What Harrison Consoles does

Harrison Consoles, operating as Harrison Audio, designs and manufactures professional analog audio mixing consoles and complementary hardware and software products, headquartered in Nashville, Tennessee. Founded in 1975 and now operating for nearly 50 years, the company sells large-format analog consoles (32Classic, MPC 5), 19-inch rack processors (32Classic MS Mix Strip), a 500 Series modular ecosystem (D510 rack variants plus 32Cpre+, MR3eq, and Comp modules), and software including the Mixbus 12 DAW, Creator Pack bundle, LiveTrax 3 live-recording software, Mixbus VBM cloud variant, and a plug-in catalog led by the Tape Saturator. The underlying technology combines analog signal path design with proprietary mix-bus summation algorithms and modern digital integration including 64-channel Dante networking and premium AD/DA conversion.

The company's revenue model blends high-ticket, custom-quoted hardware sales (consoles and rack processors) with self-serve software licensing through its own e-commerce store, supplemented by plug-ins. Distribution is hybrid: company-operated e-commerce for software and SMB/individual buyers, and a network of authorized dealers — extended globally through the Solid State Logic distribution relationship — for enterprise console deployments. Customers span professional recording and post-production studios (e.g., Andrew Hale's Owl Space Studio), high-profile artists with installed Harrison consoles (Francis Rossi/Status Quo), educational institutions (University of Oxford, Karol Lipinski Academy of Music), and home/project studio owners reached via software and 500 Series modules.

Commercially, Harrison employs an enterprise field-sales motion for consoles alongside direct-to-consumer e-commerce for software, with marketing centered on heritage, professional endorsements, and industry events such as co-branded 'Harrison & SSL Day' clinics at dealer locations. Solid State Logic's ownership and distribution integration materially expands Harrison's reach beyond what a 1-10 employee organization could build independently.

Name

Harrison Consoles

Legal name

Harrison Audio

Website

https://harrisonconsoles.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

Harrison Consoles (Harrison Audio) is a Nashville-based manufacturer founded in 1975 that designs professional analog mixing consoles, 500 Series hardware modules, and the Mixbus DAW and plug-in software, serving recording studios, post-production facilities, educational institutions, and project studios worldwide.

Ownership category

akta.pro rank

Product category

Professional Audio Consoles & Studio Equipment

NAICS

Audio and Video Equipment Manufacturing (33431)

SIC

Radio & Tv Broadcasting & Communications Equipment (3663)

akta.pro primary industry

Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors) (MPAIAJAB)

akta.pro secondary industry

Audio Plugins & Virtual Instruments (VST/AU/AAX) (MPAIAIAB)

Keywords

• Analog mixing consoles
• Professional audio hardware
• Digital audio workstation
• 500 series processors
• Studio recording equipment

Headquarters

HQ city

Smyrna

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Hardware Sales - Mixing Consoles: Sale of large-format analog mixing consoles including 32Classic and MPC 5. Custom configurations for professional recording studios, educational institutions, and post-production facilities. High-ticket, one-time revenue with potential for service contracts.
2. Hardware Sales - Analog Processors: Sale of 19-inch analog processors including 32Classic MS Mix Strip and 500 Series modules (preamps, equalizers, compressors). Rack-mounted hardware units sold directly and through channel partners.
3. Software Sales - DAW: Sale of Mixbus 12 Digital Audio Workstation and Creator Pack bundles. Software licenses sold with tiered pricing for professional and consumer use cases.
4. Software Sales - Plug-ins: Sale of proprietary plug-ins including Harrison Tape Saturator, LiveTrax 3, and other effects processors through the Harrison Store e-commerce platform.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Harrison Consoles (Harrison Audio) designs and manufactures large-format analog mixing consoles (32Classic, MPC 5), 19-inch analog processors, and a 500 Series ecosystem of rack systems and processing modules (preamps, equalizers, compressors) for professional recording, mixing, post-production, and broadcast studios. Alongside hardware, the company develops and sells the Mixbus digital audio workstation, LiveTrax live recording/virtual soundcheck software, the cloud-based Mixbus VBM, and a suite of audio plug-ins including the Tape Saturator.

