Tracy Unified School District

What Tracy Unified School District does

Tracy Unified School District (TUSD) is a California public K-12 school district headquartered at 1875 W. Lowell Avenue in Tracy, California, serving a growing community of over 89,000 residents in the Central San Joaquin Valley approximately 60 miles east of San Francisco. The district operates a unified educational platform spanning 18-19 campuses: three comprehensive high schools (Kimball, Tracy, West), two middle schools (Monte Vista, Williams), four TK-8 schools, seven TK-5 elementary schools, one continuation high school (George & Evelyn Stein), one community day school (Duncan-Russell), one dependent charter school (Tracy Charter), and an Adult School. Core academic offerings include STEM, Advanced Placement (AP), International Baccalaureate (IB) at Tracy High, AVID, Career Technical Education (CTE), Dual Enrollment via CCAP with Los Positas College, GATE, JROTC, and specialized academies (Ag Science, Space & Engineering, Medical & Health Services, Performing Arts Magnet).

TUSD's business model is that of a publicly funded government entity rather than a commercial enterprise. The district is funded primarily through California's Local Control Funding Formula (LCFF), federal education programs, local property taxes, and voter-approved bond measures - there is no tuition charged to district residents. The district is governed by an elected seven-member Board of Education and administered by Superintendent Dr. Robert Pecot, Ed.D. (in role since 2022), with associate superintendents leading Business Services, Educational Services, and Human Resources. Revenue figures are not publicly disclosed on the district website; financial transparency is administered through LCAP documents and Board of Education meetings rather than prominent public reporting.

Operationally, TUSD runs standard K-12 administrative and instructional technology infrastructure: all schools and classrooms are internet-connected, high schools participate in the state's Digital High Schools program, and the district relies on third-party platforms including Aeries (student information system) and Parent Square (family communication). Student and family services are delivered via traditional attendance-boundary enrollment with no competitive customer-acquisition motion. The district's strategic posture is community-rooted, with long-standing partnerships to the Tracy Chamber of Commerce, Tracy Hospital Foundation, Kiwanis Club, Tracy Sunrise Rotary Club, Heirloom, Tracy Earth Project, and Los Positas College.

Name

Tracy Unified School District

Legal name

Tracy Unified School District

Website

https://tracy.k12.ca.us

Company type

Public

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Tracy Unified School District is a California public K-12 school district serving over 89,000 residents in Tracy with 18-19 schools spanning TK through adult education. It is publicly funded via state LCFF allocations, property taxes, and bond measures, and offers STEM, AP, IB, CTE, and dual enrollment programs.

Ownership category

akta.pro rank

Product category

K-12 Public Education Services

NAICS

Elementary and Secondary Schools (6111), Elementary and Secondary Schools (611110), Elementary and Secondary Schools (61111), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public School Districts (K–12) (EDADABAA)

akta.pro secondary industries

Charter Career & Technical Education (CTE) Schools (EDAJACAK), Specialized Programs & Classrooms (Autism, Emotional/Behavioral, Intellectual/Developmental, Multi-Disability) (EDAJAKAH), Charter Special Education & Inclusive Programs (EDAJACAF)

Keywords

• Public K-12 education
• School district services
• College and career readiness
• Special education programs
• STEM curriculum

Headquarters

HQ city

Tracy

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Others

Distribution channels1 record

Marketing channels7 records

Core offering

Tracy Unified School District is a public K-12 school district operating 18 schools in Tracy, California, delivering core academic instruction from Transitional Kindergarten through 12th grade, alongside specialized programs such as STEM, CTE, AP, IB, AVID, Dual Enrollment, Special Education, and Adult School. Services are provided at no tuition to district residents and include student information management (Aeries), family communication (Parent Square), and district-wide technology support (ISET).

