we are_

What we are_ does

we are_ (legal entity WEARECLUB SAS) is a French private members' club and creative industries platform founded in December 2019 by Eric Newton, Pierre-Eric Leibovici, and Charles-Henry Tranié. The company operates two heritage "Maisons" — a 1,400 sqm converted mansion in Paris's 8th arrondissement (steps from the Élysée Palace) and a 17th-century mansion in Vieux-Lille opened in 2024-2025 — which house event spaces, broadcast studios (with green screen, acoustic panels, and live-stream capabilities), cinema rooms, culinary laboratories, restaurants, and (in Lille) a spa operated in partnership with Océania Hôtel Les Augustins and Sothys. The core offering is a curated annual membership for creative industries professionals (cinema, music, fashion, advertising, gaming, publishing, etc., as defined by UNESCO's ICC taxonomy) where each new member must be sponsored by an existing member, generating a closed-loop community of approximately 1,500 targeted members.

The business operates a hybrid revenue model spanning four streams: (1) annual subscription memberships with tiered individual, corporate, NGO, under-30, duo, and non-resident pricing paid via SEPA direct debit on 12-month firm, non-refundable commitments; (2) full-service corporate event production and broadcast services (we are_ Productions) — over 200 custom formats produced in two years for clients including LVMH, Chanel, LG, Deezer, France TV, Domaine Ott, Devialet, and the French Ministry of Culture; (3) restaurant operations (Franco-Cambodian cuisine by chef Sarika Sor at Lille, plus a Paris speakeasy-style venue), with Lille open to the public on weekends via ZenChef reservations; and (4) spa and wellness services at Lille. The company also runs ancillary sub-brands including we are_ School (training), we are_ Travels, the "Dans l'Ombre" podcast (with TTSO), and the we are Creative association that federates ICC stakeholders and publishes the Panorama des ICC study with EY and the Ministry of Culture.

Technically, the platform combines physical venue infrastructure with a member-only portal, Stripe-based subscription billing, an NFT membership token (launched 2022, becoming valorizable and transferable once the community reaches the 1,500-member threshold), and the in-house broadcast studio that doubles as a content production engine. The company has approximately 50 employees, no disclosed institutional funding, and operates as an independent private SAS.

Name

we are_

Legal name

WEARECLUB SAS

Website

https://weare.sh

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

we are_ is a French private members' club and creative industries platform operating heritage venues in Paris and Lille, serving creative professionals with membership, event production, broadcast studio, restaurant, and spa services, plus enterprise event work for luxury and media clients.

Ownership category

akta.pro rank

Product category

Private Membership Club and Event Production Services

NAICS

Performing Arts Companies (7111), Convention and Trade Show Organizers (56192), Theater Companies and Dinner Theaters (71111)

SIC

Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Private Memberships & Invitation-Only Experiences (HSACAMAL)

akta.pro secondary industries

Specialty Membership Clubs (Category-Focused) (CRAEADAI), Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA), Corporate Hospitality, VIP Hosting & Client Entertainment (Internal-led) (THAHAIAI), VIP Event & Venue Access (Clubs, Lounges, Private Suites) (HSACAMAB)

Keywords

• Private members club
• Event production services
• Creative industries networking
• Broadcast studio rental
• Corporate hospitality events

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Membership Subscriptions: Annual membership fees with tiered pricing including individual, corporate, and special rates for under 30s, NGOs, duos, and non-residents. Payment via SEPA direct debit. Contract minimum 1 year with tacit renewal.
2. Event Production Services: Full-service event production including conception, execution, and broadcasting for corporate clients. Includes broadcast studio rental, technical production, artist booking, and custom format creation.
3. Restaurant Operations: Restaurant services at we are_ Lille open to both members and public. Members access daily breakfast, lunch, dinner service. Public access on weekends via reservation.
4. Spa and Wellness: Spa services at we are_ Lille in partnership with Océania Hotel Les Augustins. Members receive preferential pricing on treatments.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

we are_ operates a private members' club for creative industries professionals, providing annual membership access to heritage venues in Paris and Lille with curated events, networking, restaurant, and wellness facilities. It also sells full-service corporate and private event organization and broadcast production services through a 1,400m2 studio, and complements these with educational programming, travel experiences, and a cultural/creative industries advocacy association (we are_ Creative).

Product overview

we are_ is a private members' club and creative industries platform operating physical venues in Paris and Lille. The offering comprises the core we are_ Club Membership providing access to networking and events, complemented by venue spaces (we are_ Paris and we are_ Lille), production services (we are_ Productions), event management (we are_ Events), dining (we are_ Restaurant in Paris and Lille), wellness (we are_ Spa in Lille), education (we are_ School), and travel experiences. The we are_ Creative association supports the cultural and creative industries ecosystem. The we are_ Productions division includes a broadcast studio for digital content creation, while the Dans l'Ombre podcast extends the brand into media content.

