Rheavendors Servomat

What Rheavendors Servomat does

Rheavendors Servomat Deutschland GmbH is the exclusive German sales, service, and distribution arm of Italian vending machine manufacturer Rhea Vendors Group S.p.A. (Milan), operating from its Beimerstetten headquarters with 45+ employees. The company distributes a full portfolio of professional coffee fully automatic machines (rhTT1, rhTT3 Pro, laRhea V+ Grande Premium, laRhea variplus, Rhea Business Line, Family Feeling), hot beverage stand units (luce, rhFS, Caffe Europa Touch), snack machines (saphirh), table water dispensers (sempreAqua PS20/PS60/PS150), and professional portafilter machines (laRhea Professionale). The hardware incorporates proprietary brewing and heating technologies from the parent group, including the Variflex V14 variable brewing system (6-14g coffee, 30-300ml water), Varitherm induction-based instant heating, Varigrind grinding, SpeedMix 10-15 second preparation, and online telemetry/recipe management on the rhTT3 Pro.

The business is structured as a pure B2B channel model: Rheavendors Servomat does not sell directly to end customers but routes all transactions through 150 certified Premium Partners and 500 Fachpartner (specialist dealers) across Germany, who handle sales, installation, configuration, and service. Revenue is generated primarily through hardware sales of coffee, hot beverage, snack, and water machines, supplemented by technical service and support (including 24h spare parts), and fee-based partner training (~145 EUR per full-day participant, with 100% subsidy for Premium Partners and 50% for Fachpartner). Products are produced under the 'made in Milano' designation by the parent group, while the German entity focuses on partner enablement, technical competence training, and after-sales service.

The company's primary customers are the partner organizations themselves (Aramark, BÄKO, AP Automaten-Verpflegung, Brita, BWT, Coca-Cola, Dallmayr, JDE, Nestlé Professional, Miko Kaffee, Seeberger and others), and end users are downstream workplaces, public spaces, hotels, and event venues seeking automated coffee, hot beverage, snack, and water solutions. Recent strategic moves include the auqaAward 2025 first place for sempreAqua (Watercooler Europe Verband, November 2025), cooperation partnerships with SiSiSi - My Gusto (food-on-the-go) and mobymat (mobile vending) in 2025, an annual 1,000-tree sustainability initiative with Stüwer, and a partner-engagement program anchored by the ViA-Tage congress (350+ visitors in 2025).

Name

Rheavendors Servomat

Legal name

rheavendors servomat Deutschland GmbH

Website

https://rv-servomat.de

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Rheavendors Servomat Deutschland GmbH is the German sales and service arm of Italian Rhea Vendors Group, distributing professional coffee, hot beverage, snack, and water vending machines exclusively through a Germany-wide network of 150 Premium Partners and 500 specialist dealers.

Ownership category

akta.pro rank

Product category

Commercial Vending Machines

NAICS

Commercial and Service Industry Machinery Manufacturing (33331), Commercial and Service Industry Machinery Manufacturing (333310)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550), General Industrial Machinery & Equipment, Nec (3569)

akta.pro primary industry

Food Preparation Equipment & Smallwares Wholesale (AFAIALAK)

Keywords

• Coffee vending machines
• Automated beverage dispensers
• Snack vending equipment
• Water dispensers
• Commercial coffee equipment

Headquarters

HQ city

Beimerstetten

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Coffee Vending Machine Sales: Sale of professional coffee fully automatic machines for offices, public spaces, and hospitality environments.
2. Hot Beverage & Cold Drink Dispenser Sales: Sale of stand-alone hot beverage dispensers, cold drink machines, and snack vending machines.
3. Water Dispenser Sales: Sale of table water dispensers (sempreAqua brand) for office and public use.
4. Technical Service & Support: Technical support, maintenance, and repair services for Fachpartner and end customers. Includes 24h spare parts service and on-site service.
5. Training & Certification Programs: Fee-based training sessions for partners on machine operation, configuration, troubleshooting, and maintenance. Courses run approximately 145 EUR per participant for full training, with subsidies for Premium and Fach partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Rheavendors Servomat Deutschland GmbH is the German sales and service arm of the Italian Rhea Vendors Group, manufacturing (via the parent) and distributing professional coffee fully automatic machines, hot beverage dispensers, cold drink machines, snack vending machines, table water dispensers, and portafilter espresso machines under brands such as laRhea, rhTT, luce, saphirh, and sempreAqua. Products are sold exclusively through a Germany-wide partner network of 150 Premium Partners and 500 Fachpartner, who handle installation, configuration, and after-sales service, supported by the company's own technical service, training programs, and 24h spare parts logistics.

