What Hrvatska postanska banka does

Hrvatska poštanska banka (HPB) is a Croatian full-service retail and corporate bank and the largest domestically-owned bank in the country, founded in October 1991 and approximately 77% state-controlled (Republic of Croatia 53.66%, Croatian Post 11.93%, Deposit Insurance Agency 8.98%). Following the 2023 absorption of Nova hrvatska banka (formerly Sberbank Croatia), HPB moved into the Top 5 Croatian banks by asset value, with €7.94B in total assets, €591M in capital, 556,000 customers (494,000 current accounts, 20,400 business accounts), and 689,000 issued cards.

HPB operates a hybrid physical-digital distribution model. The proprietary physical channel consists of 66 branch centers, 7 regional centers, and 15 dedicated SME centers, supported by 540 ATMs and over 1,500 fee-free cash withdrawal points including the 'Banka u Pošti' partnership with Croatian Post, which provides service at 141 financial corners and all 1,017 Croatian postal offices — the largest basic-banking distribution footprint in the country. The digital stack includes the mHPB mobile banking application (iOS/Android/Huawei), browser-based internet banking, the ePoslovnica video/audio advisory channel with FINA-certified electronic signatures, eRačun electronic invoicing, Moj Broker web-trader, digital wallets (Apple Pay), and a PSD2-compliant Open API portal implementing the Berlin Group NextGenPSD2 XS2A standard (AIS, PIS, PIIS in sandbox and production environments). Multi-layer security includes real-time transaction risk analysis, mToken/hwToken authentication, and biometric login.

Revenue is generated primarily through net interest income from retail mortgages (Super stambeni kredit, hipotekarni kredit), consumer loans (cash loans, pensioner loans, vehicle financing), SME financing via 15 entrepreneurial centers, and Lombard lending against deposits. Fee income comes from payment services (account management, cards, SEPA instant transfers at €0.35/transaction up to €100,000), brokerage commissions (Moj broker), and distribution commissions on insurance and investment products. Securities-portfolio income is generated through the wholly-owned subsidiary HPB Invest, which won awards for best bond fund and best balanced mixed fund in April 2026. HPB also operates HPB-nekretnine, a wholly-owned real-estate subsidiary. Customer segments are retail individuals (including retirees and young families), SMEs, large corporates and public-sector entities, and fintech partners engaged through the FinTech Dani otvorenih vrata program and PSD2 APIs.

Name

Hrvatska postanska banka

Legal name

Hrvatska poštanska banka, dioničko društvo

Website

https://hpb.hr

Company type

Public

Founded year

1991

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Hrvatska poštanska banka (HPB) is Croatia's largest domestically-owned bank, approximately 77% state-controlled, serving 556,000 retail, SME, and public-sector customers through 66 branches, 540 ATMs, and a unique partnership with Croatian Post spanning 1,017 postal offices.

Ownership category

akta.pro rank

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices20 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Net Interest Income: HPB's primary earnings driver, generated from the spread between interest earned on lending (retail mortgages, consumer loans, business loans) and interest paid on deposits. Given Croatia's Eurozone membership since 2023 and ECB interest rate sensitivity, the bank's interest income is exposed to eurozone macro conditions.
2. Fee-Based Services: Transaction fees from payment services (account management, card transactions, wire transfers, SEPA instant payments), brokerage commissions (Moj Broker), and other service fees. HPB also earns fee income from its extensive card portfolio (689,000 issued cards).
3. Securities Portfolio: Income from HPB's investment securities portfolio, including government bonds, corporate bonds, and investment fund units. The bank manages assets through its wholly-owned subsidiary HPB Invest.
4. Insurance and Financial Product Distribution: HPB distributes insurance products and investment funds (HPB Invest) through its branch and digital channels, earning distribution commissions. The eRačun platform and partnership with utilities/insurers creates additional cross-selling fee opportunities.

Pricing tiers

Go-to-market motion2 records

Distribution channels9 records

Marketing channels8 records

Core offering

HPB is a Croatian retail and corporate bank offering current and savings accounts, consumer and mortgage loans, Visa credit/debit/prepaid cards, payment processing (including SEPA instant payments), investment funds (via HPB Invest), brokerage services (Moj broker), and electronic invoicing (eRačun). The bank serves individuals, SMEs, large corporates, and public-sector clients through a national distribution network spanning 66 branches, 540 ATMs, the 'Banka u Pošti' postal partnership, the mHPB mobile app, internet banking, and a PSD2 Open API platform.