Differentiator

Problem solved

Functional benefit

Brands

• we are_ productions: Production house offering broadcast studio and event production services.
• we are_ talents
• we are_ event
• we are_ school
• we are Creative
• we are_ Lille
• we are_ Paris

Products and services

• we are_ Club Membership Annual private membership providing creative and cultural industries professionals access to we are_ venues in Paris and Lille, including programming, events, restaurant, wellness, and broadcast studio facilities. Membership requires sponsorship by an existing member and is paid via SEPA direct debit.
• we are_ Productions Full-service production company creating and distributing digital events and programs for television, brands, advertisers, and agencies using the Paris broadcast studio. Has produced over 200 custom formats for brands and media in 2 years.
• we are_ Events Corporate and private event organization services including conferences, seminars, cocktails, private dinners, product launches, brand events, and team-building activities at Paris and Lille locations, sold via direct enterprise sales.
• we are_ Paris Venue Heritage mansion venue in Paris 8ème housing event spaces, broadcast studio with green screen and acoustic panels, cinema room, culinary laboratory, restaurant, and a 1,200m2 garden for hosting private and corporate events.
• we are_ Lille Venue 17th-century private mansion venue in Vieux-Lille offering event spaces (La Terrasse, La Verrière up to 150 persons, private salons), restaurant, and spa, with a 250m2 garden, opened in 2024 as the company's second location.
• we are_ Restaurant (Lille) Restaurant at we are_ Lille led by Chef Sarika Sor (former Top Chef contestant) serving Franco-Cambodian cuisine. Members access daily; public access on weekends via ZenChef online reservations (Friday and Saturday evenings, Saturday lunch).
• we are_ Spa (Lille) Wellness facility at we are_ Lille in partnership with Océania Hôt

Quantifiable outcome

• 500+ events per year at Paris and Lille
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• We Are Creative Association Members (ADAMI, Ekhoscènes, SNEP, Unifrance, SNJV, UPFI, ADAGP, SACEM, SNE)coreStrategic or Co-development Partner · 10 December 2025Association federating cultural and creative industries actors in France. Supported by Ministry of Culture and Bpifrance. Published Panorama des ICC 2025 study with EY.
• Ministry of CulturecoreStrategic or Co-development PartnerSupporting We Are Creative association. Commissioned event for 10th anniversary of Forum Entreprendre dans la Culture.
• BpifrancecoreStrategic or Co-development PartnerSupporting We Are Creative association focused on promoting French cultural and creative industries.
• EYcoreStrategic or Co-development PartnerCo-produced Panorama des ICC 2025 economic study for French cultural and creative industries.
• Océania Hôtel Les AugustinsminorStrategic or Co-development PartnerPartner hotel in Lille housing Spa Les Augustins. Members receive preferential rates. Pool located in former bank vault of Scalbert-Dupont.
• SothysminorStrategic or Co-development PartnerPremium French skincare brand providing treatments at Spa Les Augustins for we are_ Lille members.
• TTSOminorStrategic or Co-development PartnerCo-producer of podcast 'Dans l'ombre' with host Romain Dessal, featuring interviews with 'people of the shadows'.
• AXAminorOthersInsurance coverage for all bodily, material and immaterial damages at we are_ spaces, for third parties when liability is engaged.
• VivaTechcoreGTM or Marketing PartnerAnnual we are_ Challenges competition at VivaTech promoting innovation in French creative industries.
• Sarika SorcoreStrategic or Co-development PartnerChef at we are_ Lille restaurant. Franco-Cambodian heritage, former Top Chef contestant, specializing in precise, poetic cuisine with fermented condiments and acidic, iodized, and plant-based balances.

Scale indicators9 records

Recent moves3 records

Expansion highlights7 records

Direct peers

• NeueHouse: Members-only workspace and cultural club for creative professionals, blending studios, event programming, restaurant, and broadcast/content production. Closely matches we are_'s integrated club + production studio + creative-community model.
• Soho House: Global private members' club network focused on creative industries, with comparable membership-driven model, event programming, F&B, and global brand-client event production. The most direct comparable for we are_'s positioning, scale, and creative-industry community orientation.
• Cercle: French private members' community producing premium cultural and music events for creative-industry professionals, with similar Paris-centric audience and curated-membership positioning.
• Home House: London private members' club operating across multiple heritage townhouses with restaurant, bars, event spaces, and creative-industry membership — directly comparable venue style and event-driven revenue mix.
• Spring Place: Private members' club combining coworking, event spaces, restaurant, and cultural programming targeted at creative and media industries — directly comparable in audience (creatives/media) and venue-stack approach.
• The Conduit: London private members' club focused on impact-driven creative and professional communities, combining restaurant, event programming, and curated membership — comparable model with mission-led creative audience.
• The Arts Club London: Historic London private members' club for arts, culture, and creative industries, with dining, event spaces, and a curated membership — analogous to we are_'s prestige positioning and creative-sector focus.

Regional players

• Le Cercle de l'Union: Historic Parisian private members' club with F&B, events, and curated creative/business membership — overlaps with we are_ in geography and prestige positioning but skews older/established.

Broad incumbents

• Station F: Paris-based mega campus for tech and creative startups, with event programming, on-site dining, and a curated community — broader than we are_ but competes for the same French creative/entrepreneurial audience and corporate event spend.

Emerging players

• Haus der Kunst (Munich) / Public Possession: European arts/culture venues and creative communities that blend exhibitions, events, and members-only programming — adjacent comparator for we are_'s cultural-industry programming and broadcast-event angle.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/weare_sh
• LinkedInlinkedin.com/company/weare-sh
• Instagraminstagram.com/weare.sh
• Facebookfacebook.com/wearesthonore

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about we are_