Huber Media Consulting

What Huber Media Consulting does

Huber Media Consulting GmbH (HMC) is a Zürich-based, founder-owned public relations and strategic communications consulting firm established in 1997 by journalist Roger Huber. The firm delivers integrated advisory services across corporate communications, crisis communication and prevention, reputation management and campaigning, media and camera training, executive communications, and customer magazine production. It serves a horizontally diversified client base spanning startups, retail, IT, financial services, consumer goods, industrial, individual executives, and government/public sector clients in Switzerland, with a stated focus on personal, direct client relationships and a curated network of specialized partner firms for disciplines beyond core consulting. The firm's principal assets are the founder's three decades of investigative-journalism experience, an on-site TV studio used for training and recording, and thought-leadership IP including a co-authored DIN ISO 22361 crisis management implementation guide.

HMC operates a sales-led, professional services model with no publicly disclosed pricing, delivered through direct consulting engagements and supported by a 24/7 crisis hotline. Revenue is generated from fee-based consulting and training engagements; no software product, subscription, or platform revenue is disclosed. The firm's go-to-market is built on founder-led relationships, expert publications, earned media appearances in major Swiss outlets (NZZ, Tagesanzeiger, Handelszeitung, 20minuten, SRF), and Roger Huber's institutional role as co-founder and board member of the Swiss Association for Crisis Communication (VKK). Distribution is single-country and direct, with no evidence of channel partners, resellers, or international expansion.

The technology footprint is minimal and non-AI: an on-site TV studio, the company website, and integrations with partner software such as VERISMO's DEMiOS crisis management platform. The company has no disclosed funding, no subsidiaries, no M&A history, and no parent company. Headcount is reported at 1-10 employees, making the business highly dependent on the founder and its expert partner network for delivery capacity.

Name

Huber Media Consulting

Legal name

Huber Media Consulting GmbH

Website

https://huber-media.ch

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Huber Media Consulting GmbH is a Zürich-based, founder-owned PR and strategic communications consultancy specializing in crisis communication, corporate communications, reputation management, media training, and customer magazine production, serving Swiss corporate, government, and executive clients since 1997.

Ownership category

akta.pro rank

Product category

Public Relations and Communications Consulting

NAICS

Advertising, Public Relations, and Related Services (5418), Media Representatives (54184), Periodical Publishers (51312)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate & Financial Communications PR (MPAAADAA)

akta.pro secondary industries

PR, Reputation Management & Earned Media Platforms (BPAMALAO), Public Sector & Policy Consulting (BPAHACAN), Media Relations & Press Office Services (MPAAADAI)

Keywords

• Crisis communication consulting
• Corporate communications services
• Reputation management advisory
• Media training services
• Executive communications coaching

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Consulting Services: Professional consulting services for PR and strategic communications including crisis communication, corporate communications, reputation management, media training, executive communications, and customer magazine production. Services are delivered through personal customer engagement and network-based delivery.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Huber Media Consulting is a Swiss PR and strategic communications consulting firm that advises companies, executives, and public institutions on corporate communications, crisis communication and prevention, reputation management campaigns, media training, and customer magazine production. Services are delivered through direct personal engagement, leveraging the founder's investigative-journalism background and a network of specialized partners.

Product overview

Huber Media Consulting is a strategic PR and communication consulting firm founded in 1997 by journalist Roger Huber, offering a portfolio of integrated consulting services rather than a unified software product. The core offerings include Corporate Communications, Crisis Communication/Krisenprävention, Campaigning/Reputationsmanagement, Media Training, Customer Magazines/Corporate Publishing, and Executive Communications. These services are delivered through direct consulting engagements and leverage an extensive network of specialized partners. The firm also produces proprietary intellectual property including the DIN ISO 22361 Crisis Management Guide and provides practical resources such as checklists for corporate communications professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Communications Strategic communication consulting that develops holistic communication strategies based on stakeholder and environmental analysis, ensuring consistent messaging across analog and digital channels to enhance corporate identity and company value. Targeted at Swiss companies, executives, and public institutions.
• Crisis Communication and Prevention Crisis communication and prevention services including crisis management consulting, reputation protection, media strategy development, ISO 22361 assessments, crisis staff exercises, media conference rehearsals, and crisis handbook development to help organizations prepare for and navigate critical situations.
• Campaigning and Reputation Management Dynamic public relations campaign management focused on targeted communication to achieve optimal effects for predefined goals, creating attention, building awareness, preparing decisions, or mobilizing support.
• Media Training and Performance Coaching Media training services including individual training, group trainings, and in-company sessions delivered from an on-site TV studio, covering camera and microphone appearances, presentation techniques, and crisis communication scenarios, including surviving a media shitstorm.
• Customer Magazines and Corporate Publishing Customer magazine production and corporate publishing services featuring journalistic storytelling, quality content, layout, and modern design to create engaging customer publications for brand building and customer retention.
• Strategy and Executive Communications Executive communication consulting for board presidents, CEOs, and leadership focused on strengthening personal communication, building reputation management, and providing strategic advisory services for public-facing executives.

