AVEC TOI
- Company typePrivate
- Founded2016
- HeadquartersYeoksamdong, South Korea
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
AVEC TOI firmographics
Firmographics- Name
- AVEC TOI
- Legal name
- (주)제이에스코퍼레이트
- Website
- https://avectoi.kr
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Ownership category
- akta.pro rank
AVEC TOI industry classification
Industry- Product category
- Children's Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Baby, Kids & Maternity Online Retailers (CRAFADAI)
- akta.pro secondary industries
- Kids’ & Baby Apparel Retail (CRAAABAD), Baby, Kids & Maternity Marketplaces (CRAFABAG)
Keywords
Where AVEC TOI is headquartered
LocationHeadquarters
- HQ city
- Yeoksamdong
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
AVEC TOI business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Product Sales: Direct sale of curated children's clothing and accessories through owned e-commerce platform. Products include own brands (A.TOI, A.TOI BABY, A.TOI BASIC) and distributed brands (ELLA LOUISE, KADE COCO, MARLMARL). One-time purchase model with no subscription component mentioned.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Order threshold-based free shipping |
Distribution channels3 records
Marketing channels6 records
AVEC TOI product offering
Product offeringCore offering
AVEC TOI operates a direct-to-consumer online and offline kids' curated fashion shop selling children's clothing and accessories through its own e-commerce platform avectoi.kr. The assortment combines own brands (A.TOI, A.TOI BABY, A.TOI BASIC) with distributed designer brands (MARLMARL, ELLA LOUISE, KADE COCO), spans baby to junior sizes, and includes seasonal collections plus custom embroidery and premium gift packaging services.
Product overview
AVEC TOI (아베끄뚜아) is a Korean kids' curated shopping mall operated by (주)제이에스코퍼레이트. The platform operates as a multi-brand e-commerce marketplace offering children's clothing and accessories across Baby, Kids, and Junior categories. The product portfolio includes owned brands (A.TOI, A.TOI BABY, A.TOI BASIC) and curated third-party brands (MARLMARL, ELLA LOUISE, ELLA LOUISE BABY, KADE COCO, KADE COCO BABY). The platform features various shopping experiences including AVEC MARKET (marketplace), 창고 대개방 (warehouse clearance), BEST (bestsellers), and 신상 (new arrivals), along with seasonal categories for spring, summer, fall, and winter. The site supports worldwide shipping and operates member benefits programs with VIP/VVIP tiers.
Differentiator
Problem solved
Functional benefit
Brands
- A.TOI (아뚜아): Main brand for children's clothing and accessories including dresses, bodysuits, hats, and tutus.
- A.TOI BABY (아뚜아 베이비)
- A.TOI BASIC (아뚜아 베이직)
- ELLA LOUISE (엘라루이스)
- ELLA LOUISE BABY (엘라루이스 베이비)
- KADE COCO (케이드코코)
- KADE COCO BABY (케이드코코 베이비)
- MARLMARL (마르마르)
Products and services
- MARLMARL premium baby gift line (마르마를) Premium baby gift product line featuring signature 360-degree circular bibs, baptism gowns, bloomers, bodysuits, hats, tutus, shorts, knit items, and personalized monogrammed gifts for births, christenings, and first birthdays. Sold through the AVEC TOI storefront at avectoi.kr.
- A.TOI own-brand children's clothing (아베끄뚜아) Own-label children's clothing and accessories collection under the A.TOI brand, including dresses, bodysuits, hats, tutus, and the A.TOI BABY infant line and A.TOI BASIC essentials line, sold through the AVEC TOI storefront.
- ELLA LOUISE children's clothing (엘라루이스) Distributed children's clothing and accessories brand (with an ELLA LOUISE BABY infant line) sold through the AVEC TOI storefront, available in regular and baby versions.
- KADE COCO children's clothing (케이드코코) Distributed children's clothing and accessories brand (with a KADE COCO BABY infant line) sold through the AVEC TOI storefront, with seasonal collections covering spring, summer, fall, and winter.
- AVEC MARKET curated marketplace section Marketplace section of the AVEC TOI storefront featuring curated children's products from the multi-brand assortment.
- Custom monogram embroidery service (MARLMARL) Personalized embroidery/monogramming service applied to MARLMARL bibs and gift items, enabling one-of-a-kind gifts with the recipient's initials.
- Premium gift packaging service Premium decorative gift wrapping, message cards, and elegant gift boxes offered with MARLMARL baby gift purchases for ceremonial gifting occasions.
- Worldwide international shipping service Direct-to-consumer shipping from South Korea to over 100 countries worldwide, handled in partnership with Logen Express (domestic and international) and CJ Korea Express (express domestic).
Companies that use AVEC TOI
Customer profileSegments2 records
Ideal customer profiles2 records
AVEC TOI technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AVEC TOI partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Logen Express (로젠택배)corePrimary delivery partner for AVEC TOI products. Handles both domestic and international shipments. Listed as primary shipping method in shopping guide and privacy policy as outsourced logistics operation.
