What Alanui does

Alanui is an Italian luxury knitwear brand founded in 2016 by siblings Carlotta and Nicolò Oddi and headquartered in Milan, Italy. The company's core offering is handcrafted, artisanal knitwear—including its signature shawl-collar cardigans and seasonal collections—produced in Italy using sustainable materials, handmade elements, and Italian craftsmanship traditions. The brand name translates to "Large Path" in Hawaiian, encoding a thematic identity built around exploration, freedom, and enduring quality rather than seasonal trend cycles.

Alanui operates an asset-light wholesale and DTC distribution model, selling through a network of more than 40 luxury multi-brand retailers and digital platforms including Farfetch, Mytheresa, Bergdorf Goodman, Al Duca D'Aosta, Biffi, Spinnaker, Julian Fashion, and Elyse Walker across Europe, the US, the Middle East, and South America. Direct-to-consumer e-commerce is being re-platformed via a redesigned alanui.it storefront, while the new Casa Alanui headquarters in Milan's neoclassical Villa Borletti functions as office, showroom, and community event space. In 2024, the founders bought back the minority stake previously held by New Guards Group, restoring full independent ownership.

The go-to-market combines premium wholesale partnerships, high-profile collaborations (notably a shawl-collar cardigan featured on Giorgio Armani's Fall 2026 runway), and an invitation-only "Inner Circle" email community that offers 48-hour early access to new collections. The target customer is affluent consumers seeking investment-grade knitwear designed as lifetime wardrobe pieces. Pricing is not publicly disclosed, consistent with luxury wholesale and DTC norms, and the company does not report revenue, headcount within the 11–50 range, or other financial metrics publicly.

Name

Alanui

Legal name

Alanui

Website

https://alanui.it

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Alanui is an Italian luxury knitwear brand founded in 2016 by siblings Carlotta and Nicolò Oddi, producing handcrafted artisanal cardigans and seasonal collections distributed through 40+ global luxury retailers and a Milan flagship.

Ownership category

akta.pro rank

Product category

Luxury Knitwear

NAICS

Apparel Knitting Mills (3151), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Knit Outerwear Mills (2253), Knitting Mills (2250)

akta.pro primary industry

Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC)

akta.pro secondary industry

Fancy/Novelty Yarn Manufacturing (Melange/Slub/Multicolor) (IMAOAAAI)

Keywords

• Luxury knitwear
• Italian womenswear
• Designer apparel
• Premium cashmere
• Artisan fashion

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct E-commerce Sales: The brand sells directly to consumers through its own e-commerce platform, currently undergoing redesign at alanui.it.
2. Wholesale Distribution: Products are sold through luxury multi-brand retailers and department stores globally, including Farfetch, Mytheresa, Bergdorf Goodman, and numerous other boutique partners.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels3 records

Core offering

Alanui is an Italian luxury knitwear brand that designs, produces, and sells premium handmade knitwear pieces, including signature shawl-collar cardigans and seasonal collections. Products are crafted in Italy using sustainable materials with meticulous attention to detail, sold through a global network of luxury multi-brand retailers, e-commerce platforms, and the brand's own flagship Casa Alanui in Milan.

Product overview

Alanui is a luxury knitwear brand founded by siblings Carlotta and Nicolò Oddi. The brand's core offering is luxury knitwear pieces, including signature shawl-collar cardigans and seasonal collections. The name means 'Large Path' in Hawaiian, reflecting a spirit of exploration, freedom, and enduring beauty. Products are crafted in Italy with sustainable and handmade elements. The brand operates through its Casa Alanui headquarters in Milan and distributes exclusively through premium retail partners including Farfetch, Mytheresa, Bergdorf Goodman, and other luxury boutiques worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Alanui Luxury Knitwear Handmade Italian luxury knitwear including signature shawl-collar cardigans and seasonal pieces, crafted with sustainable materials and meticulous attention to detail, targeting affluent consumers seeking investment-grade wardrobe staples.
• Spring 2026 Collection Seasonal Spring 2026 collection featuring knitwear with experimental textures, underwater themes, and sunset hues, drawing inspiration from French Polynesian landscapes and incorporating sustainable handmade elements.
• Giorgio Armani Collaboration Shawl-Collar Cardigan Limited collaboration shawl-collar cardigan co-developed with Giorgio Armani, debuted on the Armani Fall 2026 runway and sold through Giorgio Armani stores worldwide.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Giorgio ArmaniflagshipStrategic or Co-development Partner · 1 February 2026Notable collaboration featuring a shawl-collar cardigan that appeared on the Armani Fall 2026 runway and launched at Giorgio Armani stores worldwide. This high-profile partnership marks a significant milestone for the brand.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• N.Peal: British heritage cashmere knitwear brand with a comparable luxury positioning and similar distribution profile across premium department stores and boutiques. Useful as a comparable for Alanui's wholesale-led go-to-market at similar scale.
• The Elder Statesman: Los Angeles-based luxury cashmere knitwear brand founded by Greg Chait. Closely comparable to Alanui as a smaller, founder-led luxury knitwear label with a craft/sustainability narrative and presence in the same premium multi-brand retail doors (Bergdorf Goodman, Matches, etc.).
• Missoni: Iconic Italian luxury house whose identity is built on signature knitwear craftsmanship and distinctive textile design. Closely aligned with Alanui's craft-driven, pattern-led knitwear approach, though at much greater scale and brand recognition.
• Loro Piana: Italian luxury brand specializing in the world's finest cashmere and wool knitwear. Directly comparable to Alanui in category (premium knitwear), geography (Italian heritage), and channel mix (wholesale + flagship DTC), and represents the upper bound of what a category-leading Italian knitwear house can become.
• Brunello Cucinelli: Italian luxury maison best known for cashmere knitwear and quietly luxurious ready-to-wear. Shares Alanui's positioning around artisanal Italian craftsmanship, sustainability narrative, and premium pricing in knitwear, making it the most directly comparable reference point for Alanui's business model.

Broad incumbents

• Bottega Veneta: Major Italian luxury house under Kering with comparable craftsmanship-driven positioning and overlapping global wholesale accounts. Useful as a benchmark for what a scaled Italian luxury brand with strong design DNA looks like operationally.
• Max Mara: Established Italian luxury fashion house with a sizable knitwear and outerwear offering sold through similar global wholesale channels. Comparable as a broader incumbent in the same Italian luxury apparel category where Alanui operates.

Others

• Sandro: Contemporary luxury French brand distributed through similar multi-brand retailers and luxury department stores. Comparable as a wholesale-anchored mid-luxury brand navigating the same set of global retail partners (e.g., Mytheresa, Bergdorf Goodman) as Alanui.

Regional players

• Golden Goose: Italian luxury lifestyle brand that scaled globally through wholesale, then built DTC and flagship experiences — a useful trajectory analogue for an Italian heritage brand moving from wholesale-led to direct-led, though in footwear rather than knitwear.

Emerging players

• Khaite: New York-based luxury womenswear brand that has scaled rapidly via strong wholesale partnerships and direct retail. A useful comparable for Alanui's trajectory trajectory — emerging American/European luxury brand built on premium positioning, selective distribution, and a strong founder-creative-director.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/alanuisrl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alanui