Altama

What Altama does

Altama is a Morristown, Tennessee-based tactical and military footwear manufacturer founded in 1969 and operating as a brand under parent company Original Footwear. The company designs and produces handcrafted leather boots and tactical footwear engineered for extreme conditions, with named end-users including U.S. Navy SEALs, Army Rangers, and Air Force combat pilots. Its product line also extends to law enforcement, tactical operators, amateur and professional athletes, and veterans who purchase through DTC and retail channels. The brand is positioned around a military-heritage narrative reinforced by the Jay Glazer "In Their Shoes" video storytelling series and a multi-platform social presence.

The business operates a dual go-to-market: a direct-to-consumer e-commerce storefront at altama.com (which redirects purchasing to originalfootwear.com/collections/altama), supplemented by a physical retail store locator, and a separate B2G sales motion for U.S. Military and U.S. Government procurement routed through a dedicated government inquiries channel and a Vice President of Domestic Sales (Joshua Krause). The company also accepts international military and government inquiries, signaling an intent to serve allied defense customers. Revenue is generated through hardware sales of footwear; no software, API, subscription, or AI components are part of the offering.

Core technology is the physical boot product itself — durable, military-spec construction — with no disclosed proprietary software, patents, or technology platform. Supporting infrastructure (e-commerce platform, store locator, privacy policy) is provided by Original Footwear. There are no funding rounds, no disclosed headcount, no M&A activity, and no recent product launches with explicit dates; the company's strategic posture in the available data is focused on brand storytelling, government channel development, and multi-channel distribution rather than technology-led expansion.

Name

Altama

Website

https://altama.com

Company type

Private

Founded year

1969

Operating status

Operating

Short description

Altama is a Morristown, Tennessee-based tactical footwear manufacturer founded in 1969, operating under Original Footwear. It designs and sells handcrafted military and tactical boots worn by U.S. Navy SEALs, Army Rangers, Air Force combat pilots, law enforcement, athletes, and veterans via DTC e-commerce, physical retail, and a dedicated B2G government/military sales channel.

Ownership category

akta.pro rank

Product category

Military & Tactical Footwear

NAICS

Footwear Manufacturing (3162)

SIC

Footwear, (No Rubber) (3140)

akta.pro primary industry

Boot Manufacturing (Work/Fashion/Western/Combat) (IMAOAIAF)

akta.pro secondary industry

Outdoor & Hiking Footwear (CRAAACAD)

Keywords

• Tactical footwear
• Military boots
• Combat boots
• Handcrafted leather boots
• Defense footwear

Headquarters

HQ city

Morristown

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Tactical Boot Sales: Altama generates revenue through the direct sale of tactical and military-grade boots to consumers, government entities, and military personnel. The company operates an e-commerce storefront and maintains sales relationships with government buyers.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Altama manufactures and sells handcrafted tactical and military boots designed for extreme conditions, with its footwear worn by elite U.S. military units such as Navy SEALs, Army Rangers, and Air Force combat pilots. The brand sells primarily through DTC e-commerce, the Original Footwear storefront, physical retail, and a dedicated government/military procurement channel.

Product overview

Altama is a tactical and military boot manufacturer offering a dedicated line of footwear designed for extreme conditions. The company's primary product is Altama Boots, sold through Original Footwear's e-commerce platform. The brand serves U.S. military and government personnel, as well as law enforcement and tactical operators. The product line includes boots marketed for use by elite military units such as Navy SEALs and Army Rangers, as well as Air Force combat pilots.

Differentiator

Problem solved

Functional benefit

Products and services

• Altama Boots Handcrafted military and tactical boots designed for extreme conditions, worn by U.S. military personnel including Navy SEALs, Army Rangers, and Air Force combat pilots; sold to military, government, and consumer buyers through Altama's e-commerce, the Original Footwear storefront, and physical retail.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Original FootwearcoreOthersAltama operates as a brand under Original Footwear. The parent company handles e-commerce platform operations (originalfootwear.com), privacy policies, store locator services, and serves as the main corporate entity for Altama's online presence. The relationship indicates Altama is a subsidiary or brand line of Original Footwear.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bates Footwear: Long-established maker of military, law enforcement, and tactical footwear, widely issued across US military branches. Closely overlaps Altama in product, customer, and procurement-driven distribution.
• Danner: Heritage US bootmaker with a strong tactical and military line (e.g., Danner Tactical) sold to service members, law enforcement, and consumers. Comparable to Altama in combining military heritage with consumer/athletic crossover.
• Wellco: Manufacturer of military combat and tactical boots with deep US Department of Defense heritage. Directly comparable in product focus and government/military customer profile.
• Belleville Boot: A leading US manufacturer of military and tactical footwear, including boots issued to US armed forces. Directly comparable to Altama in product category, customer base (US military, government), and B2G contract sales model.
• 5.11 Tactical: Tactical apparel and footwear brand originating from serving law enforcement and military operators. Comparable to Altama in target end-user (military, LE, tactical consumers) and dual wholesale/DTC model.
• Magnum Boots: Specialist in tactical and military boots used by armed forces and first responders worldwide. Directly comparable product category with similar government and tactical consumer channels.
• Rocky Boots: US bootmaker with a substantial military, tactical, and public-service footwear line serving armed forces, police, and outdoor consumers. Similar product mix and dual military/commercial go-to-market.
• McRae Industries: Manufacturer of military and combat boots (including the McRae brand) supplying the US Department of Defense. Directly comparable in product category and customer base.

Others

• Original Footwear: Parent company of Altama that runs the underlying e-commerce platform, store locator, and brand operations. Relevant as the parent entity context for Altama's commercial infrastructure.

Broad incumbents

• Under Armour: Large athletic and tactical apparel/footwear incumbent with US military supplier relationships and a tactical line. Comparable at the high level as a broader incumbent serving military and athletic crossover demand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/Altamaboots
• YouTubevimeo.com/originalfootwear
• Facebookfacebook.com/altamaboots
• Instagraminstagram.com/altamaboots
• LinkedInlinkedin.com/company/altama-footwear

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Altama