Stadtbad Braunschweig

What Stadtbad Braunschweig does

Stadtbad Braunschweig Sport und Freizeit GmbH is a municipal swimming facility operator based in Braunschweig, Lower Saxony, Germany, operating as the city's primary public aquatic service provider since 1932. The company runs six facilities spanning three indoor pools (Wasserwelt, Stadtbad Bürgerpark, Sportbad Heidberg) and three seasonal outdoor pools (Freibad Bürgerpark, Freibad Raffteich, Freibad Waggum), offering 25m and 50m sports pools, leisure pool complexes with themed zones (Badewelt, Sportwelt, Saunawelt, Wellnesswelt, Kids Club), sauna facilities, and an outpatient rehabilitation center co-located at Stadtbad Bürgerpark. Technology infrastructure consists of an integrated e-commerce and e-ticketing platform at shop.stadtbad-bs.de supporting online admission tickets, course bookings, gift vouchers, and real-time pool occupancy visibility, with payments processed via MasterCard, PayPal, SOFORT, and Visa.

The business operates a direct-to-consumer model targeting local residents and visitors in the Braunschweig metropolitan area. Revenue is generated from multiple streams: entry fees and admission tickets (varying by facility, time, and customer category), recurring swimming and aquafitness courses (baby swimming, children's lessons, adult instruction, AquaJogging, AquaGymnastik, AquaCycling), separate sauna and wellness access, and gift voucher sales. Structured swimming education follows the German badge progression (Seepferdchen, Bronze, Silver, Gold), with course prices ranging from €10.50 per session to €250 for full multi-session series. Strategic distribution partnerships with Volkshochschule Braunschweig and Haus der Familie extend the addressable market into broader community health and family programming without direct channel ownership.

The company is organized as a German private limited liability company (GmbH), with ownership consistent with the municipal Stadtwerke model, implying public budget support alongside user-fee revenue. Marketing is digital-first, leveraging the company website, integrated e-commerce platform, and active social channels (Facebook, Instagram, YouTube) for community engagement and course promotion. The headcount of 51-100 employees supports a multi-facility operation with limited geographic ambitions, positioning Stadtbad Braunschweig as a stable, locally-focused public utility rather than a growth-stage commercial enterprise.

Name

Stadtbad Braunschweig

Legal name

Stadtbad Braunschweig Sport und Freizeit GmbH

Website

https://stadtbad-bs.de

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

51–100 employees

Short description

Stadtbad Braunschweig Sport und Freizeit GmbH operates six municipal swimming facilities (three indoor, three seasonal outdoor) in Braunschweig, Germany, serving local residents with admission, sauna, swimming courses from baby to Gold badge level, aquafitness, rehabilitation, and wellness services via direct-to-consumer e-ticketing and VHS partnerships.

Ownership category

akta.pro rank

Product category

Public Swimming Facilities

NAICS

Amusement Parks and Arcades (7131), Fitness and Recreational Sports Centers (713940)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB)

akta.pro secondary industry

Standalone/Pay-Per-Entry Water Parks (Day-Visitor Focused) (THAAABAD)

Keywords

• Public swimming facilities
• Swimming lessons
• Aquafitness programs
• Sauna wellness
• Outdoor pool recreation

Headquarters

HQ city

Braunschweig

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Entry Fees and Admission: Revenue from admission tickets to indoor pools (Hallenbäder) and outdoor pools (Freibäder) with varying pricing for adults, children, and families
2. Swimming and Aquafitness Courses: Revenue from structured swimming courses including baby swimming, children's courses, adult swimming lessons, and aquafitness programs such as AquaJogging, AquaGymnastik, AquaCycling
3. Gift Vouchers: Sale of gift vouchers (Wertgutscheine) in individual amounts for use at any facility
4. Sauna and Wellness Access: Separate admission revenue from sauna facilities at Wasserwelt and Sportbad Heidberg, with ladies-only days and mixed sauna options

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Stadtbad Braunschweig Sport und Freizeit GmbH operates a network of six municipal aquatic facilities in Braunschweig, Germany, including three indoor pools (Hallenbäder) and three outdoor pools (Freibäder). The company sells admission tickets, swimming courses for all age groups, aquafitness classes, sauna and wellness access, gift vouchers, and ancillary services such as a children's club, outpatient rehabilitation, and recreational vehicle parking. An integrated online shop supports e-ticket sales, course booking, and voucher purchases.

