Yoga Easy

What Yoga Easy does

Yoga Easy is a Netherlands-based private online yoga studio platform, founded in 2012 and previously operating as EkhartYoga, that delivers on-demand video classes, guided programs, and live weekly sessions to individual yoga and meditation practitioners globally. The platform is accessible via a web studio (studio.yogaeasy.com) and dedicated iOS and Android mobile applications with offline class download capability, with a content library of 100+ guided programs spanning Hatha, Vinyasa Flow, Yin, Meditation, and mixed movement, taught by a roster of named instructors (e.g., Esther Ekhart, Laia Bové, Gemma Vassallo, David Lurey). The company also operates YogaEasy Academy, an adjacent vertical offering accredited online yoga teacher training programs covering anatomy, fascia, trauma release, sequencing, Yoga Nidra, and hormones, hosted on a separate academy domain.

The technology stack centers on a web-based streaming platform with native mobile applications distributed through the Apple App Store and Google Play Store, the latter built on the uscreen infrastructure (tv.uscreen.yogaeasycom). The product surface includes a structured catalog of classes and programs, a live class calendar, a content magazine, and the Academy; the company emphasizes experienced teacher credentials and editorial curation as its core value proposition. There is no disclosed API, SDK, integration ecosystem, AI/ML capability, or data-flywheel mechanism in the available information.

Yoga Easy monetizes through a recurring subscription model with a freemium entry point (free trial), and go-to-market is product-led: users self-serve sign-up via website or mobile app, with acquisition driven by organic content marketing (blog magazine), an email newsletter, and organic social media presence on Facebook, Instagram, and YouTube. The company serves individual consumers directly (B2C, horizontal segmentation across skill levels) with localized operations evident for Germany, Netherlands, UK, and France, and is led by CEO Matthijs Draijer with a small team of 1-10 employees. The company is privately held, has no disclosed funding rounds, no parent company, and one wholly-owned subsidiary (YogaEasy Academy).

Name

Yoga Easy

Legal name

YogaEasy

Website

https://ekhartyoga.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Yoga Easy is a Netherlands-based private online yoga studio, founded in 2012, that offers on-demand video classes, 100+ guided programs, live weekly sessions, and accredited teacher training via subscription to individual yoga and meditation practitioners worldwide through web and mobile apps.

Ownership category

akta.pro rank

Product category

Online Yoga & Wellness Streaming

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

Keywords

• Online yoga classes
• Guided meditation sessions
• Yoga teacher training
• Wellness video streaming
• Mindfulness programs

Headquarters

HQ city

Weesp

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription membership: Recurring subscription model providing access to online yoga classes, meditation sessions, programs, and live classes. Users can start with a free trial before subscribing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

YogaEasy is an online yoga studio platform that streams on-demand video classes, guided multi-week programs, live weekly sessions, and meditation content to individual practitioners of all levels via web and mobile apps. It also operates YogaEasy Academy, a separate online education platform offering short courses and accredited yoga teacher training programs.

Product overview

YogaEasy is an online yoga studio platform offering a comprehensive suite of products including the main video-based yoga and meditation platform (formerly EkhartYoga), a mobile app for iOS and Android with offline capabilities, live weekly classes, guided programs (100+ programs including beginner courses, 30-day challenges), a blog magazine, and an Academy for yoga teacher training. The platform rebranded from EkhartYoga to YogaEasy in 2025 with a new studio.yogaeasy.com platform featuring a refreshed interface and improved user experience.

Differentiator

Problem solved

Functional benefit

Products and services

• YogaEasy Online Yoga Studio

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Market position

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCFYsO0t3zj0eJ_NcOlowTSA
• Facebookfacebook.com/yogaeasycom
• Instagraminstagram.com/yogaeasy_com
• Xx.com/ekhartyoga
• LinkedInlinkedin.com/company/ekhart-yoga

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yoga Easy