What directioneering does

Directioneering is an Australian professional services firm specializing in executive career transition, outplacement, career coaching, and workforce change consulting. Founded in 2002 and headquartered in Melbourne, the firm operates dedicated offices across all Australian mainland state capitals (Sydney, Brisbane, Adelaide, Perth, Canberra) plus Auckland, New Zealand and Johannesburg, South Africa, with claimed global reach through its membership in the Career Partners International alliance. The firm is self-described as 'Australia's leading career strategists' and has shaped the career paths of Australian corporate leaders for more than 20 years. Its service portfolio spans three core offerings: Executive Career Transition and Coaching (bespoke one-on-one coaching for executives navigating organisational change), Career Solutions (in-person coaching and group learning workshops designed to expand employee potential and drive engagement), and Consulting Services (expert guidance on workforce change programs including outplacement). The firm also operates two sub-brands: AP Thrive for the broader Asia Pacific region and Two Point Zero targeting student career solutions, and publishes thought-leadership resources such as the Neurodiversity Report.

The underlying delivery model is entirely human-coach-led with no proprietary technology platform or software products. All services are delivered through in-person coaching, group workshops, and consulting engagements by a team of over 100 professionals including senior career consultants, executive coaches, client relations managers, and operational staff. Leadership includes a Managing Director, Board Chair, COO, CFO, National Director of Operations, and dedicated State Directors across Australia and New Zealand, supplemented by board directors with sector expertise in career management and Asia-Pacific executive markets.

The business model is professional services fees charged to corporate clients on a quote-based, individually negotiated basis tied to scope, duration, and number of participants. Go-to-market is enterprise field sales targeting HR departments and C-suite executives of organisations undergoing workforce change, with distribution supported by Career Partners International's global network for multinational engagements. Customer concentration sits with enterprise clients across multiple industries including telecommunications, education, and general corporate sectors, with no disclosed revenue figures and no external capital structure (privately held, no disclosed funding rounds or investors).

Name

directioneering

Legal name

Directioneering

Website

https://directioneering.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

Directioneering is an Australian professional services firm providing executive career transition, outplacement, coaching, and workforce change consulting to enterprise HR departments and senior corporate leaders across Australia, New Zealand, and select international markets via its Career Partners International affiliation.

Ownership category

akta.pro rank

Product category

Executive Outplacement Services

NAICS

Human Resources Consulting Services (541612), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH)

akta.pro secondary industries

Change Management & Transformation Consulting (BPAHAGAC), Organization Design & Change Management Consulting (BPAHACAD), Leadership Transition & Onboarding Coaching (New Role, New Manager, Promotion) (EDABANAB), Organization Design & Restructuring (BPACAJAB)

Keywords

• Executive outplacement services
• Career transition coaching
• Workforce consulting services
• Talent development consulting
• Career management solutions

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Executive Career Transition and Coaching Services: Bespoke career transition and coaching programs for executives navigating organisational change. Services include one-on-one coaching, career guidance, and support for executives to drive their careers forward. Revenue generated through professional service fees charged to corporate clients.
2. Career Solutions: World-class in-person coaching and group learning programs to help organisations expand employee potential, drive engagement, nurture talent, and enable growth. Delivered through workshops and group sessions for corporate clients.
3. Consulting Services: Expert guidance for organisations navigating workforce change programs. Includes career development workshops, outplacement services, and organisational transformation support.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Directioneering provides career transition, executive coaching, and workforce consulting services to organisations and individual executives experiencing organisational change, including restructures, redundancies, mergers, and career advancement situations. The firm delivers bespoke career programs across Australia, New Zealand, and South Africa, leveraging the global Career Partners International (CPI) network for international reach.

Product overview

Directioneering is Australia's leading career strategists offering a suite of consulting and coaching services. The company provides Executive Career Transition and Coaching Services, Career Solutions (in-person coaching and group learning), and Consulting Services for workforce change programs. Under the AP Thrive brand, they offer career transition support across the Asia Pacific region. Two Point Zero is a separate sub-brand providing career solutions for students. The company also publishes thought leadership resources including the Neurodiversity Report on empowering neurodivergent employees. All offerings are service-based rather than software products, delivered through expert consultants and coaches.

Differentiator

Problem solved

Functional benefit

Brands

• Thrive: Career transition and coaching program offered by Directioneering for individuals undergoing career changes
• Two Point Zero

Products and services

• Career Solutions Bespoke career transition and outplacement programs designed for organisations undergoing workforce change and for individual executives navigating career transitions, including redundancies, restructures, and senior career moves.
• Consulting Services Workforce and talent consulting engagements for HR and People & Culture leaders covering career framework design, redundancy management, and workforce transition strategy.
• Career Transition Structured career transition programs for executives and senior leaders, delivered with personalised coaching support and in-person program delivery.
• AP Thrive Career transition program tailored for the Asia Pacific market, supporting individuals and organisations through workforce change in the region.
• Two Point Zero Sub-brand offering career transition and coaching services targeted at younger employees and emerging professionals, operating as a distinct service line under the Directioneering group.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Career Partners InternationalcoreChannel Partner/ Reseller/ DistributorDirectioneering is a member of the Career Partners International firm network, a global alliance of career management and outplacement firms. This affiliation provides Directioneering with international reach and enables the firm to serve multinational clients and provide services across multiple continents including Asia, Europe, South America, North America, and Africa.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Drake International: Drake International is a global staffing and workforce solutions company with a presence in Australia and New Zealand. Its career management and outplacement services directly compete with Directioneering in the ANZ market.
• Hudson Global: Hudson Global is a recruitment and talent management firm with Australian and APAC operations. It provides talent advisory, workforce solutions, and career transition services comparable to Directioneering's offerings.
• Robert Half: Robert Half is a global staffing and consulting firm with significant Australian operations. It overlaps with Directioneering on workforce consulting, executive search, and career advisory services for corporate clients.
• Hays: Hays is a global recruiting and workforce solutions firm with a strong Australian presence. While primarily a recruiter, it competes with Directioneering in adjacent talent advisory, career development, and workforce consulting engagements.

Direct peers

• Career Partners International: Career Partners International is the global alliance of career management and outplacement firms of which Directioneering is a member. The network comprises firms with identical service offerings, and member firms both collaborate and compete depending on the geography.
• Randstad RiseSmart: Randstad RiseSmart is a tech-enabled outplacement and career transition provider. While more technology-centric than Directioneering, it competes for the same enterprise outplacement budget with a hybrid coaching-plus-platform model.
• Challenger Gray & Christmas: Challenger Gray & Christmas is a US-based outplacement and career consulting firm serving corporate clients through executive career transition and workforce change programs. It is closely comparable to Directioneering in service mix and customer base.

Broad incumbents

• Right Management (ManpowerGroup): Right Management is the career transition and talent development arm of ManpowerGroup, delivering outplacement, coaching, and leadership development globally. It directly overlaps with Directioneering's career transition and consulting service lines.
• Lee Hecht Harrison (LHH): LHH is one of the largest global outplacement and career transition firms, part of the Adecco Group. It is a direct competitor to Directioneering in executive outplacement, with comparable in-person and virtual coaching offerings.
• Korn Ferry: Korn Ferry is a global organizational consulting firm with a significant career transition and leadership development practice. It is a broader incumbent competitor with overlapping executive coaching, talent, and workforce change capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/directioneering

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about directioneering