we are_
we are_ is a French private members' club and creative industries platform operating heritage venues in Paris and Lille, serving creative professionals with membership, event production, broadcast studio, restaurant, and spa services, plus enterprise event work for luxury and media clients.
- Company typePrivate
- Founded2019
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What we are_ does
we are_ (legal entity WEARECLUB SAS) is a French private members' club and creative industries platform founded in December 2019 by Eric Newton, Pierre-Eric Leibovici, and Charles-Henry Tranié. The company operates two heritage "Maisons" — a 1,400 sqm converted mansion in Paris's 8th arrondissement (steps from the Élysée Palace) and a 17th-century mansion in Vieux-Lille opened in 2024-2025 — which house event spaces, broadcast studios (with green screen, acoustic panels, and live-stream capabilities), cinema rooms, culinary laboratories, restaurants, and (in Lille) a spa operated in partnership with Océania Hôtel Les Augustins and Sothys. The core offering is a curated annual membership for creative industries professionals (cinema, music, fashion, advertising, gaming, publishing, etc., as defined by UNESCO's ICC taxonomy) where each new member must be sponsored by an existing member, generating a closed-loop community of approximately 1,500 targeted members.
The business operates a hybrid revenue model spanning four streams: (1) annual subscription memberships with tiered individual, corporate, NGO, under-30, duo, and non-resident pricing paid via SEPA direct debit on 12-month firm, non-refundable commitments; (2) full-service corporate event production and broadcast services (we are_ Productions) — over 200 custom formats produced in two years for clients including LVMH, Chanel, LG, Deezer, France TV, Domaine Ott, Devialet, and the French Ministry of Culture; (3) restaurant operations (Franco-Cambodian cuisine by chef Sarika Sor at Lille, plus a Paris speakeasy-style venue), with Lille open to the public on weekends via ZenChef reservations; and (4) spa and wellness services at Lille. The company also runs ancillary sub-brands including we are_ School (training), we are_ Travels, the "Dans l'Ombre" podcast (with TTSO), and the we are Creative association that federates ICC stakeholders and publishes the Panorama des ICC study with EY and the Ministry of Culture.
Technically, the platform combines physical venue infrastructure with a member-only portal, Stripe-based subscription billing, an NFT membership token (launched 2022, becoming valorizable and transferable once the community reaches the 1,500-member threshold), and the in-house broadcast studio that doubles as a content production engine. The company has approximately 50 employees, no disclosed institutional funding, and operates as an independent private SAS.
we are_ firmographics
Firmographics- Name
- we are_
- Legal name
- WEARECLUB SAS
- Website
- https://weare.sh
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- we are_ is a French private members' club and creative industries platform operating heritage venues in Paris and Lille, serving creative professionals with membership, event production, broadcast studio, restaurant, and spa services, plus enterprise event work for luxury and media clients.
- Ownership category
- akta.pro rank
we are_ industry classification
Industry- Product category
- Private Membership Club and Event Production Services
- NAICS
- Performing Arts Companies (7111), Convention and Trade Show Organizers (56192), Theater Companies and Dinner Theaters (71111)
- SIC
- Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Private Memberships & Invitation-Only Experiences (HSACAMAL)
- akta.pro secondary industries
- Specialty Membership Clubs (Category-Focused) (CRAEADAI), Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA), Corporate Hospitality, VIP Hosting & Client Entertainment (Internal-led) (THAHAIAI), VIP Event & Venue Access (Clubs, Lounges, Private Suites) (HSACAMAB)
Keywords
Where we are_ is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
we are_ business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Membership Subscriptions: Annual membership fees with tiered pricing including individual, corporate, and special rates for under 30s, NGOs, duos, and non-residents. Payment via SEPA direct debit. Contract minimum 1 year with tacit renewal.
- Event Production Services: Full-service event production including conception, execution, and broadcasting for corporate clients. Includes broadcast studio rental, technical production, artist booking, and custom format creation.
- Restaurant Operations: Restaurant services at we are_ Lille open to both members and public. Members access daily breakfast, lunch, dinner service. Public access on weekends via reservation.
