PJ's Painting

What PJ's Painting does

PJ's Painting is a privately held Swedish painting contractor headquartered in Umeå and founded in 2004. The company delivers three defined service lines: fire protection painting (specialized coatings meeting fire-safety requirements, typically intumescent or fire-resistant systems applied to structural elements), balcony renovations (refurbishment of exterior balcony surfaces on residential or multi-family buildings), and wallpapering (interior surface finishing). The service mix indicates a contractor focused on property-related painting work, addressing both residential property owners and commercial or multi-family property clients who require safety-compliant coatings as well as aesthetic interior and exterior finishing.

The business model is consistent with that of a regional trade contractor: revenue is generated through project-based service contracts for specific painting and renovation jobs, with pricing almost certainly structured on a per-project or quoted basis rather than subscription or recurring SaaS-style terms. No pricing model, customer segments, marketing channels, distribution channels, certifications, or partnerships were disclosed in the available data. The company website (pjmaleri.se) returned only a verification/loading screen during data collection, providing no further operational detail. There is no indication of a digital platform, proprietary technology, or technology-driven differentiator — the offering is fundamentally a manual, skilled-trade service delivered on customer sites.

The geographic footprint appears centered on Umeå in northern Sweden, with no disclosed presence in additional cities, no subsidiary structure, and no parent company. With no data on headcount, revenue, accreditations, partnerships, awards, management team, or customer references, the company's scale, competitive positioning, and growth profile cannot be rigorously assessed from the input material. The available evidence supports only a baseline description of what the company does and where it operates, and any inference beyond that — including revenue range, growth direction, and competitive moat — should be treated as low-confidence estimation rather than fact.

Name

PJ's Painting

Website

https://pjmaleri.se

Company type

Private

Founded year

2004

Short description

PJ's Painting is a privately held Swedish painting contractor founded in 2004 in Umeå, offering fire protection painting, balcony renovations, and wallpapering services to residential and commercial property clients.

Ownership category

akta.pro rank

Product category

Painting and Surface Finishing Services

NAICS

Painting and Wall Covering Contractors (23832)

akta.pro primary industry

Painting, Decorating & Wallcoverings (IMAFANAI)

akta.pro secondary industries

Architectural & Decorative Painting (Interior/Exterior) (IMAIAKAA), Interior Painting (Walls, Ceilings, Trim) (HSAPAHAA)

Keywords

• Painting services
• Fire protection painting
• Balcony renovation
• Wallpapering services
• Commercial painting

Headquarters

HQ city

Umeå

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Core offering

PJ's Painting is a Umeå-based Swedish painting contractor that provides specialized painting and surface finishing services. The company's core offerings include fire protection painting, balcony renovations, and wallpapering services for clients in its regional service area.

Product overview

Unable to extract product and service information. The source page (http://pjmaleri.se/) displayed only a loading/verification screen with the message "One moment, please..." — no product, service, or company content was accessible.

Differentiator

Problem solved

Functional benefit

Products and services

• Fire Protection Painting Application of fire-resistant coatings and intumescent paints to building structures to meet fire safety and regulatory requirements. Intended for property owners, housing associations, and contractors needing compliant fire protection finishes in Sweden.
• Balcony Renovations Surface preparation, repair, and repainting of residential or commercial balconies to restore structural appearance and weather protection. Targeted at building owners and property managers in the Umeå region.
• Wallpapering Services Professional interior wallpapering for residential and commercial spaces. Delivered to homeowners, tenants, and businesses seeking decorative interior finishes.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Expansion highlights2 records

Direct peers

• Målaremästarna: Swedish painting services franchise/group with nationwide coverage. Directly comparable as a Swedish painting contractor offering residential and commercial painting services to the same customer base.
• Fasadgruppen Group: Swedish facade renovation specialist offering painting, plastering, and balcony refurbishment services. Directly comparable given PJ's balcony renovation and exterior painting focus on Nordic multi-family properties.
• Veteranpoolen: Swedish franchise for home maintenance and handyman services including interior painting. Comparable as a Swedish service-network competitor chasing residential renovation and maintenance contracts.

Broad incumbents

• Beckers Group: Long-established Swedish paint manufacturer with a deep range of interior and exterior coatings. Adjacent incumbent supplying the same products PJ's Painting applies, with overlapping customer relationships in property management and contractors.
• Flügger: Danish-Nordic paint manufacturer and retailer with a strong Swedish footprint. Broad incumbent that both supplies coatings and competes for trade-painter mindshare across the same Nordic customer base.
• Tikkurila (PPG): Nordic paint brand now under PPG, prominent in Swedish retail and trade channels. Broad incumbent supplying decorative and specialty coatings used by Swedish painting contractors.
• Jotun A/S: Norwegian global coatings manufacturer with strong presence in fire-protection and protective coatings. Relevant broad incumbent because Jotun supplies the fire-protection paint systems PJ's Painting likely applies.

Others

• Colorama: Swedish paint retailer with trade counters and contractor relationships. Adjacent ecosystem participant connecting paint manufacturers to painting contractors across Sweden.
• Nordsjö / Paint Wholesale Sweden: Swedish decorative paint brand distributed through trade and DIY channels. Acts as a supplier/distributor in the same paint ecosystem where PJ's Painting and other Swedish contractors operate.

Regional players

• AB Målarna i Stockholm: Established painting contractor based in Stockholm offering residential and commercial painting services. Comparable offering but operating in a different Swedish region than Umeå-based PJ's Painting.

Market position

Strengths3 records

Weaknesses4 records

Key risks5 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/PjsMaleri

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PJ's Painting