Pure Dermatology & Aesthetics

Name

Pure Dermatology & Aesthetics

Legal name

Pure Dermatology

Website

https://puredermalabama.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Pure Dermatology & Aesthetics is a privately-held dermatology practice in Hoover, Alabama, founded by Dr. Elizabeth S. Martin, MD, FAAD, offering medical, surgical, and cosmetic dermatology services plus medical-grade skincare through its Pure Apothecary online store.

Ownership category

akta.pro rank

Product category

Dermatology & Medical Aesthetics Services

NAICS

Personal Care Services (8121), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Services-Misc Health & Allied Services, Nec (8090), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYHLAKACAG

Procedural Dermatology (Office-Based Surgery)

Healthcare & Life Sciences/Specialist Medical Practice/Dermatology

SECONDARYCRABALAF

Professional Skincare & Facial Treatments

Consumer Products & Retail/Beauty & Personal Care/Professional Salon & Spa Products

SECONDARYCRABAAAF

Dermocosmetics & Medical-Grade Skincare

Consumer Products & Retail/Beauty & Personal Care/Skincare

Keywords

• Medical dermatology services
• Surgical dermatology procedures
• Cosmetic dermatology treatments
• Medical-grade skincare retail
• Skin cancer treatment

Headquarters

HQ city

Hoover

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Medical Dermatology Services: Revenue from treating medical skin conditions including acne, eczema, psoriasis, rosacea, skin cancer screenings, and other dermatologic conditions through office visits.
2. Surgical Dermatology Procedures: Revenue from skin cancer removal, cyst removal, fatty tumor removal, and other surgical procedures performed in their dedicated surgical suite.
3. Aesthetic and Cosmetic Procedures: Revenue from cosmetic treatments including Botox injections, laser treatments, clinical facials, chemical peels, and microneedling procedures.
4. Medical-Grade Skincare Products (Pure Apothecary): Revenue from selling medical-grade sun protection and skincare products through their online store at store.puredermalabama.com.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Pure Dermatology & Aesthetics is a private dermatology practice in Hoover, Alabama that provides integrated medical, surgical, pediatric, and cosmetic dermatology services. It also sells medical-grade skincare and sun protection products through its Pure Apothecary online store. Services are delivered on-site at a dedicated office with an in-office surgical suite and a private aesthetics suite, supported by a board-certified dermatologist, a CRNP, and a PA-C.

Product overview

Pure Dermatology & Aesthetics is a dermatology practice offering three integrated service lines: Medical Dermatology Services for treating skin conditions; Surgical Dermatology Services for skin cancer and lesion removal; and Aesthetic Services for cosmetic procedures. The practice operates as a unified service model where patients receive comprehensive skin care across medical, surgical, and cosmetic needs. Key aesthetic offerings include Botox Cosmetic injections, Candela Vbeam Perfecta laser treatments, DiamondGlow skin resurfacing, and SkinPen microneedling. The practice also operates Pure Apothecary, an online retail store selling medical-grade skincare products.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Dermatology Services Comprehensive medical dermatology care for common and complex skin conditions including acne, eczema, psoriasis, rosacea, skin cancer, warts, moles, hair loss, hives, and pediatric skin conditions, with emphasis on early detection and personalized treatment plans. Service is delivered to individual patients at the Hoover, Alabama office.
• Surgical Dermatology Services Surgical procedures for skin cancer removal and benign lesion excision performed in an in-office surgical suite, with referral coordination for complex cases requiring external surgeons. Service is delivered to patients requiring surgical dermatologic care.
• Aesthetic Services Cosmetic dermatology procedures including Botox injections, laser treatments, clinical facials, chemical peels, and microneedling, performed in a private aesthetics suite under physician direction. Service is delivered to individual patients seeking cosmetic skin improvement.
• Botox Cosmetic Injections FDA-approved botulinum toxin injection treatment for reducing facial expression lines including frown lines and crow's feet, with results lasting approximately three months. Performed in the private aesthetics suite for adult cosmetic patients.
• Candela Vbeam Perfecta Laser Treatment Pulsed dye laser treatment using the Candela Vbeam Perfecta system for vascular skin conditions including rosacea, unwanted redness, spider veins, broken blood vessels, and vascular birthmarks. Performed for individual patients in the aesthetics suite.
• DiamondGlow Skin Resurfacing Non-invasive skin resurfacing treatment that simultaneously exfoliates skin, extracts impurities, and infuses nourishing serums for improved skin texture and appearance. Performed for individual cosmetic patients.
• SkinPen Microneedling Collagen induction therapy procedure using the SkinPen system designed to rejuvenate skin collagen, resulting in smoother, more youthful skin appearance. Performed for individual cosmetic patients.
• Phototherapy (Narrowband UVB) Narrowband UVB light treatment for psoriasis and other photoresponsive skin conditions, available in full body and hand/foot units. Delivered to medical dermatology patients in the office.
• Photodynamic Therapy Light-based treatment for precancerous lesions (actinic keratoses) and sun-damaged skin using a photosensitizing agent activated by specific light wavelengths. Delivered to medical dermatology patients.
• Pure Apothecary (Medical-Grade Skincare Products) Retail line of medical-grade sun protection and skincare products selected based on scientific research, available for purchase online through store.puredermalabama.com without an appointment. Sold direct to consumer.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PureDermatologyAlabama
• Instagraminstagram.com/puredermatology
• Xx.com/PureDermatology

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure Dermatology & Aesthetics