Product overview

Hrvatska poštanska banka (HPB) operates as Croatia's largest state-owned bank with a network of 66 branches, 540 ATMs, and 1,017 postal offices offering financial services. The bank provides a comprehensive digital banking platform combining electronic banking (eBankarstvo) with traditional branch services, featuring mobile banking (mHPB), internet banking, and specialized services like SEPA instant payments, e-invoicing (eRačun), and securities trading (Moj broker). The retail banking portfolio includes transaction accounts (SuperSmart), Visa cards with digital wallet support (Apple Pay), consumer loans (Gotovinski nenamjenski kredit), pensioner loans, mortgage products (HPB Super stambeni kredit, hipotekarni kredit), and vehicle financing. Savings products include Super štednja with rates up to 1.75%. HPB Group consists of parent company HPB d.d. and two subsidiaries: HPB Invest (asset management, award-winning funds) and HPB-nekretnine (real estate services). The bank also provides an Open API portal supporting PSD2-compliant open banking for third-party providers.

Differentiator

Problem solved

Functional benefit

Products and services

• mHPB mobile banking Mobile banking application for iOS, Android, and Huawei devices offering account management, payments, card controls, biometric authentication, mToken, push notifications, and SEPA instant payments; described by the bank as 'the most advanced mobile banking in Croatia' (najnaprednije mobilno bankarstvo u Hrvatskoj).
• Internet banking (Internetsko bankarstvo) Browser-based retail internet banking (Mozilla Firefox or Google Chrome) for personal finance management, accessible 24/7 from anywhere, independent of branch hours.
• eBankarstvo Comprehensive electronic banking suite combining internet banking, mHPB, digital wallets, online credit applications, SEPA instant payments, e-invoicing, broker services, and SMS/email notifications for retail and business clients.
• ePoslovnica Digital advisory branch enabling customers to contract and modify HPB products via chat, audio, or video communication with bank staff, using FINA-certified advanced electronic signatures; free for all internet and mobile banking users, weekdays 09:00–17:00.
• HPB Open API Portal (PSD2) Berlin Group NextGenPSD2 XS2A-compliant open banking platform (v1.3.9) enabling third-party providers to access account information (AIS), initiate payments (PIS), and confirm funds availability (PIIS), with sandbox and production environments and dedicated API documentation; supports sepa-credit-transfers, cross-border-credit-transfers, domestic-credit-transfers-hr, and hr-rtgs-payments.
• eRačun Electronic invoicing and payment platform accepting bills from Croatian utilities, telecoms, insurance, and government providers (HEP, HT, A1, Croatia osiguranje, etc.); auto-pay available with low payment-execution fees.
• SEPA instant payments Real-time EUR payment service 24/7/365 with maximum 10-second settlement, up to €100,000 per transaction, at €0.35 per transaction; available to all internet and mobile banking users.
• Moj broker (Web Trader) Web-based securities trading platform enabling order placement and cancellation, portfolio tracking, and real-time ZSE (Zagreb Stock Exchange) stock quotes with top-10 bid-ask spread display, available 24/7 independent of broker hours.
• SuperSmart HPB račun Zero-monthly-fee transaction account openable via mobile device, included in HPB Paketi bundled offerings combining banking and non-banking products.
• Digital wallets (Apple Pay) Apple Pay and other digital-wallet tokenization for HPB Visa cards enabling contactless mobile payments.
• HPB Visa cards Range of Visa credit (including Visa Jedna za sve split-payments), debit, and prepaid cards for retail and business clients; supports Apple Pay and features eKupi Smart Days promotions with up to 15% discount.
• Gotovinski nenamjenski kredit (fixed-rate cash loan) Unsecured cash loan with fixed interest rate from 4.95% (EKS 5.97%) or combination rate starting at 3.95% fixed for first 2 years, then variable 5.15% (EKS from 5.70%); amounts €1,500–€40,000, terms 13 months to 10 years; action rate available until 15.7.2026.
• Gotovinski nenamjenski kredit za umirovljenike (retiree cash loan) Unsecured cash loan for pension recipients with fixed rate 5.25% (EKS 5.38%) for the entire repayment period; no guarantor required; amounts €400–€9,000, terms up to 7 years.
• Nenamjenski hipotekarni kredit (Model A / Model B mortgage-backed loan) Mortgage-backed loan for general purposes: Model A from 4.40% fixed (EKS 4.61%); Model B for existing HPB mortgage clients from 3.49% fixed (EKS 3.67%); action rate 2.85% fixed for 7 years then variable 3.35% (EKS from 3.21%) until 15.7.2026; amounts €15,000–€200,000, terms up to 20 years.
• HPB Super stambeni kredit (housing loan) Housing loan for residential property purchase with fixed interest rate options for the entire repayment period or fixed for the first 7 years; available through HPB's branch network with action-rate windows.
• Namjenski potrošački kredit za kupnju vozila (vehicle loan) Purpose-specific consumer loan for vehicle purchase with fixed interest rate from 4.35% (EKS 5.33%) for the entire repayment period; real-estate collateral required.
• Lombardni kredit (lombard loan) Cash loan secured by pledge of HPB time deposits, offering up to 95% of the deposit value with a fixed interest rate and terms up to 10 years.
• Super štednja 4 (savings product) Term savings product with interest rates up to 1.75% in EUR or foreign currencies with fixed rates, offered alongside other savings and deposit products.
• HPB Invest investment funds Investment fund products managed by HPB's wholly-owned subsidiary HPB Invest d.o.o., distributed through HPB branch and digital channels; HPB Invest won 2026 awards for best bond fund and best balanced mixed fund.
• HPB-nekretnine real estate services Real estate services subsidiary (100% owned by HPB) supporting bank-owned property management and related transactions.
• HPB Paketi (banking packages) Bundled packages combining a transaction account with banking and non-banking products and services for customers seeking comprehensive financial solutions.
• SMS/E-mail notification service Real-time account monitoring via SMS and email, providing balance change alerts, reserved amounts, and overdraft-limit notifications for transaction account holders.
• FinTech Dani otvorenih vrata (FinTech Open Days) Program through which HPB invites fintech innovators with open banking or PSD2-oriented solutions to participate in mentorship, financial support, and potential partnership opportunities with the bank.

