What PR-Telecom does

PR-TELECOM Zrt. is a Hungarian regional fixed-line telecommunications operator founded in December 1999 and headquartered in Miskolc, with its registered entity in Borsod-Abaúj-Zemplén County. The company delivers triple-play services — digital cable television, broadband internet, and landline telephony — to over 50,000 residential subscribers across 8 Hungarian counties and 100+ settlements, supported by 11+ local service offices. Its infrastructure is built on hybrid fiber-coaxial (HFC) cable networks with an upgrade path to GPON fiber (offering up to gigabit tiers such as PR-NET GP240), supplemented by DVB-C digital TV, set-top box deployments, and a proprietary mesh WiFi line (WiFi PRo MESH built on TP-Link hardware). In July 2024, PR-Telecom was acquired by Budapest-listed Hungarian telecom and IT group 4iG Nyrt., positioning it as a fixed-network asset within 4iG's broader portfolio.

The company monetizes through recurring monthly subscriptions for internet tiers (PR-NET 60 through PR-NET GP1000 S), cable TV packages (Prémium, Prémium Full, Extra SuperHD, Extra Family) with premium add-ons, and landline telephone plans (PR-Tel, PR-Tel mini, PR-Tel 800), often packaged as discounted bundles. Distribution combines a self-serve online ordering portal (pr.hu), an inbound phone-sales operation (1231 toll-free), local offices in multiple municipalities, field canvassing, and a customer referral program (PR Ajánló rendszer) that pays 5,000 HUF per successful new subscriber. Revenue is also generated from resold hardware (TVs, tablets, laptops, TP-Link networking and security cameras) at subscriber-discounted prices with Cofidis installment financing, and from streaming service distribution partnerships with HBO Max, RTL+ Premium (from April 2026), FILMBOX+, and Da Vinci Learning, plus its own PR GOTV mobile streaming application.

PR-Telecom is also a designated Hungarian universal service provider, offering affordable basic internet and telephony in regulated areas, and has received significant EU co-funding through the GINOP 3.4.1 next-generation broadband program across 10 districts with total project values exceeding 3 billion HUF. The company employs 11-50 staff, sells primarily to individual residential households with a secondary universal-service segment, and operates with a direct-to-consumer, sales-led go-to-market model in regional Hungarian markets where larger national competitors have limited infrastructure overlap.

Name

PR-Telecom

Legal name

PR-TELECOM Zrt.

Website

https://pr.hu

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

PR-Telecom is a Hungarian regional fixed-line telecom operator providing bundled cable TV, broadband internet, and landline telephone services to over 50,000 residential subscribers across 8 counties, now a subsidiary of 4iG Nyrt.

Ownership category

akta.pro rank

Product category

Cable Telecommunications Services

NAICS

Wired Telecommunications Carriers (517111)

SIC

Cable & Other Pay Television Services (4841), Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

Rural & Universal Service Fixed Broadband Providers (HDAIABAJ)

akta.pro secondary industries

Business/Enterprise Fixed Connectivity Providers (SME/Enterprise Broadband) (HDAIABAI), Cable Modems & eMTA (DOCSIS) (HDAFAIAC), Basic Cable Networks (MPABAFAC)

Keywords

• Cable television services
• Broadband internet access
• Fixed-line telephony
• Triple-play bundles
• Streaming service aggregation

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Cable Television Subscription: Recurring monthly subscription revenue from digital and analog cable TV packages. Customers can choose from various base packages (Prémium, Prémium Full) and add-on premium channels (HBO Max, Filmbox, Cinemax, etc.). Bills are issued monthly with payment options including bank transfer, direct debit, and online card payment.
2. Broadband Internet Subscription: Recurring monthly fees from internet service tiers (PR-Net 60 through PR-Net GP1000 S), including promotional pricing for the first 2 months. Additional revenue from WiFi modem rental and static IP address services.
3. Fixed-Line Telephone Service: Monthly subscription revenue from landline telephone services (PR-Tel, PR-Tel mini, PR-Tel 800, etc.), including per-minute call charges for domestic and international destinations. Basic monthly fee plus usage-based call charges.
4. Equipment Sales (Televisions, Tablets, Laptops): One-time hardware sales of consumer electronics (TVs, tablets, laptops) at discounted prices for existing subscribers, with installment financing options through Magyar Cofidis Bank Zrt. Up to 6 devices per subscriber per year at discounted rates.
5. Device Financing (Cofidis Partnership): Revenue facilitation through installment credit partnerships. PR-Telecom acts as credit intermediary for Magyar Cofidis Bank, earning referral benefit. Available financing includes 0% THM 10-month installments and 19.90% THM 9-48-month installments.
6. Streaming Service Distribution: PR-Telecom distributes third-party streaming platforms (HBO Max, RTL+ Premium, FILMBOX+, Da Vinci streaming) as part of its TV package ecosystem, serving as an aggregation and billing intermediary for these services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

PR-Telecom delivers fixed-line telecommunications services over its own hybrid fiber-coaxial and GPON fiber network across 8 Hungarian counties. Its core products are cable television (digital DVB-C and analog), broadband internet (15 Mbps to 1 Gbps tiers under the PR-NET brand), and fixed-line telephone (PR-Tel). These services are bundled into triple-play offers with add-on streaming (PR GOTV, HBO Max, RTL+ Premium, FILMBOX+, Da Vinci), universal service packages for eligible subscribers, and subsidised consumer devices.

