ETC Iberoamerica
ETC Iberoamérica is a Mexican EdTech firm founded in 1992 that distributes international technology certifications and operates K-12 digital learning platforms across Latin America and the Caribbean, serving schools, ministries of education, and corporate training clients in 24+ countries.
- Company typePrivate
- Founded1992
- HeadquartersRio De Janeiro, Brazil
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What ETC Iberoamerica does
ETC Iberoamérica (legal entity TECNOLOGÍA Y CONSULTORÍA PARA LA EDUCACIÓN, S.A. DE C.V.) is a privately held Mexican EdTech company founded in 1992 and headquartered in Metepec, Estado de México. It operates across 24+ countries in Latin America and the Caribbean with 51-100 employees, functioning as an exclusive regional distributor for international technology certification programs (notably Certiport for Microsoft, Adobe, and Autodesk certifications, and AI CERTs as Regional Preferred Distributor) and as a publisher of proprietary K-12 digital learning platforms covering preschool through high school (TBOX Junior, SmartC3 Discover, smartC3 ACADEMY, ETC Academy). The company also bundles third-party content partnerships, including Marshall Cavendish Education for math and DynED Neo for AI-driven English language learning, into its institutional offering.
The business operates two interlocking revenue streams. The certification business earns exam-proctoring fees and licensing revenue from a network of more than 100 Authorized Testing Centers processing roughly 700,000 exams per year, with distribution rights aligned to ISO 17024 international personnel certification standards. The K-12 platform business sells institutional licenses and curriculum subscriptions to schools and ministries of education, augmented by teacher-training programs and an emerging corporate-training line (the AI+ Prompting Fundamentals Workshop). Go-to-market combines direct institutional sales to educational systems and a partner-channel model via ATCs.
Technically, ETC is best characterized as a content integration and distribution layer rather than a model-development company. AI appears as a featured capability through partner engines — DynED's adaptive English learning, Marshall Cavendish's EXPLICO assessment system, and AI tutoring features inside smartC3 ACADEMY — but no proprietary AI models or research assets are disclosed. The company has raised no external funding, has no disclosed parent or acquirer, and has been bootstrapped for more than three decades, signaling financial discipline but limiting visibility into unit economics and growth rates.
ETC Iberoamerica firmographics
Firmographics- Name
- ETC Iberoamerica
- Legal name
- TECNOLOGÍA Y CONSULTORÍA PARA LA EDUCACIÓN, S.A. DE C.V.
- Website
- https://etciberoamerica.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ETC Iberoamérica is a Mexican EdTech firm founded in 1992 that distributes international technology certifications and operates K-12 digital learning platforms across Latin America and the Caribbean, serving schools, ministries of education, and corporate training clients in 24+ countries.
- Ownership category
- akta.pro rank
ETC Iberoamerica industry classification
Industry- Product category
- Educational Technology & Certification Services
- NAICS
- Educational Services (611), Technical and Trade Schools (6115)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Certification & Licensing Exam Management Platforms (EDAFADAG)
- akta.pro secondary industries
- Awarding Organizations & Credentialing Bodies (Certificates/Diplomas) (EDADAFAC), Information Technology & Cybersecurity Certification Prep (CompTIA, Cisco, Microsoft, AWS, ISC2/ISACA) (EDANAIAF), Project, Process & Quality Certification Prep (PMP, PRINCE2, Lean Six Sigma, ITIL) (EDANAIAE)
Keywords
Where ETC Iberoamerica is headquartered
LocationHeadquarters
- HQ city
- Rio De Janeiro
- HQ country
- Brazil
- HQ region
- Latin America
Offices3 records
Markets served
ETC Iberoamerica business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Certification Exam Administration: As Certiport and Pearson VUE Solution Provider, ETC administers approximately 700,000 certification exams annually, connecting academic institutions and businesses with international certification standards. Revenue derived from exam fees and certification processing services.
