a secondary code of HSAIALAG, Spa/Hot Tub Cleaning & Maintenance. Its SIC code is 3430.