Product overview

PR-Telecom is a Hungarian telecommunications provider offering a triple-play service portfolio centered on fixed-line internet (PR-NET), cable television (analog/digital), and landline telephone (PR-Tel). The core offering includes multiple speed tiers of internet from 15 Mbps to 1 Gbps, TV packages ranging from basic to premium with streaming add-ons (PR GOTV, HBO Max, RTL+ Premium, FILMBOX+, Da Vinci), and telephone services. The company operates a proprietary streaming platform (PR GOTV) and partners with major streaming services (HBO Max, RTL+, FILMBOX+, Da Vinci). Additional products include TP-Link WiFi MESH systems, security cameras (Tapo and Vigi), and device sales (TVs, tablets, laptops) with subsidized pricing for subscribers. The company also offers universal service packages for underserved areas and a referral program for customer acquisition.

Differentiator

Problem solved

Functional benefit

Brands

• PR GOTV: Online streaming TV service available on smartphone and tablet, allowing subscribers to watch TV channels anywhere in Hungary.
• PR Ügyfélkapu

Products and services

• PR-NET Internet Service Fixed-line broadband internet service over HFC cable and GPON fiber networks, offered in multiple speed tiers from 15 Mbps up to 1 Gbps (PR-NET 60, 120, G60, G90, GP120, GP240) for residential subscribers across Hungary, with monthly recurring fees and promotional pricing for the first two months.
• Cable Television (Kábeltévé) Analog and digital cable television service (DVB-C) with multiple package tiers (Prémium, Prémium Full, Extra SuperHD, Extra Family), HD channels, PVR recording, timeshift functionality, and optional add-on premium channels (HBO Max, Filmbox, Cinemax, etc.) for residential subscribers.
• PR-Tel Fixed-Line Telephone Service Landline telephone service with multiple tariff packages (PR-Tel, PR-Tel mini, PR-Tel 800) including per-minute domestic and international call charges, bundled minutes options, and basic monthly subscription fees for residential subscribers.
• PR GOTV Mobile Streaming Proprietary mobile streaming application (iOS/Android) that allows subscribers to watch live TV channels on smartphones and tablets while in Hungary or the European Union, with a maximum of 3 registered devices per subscription and minimum Prémium + PR-Net 60 package requirement.
• Universal Service Packages Regulated affordable internet and telephone packages for subscribers in designated universal service areas, including PR-Net 15 mini/GP15 mini (15/2 Mbps from 1,766 Ft/month) and PR-Tel mini (105 minutes talk time from 899 Ft/month), with modem included and indefinite-term contracts.
• WiFi PRo MESH System Managed mesh WiFi system using TP-Link devices (WiFi PRo 5 MESH HC220-G5 and WiFi PRo 6 MESH HX220) offering extended whole-home coverage, WPA3 security, Easy MESH compatibility, and TR-069 remote management, sold to subscribers with discounts tied to 12- or 24-month commitments.
• Subsidised Consumer Devices (TVs, Tablets, Laptops) Consumer electronics (LED/QLED/UHD Smart TVs from TCL, Samsung, LG, GABA, Zephir; Samsung Galaxy Tab A9 and Lenovo Tab One tablets; HP 250R G10 and Dell 15 DC15250 laptops) sold to subscribers at discounted list prices, with installment financing through Cofidis (0% THM 10-month or 19.9% THM 9–48-month options).
• PR CAM+ Conditional Access Module Conditional Access Module (CAM) card that enables subscribers to receive digital cable TV channels on compatible televisions with CI+ slots supporting DVB-C standard, without requiring a separate set-top box.

Quantifiable outcome

• Over 50,000 subscribers served following infrastructure investments and network acquisitions.
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature5 records

Partnerships

One partnership is on record.

• HBO Europe s.r.o.coreTechnology or IntegrationPR-Telecom distributes HBO Max streaming service (Standard package with 2 concurrent streams, ad-free, 30 downloads) as part of its HBO Pak, MaxPak, and Max subscription tiers. Subscribers authenticate via HBO Max using their PR-Telecom contract number. The Sport add-on (Eurosport 1 & 2) is billed separately by HBO Europe.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/prtelecom.1231
• LinkedInlinkedin.com/company/pr-telecom-zrt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PR-Telecom