- KCPcoreCredit card payment processing and payment infrastructure provider. Handles secure payment transactions for e-commerce orders.
- MARLMARLcoreJapanese premium baby gift brand distributed through AVEC TOI. Signature 360-degree circular bib and custom embroidery service. Core brand alongside own labels.
- ELLA LOUISEminorChildren's clothing brand distributed through AVEC TOI platform. Available in regular and baby versions.
- KADE COCOminorChildren's clothing brand distributed through AVEC TOI platform. Available in regular and baby versions with seasonal collections.
- Naver PayminorKorean online payment platform integrated for customer reviews, displaying verified purchase reviews on product pages.
Recent moves7 records
Expansion highlights4 records
AVEC TOI competitors and assessment
Company assessmentBroad incumbents
- Carter's: Largest US-branded kids apparel retailer with multi-category assortments from baby through toddler. Comparable as a scale kids apparel specialist whose product breadth and size AVEC TOI's curated multi-brand model implicitly competes against.
- Petit Bateau: Established French heritage kids apparel brand with strong gifting assortment and global omnichannel distribution. Comparable as a premium kids apparel specialist with multi-generational brand equity that AVEC TOI aspires to emulate through its curated portfolio.
- Coupang: South Korea's dominant e-commerce platform. Comparable as the principal indirect competitor for kids apparel, gifting, and discovery traffic; its scale, logistics, and Rocket delivery set the customer-experience bar AVEC TOI must meet in Korea.
- Mothercare: Global multi-category kids apparel, gifting, and nursery retailer with extensive international presence. Comparable as a larger incumbent competing in the same premium kids and baby gifting space AVEC TOI addresses, particularly across AVEC TOI's shipped-to countries.
- Bonpoint: French luxury kids apparel house with own-brand boutiques worldwide and a strong gifting/embroidery heritage. Comparable as a high-end kids apparel brand whose premium positioning and personalization services AVEC TOI mirrors through the MARLMARL offering.
- Naver Shopping: Korea's largest comparison-shopping and marketplace platform operated by Naver. Comparable as both a major traffic source (AVEC TOI already integrates Naver Pay reviews) and an indirect competitor that can surface competing kids apparel and gifting merchants.
- Jacadi: International premium kids apparel retailer combining own-label collections with curated gifting and christening wear. Comparable as a multi-country premium kids brand with a similar gift-occasion orientation to AVEC TOI's milestone-focused assortment.
Direct peers
- MARLMARL Japan: Japanese premium baby gift brand behind the signature 360-degree circular bib and custom embroidery service. AVEC TOI acts as exclusive Korean distribution partner, making MARLMARL both a peer (comparable curated premium kids gifting proposition in Japan) and a key supplier relationship.
- Maisonette: US-based curated multi-brand kids marketplace offering premium children's apparel, gifting, and gear from selected brands. Closest analog in business model: a 'kids editing shop' that combines multiple premium labels in one destination.
- IGLOO Kids: Korean premium kids apparel brand operating online and through own retail. Comparable as a domestic Korean competitor in the premium kids fashion and gifting category, competing for the same parent and gift-buyer segments as AVEC TOI.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
AVEC TOI social profiles
Digital presenceAVEC TOI financial estimates
Financial estimateRevenue estimate
Valuation estimate
AVEC TOI leadership team
Management profileNumber of profiles
Profiles1 record
AVEC TOI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AVEC TOI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AVEC TOI
What does AVEC TOI do?
AVEC TOI operates a direct-to-consumer online and offline kids' curated fashion shop selling children's clothing and accessories through its own e-commerce platform avectoi.kr. The assortment combines own brands (A.TOI, A.TOI BABY, A.TOI BASIC) with distributed designer brands (MARLMARL, ELLA LOUISE, KADE COCO), spans baby to junior sizes, and includes seasonal collections plus custom embroidery and premium gift packaging services.
Is AVEC TOI a public or private company?
AVEC TOI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AVEC TOI founded?
AVEC TOI was founded in 2016.
Where is AVEC TOI based?
AVEC TOI is headquartered in Yeoksamdong, South Korea, in the Asia region.
How does AVEC TOI make money?
One revenue line is on record: product Sales.
Who are AVEC TOI's main competitors?
Broad incumbents on record are Carter's, Petit Bateau, Coupang, Mothercare, Bonpoint, Naver Shopping and Jacadi. Direct peers are MARLMARL Japan, Maisonette and IGLOO Kids.
Does AVEC TOI have an API?
No public API is recorded for AVEC TOI.
What industry is AVEC TOI in?
AVEC TOI's product category is Children's Apparel. Its primary akta.pro industry code is CRAFADAI, Baby, Kids & Maternity Online Retailers, with a secondary code of CRAAABAD, Kids’ & Baby Apparel Retail. Its NAICS code is 458110 and its SIC code is 5600.