What School District of Marshfield does

The School District of Marshfield is a comprehensive PK-12 public school district governed by an elected seven-member School Board and operating as a political subdivision of the State of Wisconsin. The district serves the geographic catchment area of Marshfield, Wisconsin through eight campuses: five elementary schools (Grant, Lincoln, Madison, Nasonville, Washington), one middle school, one comprehensive high school, and one alternative high school. The portfolio is anchored by a free 4K early childhood program and complemented by the Marshfield Rural Virtual Academy, a virtual K-12 offering operated in partnership with Rural Virtual Academy. Recognized academic credentials include 2024-25 High Impact School designations for two elementary campuses and an AP Pacesetter Level 1 Award from the College Board received in October 2024.

The district is built on a layered technology stack that integrates third-party platforms rather than proprietary systems: Skyward Qmlativ serves as the student information system and online enrollment hub, Canvas LMS handles course delivery and parent observer access, Seesaw supports K-3 digital portfolios, Follett Destiny manages library resources, MealViewer publishes nutrition menus, BoardDocs hosts policy documents, and the district website runs on Finalsite. Facility infrastructure totals more than 600,000 square feet across the eight campuses, anchored by a 297,985 sq ft high school on a 60-acre site and a 115,740 sq ft middle school on 19.41 acres. Notable non-traditional distribution assets include a community-based 4K delivery model (Marshfield Clinic Health System YMCA Child Development Center, Tiny Tigers Intergenerational Center, YMCA Pied Piper) and the Alternative High School operated from the YMCA Youth Center since winter 2018.

The revenue model is characteristic of a public K-12 entity: the dominant funding stream is state education aid combined with local property tax levies and federal supplements, with only marginal ancillary student fee revenue (material use fees of $15-$35, new student fees of $15-$20, a $30 annual parking fee, and course fees). The district participates in Wisconsin's statewide Open Enrollment program administered by the Department of Public Instruction, allowing non-resident students to enroll. Distribution is primarily in-person across the campus footprint, supplemented by virtual programming through the Rural Virtual Academy partnership and community-use facility rental. Marketing is community-led, centered on the district website, a Facebook presence, monthly Marshfield Messenger newsletters, eFlyers, and live-streamed Board meetings rather than traditional demand-generation. Beyond core academics, the district operates a Special Education department, a Food Service program with a free and reduced meal component, transportation via Kobussen Buses, and an Education Foundation (established 2015 in partnership with the Marshfield Area Community Foundation) that funnels donor-designated funds for projects outside the operating budget.

Name

School District of Marshfield

Legal name

School District of Marshfield

Website

https://marshfieldschools.org

Company type

Public

Operating status

Operating

Headcount range

101–250 employees

Short description

School District of Marshfield is a Wisconsin public PK-12 school district operating five elementary schools, one middle school, one high school, and one alternative high school for Marshfield-area residents, with funding from state aid and local property tax levies.

Ownership category

akta.pro rank

Product category

Public K-12 Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public School Districts (K–12) (EDADABAA)

akta.pro secondary industries

Public Elementary Schools (EDAJAAAB), Public Virtual & Blended Learning Programs (District-Run) (EDAJAAAI), District-Run Virtual Academies & Online Programs (EDAJADAB)

Keywords

• Public K-12 education
• Early childhood learning
• Special education services
• Virtual learning programs
• Student transportation

Headquarters

HQ city

Marshfield

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Public Education Funding: Primary revenue from state and local tax levies, state aid, and federal funding for public K-12 education
2. Student Fees: Material use fees ($15-$35), new student fees ($15-$20), course fees, parking fees ($30/year), and co-curricular participation fees

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The School District of Marshfield operates a comprehensive PK-12 public education system serving the Marshfield, Wisconsin community. It delivers in-person instruction across five elementary schools, one middle school, one high school, and one alternative high school, complemented by a free 4K early childhood program and the Marshfield Rural Virtual Academy for K-12 virtual learning. Core services include special education, food service, student transportation, summer school, and community engagement programs supported by an Education Foundation.

Product overview

The School District of Marshfield is a comprehensive public PK-12 education system offering a unified portfolio of educational programs across eight schools. The district operates five elementary schools (K-6), one middle school (7-8), one high school (9-12), and one alternative high school, supported by a 4K early childhood program and the Marshfield Rural Virtual Academy for K-12 virtual learning. Core educational services include special education, food service, and transportation, complemented by enrichment programs such as summer school, community engagement workshops, an Education Foundation for supplemental funding, and outdoor learning facilities including MOLS and School Forest. All schools and families access district systems through integrated platforms including Skyward (student information), Canvas (learning management), and Seesaw (elementary portfolios).

