MountainOps
MountainOps is a brick-and-mortar and e-commerce outdoor gear retailer based in Stowe, Vermont, selling ski, bike, climbing, camping, and apparel products from premium brands to outdoor enthusiasts, with complementary ski/bike service and rental offerings.
- Company typePrivate
- Founded-
- HeadquartersStowe, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What MountainOps does
MountainOps, operating as MountainOps Outdoor Gear, is a brick-and-mortar and e-commerce outdoor recreation retailer headquartered at 4081 Mountain Road in Stowe, Vermont. The company sells ski, bike, climbing, camping/hiking, and running equipment and apparel across twelve product categories, alongside professional services including ski tuning, boot fitting, and bike repair, and rental/demo programs for ski, mountain bike, and e-bike equipment. Its brand portfolio includes premium international labels such as Norrona, Mammut, Elevenate, Salomon, Black Diamond, Montura, and Fjallraven, positioning the business as a curated high-end multi-brand retailer rather than a discount outlet.
The company's commerce infrastructure is built on a Lightspeed-powered e-commerce storefront, with no proprietary technology, no mobile app, no public API, and no disclosed integrations. Pricing is standard unit-based retail with individual SKUs ranging from approximately $2.99 (e.g., ProBar Protein) to over $1,000 (e.g., Elevenate Bec de Rosses XI Jacket), and free shipping is offered on orders over $199. A 40% off winter apparel promotion is currently active. The company serves outdoor enthusiasts engaged in skiing, snowboarding, mountain biking, hiking, climbing, camping, and trail running, with marketing primarily driven by its website and phone-based customer service.
MountainOps is a privately held, independently owned business with 11–50 employees, a single retail location, and a service area concentrated in the Northeast United States, particularly the Stowe, Vermont market. The company has no disclosed funding rounds, no M&A activity, no leadership-team information in the source data, and no partnerships, awards, patents, or regulatory actions on record. Its core revenue mechanics are retail SKU sales, service fees, and equipment rentals, with seasonality and tourism flows in the Stowe market likely driving significant demand variability.
MountainOps firmographics
Firmographics- Name
- MountainOps
- Legal name
- MountainOps Outdoor Gear
- Website
- https://mountainopsvt.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MountainOps is a brick-and-mortar and e-commerce outdoor gear retailer based in Stowe, Vermont, selling ski, bike, climbing, camping, and apparel products from premium brands to outdoor enthusiasts, with complementary ski/bike service and rental offerings.
- Ownership category
- akta.pro rank
MountainOps industry classification
Industry- Product category
- Outdoor Gear Retail
- NAICS
- Sporting Goods Retailers (45911), Recreational Goods Rental (532284)
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Camping, Hiking & Climbing Specialty Retail (CRAMABAM)
- akta.pro secondary industries
- Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA), Ski Touring / Backcountry & Avalanche Safety Retail (AT Gear, Skins, Beacons, Probes, Shovels, Airbags) (CRAMAJAD), Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB)
Keywords
Where MountainOps is headquartered
LocationHeadquarters
- HQ city
- Stowe
- HQ country
- United States
- HQ region
- North America
Markets served
MountainOps business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with free shipping threshold |
Distribution channels2 records
Marketing channels2 records
MountainOps product offering
Product offeringCore offering
MountainOps is a brick-and-mortar and online outdoor gear retailer selling ski equipment, ski boots, bindings, cross-country gear, technical apparel, footwear, climbing gear, camping/hiking equipment, running gear, and bike equipment across men's and women's lines. In addition to product retail, the company offers professional ski and bike service/repair and equipment rental/demo programs for skis, mountain bikes, and e-bikes.
Product overview
MountainOps is a brick-and-mortar outdoor gear retailer located in Stowe, Vermont, offering a comprehensive selection of outdoor recreation equipment and apparel. The company operates as a multi-brand retailer selling products across twelve primary categories: ski equipment (skis, boots, bindings, and cross-country gear), ski and bike service/repair, equipment rentals (ski, bike, and climbing), climbing gear, camping and hiking equipment, running gear, bike equipment, women's apparel (summer sports, winter sports, lifestyle, footwear), men's apparel (summer sports, winter sports, lifestyle, footwear), accessories, and winter accessories. The product portfolio includes technical outdoor apparel and footwear from over a dozen brand partners including Norrona, Mammut, Salomon, Black Diamond, Montura, Fjallraven, and others. The company differentiates through professional services including ski tuning, boot fitting, and equipment rentals.
Differentiator
Problem solved
Functional benefit
Products and services
- Ski Equipment Skis, ski boots, bindings, and cross-country equipment for alpine touring, telemark, and recreational skiing, sold to outdoor enthusiasts.
- Ski & Bike Service Professional ski tuning, boot fitting, and bike repair services for customers who own ski or bike equipment.
- Ski Rentals Rental and demo programs for backcountry and alpine ski equipment, targeted at visitors and customers wanting to try before purchasing.
- Bike Rentals & Demos Mountain bike and e-bike rental and demo programs for riders who want to try equipment before purchase.
- Climbing Gear Bouldering, belay, rope tools, carabiners, harnesses, and climbing shoes for indoor and outdoor climbing.