- Educational Technology Solutions: Sale and licensing of integrated educational platforms (smartC3, TBOX, ETC Academy) to K-12 institutions and high schools. Solutions include digital content, learning management, and AI-powered tools.
- AI CERTs Distribution: As Regional Authorized Distributor for AI CERTs in Latin America, the company distributes AI and Blockchain certifications aligned with ISO 17024 standards. Includes both business/strategy and technical/development certification tracks.
- Autodesk Learning Partner Services: Authorized Training Center (ATC) and Authorized Academic Partner (AAP) network provides software training, certification exam preparation, and professional development services across Latin America.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise/Institutional Licensing |
| Transaction based/ take rate | Pay-as-you-go | Individual Certification Exams |
| Subscription | Multi-year contract | DynED Neo Platform Access |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
ETC Iberoamerica product offering
Product offeringCore offering
ETC Iberoamerica distributes, develops, and licenses educational technology platforms (smartC3, TBOX, ETC Academy, EXPLICO, Marshall Cavendish Math, DynED Neo) for K-12 schools, universities, and corporate learners, and administers third-party certification exams (Microsoft, Adobe, Cisco, Autodesk, AI CERTs, PMI, IT Specialist, etc.) as the exclusive Certiport distributor in Mexico operating across 24+ Latin American countries. The company packages institutional platform licensing with high-volume exam delivery, administering approximately 700,000 certification exams annually.
Product overview
ETC Iberoamérica offers a comprehensive educational technology ecosystem spanning preschool to high school and professional development. The portfolio comprises four integral solutions (TBOX Junior for preschool, SmartC3 Discover for primary, smartC3 ACADEMY for secondary, and ETC Academy for high school) supported by specialized programs including DynED Neo (AI-powered English language learning), Marshall Cavendish Education (Singapore Math methodology), and AI CERTs® (AI and Blockchain certifications). A broad certification program covers digital literacy (IC³), productivity (Microsoft Office Specialist), creative software (Adobe, Autodesk), programming (Apple Swift, Unity, Python), business skills (PMI, ESB, Intuit), and emerging technologies (Generative AI, Cisco networking). Founded in 1992, the company administers approximately 700,000 certification exams annually through Certiport and Pearson VUE, serving as the sole authorized Certiport distributor in Mexico and Regional Preferred Distributor for AI CERTs® in Latin America.
Differentiator
Problem solved
Functional benefit
Brands
- TBOX Junior: Comprehensive solution for preschool (ages 3-6) that develops STEM skills through play, featuring interactive digital books, PaintBox, StoryBox, StoryBot, ScratchJr, and GameBox tools.
- smartC3 DISCOVER
- smartC3 ACADEMY
- ETC Academy
- DynED Neo
- Marshall Cavendish Education
- AI CERTs
- Autodesk Learning Partner Programs
Products and services
- smartC3 educational platform (Discover, ACADEMY, AI tutor)
Companies that use ETC Iberoamerica
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
ETC Iberoamerica technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability12 records
Feature5 records
ETC Iberoamerica partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and secondary.
- CertiportcoreETC Iberoamerica is the only authorized Certiport distributor in Mexico and administers approximately 700,000 certification exams annually. As Solution Provider, they offer IC3 Digital Literacy, Microsoft Office Specialist, Adobe Certified Professional, Autodesk Certified User, and other Certiport certifications.
- AI CERTscoreRegional Preferred Distributor for AI CERTs in Latin America. Partnership brings ISO 17024-aligned AI and Blockchain certifications to the region, including AI+ Professional, AI+ Executive, AI+ Developer, AI+ Technical, and Blockchain+ certification tracks.
- AutodeskcoreAutodesk Learning Partner operating Authorized Training Centers (ATC) and Authorized Academic Partners (AAP) across Latin America. Provides training and certification for AutoCAD, Inventor, Revit, Fusion 360, Maya, and 3ds Max.
- Pearson VUEcoreSolution Provider for Pearson VUE test delivery, enabling administration of professional certification exams across Latin America.
