Gravity Consulting

What Gravity Consulting does

Gravity Consulting is a Toronto-based fractional CFO advisory firm providing part-time Chief Financial Officer services to owner-managed small and mid-sized businesses with $1M to $20M in annual revenue. Founded by Principal Henrik Leborg around 2017, the firm sells strategic financial leadership without involvement in day-to-day bookkeeping, targeting Canadian SMBs that lack the resources for a full-time CFO but require cash flow management, profit improvement, exit planning, and financial governance. The product portfolio is organized around three named service pillars (Cash Flow Improvement, Profit Improvement, and Building Business Value), supported by the Value Builder Score diagnostic (a licensed third-party methodology scoring businesses on eight value drivers) and a two-tier engagement model that begins with a $3,995 Financial Health Check assessment and converts into ongoing monthly retainer engagements priced at $995 to $3,995.

The firm's underlying technology is the Value Builder System, a methodology licensed from a third-party platform and built on analysis of more than 20,000 businesses; Gravity does not claim any proprietary technology platforms of its own. Service delivery is human advisory labor structured as consultative engagements, with the founder's CPA, CA, and MBA credentials, plus 20+ years of cross-industry experience (real estate, franchising, food services, manufacturing, mining), positioned as the principal asset.

Commercially, Gravity Consulting operates a sales-led, consultative go-to-market model: free 20-minute discovery call, paid exploration session, $3,995 Financial Health Check, and conversion to monthly retainer. Revenue is generated through a mix of one-time professional services assessments and recurring subscription retainers. Customer acquisition combines content marketing (blog, free eBooks, SEO for part-time CFO and business valuation keywords), referrals, and direct outreach primarily within the Canadian market. The firm operates as an independent, privately held consultancy with 1-10 employees and no disclosed institutional investment, partnerships, or M&A activity.

Name

Gravity Consulting

Legal name

Gravity Consulting

Website

https://gravityconsulting.ca

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Gravity Consulting is a Toronto-based fractional CFO advisory firm providing part-time Chief Financial Officer services to owner-managed Canadian businesses with $1M to $20M in annual revenue, structured as a $3,995 assessment plus $995-$3,995/month retainer engagement model.

Ownership category

akta.pro rank

Product category

Part-time CFO Advisory / Financial Consulting

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Outsourced Finance & CFO Services (BPAHABAE)

akta.pro secondary industry

Risk, Compliance & Internal Controls Consulting (BPAHACAJ)

Keywords

• Part-time CFO services
• Cash flow improvement
• Profit improvement consulting
• Business valuation services
• Exit planning consulting

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. CFO Advisory Services: Ongoing part-time CFO services delivered on a monthly retainer basis, ranging from $995 to $3,995 per month, with minimum engagement of one day per month.
2. Financial Health Check Assessment: One-time comprehensive assessment including ValueBuilder assessment, operational/financial assessment, and 3-year financial forecast, priced at $3,995.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Gravity Consulting provides part-time and fractional Chief Financial Officer (CFO) advisory services to owner-managed Canadian businesses with $1M–$20M in annual revenue. Its core deliverables are three consulting pillars—Cash Flow Improvement, Profit Improvement, and Building Business Value—combined with a one-time Financial Health Check assessment and ongoing retainer-based CFO implementation ranging from $995 to $3,995 per month.

Product overview

Gravity Consulting is a CFO consulting firm providing part-time/contract CFO services (CFO on Demand) to small businesses with $1M to $20M in annual revenue. The core offering centers on strategic financial management and business value building. The product portfolio includes three core financial consulting services (Cash Flow Improvement, Profit Improvement, and Building Business Value) supported by a proprietary Value Builder Score assessment program and a tiered service delivery model: a one-time Financial Health Check assessment followed by ongoing retainer-based CFO services. The Value Builder Score is a diagnostic tool that quantifies business value across eight drivers, while the Financial Health Check provides comprehensive analysis and three-year forecasting. Ongoing CFO services implement recommendations from the assessment phase.

