Old Heverlee Leuven

What Old Heverlee Leuven does

Old Heverlee Leuven (OHL, operating as Oud-Heverlee Leuven) is a Belgian professional football club founded in 2002 and headquartered at Kardinaal Mercierlaan 46, 3001 Heverlee (Leuven), Belgium. The club plays its home matches at King Power at Den Dreef Stadion and operates across four competitive tiers: an A-Team in the Belgian Pro League, a Women's team that won the Belgian league and qualified for the UEFA Women's Champions League qualifying tournament (referenced 18 June 2026), a U23 squad, and the Banqup Academy youth development program supported by a Regional Academy. The club employs 51-100 staff and commemorates its 25th anniversary in 2026.

The core product is professional football competition and associated matchday, retail, and community experiences. Supporting revenue streams include matchday ticketing (single-match sales and 2026-2027 season subscriptions via ticketing.ohleuven.com), merchandise sales through a dedicated Topfanz fanshop carrying items priced in euros (e.g., scarves at €17, t-shirts at €32-€36), sponsorship agreements led by stadium-naming partner King Power alongside Jupiler, Banqup, JAKO (new teamwear partner announced 18 June 2026) and a diversified secondary sponsor set, broadcasting revenue from Belgian Pro League and UEFA competition participation, and corporate event/hospitality hire at Den Dreef Stadion.

Distribution is owned end-to-end: a direct ticketing platform (ticketing.ohleuven.com and ohl.roboticket.com), a stadium ticket office for matchday sales, an online fanshop operated through Topfanz, an iOS/Android OHL mobile application, plus organic social, email, podcast/video media center, and community outreach channels. The customer base is split between individual football supporters (season ticket holders, casual match-goers, regional and international fans), corporate partners and sponsors seeking brand visibility and hospitality, youth academy players in talent development programs, and the Leuven-area community served through venue hire and community projects. There is no public listing, no parent company, and no identified private equity or institutional ownership in the input data; King Power functions as stadium-naming sponsor rather than as owner.

Name

Old Heverlee Leuven

Legal name

Old Heverlee Leuven

Website

https://ohleuven.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Old Heverlee Leuven is a Belgian professional football club founded in 2002, based in Heverlee (Leuven), competing in the Belgian Pro League with additional Women, U23, and Banqup Academy teams, and serving supporters, sponsors, and the Leuven community.

Ownership category

akta.pro rank

Headquarters

HQ city

Heverlee

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Matchday Revenue: Ticket sales for home matches at Den Dreef Stadion across all teams (A-Team, Women, U23). Revenue from single-match tickets and season subscriptions.
2. Merchandise & Fanshop: Sale of club merchandise including apparel, accessories, and memorabilia through the official fanshop.
3. Sponsorship: Partnership deals with sponsors including King Power (stadium naming rights), Jupiler (beer sponsor), Banqup (academy naming), and other commercial partners.
4. Broadcasting Rights: Revenue from Belgian Pro League broadcasting rights and UEFA competitions participation (women's Champions League qualification).
5. Events & Hospitality: Corporate events, birthday parties, and hospitality services at Den Dreef Stadion.

Pricing tiers

Distribution channels4 records

Marketing channels7 records

Core offering

Oud-Heverlee Leuven is a Belgian professional football club based in Heverlee, Leuven, founded in 2002. The club operates an A-Team, a Women's team, a U23 team, and an Academy, and plays its home matches at King Power at Den Dreef Stadion. Revenue is generated through matchday operations, broadcasting rights, sponsorship deals, merchandise, and events/hospitality at the stadium.

Product overview

Old Heverlee Leuven (OH Leuven) is a Belgian professional football club offering a portfolio of sports and entertainment services. The primary offering is professional football competition through its A-Team, Women's team, and U23 squads. Supporting services include a ticketing platform for match admissions, season subscriptions (Abonnement) for the 2026-2027 season, an online fanshop for merchandise, the OHL App for mobile engagement, Banqup Academy for youth development, community outreach programs, and corporate event hosting at Den Dreef Stadion. The club competes in Belgian Pro League and Super League competitions.

Differentiator

Problem solved

Functional benefit

Brands

• Banqup Academy: Youth academy program of OH Leuven
• Regional Academy

Products and services

• A-Team (Men's First Team) The club's senior men's football team that competes in Belgian professional football league matches, providing competitive sporting entertainment for fans in Leuven and the surrounding region.
• Women's Team
• U23 Team Under-23 developmental squad that provides a competitive bridge between the academy and the senior A-Team, supporting player development.
• Football Academy Youth development academy that trains and develops young football players, feeding talent into the U23 and senior teams.
• Matchday Tickets & Hospitality Ticketed access to home matches and hospitality/event services at King Power at Den Dreef Stadion, including matchday events and corporate hospitality.
• Club Merchandise OHL-branded apparel, accessories, and club merchandise sold to fans and supporters.
• Sponsorship & Broadcasting Rights Commercial sponsorship partnerships (notably King Power as stadium naming partner) and broadcasting rights packages sold to media partners.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Stad LeuvencoreStrategic or Co-development PartnerCity of Leuven municipal partnership. Key stakeholder in local sports development and community engagement initiatives.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• RSC Anderlecht: Top-tier Belgian club with a strong women's team and academy — directly comparable to OHL on the women's and youth development dimensions, but operating at significantly larger commercial scale.
• Club Brugge: Top Belgian Pro League club dominating Belgian football commercially; provides the upper-bound benchmark for OHL's domestic league ceiling and illustrates the gap OHL would need to close to materially scale matchday and broadcasting revenue.
• KAA Gent: Larger, established Belgian Pro League club with comparable multi-stream revenue mix and a developed academy pipeline; serves as an aspirational comparator for OHL's mid-tier growth path.
• KRC Genk: Larger established Belgian Pro League club known for elite academy output and player trading revenue; provides a credible upside benchmark for OHL's academy-driven model and a comparator for sponsorship scale.
• Standard de Liège: Established Belgian Pro League club with a competitive women's team that has also participated in UEFA Women's Champions League — useful comparable for OHL's women's European qualification upside.

Direct peers

• KVC Westerlo: Belgian Pro League club of comparable size and standing to OHL, with a similar mix of matchday, sponsorship, and academy-driven revenues and a recently elevated competitive trajectory.
• Sint-Truidense VV: Belgian Pro League club of similar size to OHL with comparable sponsorship-driven revenue model and a comparable reliance on a single dominant investor/owner relationship.
• KAS Eupen: Belgian Pro League mid-tier club with similar headcount and revenue scale to OH Leuven; comparable in being a regional club outside Belgium's traditional top three markets and reliant on a single dominant ownership/sponsor relationship.
• Royal Antwerp FC: Belgian Pro League club operating in the same domestic league with a similar multi-team structure (men, women, academy), and a comparable portfolio of matchday, merchandise, and sponsorship revenue streams — slightly larger scale.
• SV Zulte Waregem: Flemish Belgian Pro League club with similar profile to OHL — mid-tier squad, regional Flemish fan base, and reliance on sponsorship and academy output rather than top-tier broadcasting revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/OHLeuven
• Facebookfacebook.com/OHLeuven

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Old Heverlee Leuven