Product overview

Rheavendors Servomat is a German subsidiary of Rhea Vendors Group (Italy) offering a comprehensive vending and coffee machine portfolio. The product range includes automatic coffee machines (rhTT1 V+, rhTT3 Pro, laRhea V+ Grande Premium, laRhea variplus, Rhea Business Line, Family Feeling), hot beverage stand machines (luce series, Caffe Europa Touch, rhFS range), snack vending machines (Snack Saphirh, Europa snac&cool), water dispensers (sempreAqua PS20/PS60/PS150), and professional espresso machines (laRhea Professionale). All products are manufactured in Milan, Italy ('made in Milano'). Services include All in Service, Easy Service Center, tm-on remote monitoring, and comprehensive partner training programs.

Differentiator

Problem solved

Functional benefit

Brands

• Rhea Business Line: Coffee fully automatic machine product line
• laRhea variplus
• rhTT3 Pro
• rhTT1
• luce
• sempreAqua
• saphirh

Products and services

• rhTT1 V+ ganze Bohne Entry-level automatic coffee machine with whole bean brewing and a modern touch display that can play videos and display information, targeted at office and workplace environments.
• rhTT3 Pro Advanced coffee fully automatic machine with online telemetry for recipe management, expandable stackable product containers, safety sensors for secure refilling, and a proximity sensor for automatic cleaning activation.
• laRhea V+ Grande Premium Premium whole bean coffee machine featuring a 7-inch touchscreen interface, a coffee shop menu variety, and an extra-large coffee bean container for high-demand environments.
• luce zero.2 Instant Instant hot beverage machine for on-the-go solutions offering 24 selections and 2 cup sizes, with SpeedMix technology that produces beverages in 10-15 seconds.
• laRhea variplus Series Full line of automatic coffee machines available in multiple configurations (iC, Grande, Grande Premium, Doppio&Cup), built on Variflex and Varitherm brewing technologies.
• Rhea Business Line Business-focused automatic coffee machines including iC, Grande, Grande VHO, and Doppio&Cup variants for professional environments.
• Family Feeling Entry-level automatic coffee machine line including the xpress 3 model, aimed at smaller scale coffee operations and workplaces.
• Heißgetränke rhFS Range Hot beverage stand machines in the rhFS range designed for office and communal locations.
• luce Beverage Series Hot beverage machines including luce zero.2, luce x2 CoffeeShop, and other models for various commercial applications.
• Caffe Europa Touch Touch-enabled hot beverage machine with configurable beverage selection and programmable settings.
• Snackautomaten (Snack Vending Machines) Snack vending machines including Snack Saphirh (multiple variants), Europa snac&cool, and Air Drinks&More for unattended food and cold drink dispensing.
• sempreAqua Water Dispensers Table water dispensers including the PS20, PS60, and PS150 models, providing chilled and sparkling water for offices and public spaces; the series won the auqaAward 2025 from Watercooler Europe.
• laRhea Professionale Siebträger Professional portafilter espresso machines including Mininova and Polaris models for barista-quality espresso preparation in hospitality and specialty coffee settings.
• All in Service Comprehensive service package that lets customers outsource the operation, maintenance, and management of their Rheavendors Servomat machines so they can focus on their core business.
• Easy Service Center Centralized service center providing technical support, maintenance, and repair services for Rheavendors Servomat vending equipment.
• tm-on Services Remote monitoring and telemetry services for connected vending machines, enabling online configuration, recipe management, and status tracking.
• Schulungen (Training Programs) Fee-based training programs for partners covering machine operation, configuration, maintenance, and programming across the rhTT1, laRhea, sempreAqua, saphirh, and Caffe Europa Touch product lines.