- Camp & Hike Equipment Backpacks, tents, sleeping bags, hiking poles, headlamps, hydration systems, and camping furniture for camping and hiking.
- Women's Apparel Technical and lifestyle apparel for women including summer sports, winter sports, footwear, and lifestyle clothing.
- Men's Apparel Technical and lifestyle apparel for men including summer sports, winter sports, footwear, and lifestyle clothing.
- Running Gear Trail running shoes, running vests, belts, and hats for trail and mountain running.
- Bike Equipment Biking shoes, helmets, apparel, tools, packs, and protective gear for mountain and trail biking.
- Accessories Hats, headbands, sunglasses, backpacks, socks, belts, and suspenders.
- Winter Accessories Ski helmets, goggles, poles, gloves, socks, avalanche safety gear, climbing skins, and ski bags.
Companies that use MountainOps
Customer profileSegments1 record
Ideal customer profiles1 record
MountainOps technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MountainOps partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights3 records
MountainOps competitors and assessment
Company assessmentDirect peers
- Sun & Ski Sports: Multi-store specialty retailer spanning ski, snowboard, bike, run, and outdoor categories with both brick-and-mortar and online channels. Direct comparable to MountainOps on multi-sport breadth, premium-brand mix, and service offerings like boot fitting and rentals.
- Christy Sports: Multi-state ski and snowboard specialty retailer with locations across Colorado, Utah, and other Western mountain states. Comparable core assortment (skis, snowboards, boots, outerwear) and services (tuning, rentals) to MountainOps, though it operates in different ski markets.
- Evo: Multi-channel outdoor and ski retailer operating both physical stores and a large e-commerce platform. Evo shares MountainOps's hybrid retail-plus-services-and-rentals model, premium-brand positioning, and emphasis on ski, bike, and lifestyle categories, making it the closest direct competitor in both catalog and business model.
- Moosejaw: Online and store-based outdoor specialty retailer focused on technical apparel, climbing, and ski gear from premium brands. Comparable in assortment philosophy (curated premium brands) and target customer to MountainOps's online channel.
- Peter Glenn Ski & Sports: Specialty ski and outdoor retailer with both physical stores and an e-commerce site, focused on ski equipment, apparel, and accessories. Comparable in product mix (skis, boots, outerwear) and target customer (recreational to advanced skiers) to MountainOps.
Broad incumbents
- REI Co-op: National consumer co-operative and the largest U.S. specialty outdoor retailer, with extensive stores and a dominant e-commerce platform. REI competes directly with MountainOps across nearly every category (ski, bike, camp, climb, run) and sets the price/selection benchmark in the channel.
- Backcountry: Large online-first outdoor specialty retailer carrying premium technical apparel and gear. Competes with MountainOps's e-commerce site for the same brand-conscious, technical-outdoor customer, with materially greater selection and logistics scale.
- The North Face (brand retail): Major outdoor brand operating its own retail stores and a flagship e-commerce site. Represents a broad incumbent that competes for MountainOps's apparel and equipment customers via brand-controlled distribution, increasingly squeezing independent multi-brand retailers.
Regional players
- Skirack (formerly The Ski Rack): Longstanding Vermont-based ski, bike, and outdoor retailer headquartered in Burlington, roughly 40 miles from Stowe. Skirack is a direct regional competitor serving the same Vermont/Northeast customer base with a similar mix of ski equipment, apparel, service, and rentals.
- Outdoor Gear Exchange: Burlington, Vermont outdoor retailer offering new and consigned gear across ski, bike, climb, camp, and paddle categories. It competes for the same Vermont outdoor enthusiast and tourist customer base as MountainOps, though it differentiates on a strong used-gear value proposition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
MountainOps social profiles
Digital presenceMountainOps financial estimates
Financial estimateRevenue estimate
Valuation estimate
MountainOps leadership team
Management profileNumber of profiles
MountainOps funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MountainOps M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MountainOps
What does MountainOps do?
MountainOps is a brick-and-mortar and online outdoor gear retailer selling ski equipment, ski boots, bindings, cross-country gear, technical apparel, footwear, climbing gear, camping/hiking equipment, running gear, and bike equipment across men's and women's lines. In addition to product retail, the company offers professional ski and bike service/repair and equipment rental/demo programs for skis, mountain bikes, and e-bikes.
Is MountainOps a public or private company?
MountainOps is a private company. It is classified as unknown and is currently operating.
When was MountainOps founded?
MountainOps was founded in -1. It employs 11 to 50 people.
Where is MountainOps based?
MountainOps is headquartered in Stowe, United States, in the North America region.
Who are MountainOps's main competitors?
Direct peers on record are Sun & Ski Sports, Christy Sports, Evo, Moosejaw and Peter Glenn Ski & Sports. Broad incumbents are REI Co-op, Backcountry and The North Face (brand retail). Regional players are Skirack (formerly The Ski Rack) and Outdoor Gear Exchange.
Does MountainOps have an API?
No public API is recorded for MountainOps.
What industry is MountainOps in?
MountainOps's product category is Outdoor Gear Retail. Its primary akta.pro industry code is CRAMABAM, Camping, Hiking & Climbing Specialty Retail, with a secondary code of CRAMAJAA, Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles). Its NAICS code is 45911 and its SIC code is 7350.