Product overview

Harrison Consoles (Harrison Audio) offers a unified platform-plus-modules architecture centered on analog mixing consoles, 500 series hardware modules, and companion DAW/software products. The hardware lineup includes large-format mixing consoles (32Classic Console, MPC 5 Console), 19-inch analog processors (32Classic MS Mix Strip), and a complete 500 Series ecosystem comprising rack systems (D510r, D510mx, D510dante, D510ua with USB/ADAT) and modules (32Cpre+, MR3eq, Comp). On the software side, the company provides Mixbus 12 DAW (also available as a Creator Pack bundle), LiveTrax 3 for live recording and virtual soundchecks, Mixbus VBM for cloud-based access, and a suite of Harrison plug-ins including the Tape Saturator. Together, these products span the full signal chain from analog hardware processing to digital software integration, unified by Harrison's signature console sound and workflow.

Differentiator

Problem solved

Functional benefit

Brands

• Mixbus: Digital Audio Workstation (DAW) software product line
• 32Classic
• MPC 5
• LiveTrax
• 500 Series

Products and services

• 32Classic Console

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Solid State LogiccoreChannel Partner/ Reseller/ DistributorSolid State Logic and Harrison share a distribution and brand relationship, with SSL website hosting Harrison product cross-references. SSL acquired Harrison Audio, maintaining Harrison as a distinct brand while leveraging SSL's global distribution network. Events such as 'Harrison & SSL Day' are co-branded and hosted through SSL dealer networks.
• Providence Sound and VisionminorChannel Partner/ Reseller/ DistributorDealer partner hosting 'Harrison & SSL Day' event featuring product demonstrations, in-depth clinics, and music listening sessions. Serves as regional showcase location for Harrison and SSL products.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Solid State Logic: British manufacturer of large-format analog and digital mixing consoles (e.g., ORIGIN, AWS, Duality); now the parent and distributor of Harrison. Direct overlap in pro audio console hardware, DAW control surfaces, and studio workflow tools.
• API (Automated Processes Inc.): US manufacturer of large-format analog consoles (1608, 2448, THE BOX) and 500 Series modules (512c, 525); direct overlap in flagship consoles and modular outboard.
• Universal Audio: Sells Apollo audio interfaces, UAD-2/DSP plug-ins, and analog hardware emulating classic studio gear; comparable business model spanning analog heritage, plug-ins (like Harrison's Tape Saturator), and modern interfaces.
• Calrec: UK-based pro audio console maker focused on broadcast and live production (Apollo, Artemis, Type R); comparable for large-format digital/analog consoles serving post and broadcast customers.
• Rupert Neve Designs: Boutique maker of high-end analog preamps, EQs, and 500 Series modules (Rupert Neve Shelford, Portico series); competes directly with Harrison's 500 Series and 19" analog processors.
• Allen & Heath: Manufacturer of mixing consoles across live, studio, and installed sound (Zed, Qu, SQ, Avantis, dLive); overlaps with Harrison in 500 Series-adjacent compact mixers and DAW integration.
• DiGiCo: Manufacturer of high-end digital mixing consoles (SD, Quantum, Quantum338) for live, broadcast, and post; comparable in large-format console engineering, Dante networking, and enterprise sales motion.
• AMS Neve: Legendary British pro audio console maker (Neve 1073, 88R, Genesys); competes with Harrison in high-end music recording, film scoring, and post-production studios.

Broad incumbents

• Avid: Pro Tools DAW vendor and maker of S6 control surfaces; competes with Mixbus in DAW and with Harrison/SSL consoles in flagship control room environments.
• Yamaha Pro Audio: Diversified pro audio incumbent offering mixing consoles (PM, Rivage, CL/QL), interfaces, and software; broad portfolio overlaps with Harrison's console and DAW ecosystem at multiple price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/harrisonmixbus
• Facebookfacebook.com/HarrisonMixbus
• LinkedInlinkedin.com/company/harrison-consoles

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harrison Consoles