Differentiator

Problem solved

Functional benefit

Brands

• Marshfield Rural Virtual Academy (RVA): Virtual learning program offered in partnership with Rural Virtual Academy providing customized education for students 4K-12.

Products and services

• 4-Year-Old Kindergarten (4K) Program Free one-year preschool program for children turning four by September 1, providing play-based early learning aligned with Wisconsin Early Learning Standards with half-day sessions.
• Elementary Schools (K-6) Five elementary schools serving grades K-6: Grant Elementary, Lincoln Elementary, Madison Elementary, Nasonville Elementary, and Washington Elementary, each offering foundational academic programs.
• Marshfield Middle School Middle school serving grades 7-8 with comprehensive academic curriculum, PBIS behavior support, course catalog, and extracurricular activities.
• Marshfield High School Comprehensive high school serving grades 9-12 with diverse academic programs, career and technical education, fine arts, athletics, and AP coursework.
• Marshfield Alternative High School

Quantifiable outcome

• Lincoln and Madison Elementary recognized as 2024-25 High Impact Schools
• +3 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core.

• Marshfield Clinic Health System YMCAcoreStrategic or Co-development Partner · 1 January 2018Alternative High School relocated to second floor of YMCA Youth Center in winter 2018. Unique setting offers non-traditional learning environment with community involvement and access to YMCA recreational and learning spaces.
• Marshfield Area Community FoundationcoreStrategic or Co-development Partner · 8 July 2015Education Foundation partnership established July 8, 2015 allowing donors to designate funds for educational endeavors beyond operational budget. Donors receive specific tax benefits through community foundation structure. Oversight committee includes Superintendent, Business Director, school board officer, and community member.
• Rural Virtual AcademycoreTechnology or IntegrationPartnership to provide customized virtual learning opportunity for students 4K-12. Marshfield RVA provides flexibility to learn on own schedule and pace while allowing students to participate in local sports teams and clubs. Students receive Marshfield RVA diploma upon graduation.
• Wisconsin Department of Public InstructioncoreOthersDistrict participates in Wisconsin Open Enrollment program administered by DPI, allowing non-resident students to apply for enrollment.
• Kobussen Buses Ltd.coreChannel Partner/ Reseller/ DistributorBus transportation provider for district students. Contact at 715-387-0101 for routes, times, and registration information.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wausau School District: A central Wisconsin public school district of similar scale serving K-12 across multiple school buildings. Competes with Marshfield for Open Enrollment families and operates a comparable AP, athletics, and special education portfolio.
• Stevens Point Area Public School District: A geographically adjacent Wisconsin public school district of comparable scale operating multiple elementary, middle, and high schools with PK-12 programming. Directly competes with Marshfield for Open Enrollment students in central Wisconsin.
• Wisconsin Rapids Public Schools: A nearby Wisconsin public school district operating PK-12 programming with similar facility footprint. Competes with Marshfield for Open Enrollment students in the central Wisconsin region.

Regional players

• Spencer School District: A smaller neighboring rural Wisconsin public school district. Represents the kind of small-district competitor whose families Marshfield can attract—or to whom Marshfield families might exit—via Open Enrollment.
• D.C. Everest Area School District: A central Wisconsin public school district in the Wausau metro with comparable scale and K-12 programming. Competes with Marshfield for Open Enrollment students and shared regional labor pools.
• Merrill Area Public Schools: A north-central Wisconsin public school district with comparable scale and PK-12 programming. Operates in the same competitive radius for Open Enrollment families.

Emerging players

• Rural Virtual Academy: Marshfield's virtual learning partner serving multiple rural Wisconsin districts. Relevant as both a collaborator and a competitor because families in adjacent districts can enroll in similar virtual programs through their home districts.

Broad incumbents

• Eau Claire Area School District: A larger Wisconsin public school district offering broader K-12 programming and more extensive specialty programs. Competes with Marshfield for Open Enrollment students seeking larger-district opportunities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/SchoolDistrictofMarshfield
• LinkedInlinkedin.com/company/school-district-of-marshfield

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about School District of Marshfield