- MicrosoftcoreAuthorized certification provider for Microsoft Office Specialist (MOS), Microsoft Certified Educator (MCE), Microsoft Certified Fundamentals, and IT Specialist programs. Certifications span Office applications, Azure, AI, data, security, and productivity.
- AdobecoreAdobe Certified Professional certification provider offering Visual Design, Digital Video, Graphic Design, Print & Digital Media, Web Authoring, Animation, and Visual Effects credentials using Adobe Creative Cloud applications.
- CiscocoreCisco Certified Support Technician (CCST) certification provider in partnership with Certiport. Covers networking, cybersecurity, and IT support domains.
- MetasecondaryMeta Certified Digital Marketing Associate certification provider covering Facebook, Instagram, Messenger, and WhatsApp advertising and marketing strategies.
- PMI (Project Management Institute)secondaryProject Management Ready certification provider offering foundational project management knowledge aligned with industry standards.
- IntuitsecondaryIntuit QuickBooks certification provider covering QuickBooks Certified User, Desktop, and Online versions for accounting and financial management.
- Unity TechnologiessecondaryUnity Certified User certification provider covering VR Developer, Artist, and Programmer tracks for game development and interactive content creation.
- ApplesecondaryApp Development with Swift certification provider covering Swift programming language and Xcode development environment for iOS app creation.
- DynEd InternationalcoreExclusive provider of DynED Neo English language learning system in Mexico and Latin America. Platform uses neuroscience and AI with voice recognition, serving 138+ million registered users globally with 11 CEFR-level certifications.
- Marshall Cavendish EducationcoreOnly official representative and authorized distributor of Marshall Cavendish Education mathematics program in Mexico. Singapore's leading educational publisher with C-P-A methodology (Concrete, Pictorial, Abstract) and AI-powered assessment platform EXPLICO. Present in 92+ countries.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
ETC Iberoamerica competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
ETC Iberoamerica social profiles
Digital presenceETC Iberoamerica compliance and trust
Trust signalCompliance4 records
ETC Iberoamerica financial estimates
Financial estimateRevenue estimate
Valuation estimate
ETC Iberoamerica leadership team
Management profileNumber of profiles
Profiles2 records
ETC Iberoamerica funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ETC Iberoamerica M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ETC Iberoamerica
What does ETC Iberoamerica do?
ETC Iberoamerica distributes, develops, and licenses educational technology platforms (smartC3, TBOX, ETC Academy, EXPLICO, Marshall Cavendish Math, DynED Neo) for K-12 schools, universities, and corporate learners, and administers third-party certification exams (Microsoft, Adobe, Cisco, Autodesk, AI CERTs, PMI, IT Specialist, etc.) as the exclusive Certiport distributor in Mexico operating across 24+ Latin American countries. The company packages institutional platform licensing with high-volume exam delivery, administering approximately 700,000 certification exams annually.
Is ETC Iberoamerica a public or private company?
ETC Iberoamerica is a private company. It is classified as unknown and is currently operating.
When was ETC Iberoamerica founded?
ETC Iberoamerica was founded in 1992. It employs 51 to 100 people.
Where is ETC Iberoamerica based?
ETC Iberoamerica is headquartered in Rio De Janeiro, Brazil, in the Latin America region.
How does ETC Iberoamerica make money?
Four revenue lines are on record. Certification Exam Administration is the primary driver. The others are educational Technology Solutions, AI CERTs Distribution and autodesk Learning Partner Services.
Does ETC Iberoamerica have an API?
No public API is recorded for ETC Iberoamerica.
What industry is ETC Iberoamerica in?
ETC Iberoamerica's product category is Educational Technology & Certification Services. Its primary akta.pro industry code is EDAFADAG, Certification & Licensing Exam Management Platforms, with a secondary code of EDADAFAC, Awarding Organizations & Credentialing Bodies (Certificates/Diplomas). Its NAICS code is 611 and its SIC code is 8200.