- Spa and Wellness: Spa services at we are_ Lille in partnership with Océania Hotel Les Augustins. Members receive preferential pricing on treatments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual membership with annual subscription |
| Subscription | Annual | Corporate membership pack |
| Subscription | Annual | Reduced rate memberships |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
we are_ product offering
Product offeringCore offering
we are_ operates a private members' club for creative industries professionals, providing annual membership access to heritage venues in Paris and Lille with curated events, networking, restaurant, and wellness facilities. It also sells full-service corporate and private event organization and broadcast production services through a 1,400m2 studio, and complements these with educational programming, travel experiences, and a cultural/creative industries advocacy association (we are_ Creative).
Product overview
we are_ is a private members' club and creative industries platform operating physical venues in Paris and Lille. The offering comprises the core we are_ Club Membership providing access to networking and events, complemented by venue spaces (we are_ Paris and we are_ Lille), production services (we are_ Productions), event management (we are_ Events), dining (we are_ Restaurant in Paris and Lille), wellness (we are_ Spa in Lille), education (we are_ School), and travel experiences. The we are_ Creative association supports the cultural and creative industries ecosystem. The we are_ Productions division includes a broadcast studio for digital content creation, while the Dans l'Ombre podcast extends the brand into media content.
Differentiator
Problem solved
Functional benefit
Brands
- we are_ productions: Production house offering broadcast studio and event production services.
- we are_ talents
- we are_ event
- we are_ school
- we are Creative
- we are_ Lille
- we are_ Paris
Products and services
- we are_ Club Membership Annual private membership providing creative and cultural industries professionals access to we are_ venues in Paris and Lille, including programming, events, restaurant, wellness, and broadcast studio facilities. Membership requires sponsorship by an existing member and is paid via SEPA direct debit.
- we are_ Productions Full-service production company creating and distributing digital events and programs for television, brands, advertisers, and agencies using the Paris broadcast studio. Has produced over 200 custom formats for brands and media in 2 years.
- we are_ Events Corporate and private event organization services including conferences, seminars, cocktails, private dinners, product launches, brand events, and team-building activities at Paris and Lille locations, sold via direct enterprise sales.
- we are_ Paris Venue Heritage mansion venue in Paris 8ème housing event spaces, broadcast studio with green screen and acoustic panels, cinema room, culinary laboratory, restaurant, and a 1,200m2 garden for hosting private and corporate events.
- we are_ Lille Venue 17th-century private mansion venue in Vieux-Lille offering event spaces (La Terrasse, La Verrière up to 150 persons, private salons), restaurant, and spa, with a 250m2 garden, opened in 2024 as the company's second location.
- we are_ Restaurant (Lille) Restaurant at we are_ Lille led by Chef Sarika Sor (former Top Chef contestant) serving Franco-Cambodian cuisine. Members access daily; public access on weekends via ZenChef online reservations (Friday and Saturday evenings, Saturday lunch).
- we are_ Spa (Lille) Wellness facility at we are_ Lille in partnership with Océania Hôt
Quantifiable outcome
- 500+ events per year at Paris and Lille
- +2 more outcomes
Companies that use we are_
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles4 records
we are_ technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
we are_ partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- We Are Creative Association Members (ADAMI, Ekhoscènes, SNEP, Unifrance, SNJV, UPFI, ADAGP, SACEM, SNE)coreAssociation federating cultural and creative industries actors in France. Supported by Ministry of Culture and Bpifrance. Published Panorama des ICC 2025 study with EY.
- Ministry of CulturecoreSupporting We Are Creative association. Commissioned event for 10th anniversary of Forum Entreprendre dans la Culture.
- BpifrancecoreSupporting We Are Creative association focused on promoting French cultural and creative industries.
- EYcoreCo-produced Panorama des ICC 2025 economic study for French cultural and creative industries.
- Océania Hôtel Les AugustinsminorPartner hotel in Lille housing Spa Les Augustins. Members receive preferential rates. Pool located in former bank vault of Scalbert-Dupont.
- SothysminorPremium French skincare brand providing treatments at Spa Les Augustins for we are_ Lille members.
- TTSOminorCo-producer of podcast 'Dans l'ombre' with host Romain Dessal, featuring interviews with 'people of the shadows'.