Quantifiable outcome

• HPB entered Top 5 Croatian banks by asset value at end of 2023 following Nova hrvatska banka merger
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability1 record

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• HP-Hrvatska pošta d.d. (Croatian Post)coreChannel Partner/ Reseller/ DistributorCroatian Post is HPB's key distribution partner through the 'Banka u Pošti' (Bank in Post Office) program. HPB operates 141 financial corners and services at 1,017 postal offices nationwide. HP-Hrvatska pošta holds 11.9336% of HPB shares and is the second-largest shareholder after the Republic of Croatia (53.65665%). This is HPB's most strategic distribution partnership, enabling the bank to serve customers even in Croatia's smallest communities.
• ZICER (Zagrebački inovacijski centar)minorStrategic or Co-development PartnerHPB partnered with ZICER (Zagreb Innovation Center) to co-organize the second FinTech Hackathon in April 2026. The winning team 'Fikusi' received €5,000. This partnership enables HPB to engage with the fintech startup ecosystem, access innovative solutions, and build relationships with potential fintech partners.
• HPB Invest d.o.o. (100% owned subsidiary)coreOthersHPB Invest d.o.o. is a wholly-owned subsidiary of HPB managing investment funds. It won awards for best bond fund and best balanced mixed fund in 2026. HPB distributes HPB Invest products through its branch and digital channels.
• HPB-nekretnine d.o.o. (100% owned subsidiary)minorOthersHPB-nekretnine d.o.o. is a wholly-owned HPB subsidiary providing real estate services. HPB offers property-backed lending (hipotekarni kredit) and the subsidiary supports related real estate transaction services.

Scale indicators14 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Partner banka: Smaller Croatian bank active in retail and SME segments; SEPA Instant participant and a minor direct competitor in select Croatian markets where HPB also operates branches.
• Croatia banka: Smaller Croatian bank with retail and SME focus; competes in similar segments but at a sub-scale level. Useful comparator for assessing HPB's relative market positioning and pricing.
• Istarska kreditna banka Umag: Regional Croatian bank with strong Istria focus and participation in SEPA Instant scheme alongside HPB. Comparable in smaller-scale retail banking and digital services.

Direct peers

• Addiko Bank: Croatian subsidiary of Addiko Bank AG specializing in consumer and SME lending. Direct competitor in unsecured cash loans, retail deposits, and SEPA instant payments.
• OTP banka Hrvatska: Croatian subsidiary of Hungarian OTP Group, active in retail and SME banking with growing digital capabilities. Direct competitor in consumer lending and deposits, with strong regional cross-border experience.
• Zagrebačka banka: Croatian subsidiary of UniCredit Group, the largest bank in Croatia by assets and a direct head-to-head competitor to HPB across retail, SME, and corporate banking. Comparable in product breadth, branch network, and digital banking.
• Erste & Steiermärkische Bank: Croatian arm of Erste Group, a leading universal bank competing across the same retail and corporate segments as HPB. Shareholder of HPB (~6% combined with PBZ CO OMF) and direct market rival.
• Privredna banka Zagreb: Croatian subsidiary of Intesa Sanpaolo Group and one of the Top 3 banks in Croatia. Directly competes with HPB in retail mortgages, SME lending, and corporate banking with comparable nationwide presence.
• Raiffeisenbank Austria: Croatian subsidiary of Raiffeisen Bank International, offering comparable retail, SME, and corporate banking products. Competes directly with HPB in mortgage lending and digital banking services.

Others

• Nova hrvatska banka (defunct, merged into HPB 2023): Former Sberbank Croatia subsidiary absorbed into HPB in July 2023. Not an active peer but illustrates the consolidation dynamic in the Croatian banking sector and HPB's M&A track record.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mojpunnovcanik
• LinkedInlinkedin.com/company/hpb

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hrvatska postanska banka