Differentiator

Problem solved

Functional benefit

Products and services

• Cash Flow Improvement Financial consulting service focused on improving cash flow management for owner-managed businesses through rolling cash flow forecasts, accounts receivable reviews with collection targets, working capital optimization (including inventory review), technology review for cash acceleration, and review of financing options and prepayment structures.
• Profit Improvement Strategic financial consulting service to increase profitability for owner-managed businesses through financial forecasting with what-if scenarios, assigning profit responsibility, identifying bottlenecks, outsourcing analysis, and break-even determination (the sales volume at which total revenue equals total costs).
• Building Business Value Consulting service focused on increasing business value and preparing businesses for sale or succession by implementing standard operating procedures (SOPs), key performance indicators (KPIs), and standardized products and services to reduce owner dependency.
• Value Builder Score Assessment Business valuation assessment program that evaluates a company across eight key drivers, providing a quantifiable score from 0 to 100 and recommendations to increase business value. Companies scoring 80+ receive offers 71% higher than the average business when selling.
• Financial Health Check Comprehensive three-part assessment including a ValueBuilder assessment, two-year operational and financial analysis covering performance and cash flow, and a three-year financial forecast with two what-if scenarios; priced at $3,995 as a one-time engagement.
• CFO on Demand (Part-Time CFO Services) Fractional or part-time Chief Financial Officer (CFO) services provided on a retainer basis (minimum one day per month to maximum one day per week), offering strategic financial leadership, planning, and oversight for owner-managed businesses.

Quantifiable outcome

• Companies with Value Builder Score of 80+ receive offers 71% higher than average business when selling
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights3 records

Others

• Xero: Cloud accounting platform commonly used by Gravity's clients and by competing fractional CFOs to deliver real-time financial reporting and KPIs; an enabling technology provider adjacent to the fractional CFO value chain.

Direct peers

• GrowthForce: Outsourced bookkeeping, controller, and fractional CFO services for SMBs combining human advisors with software-enabled workflows. Comparable fractional CFO offering with similar retainer-based pricing model.
• B2B CFO Partners (CFO Leadership Council): Largest U.S. network of fractional CFOs serving SMB and mid-market companies on a part-time, retainer basis. Direct competitor to Gravity's CFO on Demand offering in the same target segment of $1M–$20M revenue owner-managed businesses.
• Scale Finance: Fractional CFO firm serving growth-stage SMBs across the U.S. with part-time CFO, controllership, and financial strategy services — virtually identical offering and target market to Gravity Consulting.
• Chief Outsiders: Network of fractional C-suite executives including CFOs serving growth-stage and mid-market companies. Comparable business model of senior talent on a part-time/contract basis for businesses that can't afford full-time executives.
• CFOshare: Fractional CFO and financial leadership firm serving SMBs and mid-market companies on a part-time engagement basis, directly competing for the same owner-managed business segment as Gravity.

Broad incumbents

• Kreischer Miller: Established mid-market accounting, tax, and business advisory firm offering outsourced CFO services as part of a broader professional services portfolio — overlaps Gravity's offering but serves larger clients with a fuller stack of services.
• Cherry Bekaert: Large U.S. accounting and advisory firm with a dedicated CFO advisory practice serving mid-market clients. Competes with Gravity for outsourced CFO mandates from SMBs approaching exit or growth inflection.
• Clark Schaefer Hackett: Full-service CPA and advisory firm providing outsourced CFO, controllership, and strategic finance services to mid-market companies; a broader incumbent that competes for the same fractional CFO engagements as Gravity.

Emerging players

• Paro: Tech-enabled marketplace that matches businesses with freelance finance and accounting talent (including fractional CFOs) using AI. Represents an emerging, scaled distribution model that could disrupt solo practitioner firms like Gravity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gravity Consulting