- AXAminorInsurance coverage for all bodily, material and immaterial damages at we are_ spaces, for third parties when liability is engaged.
- VivaTechcoreAnnual we are_ Challenges competition at VivaTech promoting innovation in French creative industries.
- Sarika SorcoreChef at we are_ Lille restaurant. Franco-Cambodian heritage, former Top Chef contestant, specializing in precise, poetic cuisine with fermented condiments and acidic, iodized, and plant-based balances.
Scale indicators9 records
Recent moves3 records
Expansion highlights7 records
we are_ competitors and assessment
Company assessmentDirect peers
- NeueHouse: Members-only workspace and cultural club for creative professionals, blending studios, event programming, restaurant, and broadcast/content production. Closely matches we are_'s integrated club + production studio + creative-community model.
- Soho House: Global private members' club network focused on creative industries, with comparable membership-driven model, event programming, F&B, and global brand-client event production. The most direct comparable for we are_'s positioning, scale, and creative-industry community orientation.
- Cercle: French private members' community producing premium cultural and music events for creative-industry professionals, with similar Paris-centric audience and curated-membership positioning.
- Home House: London private members' club operating across multiple heritage townhouses with restaurant, bars, event spaces, and creative-industry membership — directly comparable venue style and event-driven revenue mix.
- Spring Place: Private members' club combining coworking, event spaces, restaurant, and cultural programming targeted at creative and media industries — directly comparable in audience (creatives/media) and venue-stack approach.
- The Conduit: London private members' club focused on impact-driven creative and professional communities, combining restaurant, event programming, and curated membership — comparable model with mission-led creative audience.
- The Arts Club London: Historic London private members' club for arts, culture, and creative industries, with dining, event spaces, and a curated membership — analogous to we are_'s prestige positioning and creative-sector focus.
Regional players
- Le Cercle de l'Union: Historic Parisian private members' club with F&B, events, and curated creative/business membership — overlaps with we are_ in geography and prestige positioning but skews older/established.
Broad incumbents
- Station F: Paris-based mega campus for tech and creative startups, with event programming, on-site dining, and a curated community — broader than we are_ but competes for the same French creative/entrepreneurial audience and corporate event spend.
Emerging players
- Haus der Kunst (Munich) / Public Possession: European arts/culture venues and creative communities that blend exhibitions, events, and members-only programming — adjacent comparator for we are_'s cultural-industry programming and broadcast-event angle.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
we are_ social profiles
Digital presencewe are_ financial estimates
Financial estimateRevenue estimate
Valuation estimate
we are_ leadership team
Management profileNumber of profiles
Profiles3 records
we are_ subsidiaries and ownership
Company hierarchySubsidiaries1 record
we are_ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
we are_ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about we are_
What does we are_ do?
we are_ operates a private members' club for creative industries professionals, providing annual membership access to heritage venues in Paris and Lille with curated events, networking, restaurant, and wellness facilities. It also sells full-service corporate and private event organization and broadcast production services through a 1,400m2 studio, and complements these with educational programming, travel experiences, and a cultural/creative industries advocacy association (we are_ Creative).
Is we are_ a public or private company?
we are_ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was we are_ founded?
we are_ was founded in 2019. It employs 11 to 50 people.
Where is we are_ based?
we are_ is headquartered in Paris, France, in the Europe region.
How does we are_ make money?
Four revenue lines are on record. Membership Subscriptions are the primary driver. The others are event Production Services, restaurant Operations and spa and Wellness.
Who are we are_'s main competitors?
Direct peers on record are NeueHouse, Soho House, Cercle, Home House, Spring Place, The Conduit and The Arts Club London. Le Cercle de l'Union is listed as a regional player. Station F is listed as a broad incumbent. Haus der Kunst (Munich) / Public Possession is listed as an emerging player.
Does we are_ have an API?
No public API is recorded for we are_.
What industry is we are_ in?
we are_'s product category is Private Membership Club and Event Production Services. Its primary akta.pro industry code is HSACAMAL, Private Memberships & Invitation-Only Experiences, with a secondary code of CRAEADAI, Specialty Membership Clubs (Category-Focused). Its NAICS code is 7111 and its SIC code is 8600.