What Grantham University does

University of Arkansas Grantham (UA Grantham; previously Grantham University until rebranding effective January 1, 2022) is a private, online-only post-secondary institution operating as a component of the public University of Arkansas System. Founded in 1961 and headquartered at 2404 N. University Ave., Little Rock, Arkansas, the institution delivers 100% asynchronous online degree programs across four organizational colleges: Science, Engineering, and Technology (including an ABET-accredited Electronics Engineering Technology bachelor's degree); Business (including an MBA); Humanities and Social Sciences (criminal justice, leadership, paralegal studies); and Health Professions (Health Information Management, Medical Coding and Billing, Medical Administrative Assistant). Programs are offered at the certificate, associate, bachelor's, and master's levels, structured around eight-week courses with monthly start dates, a self-serve application process, and no application fee. Underlying technology consists of a proprietary online learning management system supporting asynchronous course delivery, plus ancillary student support modules including a laptop distribution program (Lenovo V15 G4) and the Grantham Connect networking platform.

The business model is a tuition-based subscription model with per-credit-hour unit pricing. Standard tuition is described as "one of the lowest in the country," while the Heroes Program offers a fixed $250 per credit hour for both undergraduate and graduate programs to veterans and active-duty military members, including coverage of textbooks, software, and technology fees. Customer segments are diversified by persona (new, transfer, returning, international) and geography, with the military segment functioning as a primary anchor through specialized pricing, deployment-flexible policies, and transfer credit for military training. The institution holds continuous Distance Education Accrediting Commission (DEAC) accreditation since 1961 and has received specialized ABET accreditation for its Electronics Engineering Technology program. It has been designated a Purple Heart University and ranked the 6th most military-friendly school in the nation. Reported customer outcomes include 96% student satisfaction/recommendation rate and 93% of students achieving their stated learning goals. The go-to-market motion is direct-to-consumer, with self-serve online enrollment, admissions representative support, and marketing executed primarily through organic social channels (Facebook, LinkedIn) and the UA Grantham Connect LinkedIn community.

Name

Grantham University

Legal name

University of Arkansas Grantham

Website

https://grantham.edu

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

101–250 employees

Short description

University of Arkansas Grantham is a private, 100% online post-secondary institution within the University of Arkansas System that delivers asynchronous certificate, associate, bachelor's, and master's degree programs, with a primary focus on military-affiliated and adult learners seeking affordable, flexible education.

Ownership category

akta.pro rank

Product category

Online Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (61131)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Online Graduate Schools (Master’s & Doctoral Programs) (EDAHALAD)

akta.pro secondary industry

Professional & Applied Skills Noncredit Certificates (Non-licensure) (EDAAAEAD)

Keywords

• Online education
• Distance learning
• Degree programs
• Military education
• Higher education

Headquarters

HQ city

Lenexa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Tuition and Fees: Online degree program tuition charged per credit hour. Programs include certificates, associate, bachelor's, and master's degrees with varying credit hour requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Grantham University, operating as University of Arkansas Grantham, delivers 100% online asynchronous degree and certificate programs at the certificate, associate, bachelor's, and master's levels, organized across four colleges (Science/Engineering/Technology, Business, Humanities/Social Sciences, and Health Professions). Programs are charged per credit hour with monthly start dates, and the institution also offers non-credit workforce development courses. The university serves a global student base with a particular focus on military-affiliated learners through the Heroes Program.

Product overview

University of Arkansas Grantham offers a portfolio of online educational programs organized into four colleges: the College of Science, Engineering, and Technology (featuring ABET-accredited Electronics Engineering Technology); the College of Business (offering an MBA and business credentials); the College of Humanities and Social Sciences (covering criminal justice, paralegal studies, and leadership); and the College of Health Professions (including Health Information Management and Medical Administration). The core product consists of credit-bearing degree programs at the certificate, associate, bachelor's, and master's levels, with non-credit workforce development courses available. Supporting services include a laptop program providing free computers to enrolled students, the Heroes Program offering military tuition discounts, and career services with networking and counseling support. All programs utilize an asynchronous online delivery model with eight-week courses.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Certificate Programs
• Associate Degree Programs
• Bachelor's Degree Programs

Quantifiable outcome

• 96% student satisfaction and recommendation rate
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• University of Arkansas SystemcoreOthersUniversity of Arkansas Grantham is part of the University of Arkansas System, providing institutional governance and system-wide resources.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• American Intercontinental University: For-profit online university offering associate through master's degrees with flexible scheduling. Comparable in online-only delivery, adult learner focus, and similar program catalog (business, IT, healthcare).
• Liberty University Online: Large private university with a substantial online division offering associate through doctoral programs with military student discounts. Comparable in asynchronous online delivery, broad program catalog, and military-friendly branding.
• Walden University: Online university focused on graduate degrees for working professionals, particularly in healthcare, education, and social sciences. Comparable in online delivery model and adult learner focus, though heavier concentration at graduate level.
• National University: Non-profit private university serving primarily adult learners with year-round monthly start dates and online/hybrid programs. Comparable in accelerated scheduling, adult learner focus, and military student services.
• Southern New Hampshire University: Large non-profit online university offering certificates through master's degrees with strong military-friendly positioning and aggressive tuition pricing. Directly comparable in target audience, delivery model, and program breadth.
• Colorado Technical University: For-profit university offering online degrees with strong emphasis on technology, business, and engineering programs. Comparable in online delivery, program mix (especially engineering technology), and adult learner focus.
• University of Phoenix: Long-established for-profit online university serving working adults with associate through doctoral programs. Comparable in target audience, online asynchronous delivery, and emphasis on flexible scheduling for working learners, though different ownership structure.
• Purdue University Global: Public-system-affiliated online university (Purdue) focused on adult learners with prior college credit, offering career-oriented degrees. Comparable in leveraging a flagship university brand for online adult education and military-friendly positioning.
• Western Governors University: Non-profit, fully online competency-based university serving adult learners, including a large military-affiliated student base. Most directly comparable peer in scale, model (async, monthly starts), and tuition positioning; UA Grantham competes head-to-head for the same adult and military learner segment.

Emerging players

• Excelsior University: Non-profit online college focused on adult learners with extensive credit-for-experience programs. Comparable in serving working adults and military-affiliated students, with similar credit transfer flexibility as a key differentiator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/granthamu
• LinkedInlinkedin.com/company/grantham-university
• Xx.com/granthamu

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grantham University