Product overview

Stadtbad Braunschweig Sport und Freizeit GmbH operates a network of 6 aquatic facilities across Braunschweig, Germany. The flagship is Wasserwelt (Freizeitbad), a comprehensive leisure pool with multiple themed zones: Badewelt (bathing), Sportwelt (sports), Saunawelt (sauna), Wellnesswelt (wellness), and Kids Club. Supporting indoor facilities include Sportbad Heidberg (with 25m and 50m pools) and Stadtbad Bürgerpark (offering rehabilitation and health center services). Seasonal outdoor pools operate during summer at three locations: Freibad Bürgerpark, Freibad Raffteich, and Freibad Waggum. The company offers an extensive course catalog covering all age groups: baby and toddler swimming (Babyschwimmen, Wassergewöhnung), children's swimming lessons with badge progression (Seepferdchen through Gold), aquafitness programs (AquaJogging, AquaRobic, AquaCycling, etc.), and adult swimming instruction. An e-commerce online shop enables purchasing of e-tickets, gift vouchers, and course registrations. Additional services include outpatient rehabilitation, health programs via VHS partnership, and recreational vehicle parking.

Differentiator

Problem solved

Functional benefit

Brands

• Wasserwelt: Freizeitbad (leisure pool) featuring bath world, sport world, sauna world, wellness world, and kids club
• Stadtbad Bürgerpark
• Sportbad Heidberg
• Freibad Bürgerpark
• Freibad Raffteich
• Freibad Waggum

Products and services

• Wasserwelt (Freizeitbad) Flagship leisure pool facility with five themed zones: Badewelt (bathing world), Sportwelt (sports world), Saunawelt (sauna world), Wellnesswelt (wellness world), and Kids Club. Located at Am Schützenplatz 1, Braunschweig.
• Stadtbad Bürgerpark Indoor pool facility at Nêemes-Straße 1 offering an ambulatory rehabilitation center (Ambulantes Rehazentrum) and a health center operated with the Volkshochschule (Gesundheitszentrum VHS).
• Sportbad Heidberg Sports-oriented pool facility at Sachsendamm 10 with 25-meter and 50-meter pools, a Vario pool, and on-site sauna and massage services.
• Freibad Bürgerpark Outdoor swimming pool in the Bürgerpark area of Braunschweig, open during the summer season.
• Freibad Raffteich Outdoor swimming pool at Madamenweg 93 in Braunschweig with seasonal summer opening (first pool day 2026: June 6) and dog-swimming day events after the regular season ends.
• Freibad Waggum Outdoor swimming pool at Nordendorfsweg 1a in Braunschweig with sauna facilities offering mixed and ladies-only days; summer season opening from June 6, 2026.
• Einzelschwimmunterricht (Individual Swimming Lessons) One-on-one swimming instruction for children and adults at €45.00 per 45-minute session with flexible scheduling and personalized attention.
• Baby- und Kleinkindkurse (Baby and Toddler Swimming) Water-acclimation and basic-skills courses for infants and toddlers including Babyschwimmen (ages 4–12 months, from €32.50 for 10 sessions), Wassergewöhnung (ages 1–3), and Wasserbewältigung (ages 3–4).
• Kinderschwimmkurse (Children's Swimming Courses) Comprehensive program from beginner to advanced: Anfängerkurse (ages 4+, with or without parents, €175.50–€202.50), Seepferdchen training (€12.50 per session), and Bronze/Silver/Gold badge progression courses (€12.50–€162.50) culminating in basic lifesaving skills.
• Aquafitnesskurse (Aquafitness Courses) Water-based fitness classes including AquaFit ab 50 (€138.00), AquaJogging (€138.00), AquaGymnastik (€10.50 per session), AquaRobic (€96.60), AquaCycling (€170.00), AquaRobic für Schwangere (€13.80), AquaFit für Frauen (€69.00), and AquaGymnastik für Senior:innen (€10.50).
• Schwimmkurse für Erwachsene (Adult Swimming Courses) Swimming instruction for adults including Anfänger-Schwimmkurs für Erwachsene (beginners) and Stilschwimmkurs (stroke technique course for those with prior breaststroke knowledge, ages 16+).
• Onlineshop (E-Tickets, Gutscheine, Kursbuchung) Online platform for purchasing e-tickets, gift vouchers, and booking swimming/fitness courses across all Stadtbad facilities; supports MasterCard, Visa, PayPal, and SOFORT payments.
• Ambulantes Rehazentrum (Outpatient Rehabilitation Center) Aquatic outpatient rehabilitation services co-located at the Stadtbad Bürgerpark indoor pool facility.
• Kids Club Children's activity club at Wasserwelt offering supervised activities and seasonal events such as the annual Kids Club Sommerfest; open to both members and non-members.
• Wertgutscheine (Gift Vouchers) Customizable monetary gift vouchers in any denomination, redeemable across all Stadtbad Braunschweig facilities.