Product overview

Tracy Unified School District operates a unified educational platform consisting of multiple academic programs and support services. The district's core offerings include traditional K-12 education across 19 schools (3 high schools, 2 middle schools, 4 K-8 schools, 7 K-5 elementary schools, 1 continuation high school, 1 community day school, and 1 charter school). Key academic programs include STEM, Career Technical Education (CTE), Advanced Placement (AP), International Baccalaureate (IB), and AVID. The district provides technology support through its ISET department and uses Parent Square for family communication and Aeries for student information management. Special education services and professional learning programs support teachers and students.

Differentiator

Problem solved

Functional benefit

Products and services

• STEM Program

Quantifiable outcome

• Donated $17,500 from Rotary Club Shrimp Feed event to literacy programs at K-5 schools

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Tracy Chamber of CommercecoreStrategic or Co-development PartnerSupports local education through sponsorship of annual New Educators' Luncheon and Tracy Industry-Education Partnership, providing school-to-career programs for high school students
• Tracy Hospital FoundationminorStrategic or Co-development PartnerSponsors the CPR For Kids program that teaches life-saving techniques to all students in grades 3, 7 and 9
• Tracy Kiwanis ClubminorStrategic or Co-development PartnerSponsors D.A.R.E. (Drug Awareness and Resistance Education) program in district schools
• Tracy Sunrise Rotary ClubminorStrategic or Co-development PartnerConducts 'Kids Who Read Succeed' fundraiser during Annual Shrimp Feed, donating $17,500 to literacy programs at K-5 schools
• HeirloomminorStrategic or Co-development PartnerCarbon capturing technology company operating in Tracy; partnered with TUSD STEM department for TepTalk presentations at Tracy High, reaching over 250 students from Tracy, Kimball, and Stein High Schools
• Tracy Earth ProjectminorStrategic or Co-development PartnerPartnered with TUSD STEM department for TepTalk presentations on environmental issues and career awareness
• Los Positas CollegecoreStrategic or Co-development PartnerCCAP (College and Career Access Pathways) agreement providing dual enrollment opportunities for high school students

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Lodi Unified School District: Neighboring San Joaquin County K-12 district of comparable scale with a similar mix of elementary, middle, and high schools. Operates under identical California public school district regulatory framework and competes for overlapping commuter-belt families.
• Manteca Unified School District: Adjacent San Joaquin County public K-12 district serving Manteca and surrounding communities. Directly comparable as a similarly sized Central Valley district competing for the same regional student population and operating on the same California LCFF funding model.
• Stockton Unified School District: Larger neighboring San Joaquin County K-12 district serving Stockton. Comparable in regulatory environment and program structure, though larger in scale; represents both a competitor and a useful benchmark for operational scale.

Regional players

• Brentwood Union School District: East Bay-adjacent K-8 district serving the growing Brentwood community. Comparable as a Central Valley-adjacent growth-corridor district with similar demographic and funding dynamics, though TUSD adds the high school grades.
• Mountain House Elementary School District: Adjacent K-8 district serving the Mountain House master-planned community just south of Tracy. Comparable as a fast-growing San Joaquin Valley feeder district whose students often matriculate into Tracy-area high schools.

Broad incumbents

• Dublin Unified School District: Bay Area-adjacent K-12 district of similar profile serving a fast-growing commuter community in the Tri-Valley. Comparable as a peer on growth trajectory, modern facilities investment, and dual enrollment/college readiness programming.
• Livermore Valley Joint Unified School District: Bay Area-adjacent K-12 district of similar scale with a comparable academic portfolio including AP, IB, CTE, and AVID. Comparable in operating model and demographic profile of a growing East Bay commuter community.

Others

• Los Positas College: Community college partner of TUSD under the CCAP dual enrollment agreement. Relevant as the higher-education counterpart that enables TUSD's college credit pathway and signals the depth of its articulation partnerships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCiNBe_N5fHdtTvg3LfVqHoQ
• Facebookfacebook.com/TracyUnifiedSD
• LinkedInlinkedin.com/company/tracy-unified-school-district
• Instagraminstagram.com/tracyunifiedschools
• Xx.com/tracyunifiedsd

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tracy Unified School District