Mylene
- Company typePrivate
- Founded1965
- HeadquartersHeist-op-den-berg, Belgium
- Headcount51–100
- GTM typeB2C
- OfferingServices
Mylene firmographics
Firmographics- Name
- Mylene
- Website
- https://mylene.eu
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Mylene industry classification
Industry- Product category
- Cosmetics Retail
- NAICS
- Health and Personal Care Retailers (456), Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Natural Personal Care & Clean Beauty Retail (within Health Food Stores) (CRAHAEAF)
Keywords
Where Mylene is headquartered
LocationHeadquarters
- HQ city
- Heist-op-den-berg
- HQ country
- Belgium
- HQ region
- Europe
Markets served
Mylene business model
Business model- GTM type
- B2C
- Offering type
- Services
Mylene product offering
Product offeringCore offering
Mylene is a Belgian cosmetic store that supplies a range of beauty and health products focused on skin care and personal healthcare. It operates as a specialty retailer offering consumers access to cosmetics, skin care, and related health-oriented beauty items from its Heist-op-den-berg base.
Differentiator
Problem solved
Functional benefit
Companies that use Mylene
Customer profileIdeal customer profiles1 record
Mylene technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mylene partnerships and signals
Strategic signalRecent moves1 record
Mylene competitors and assessment
Company assessmentBroad incumbents
- Sephora: Global multi-brand beauty retailer operating in Belgium with a much larger assortment and digital scale — sets the competitive benchmark for assortment breadth and brand partnerships.
- Yves Rocher: French botanical beauty brand with own retail stores across Belgium, combining brand and retail — competes for the same natural-beauty-leaning customer segment.
- Douglas: European perfumery and cosmetics chain with Belgian stores — competes in the same prestige beauty and fragrance category Mylene serves.
- Holland & Barrett: International health and wellness retailer with a Belgian presence, overlapping with Mylene on health, skincare, and supplement-adjacent personal care categories.
Direct peers
- ICI PARIS XL: Belgium's largest specialty beauty perfumery chain, directly competing with Mylene across perfume, cosmetics, and skincare categories in the Belgian market with a similar brick-and-mortar-led model.
- Kruidvat: Mass-market drugstore chain in Belgium and the Netherlands selling beauty, health, and personal care products at value price points — competes for the same everyday beauty shopper.
- Di (Parapharma): Belgian parapharmacy chain selling cosmetics, health, and personal care products — directly comparable category assortment and target customer to Mylene in Belgium.
Emerging players
- Notino: European online pure-play beauty retailer with a Belgian site — represents the digital-first competitor pressuring Mylene's online channel and price positioning.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
Mylene social profiles
Digital presenceMylene financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mylene leadership team
Management profileNumber of profiles
Mylene funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mylene M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mylene
What does Mylene do?
Mylene is a Belgian cosmetic store that supplies a range of beauty and health products focused on skin care and personal healthcare. It operates as a specialty retailer offering consumers access to cosmetics, skin care, and related health-oriented beauty items from its Heist-op-den-berg base.
When was Mylene founded?
Mylene was founded in 1965. It employs 51 to 100 people.
Where is Mylene based?
Mylene is headquartered in Heist-op-den-berg, Belgium, in the Europe region.
Who are Mylene's main competitors?
Broad incumbents on record are Sephora, Yves Rocher, Douglas and Holland & Barrett. Direct peers are ICI PARIS XL, Kruidvat and Di (Parapharma). Notino is listed as an emerging player.
Does Mylene have an API?
No public API is recorded for Mylene.
What industry is Mylene in?
Mylene's product category is Cosmetics Retail. Its primary akta.pro industry code is CRAHAEAF, Natural Personal Care & Clean Beauty Retail (within Health Food Stores). Its NAICS code is 456 and its SIC code is 2844.