What Tangity does

Tangity is an international network of strategy, creativity, and design studios operating as a wholly-owned business unit of NTT DATA, a global IT and business consultancy. The company delivers professional design services — including business design, UX/UI design, service design, design research, content design, and digital product engineering — to enterprise clients across banking and financial services, telecommunications, mobility and transportation, utilities, retail, food and beverage, automotive, and the public sector. Tangity's portfolio spans both bespoke client solutions (UniCredit's Bricks design system covering 600+ pages, Deutsche Telekom's Magenta Infos serving 55,000 employees at 180,000 daily page views, Toyota Financial Services' pan-European Innovation Hub running 48+ months, ho-mobile telco launched from zero to 2M+ customers in eight months, Renfe's dōcō MaaS marketplace, Santander's Wabi car subscription, ACEA's Waidy water management system, Lavazza Voicy Alexa coffee machine) and reusable proprietary Open Design toolkits (Inclusive Design Toolkit with Generative AI, Product Voice Design Toolkit, Anticipatory Design Toolkit, AI + Design Toolkit) distributed publicly via Miroverse.

The firm employs 700+ multidisciplinary professionals across 11 studios in Barcelona, Lisbon, London, Madrid, Mexico City, Milan, Munich, Rome, Shanghai, Tokyo, and Venice, and is headquartered in Italy under registered entity P.IVA 07988320011. Its technology stack combines human-centered design, design thinking, service design, and agile methodologies with applied AI capabilities including Generative AI (Inclusive Design Toolkit since 2018), predictive analytics and anomaly detection (Waidy), NLP/voice interfaces (Lavazza Voicy on Alexa), and machine learning (aida AI Design for Autism, selected by UNESCO for Mobile Learning Week 2020). Tangity has earned the 2024 Compasso d'Oro (Services category), three iF Design Awards (2022, 2023, 2025), and a Forrester top-5 inclusion best-practices recognition.

Revenue is generated through project-based professional services engagements — strategy, design, and technology implementation — delivered via the NTT DATA global enterprise sales network and direct client relationships. No public pricing exists; engagements appear to be multi-month, multi-disciplinary projects with measurable enterprise outcomes (e.g., +135% YOY sales growth for Endesa B2B digital sales, 80% sales increase for Santander Wabi, 35% water leakage reduction for ACEA). The company has no independent funding rounds, no external investors, and no public listing, operating entirely within NTT DATA's corporate structure as its design and innovation arm.

Name

Tangity

Legal name

Tangity

Website

https://tangity.design

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

Tangity is an international design studio network operating within NTT DATA, delivering strategy, UX/UI, service design, and innovation consulting to enterprise clients across banking, telecom, mobility, utilities, and retail from 11 global studios with 700+ multidisciplinary professionals.

Ownership category

akta.pro rank

Product category

Design Consulting Services

NAICS

Graphic Design Services (54143), Marketing Consulting Services (541613), Industrial Design Services (541420)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Multicultural & Diversity Marketing Creative Agencies (MPAAAAAK)

Keywords

• Design consulting services
• UX/UI design
• Service design
• Business design strategy
• Design research

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Design & Strategy Services: Project-based consulting engagements for innovation design, customer experience, business model innovation, and digital transformation. Engagements include strategy consulting, UX/UI design, service design, product design, and technology implementation.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels11 records

Core offering

Tangity is a global design and innovation consulting firm that delivers project-based professional services combining strategy, creativity, and technology. Its core offerings include UX/UI design, service design, business design, design research, content design, industrial product design, digital product engineering, and business transformation for enterprise clients in banking, telecom, mobility, utilities, retail, and government. Practice is supported by proprietary design toolkits (Inclusive Design, Product Voice Design, Anticipatory Design, AI + Design) and delivered through a network of 11 international studios within NTT DATA.

Product overview

Tangity is an international network of strategy, creativity, and design studios, part of NTT DATA, offering a comprehensive portfolio of design and technology services. The company provides both direct client services (innovation design, UX/UI design, service design, industrial product design, digital product engineering, business transformation) and reusable product/toolkit offerings. Key proprietary offerings include: dōcō (MaaS mobility app), Silente* smart chair, Waidy Water Management System, Lavazza Voicy smart coffee machine, Ingood digital insurance, Wabi mobility subscription, Sobos desk booking app, aida AI autism support kit, and Hogami home services marketplace. The company also maintains open-source design toolkits (Inclusive Design, Product Voice Design, Anticipatory Design, AI+Design toolkits) shared publicly. Client-specific solutions include banking platforms (Banca AideXa, UniCredit), telecom products (ho-mobile, ahamo), enterprise systems (Magenta Infos, TFS Innovation Hub), and B2B sales acceleration services (Endesa). Tangity operates across 11 studios globally (Barcelona, Lisbon, London, Madrid, Mexico City, Milan, Munich, Rome, Shanghai, Tokyo, Venice) with 700+ professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Innovation Design & Strategy Consulting

Quantifiable outcome

• 35% water leakage reduction and 25% failure decrease for ACEA with Waidy system
• +6 more outcomes

Named customers23 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability9 records

Feature4 records

Scale indicators22 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/tangitydesign
• LinkedInlinkedin.com/company/tangity
• Instagraminstagram.com/tangityglobal

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tangity