Quantifiable outcome

• 350+ visitors at ViA-Tage 2025 with over 20 exhibitors
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

Four partnerships are on record, tiered flagship and minor.

• Rhea Vendors Group S.p.A.flagshipOEM/ Whitelabel/ Licensing PartnerRhea Vendors Group S.p.A., based in Milan, Italy, is the parent company and sole manufacturer of Rheavendors Servomat products. The group has over 65 years of manufacturing know-how and produces all machines with the 'made in Milano' designation. Servomat serves as the exclusive German distributor and service arm of the group.
• SiSiSi - My GustominorStrategic or Co-development PartnerSiSiSi - My Gusto is an innovative food-on-the-go concept. Rheavendors servomat is an official cooperation partner, providing vending solutions for the quick, delicious refreshment concept.
• mobymatminorStrategic or Co-development Partnermobymat brings innovative vending solutions to temporary locations where needed — such as campuses, events, and temporary installations. Together with mobymat, Rheavendors Servomat makes vending mobile.
• StüwerminorGTM or Marketing PartnerRheavendors Servomat partners with Stüwer for sustainability initiatives. Together they conducted a tree-planting action in March 2025, planting 1,000 trees as part of their environmental commitment.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Schaerer (part of Middleby): Schaerer is a Swiss manufacturer of professional coffee machines with a strong European dealer network, now part of Middleby Corporation. Its bean-to-cup and super-automatic machines overlap directly with the laRhea variplus and rhTT lines in workplace and foodservice environments.
• Bravilor Bonamat: Bravilor Bonamat is a Dutch manufacturer of professional coffee, hot-water, and hot-chocolate machines sold through distributors across Europe. It is a direct peer in office and OCS channels, particularly in the hot-beverage stand-machine category that competes with Servomat's luce and rhFS lines.
• Animo: Animo is a Dutch manufacturer of professional coffee and hot-beverage equipment for offices, foodservice, and vending. It operates in the same product categories as Servomat and serves the German market through specialist dealers, making it a relevant direct peer.
• Franke Coffee Systems: Franke Coffee Systems is a leading Swiss-based manufacturer of professional and fully-automatic coffee machines for offices, foodservice, and convenience retail. It competes head-to-head with Rhea/Servomat in the German OCS and vending channel via its own partner network.
• Necta (N&W Global Vending): Necta is an Italian-OEM brand of N&W Global Vending, one of Europe's largest vending machine manufacturers (coffee, snack, cold drinks). It is a direct peer of parent Rhea Vendors Group and competes for the same operator and dealer customers across Europe including Germany.
• WMF Professional Coffee Machines: WMF is a German premium manufacturer of professional coffee machines (espresso, fully automatic, filter) sold through dealers to offices, hotels, and restaurants. It is one of Servomat's principal domestic competitors in Germany with a comparable specialty-coffee brand positioning.
• Melitta Professional: Melitta Professional is the German coffee-company's B2B division selling fully automatic and filter coffee solutions for offices and OCS through a German dealer network. It directly competes with Servomat's laRhea and rhTT lines in the workplace coffee segment.

Broad incumbents

• Nestlé Professional (Nescafé / Weihenstephan): Nestlé Professional is the out-of-home arm of Nestlé, providing coffee solutions (Nescafé, Weihenstephan, Special.T) and ingredient supply to OCS operators and workplaces. It is not a direct machine manufacturer but shapes the competitive landscape in which Servomat's machines are deployed via its partner operators.
• JDE Professional (Jacobs Douwe Egberts): JDE Professional is the B2B coffee arm of Jacobs Douwe Egberts, supplying beans, capsules, and machines to offices and foodservice across Europe. As a named Servomat partner supplying coffee to its installed base, JDE represents both an ally and a competitive threat.
• Lavazza Professional / Espresso Point: Lavazza Professional (formerly Espresso Point) supplies capsule and bean-to-cup solutions to Italian and European workplaces and foodservice. It competes at the portfolio level with Servomat for OCS operator accounts and end-customer contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/servomat-steigler

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rheavendors Servomat