Play Therapy Toolbox

What Play Therapy Toolbox does

Play Therapy Toolbox is a privately-held, bootstrapped e-learning company operating an APT-approved online continuing education platform for play therapists and play therapy supervisors. The platform delivers video-based self-paced courses covering core modalities and topics including sand tray therapy, parent partnering, Synergetic Play Therapy, mindfulness, trauma-informed care, ethical documentation, and developmental and trauma-informed supervision. Course content is produced and taught by credentialed experts, most notably Lisa Dion (creator of Synergetic Play Therapy), Dr. Laura Tejada (Assistant Professor at Northeastern Illinois University), and co-owner Susan Stutzman (past president of the Illinois Association for Play Therapy). The company holds APT Approved CE Provider designation (#18-533), which allows its courses to count toward the continuing education hours required for Registered Play Therapist (RPT) and Registered Play Therapist Supervisor (RPT-S) credentials.

The company monetizes primarily through one-time individual course purchases (starting at $19.97) and bundled packages such as the Play Therapy Essentials Bundle, distributed through a self-serve online course platform at training.playtherapytoolbox.com. Free resources — including the RPT certification guide, the RPT-S ultimate guide, and a Google Sheets-based CE hour tracker — function as lead magnets driving organic SEO and email-list growth. Live training and certification events (e.g., AutPlay Therapy Certification) are distributed via Eventbrite, providing a hybrid online/in-person learning modality. The underlying technology is a standard online learning management system for video-based course delivery; backend operations rely on TheraSaaS CRM (owned by co-owner Brent Stutzman).

Play Therapy Toolbox is co-owned and operated by Susan Stutzman (Continuing Education Director) and Brent Stutzman (Continuing Education Administrator), with no venture capital, private equity, or institutional funding evidenced. The company is headquartered in Hinsdale, Illinois (Susan Stutzman's primary clinical practice, Kid Matters Counseling, also operates from this location) and serves a global English-language customer base of individual licensed mental health professionals and graduate students pursuing play therapy credentials. The geographic market explicitly identified in source data is Illinois, USA.

Name

Play Therapy Toolbox

Legal name

Play Therapy Toolbox

Website

https://playtherapytoolbox.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Play Therapy Toolbox is a privately-held, bootstrapped e-learning company operating an APT-approved online continuing education platform that delivers video-based play therapy courses to licensed mental health professionals and graduate students pursuing RPT and RPT-S credentials.

Ownership category

akta.pro rank

Product category

Professional Continuing Education for Play Therapists

NAICS

Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM)

Keywords

• Play therapy courses
• Continuing education
• Mental health training
• Online professional development
• Therapist certification

Headquarters

HQ city

Hinsdale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Online Course Sales: Individual course purchases for play therapy training. Customers pay per course to access video-based training content with CE credits. Courses range from single-topic workshops to bundled multi-course packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Play Therapy Toolbox sells APT-approved continuing education online courses for licensed play therapists and play therapy supervisors. Offerings are video-based, self-paced, and taught by credentialed experts such as Lisa Dion, Dr. Laura Tejada, and Susan Stutzman, covering topics including sand tray therapy, parent partnering, ethical documentation, trauma-informed supervision, and mindfulness. Courses can be purchased individually (starting at $19.97) or in bundled packages, with live in-person/virtual certification trainings offered as well.

Product overview

Play Therapy Toolbox is an APT-approved online education platform offering a comprehensive library of video-based continuing education courses for play therapists and play therapy supervisors. The core product is the Online Play Therapy Courses platform, which includes individual courses such as The Magic of Sand Tray in Play Therapy, Partnering with Parents in Play Therapy, Addressing Depression in Play Therapy, Ethical Considerations in Play Therapy Documentation, Mindfulness in Play Therapy, and Developmental Supervision in Play Therapy. The platform also offers bundled savings through the Play Therapy Essentials Bundle. Beyond courses, Play Therapy Toolbox provides free resources including the Guide to Becoming a Registered Play Therapist and the RPT CE Tracker spreadsheet. The platform also hosts live training events via Eventbrite and periodic in-person certification trainings like AutPlay Therapy Certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Play Therapy Courses platform A digital learning platform providing APT-approved continuing education video courses for licensed play therapists and play therapy supervisors, taught by credentialed experts, accessible 24/7 on a self-paced basis.
• Play Therapy Essentials Bundle A multi-course bundle covering five core topics from parent intakes to ethical documentation, sold as a single discounted package for play therapists.
• The Magic of Sand Tray in Play Therapy

Quantifiable outcome

• 500+ hours of training content available for RPT certification requirements
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Association for Play Therapy (APT)coreStrategic or Co-development PartnerAPT is the credentialing body for play therapists. Play Therapy Toolbox is an APT Approved Provider (#18-533), meaning their courses are officially recognized for CE credits required for RPT and RPT-S credentials. This is essential for their business model.
• Synergetic Play Therapy InstitutecoreStrategic or Co-development PartnerLisa Dion, founder of Synergetic Play Therapy Institute, is a primary instructor for Play Therapy Toolbox. They collaborate on course content for Synergetic Play Therapy training. Lisa Dion is creator of Synergetic Play Therapy and author of 'Aggression in Play Therapy'.
• Circle of Security InternationalminorChannel Partner/ Reseller/ DistributorCircle of Security International provides facilitator training. Play Therapy Toolbox promotes COS training as part of their blog content and educational resources for play therapists.
• Kid Matters CounselingminorOthersSusan Stutzman, co-owner of Play Therapy Toolbox, founded and owns Kid Matters Counseling in Hinsdale, IL. This is her primary clinical practice that also uses Play Therapy Toolbox training.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/play-therapy-toolbox

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Play Therapy Toolbox