Big Rock Partners
Big Rock Partners is a boutique, vertically integrated seniors housing investment and development firm that acquires, develops, and operates Class A private pay senior living communities across the U.S. Southeast and Mid-Atlantic, serving private-pay seniors with independent, assisted, and memory care options.
- Company typePrivate
- Founded2004
- HeadquartersBeverly Hills, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Big Rock Partners does
Big Rock Partners is a privately held, boutique real estate investment and development firm founded in 2004 by Richard Ackerman. The firm operates a vertically integrated seniors housing platform that acquires, develops, redevelops, and operates Class A private pay senior living communities. Its portfolio spans independent living, assisted living, and memory care across three operating properties totaling 1,043 units (Mariposa Lake Worth, FL; Windsor at Celebration, FL; Unisen Senior Living, FL) and a three-project development pipeline adding 567 units in Florida, South Carolina, and Pennsylvania with deliveries scheduled 2025-2028.
The firm generates revenue through a mix of real estate investment returns, asset management fees, development fees, and operational income from managed properties, including a nonprofit-structured turnaround (Tampa Life Plan Village Inc.) that secured $70 million in tax-exempt and taxable bonds. Care delivery at two operating properties is outsourced to tier-1 third-party operators (Discovery Senior Living and LCS), enabling an asset-light operational model. Customers are private-pay seniors across luxury, middle-market, and life plan community segments, with a recent strategic emphasis on full life plan / CCRC product types. The firm has invested in and managed over $800 million in assets since inception and is led by a four-person senior team with institutional backgrounds at Apollo Real Estate, Ventas, Care Capital Properties, and Lifespace Communities.
Big Rock Partners firmographics
Firmographics- Name
- Big Rock Partners
- Legal name
- Big Rock Partners
- Website
- https://bigrockpartners.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Big Rock Partners is a boutique, vertically integrated seniors housing investment and development firm that acquires, develops, and operates Class A private pay senior living communities across the U.S. Southeast and Mid-Atlantic, serving private-pay seniors with independent, assisted, and memory care options.
- Ownership category
- akta.pro rank
Big Rock Partners industry classification
Industry- Product category
- Senior Housing
- NAICS
- Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)
- SIC
- Operative Builders (1531)
- akta.pro primary industry
- Independent Living Community Development & Construction (Senior Housing Developers) (HLADAAAH)
- akta.pro secondary industries
- Luxury / High-End CCRCs (HLADAEAI), Senior Living & Assisted Living Facility Construction (IMAFACAJ), Senior Living Property Management (BPAJAGAI)
Keywords
Where Big Rock Partners is headquartered
LocationHeadquarters
- HQ city
- Beverly Hills
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Big Rock Partners business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Real Estate Investment and Development: Opportunistic real estate investment firm that acquires, develops, redevelops and operates senior housing communities. Generates returns through asset appreciation, development fees, and operational income from managed properties.
- Asset Management: Provides asset management services for senior housing communities, including operational oversight and value enhancement
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Big Rock Partners product offering
Product offeringCore offering
Big Rock Partners is a vertically integrated seniors housing platform that acquires, develops, redevelops, and operates Class A private-pay senior housing communities. Its offerings span for-profit and nonprofit development, distressed-building acquisition and redevelopment, asset management, restructurings, and ongoing operations, with a portfolio encompassing independent living, assisted living, and memory care communities.
Product overview
Big Rock Partners operates a vertically integrated seniors housing platform offering Class A senior living communities across the U.S. The portfolio includes three core operating properties—Mariposa Lake Worth (313 units, Boynton Beach, FL), Windsor at Celebration (239 units, Orlando, FL), and Unisen Senior Living (491 units, Tampa, FL)—providing independent living, assisted living, and memory care services. The company also manages development projects including Delray Beach (206 units, 2027), Kiawah Island (106 units, 2025), and Montgomeryville (255 units, 2028). Communities feature state-of-the-art technology, luxury accommodations, gourmet dining, and wellness amenities. The platform encompasses the full lifecycle: ground-up development, distressed building acquisition and redevelopment, asset management, restructurings, and ongoing operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Mariposa Lake Worth A 313-unit luxury senior living community in Boynton Beach, FL offering independent living, assisted living, and memory care. Operated by Discovery Senior Living, the pet-friendly community features gourmet dining, a 24-hour concierge, swimming pool, fitness center, cinema, and 80-seat auditorium.
- Windsor at Celebration A 239-unit luxury senior living community in Orlando, FL featuring independent living, assisted living, and memory care. Operated by LCS near Florida Hospital, the property offers the hospitality and elegance of a five-star hotel with wellness-promoting amenities.
- Unisen Senior Living A 491-unit independent living community in Tampa, FL that underwent a $25 million renovation across its 34-acre campus. Originally acquired from bankruptcy, the middle-market community was repositioned as an affordable senior living option through a nonprofit structure.
Quantifiable outcome
- $25 million renovation transforming Unisen Senior Living from bankruptcy to modern middle-market community
- +2 more outcomes
Companies that use Big Rock Partners
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Big Rock Partners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Big Rock Partners partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Discovery Senior LivingcoreDiscovery Senior Living operates Mariposa Lake Worth, a 313-unit luxury senior living community in Boynton Beach, FL offering independent living, assisted living, and memory care. Discovery is described as one of the nation's leading care providers.
