Yoga Easy
Yoga Easy is a Netherlands-based private online yoga studio, founded in 2012, that offers on-demand video classes, 100+ guided programs, live weekly sessions, and accredited teacher training via subscription to individual yoga and meditation practitioners worldwide through web and mobile apps.
- Company typePrivate
- Founded2012
- HeadquartersWeesp, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Yoga Easy does
Yoga Easy is a Netherlands-based private online yoga studio platform, founded in 2012 and previously operating as EkhartYoga, that delivers on-demand video classes, guided programs, and live weekly sessions to individual yoga and meditation practitioners globally. The platform is accessible via a web studio (studio.yogaeasy.com) and dedicated iOS and Android mobile applications with offline class download capability, with a content library of 100+ guided programs spanning Hatha, Vinyasa Flow, Yin, Meditation, and mixed movement, taught by a roster of named instructors (e.g., Esther Ekhart, Laia Bové, Gemma Vassallo, David Lurey). The company also operates YogaEasy Academy, an adjacent vertical offering accredited online yoga teacher training programs covering anatomy, fascia, trauma release, sequencing, Yoga Nidra, and hormones, hosted on a separate academy domain.
The technology stack centers on a web-based streaming platform with native mobile applications distributed through the Apple App Store and Google Play Store, the latter built on the uscreen infrastructure (tv.uscreen.yogaeasycom). The product surface includes a structured catalog of classes and programs, a live class calendar, a content magazine, and the Academy; the company emphasizes experienced teacher credentials and editorial curation as its core value proposition. There is no disclosed API, SDK, integration ecosystem, AI/ML capability, or data-flywheel mechanism in the available information.
Yoga Easy monetizes through a recurring subscription model with a freemium entry point (free trial), and go-to-market is product-led: users self-serve sign-up via website or mobile app, with acquisition driven by organic content marketing (blog magazine), an email newsletter, and organic social media presence on Facebook, Instagram, and YouTube. The company serves individual consumers directly (B2C, horizontal segmentation across skill levels) with localized operations evident for Germany, Netherlands, UK, and France, and is led by CEO Matthijs Draijer with a small team of 1-10 employees. The company is privately held, has no disclosed funding rounds, no parent company, and one wholly-owned subsidiary (YogaEasy Academy).
Yoga Easy firmographics
Firmographics- Name
- Yoga Easy
- Legal name
- YogaEasy
- Website
- https://ekhartyoga.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Yoga Easy is a Netherlands-based private online yoga studio, founded in 2012, that offers on-demand video classes, 100+ guided programs, live weekly sessions, and accredited teacher training via subscription to individual yoga and meditation practitioners worldwide through web and mobile apps.
- Ownership category
- akta.pro rank
Yoga Easy industry classification
Industry- Product category
- Online Yoga & Wellness Streaming
- NAICS
- Sports and Recreation Instruction (611620)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)
Keywords
Where Yoga Easy is headquartered
LocationHeadquarters
- HQ city
- Weesp
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
Yoga Easy business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription membership: Recurring subscription model providing access to online yoga classes, meditation sessions, programs, and live classes. Users can start with a free trial before subscribing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial available |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Yoga Easy product offering
Product offeringCore offering
YogaEasy is an online yoga studio platform that streams on-demand video classes, guided multi-week programs, live weekly sessions, and meditation content to individual practitioners of all levels via web and mobile apps. It also operates YogaEasy Academy, a separate online education platform offering short courses and accredited yoga teacher training programs.
Product overview
YogaEasy is an online yoga studio platform offering a comprehensive suite of products including the main video-based yoga and meditation platform (formerly EkhartYoga), a mobile app for iOS and Android with offline capabilities, live weekly classes, guided programs (100+ programs including beginner courses, 30-day challenges), a blog magazine, and an Academy for yoga teacher training. The platform rebranded from EkhartYoga to YogaEasy in 2025 with a new studio.yogaeasy.com platform featuring a refreshed interface and improved user experience.
Differentiator
Problem solved
Functional benefit
Products and services
- YogaEasy Online Yoga Studio
Companies that use Yoga Easy
Customer profileSegments1 record
Ideal customer profiles2 records
Yoga Easy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Yoga Easy partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Yoga Easy competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Yoga Easy social profiles
Digital presenceYoga Easy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yoga Easy leadership team
Management profileNumber of profiles
Profiles1 record
Yoga Easy subsidiaries and ownership
Company hierarchySubsidiaries1 record
Yoga Easy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yoga Easy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yoga Easy
What does Yoga Easy do?
YogaEasy is an online yoga studio platform that streams on-demand video classes, guided multi-week programs, live weekly sessions, and meditation content to individual practitioners of all levels via web and mobile apps. It also operates YogaEasy Academy, a separate online education platform offering short courses and accredited yoga teacher training programs.
Is Yoga Easy a public or private company?
Yoga Easy is a private company. It is classified as unknown and is currently operating.
When was Yoga Easy founded?
Yoga Easy was founded in 2012. It employs 1 to 10 people.
Where is Yoga Easy based?
Yoga Easy is headquartered in Weesp, Netherlands, in the Europe region.
How does Yoga Easy make money?
One revenue line is on record: subscription membership.
Does Yoga Easy have an API?
No public API is recorded for Yoga Easy.
What industry is Yoga Easy in?
Yoga Easy's product category is Online Yoga & Wellness Streaming. Its primary akta.pro industry code is HSADACAA, General Yoga Instruction (Hatha/Vinyasa/Flow). Its NAICS code is 611620 and its SIC code is 8200.