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Volkshochschule Braunschweig (VHS)coreStrategic or Co-development PartnerCo-delivers health and wellness courses including yoga, relaxation, stress management, Zumba, and Tabata at swimming facilities. VHS handles enrollment and marketing for these health-focused programs while Stadtbad provides facilities and aquatic expertise for courses requiring water settings.
• Haus der FamiliecoreStrategic or Co-development PartnerPartnership providing family-oriented courses and programs titled 'FamilienZeit' and 'MeineZeit' that support families from pregnancy through teenage years with offerings in health, movement, cooking, creativity, and life skills.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Bäder Bonn: Municipal bath operator in Bonn with indoor and outdoor pools, courses, and sauna offerings. Same German municipal-operator model but in a different metropolitan catchment, serving as a regional reference point rather than direct competitor.

Broad incumbents

• Therme Erding: Germany's largest thermal spa and waterpark complex near Munich. Comparable on aquatic leisure, sauna/wellness, and family entertainment zones, but operates as a large private destination venue rather than a municipal multi-facility network — represents the upper bound of the wellness/leisure competitive set.
• Tropical Islands Resort: Major indoor waterpark and tropical resort destination in Brandenburg. Comparable in offering year-round aquatic entertainment, sauna/wellness, and family programming, but operates at destination scale rather than municipal-utility scale — useful reference for premium pricing benchmarks.

Direct peers

• Bäderbetriebe Frankfurt: Frankfurt's municipal bath operator with multi-facility network covering sport pools, leisure pools, saunas, and swimming instruction. Directly comparable public-utility operator in another major German metropolitan market.
• Berliner Bäder-Betriebe: Berlin's municipal pool operator managing a large multi-facility network of Hallenbäder and Freibäder, offering swimming courses, sauna, and aquafitness. Comparable public-utility operating model, course catalog, and mix of indoor/outdoor seasonal assets.
• Leipziger Sportbäder: Leipzig's municipal sports pool operator with multi-facility network, swimming lessons, and aquafitness. Comparable public-sector operating model and target customer segments.
• Bäderland Hamburg: Municipal aquatic facility operator in Hamburg operating a comparable network of indoor pools, outdoor pools, saunas, and swimming courses under a city-owned GmbH. Same German Stadtwerk/utility business model, same customer segments (families, swimmers, wellness users), same municipal governance — making it the closest structural comparable.
• M-Bäder (Stadtwerke München): Munich's municipal bath operator running flagship complexes (Müller, Dantebad, etc.) with combined leisure, sport, sauna, and wellness zones plus swimming instruction. Strong comparable on flagship facility size, premium positioning, and integrated health programming.
• Nürnberger Bäder: Nuremberg's municipal bath company operating a portfolio of indoor and outdoor pools, wellness facilities, and structured swimming courses for all age groups. Mid-sized German municipal operator with similar scope of services.
• Bäder Düsseldorf: Düsseldorf's city-owned pool company operating indoor and outdoor pools, swimming courses, and wellness/sauna offerings. Similar municipal GmbH structure with comparable course-pricing tier structure and family/recreation customer mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCN_yCEfYP1LAT-FDiZHBA-g
• Facebookfacebook.com/Stadtbad.Braunschweig
• Instagraminstagram.com/stadtbad.bs
• LinkedInlinkedin.com/company/stadtbad-braunschweig-sport-und-freizeitbad-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stadtbad Braunschweig