ETC Iberoamerica

What ETC Iberoamerica does

ETC Iberoamérica (legal entity TECNOLOGÍA Y CONSULTORÍA PARA LA EDUCACIÓN, S.A. DE C.V.) is a privately held Mexican EdTech company founded in 1992 and headquartered in Metepec, Estado de México. It operates across 24+ countries in Latin America and the Caribbean with 51-100 employees, functioning as an exclusive regional distributor for international technology certification programs (notably Certiport for Microsoft, Adobe, and Autodesk certifications, and AI CERTs as Regional Preferred Distributor) and as a publisher of proprietary K-12 digital learning platforms covering preschool through high school (TBOX Junior, SmartC3 Discover, smartC3 ACADEMY, ETC Academy). The company also bundles third-party content partnerships, including Marshall Cavendish Education for math and DynED Neo for AI-driven English language learning, into its institutional offering.

The business operates two interlocking revenue streams. The certification business earns exam-proctoring fees and licensing revenue from a network of more than 100 Authorized Testing Centers processing roughly 700,000 exams per year, with distribution rights aligned to ISO 17024 international personnel certification standards. The K-12 platform business sells institutional licenses and curriculum subscriptions to schools and ministries of education, augmented by teacher-training programs and an emerging corporate-training line (the AI+ Prompting Fundamentals Workshop). Go-to-market combines direct institutional sales to educational systems and a partner-channel model via ATCs.

Technically, ETC is best characterized as a content integration and distribution layer rather than a model-development company. AI appears as a featured capability through partner engines — DynED's adaptive English learning, Marshall Cavendish's EXPLICO assessment system, and AI tutoring features inside smartC3 ACADEMY — but no proprietary AI models or research assets are disclosed. The company has raised no external funding, has no disclosed parent or acquirer, and has been bootstrapped for more than three decades, signaling financial discipline but limiting visibility into unit economics and growth rates.

Name

ETC Iberoamerica

Legal name

TECNOLOGÍA Y CONSULTORÍA PARA LA EDUCACIÓN, S.A. DE C.V.

Website

https://etciberoamerica.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

ETC Iberoamérica is a Mexican EdTech firm founded in 1992 that distributes international technology certifications and operates K-12 digital learning platforms across Latin America and the Caribbean, serving schools, ministries of education, and corporate training clients in 24+ countries.

Ownership category

akta.pro rank

Product category

Educational Technology & Certification Services

NAICS

Educational Services (611), Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Certification & Licensing Exam Management Platforms (EDAFADAG)

akta.pro secondary industries

Awarding Organizations & Credentialing Bodies (Certificates/Diplomas) (EDADAFAC), Information Technology & Cybersecurity Certification Prep (CompTIA, Cisco, Microsoft, AWS, ISC2/ISACA) (EDANAIAF), Project, Process & Quality Certification Prep (PMP, PRINCE2, Lean Six Sigma, ITIL) (EDANAIAE)

Keywords

• Educational technology platforms
• Certification exam administration
• K-12 digital learning
• Professional certification training
• AI-powered learning solutions

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Certification Exam Administration: As Certiport and Pearson VUE Solution Provider, ETC administers approximately 700,000 certification exams annually, connecting academic institutions and businesses with international certification standards. Revenue derived from exam fees and certification processing services.
2. Educational Technology Solutions: Sale and licensing of integrated educational platforms (smartC3, TBOX, ETC Academy) to K-12 institutions and high schools. Solutions include digital content, learning management, and AI-powered tools.
3. AI CERTs Distribution: As Regional Authorized Distributor for AI CERTs in Latin America, the company distributes AI and Blockchain certifications aligned with ISO 17024 standards. Includes both business/strategy and technical/development certification tracks.
4. Autodesk Learning Partner Services: Authorized Training Center (ATC) and Authorized Academic Partner (AAP) network provides software training, certification exam preparation, and professional development services across Latin America.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

ETC Iberoamerica distributes, develops, and licenses educational technology platforms (smartC3, TBOX, ETC Academy, EXPLICO, Marshall Cavendish Math, DynED Neo) for K-12 schools, universities, and corporate learners, and administers third-party certification exams (Microsoft, Adobe, Cisco, Autodesk, AI CERTs, PMI, IT Specialist, etc.) as the exclusive Certiport distributor in Mexico operating across 24+ Latin American countries. The company packages institutional platform licensing with high-volume exam delivery, administering approximately 700,000 certification exams annually.