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Pittalis New Media DesignminorImplementation/ SI/ Consulting PartnerNew Media Design service provider specializing in design for classical and digital media. NMD conceptualizes, designs, and realizes tailored communication projects. Clients include publishers, media houses, and companies from retail and industry sectors.
• ComexpertsminorImplementation/ SI/ Consulting PartnerCommunications consultants helping clients share their ideas with the world. They provide final text polishing and support for public appearances in front of microphone and camera.
• VERISMO GmbHcoreStrategic or Co-development PartnerIndependent company specializing in holistic security, risk, emergency, continuity, and crisis management based in Küsnacht/Zürich. VERISMO operates DEMiOS, the leading software supporting teams in critical situations. Close cooperation with HMC on crisis management consulting.
• Pietro SimmenminorStrategic or Co-development PartnerConsultant with over 30 years of experience advising management of Swiss and international companies. Specializes in corporate communications and crisis and reputation management. Founding member of VKK.
• VKK - Schweizer Verband für KrisenkommunikationcoreStrategic or Co-development PartnerRoger Huber founded the Swiss Association for Crisis Communication in 2009 with other experts and served as founding president for six years. Currently serves as board member. The association supports exchange between corporate practitioners and academia, launches research projects at universities, and sets standards for professional crisis management in Switzerland.
• Laube MediaminorStrategic or Co-development PartnerSpecialized Zurich agency for crisis communication and strategic consulting led by Olivier Laube.

Scale indicators1 record

Recent moves6 records

Direct peers

• Farner Consulting AG: Largest Swiss-headquartered PR and communications consultancy offering corporate communications, public affairs, and content across DACH. Directly comparable to HMC as a Swiss PR competitor serving similar enterprise and public-sector clients, but at far greater scale.
• AWK Group AG: Swiss consultancy with dedicated communications and change-management practices serving enterprise and government. Comparable in Swiss-based consulting orientation, though broader in scope with a larger digital and technology practice.
• Laube Media: Zurich-based boutique agency specializing in crisis communication and strategic consulting, explicitly named as a HMC partner. Closely comparable in geography, size, and crisis-comms focus, competing for the same Swiss mid-market mandates.
• Pietro Simmen Communications Consulting: Independent Swiss consultant in corporate communications and reputation management with 30+ years' experience, named as a HMC partner. Directly comparable individual-practitioner model serving similar executive and crisis use cases in Switzerland.

Others

• VERISMO GmbH: Zurich-based security, risk, and crisis-management firm that operates DEMiOS crisis-management software and is a HMC strategic partner. Adjacent rather than competing — VERISMO provides incident-management technology while HMC provides the communication strategy layer.

Broad incumbents

• Edelman Switzerland: Global PR firm with a Zurich office spanning corporate communications, crisis, and public affairs. Comparable in offering breadth and crisis-comms expertise, but at vastly greater scale, brand recognition, and cross-border reach.
• Brunswick Group: Global advisory firm specializing in critical issues and corporate communications with strong European footprint. Closely comparable in executive reputation and crisis advisory posture, serving many of the same large-cap and executive clients HMC targets at smaller scale.
• FTI Consulting (Strategic Communications): Global consulting firm with a large Strategic Communications segment spanning crisis, litigation, and corporate communications. Comparable in crises-heavy mix and enterprise client base, but embedded in a much larger diversified firm.
• Burson (BCW) Switzerland: Global communications agency with significant crisis, corporate, and public-affairs capabilities, including a Zurich presence. Broad incumbent comparable in crisis-comms depth but with substantially larger delivery capacity.
• Weber Shandwick Switzerland: Global communications network with Swiss presence providing corporate, crisis, and public-affairs services. Overlaps heavily with HMC's offering but competes largely on larger enterprise mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/huber-media-consulting-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Huber Media Consulting