- LCS (Life Care Services)coreLCS operates Windsor at Celebration, a 239-unit luxury senior living community near Disney World in Orlando, FL. LCS is described as one of the nation's premier care providers, operating the property with hospitality and elegance of a five-star hotel.
- Tampa Life Plan Village Inc.coreNonprofit entity formed through collaboration with the State of Florida to acquire and operate Unisen Senior Living (formerly University Village) out of bankruptcy. Big Rock Partners worked with the state for several years to acquire approvals and establish this nonprofit to ensure the community's future. BRP Senior Housing Management was engaged to manage the community and provide development services.
- Best-in-Class Design FirmsminorCompany works with best-in-class design firms to create purpose-built Class A senior housing communities with luxury amenities, gourmet dining, and wellness-focused environments.
Scale indicators4 records
Recent moves5 records
Expansion highlights3 records
Big Rock Partners competitors and assessment
Company assessmentBroad incumbents
- Welltower: Welltower is the largest U.S. healthcare REIT focused on seniors housing operating properties and post-acute care. It is a broad incumbent competing for the same senior housing development opportunities and operator partnerships, but at vastly greater scale and with a public-market balance sheet.
- Sunrise Senior Living: Sunrise Senior Living is a national operator of premium/luxury assisted living and memory care communities. Comparable to BRP on the luxury-service end of the senior living spectrum, though Sunrise operates rather than develops new ground-up communities at scale.
- Brookdale Senior Living: Brookdale is the largest U.S. senior living operator with a national portfolio of independent living, assisted living, and memory care communities. A broad incumbent providing scale-based competition for residents, operators, and capital in the same overall market.
- Ventas: Ventas is a major healthcare REIT with a large seniors housing operating portfolio. It is a broad incumbent competing for institutional capital, Class A development deals, and operator relationships (BRP's CFO previously held senior roles at Ventas).
- Atria Senior Living: Atria is one of the largest U.S. operators of independent living, assisted living, and memory care communities, with a strong footprint in the same Southeast and Mid-Atlantic markets BRP targets. Comparable product offering but at broader scale as an operator-developer.
- Five Star Senior Living: Five Star Senior Living operates independent living, assisted living, and memory care communities across the U.S., with a meaningful presence in the Southeast and Mid-Atlantic. Comparable as a senior housing operator that BRP could partner with — or compete against — for management contracts and acquisitions.
Direct peers
- LCS (Life Care Services): LCS is both an operator partner of Big Rock Partners (Windsor at Celebration) and a direct peer — one of the nation's largest CCRC managers and developers. Comparable because it operates luxury/life-plan senior communities on a national scale, overlapping with BRP's luxury CCRC development strategy.
- Erickson Senior Living: Erickson Senior Living develops and operates large-scale continuing care retirement communities, including luxury life-plan properties. Directly comparable to BRP's Kiawah Island life-plan strategy and its vertically integrated development-plus-operations model.
- Discovery Senior Living: Discovery Senior Living operates Mariposa Lake Worth for Big Rock Partners and is also a direct competitor — a top-10 U.S. senior living operator with comparable Class A independent living, assisted living, and memory care product across the Southeast.
Emerging players
- Wickford Senior Living (formerly Hawthorn Senior Living): A boutique senior living operator-developer focused on smaller portfolios of Class A independent living and assisted living communities in select markets. Comparable to BRP in scale and boutique positioning, with overlap in target geography and customer segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Big Rock Partners social profiles
Digital presenceBig Rock Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Big Rock Partners leadership team
Management profileNumber of profiles
Profiles4 records
Big Rock Partners subsidiaries and ownership
Company hierarchySubsidiaries1 record
Big Rock Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Big Rock Partners M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Big Rock Partners
What does Big Rock Partners do?
Big Rock Partners is a vertically integrated seniors housing platform that acquires, develops, redevelops, and operates Class A private-pay senior housing communities. Its offerings span for-profit and nonprofit development, distressed-building acquisition and redevelopment, asset management, restructurings, and ongoing operations, with a portfolio encompassing independent living, assisted living, and memory care communities.
Is Big Rock Partners a public or private company?
Big Rock Partners is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Big Rock Partners founded?
Big Rock Partners was founded in 2004. It employs 1 to 10 people.
Where is Big Rock Partners based?
Big Rock Partners is headquartered in Beverly Hills, United States, in the North America region.
How does Big Rock Partners make money?
Two revenue lines are on record. Real Estate Investment and Development is the primary driver. The others are asset Management.
Who are Big Rock Partners's main competitors?
Broad incumbents on record are Welltower, Sunrise Senior Living, Brookdale Senior Living, Ventas, Atria Senior Living and Five Star Senior Living. Direct peers are LCS (Life Care Services), Erickson Senior Living and Discovery Senior Living. Wickford Senior Living (formerly Hawthorn Senior Living) is listed as an emerging player.
Does Big Rock Partners have an API?
No public API is recorded for Big Rock Partners.
What industry is Big Rock Partners in?
Big Rock Partners's product category is Senior Housing. Its primary akta.pro industry code is HLADAAAH, Independent Living Community Development & Construction (Senior Housing Developers), with a secondary code of HLADAEAI, Luxury / High-End CCRCs. Its NAICS code is 62331 and its SIC code is 1531.