Product overview

ETC Iberoamérica offers a comprehensive educational technology ecosystem spanning preschool to high school and professional development. The portfolio comprises four integral solutions (TBOX Junior for preschool, SmartC3 Discover for primary, smartC3 ACADEMY for secondary, and ETC Academy for high school) supported by specialized programs including DynED Neo (AI-powered English language learning), Marshall Cavendish Education (Singapore Math methodology), and AI CERTs® (AI and Blockchain certifications). A broad certification program covers digital literacy (IC³), productivity (Microsoft Office Specialist), creative software (Adobe, Autodesk), programming (Apple Swift, Unity, Python), business skills (PMI, ESB, Intuit), and emerging technologies (Generative AI, Cisco networking). Founded in 1992, the company administers approximately 700,000 certification exams annually through Certiport and Pearson VUE, serving as the sole authorized Certiport distributor in Mexico and Regional Preferred Distributor for AI CERTs® in Latin America.

Differentiator

Problem solved

Functional benefit

Brands

• TBOX Junior: Comprehensive solution for preschool (ages 3-6) that develops STEM skills through play, featuring interactive digital books, PaintBox, StoryBox, StoryBot, ScratchJr, and GameBox tools.
• smartC3 DISCOVER
• smartC3 ACADEMY
• ETC Academy
• DynED Neo
• Marshall Cavendish Education
• AI CERTs
• Autodesk Learning Partner Programs

Products and services

• smartC3 educational platform (Discover, ACADEMY, AI tutor)

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability12 records

Feature5 records

Partnerships

14 partnerships are on record, tiered core and secondary.

• CertiportcoreChannel Partner/ Reseller/ DistributorETC Iberoamerica is the only authorized Certiport distributor in Mexico and administers approximately 700,000 certification exams annually. As Solution Provider, they offer IC3 Digital Literacy, Microsoft Office Specialist, Adobe Certified Professional, Autodesk Certified User, and other Certiport certifications.
• AI CERTscoreChannel Partner/ Reseller/ DistributorRegional Preferred Distributor for AI CERTs in Latin America. Partnership brings ISO 17024-aligned AI and Blockchain certifications to the region, including AI+ Professional, AI+ Executive, AI+ Developer, AI+ Technical, and Blockchain+ certification tracks.
• AutodeskcoreChannel Partner/ Reseller/ DistributorAutodesk Learning Partner operating Authorized Training Centers (ATC) and Authorized Academic Partners (AAP) across Latin America. Provides training and certification for AutoCAD, Inventor, Revit, Fusion 360, Maya, and 3ds Max.
• Pearson VUEcoreChannel Partner/ Reseller/ DistributorSolution Provider for Pearson VUE test delivery, enabling administration of professional certification exams across Latin America.
• MicrosoftcoreTechnology or IntegrationAuthorized certification provider for Microsoft Office Specialist (MOS), Microsoft Certified Educator (MCE), Microsoft Certified Fundamentals, and IT Specialist programs. Certifications span Office applications, Azure, AI, data, security, and productivity.
• AdobecoreTechnology or IntegrationAdobe Certified Professional certification provider offering Visual Design, Digital Video, Graphic Design, Print & Digital Media, Web Authoring, Animation, and Visual Effects credentials using Adobe Creative Cloud applications.
• CiscocoreTechnology or IntegrationCisco Certified Support Technician (CCST) certification provider in partnership with Certiport. Covers networking, cybersecurity, and IT support domains.
• MetasecondaryTechnology or IntegrationMeta Certified Digital Marketing Associate certification provider covering Facebook, Instagram, Messenger, and WhatsApp advertising and marketing strategies.
• PMI (Project Management Institute)secondaryTechnology or IntegrationProject Management Ready certification provider offering foundational project management knowledge aligned with industry standards.
• IntuitsecondaryTechnology or IntegrationIntuit QuickBooks certification provider covering QuickBooks Certified User, Desktop, and Online versions for accounting and financial management.
• Unity TechnologiessecondaryTechnology or IntegrationUnity Certified User certification provider covering VR Developer, Artist, and Programmer tracks for game development and interactive content creation.
• ApplesecondaryTechnology or IntegrationApp Development with Swift certification provider covering Swift programming language and Xcode development environment for iOS app creation.
• DynEd InternationalcoreTechnology or IntegrationExclusive provider of DynED Neo English language learning system in Mexico and Latin America. Platform uses neuroscience and AI with voice recognition, serving 138+ million registered users globally with 11 CEFR-level certifications.
• Marshall Cavendish EducationcoreChannel Partner/ Reseller/ DistributorOnly official representative and authorized distributor of Marshall Cavendish Education mathematics program in Mexico. Singapore's leading educational publisher with C-P-A methodology (Concrete, Pictorial, Abstract) and AI-powered assessment platform EXPLICO. Present in 92+ countries.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ETC_Mexico
• Facebooklinktr.ee/canaisetcbrasil
• LinkedInlinktr.ee/ETCMCO

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ETC Iberoamerica