EUROMISURE

What EUROMISURE does

Euromisure S.a.s. di WIKA Italia S.r.l. is an Italian manufacturer specializing in the engineering, production, and service of flow-measuring instruments for the process industry. Founded in 1987 in Cremona, Italy, the company operates from an 11,500 sqm integrated facility in Pieve San Giacomo that houses manufacturing, engineering, accounting, and sales departments. Euromisure produces four core product lines: primary flow elements, flow switches, electromagnetic flow meters, and ultrasonic flow meters. Its instruments are designed to international standards (ASME, ANSI, UNI, DIN, IEC, BS) and validated through an in-house inspection and test laboratory with liquid penetrant, radiographic, hydrostatic, ultrasonic, and positive material identification capabilities. The company holds ISO 9001 and ISO 14001 certifications and was nominated Center of Excellence for flow measurement within the WIKA Group in 2015.

The company was acquired by the Germany-based WIKA Group in 2012 to complete WIKA's product portfolio of mechanical components for the process industry and EPC contractors globally, and was subsequently rebadged as Euromisure WIKA Instruments S.a.s. di WIKA Italia S.r.l. in January 2024. Revenue is generated primarily through hardware sales of standard products and customized engineered solutions, targeting enterprise customers in oil and gas (upstream, midstream, and downstream), power generation, petrochemicals, global engineering firms, energy majors, and OEMs. Go-to-market is exclusively enterprise field sales through WIKA's global sales network spanning 44 countries, with support from pre-sales technical consultation through post-order project management. Pricing is not publicly disclosed; quotes are provided on an application-specific basis.

Name

EUROMISURE

Legal name

Euromisure S.a.s. di WIKA Italia S.r.l.

Website

https://euromisure.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Italian flow measurement instrumentation manufacturer founded in 1987, acquired by WIKA Group in 2012. Operates as WIKA's Center of Excellence for flow measurement, serving global engineering firms, oil & gas majors, power companies, and OEMs through a 44-country sales network.

Ownership category

akta.pro rank

Product category

Industrial Flow Measurement Instrumentation

NAICS

Totalizing Fluid Meter and Counting Device Manufacturing (334514)

SIC

Totalizing Fluid Meters & Counting Devices (3824), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Sensors & Feedback Devices (Pressure, Flow, Position, Encoders, Transducers) (IMAHAGAK)

Keywords

• Flow measurement instruments
• Primary flow elements
• Electromagnetic flow meters
• Ultrasonic flow meters
• Process instrumentation

Headquarters

HQ city

Pieve San Giacomo

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Flow Measurement Instruments Sales: Euromisure generates revenue through the engineering, manufacturing, and service of primary flow elements including primary flow elements, flow switches, electromagnetic flow meters, and ultrasonic flow meters. The company serves oil and gas, power and petrochemical industries with both standard product range and customized solutions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Euromisure engineers, manufactures, and services primary flow elements and flow measurement instruments, including differential pressure producers, flow switches, electromagnetic flow meters, and ultrasonic flow meters. The company supplies both standard catalog products and customized engineered solutions for industrial process applications in oil and gas, power generation, and petrochemical plants.

Product overview

Euromisure, part of the WIKA Group since 2012, specializes in the engineering, manufacturing, and service of primary flow elements for the process industry. The company operates as a Center of Excellence for flow measurement and offers four core product lines: Primary Flow Elements (for special requirements), Flow Switches (for monitoring and control), Electromagnetic Flow Meters (for conductive liquids), and Ultrasonic Flow Meters (for gas measurement). These products are complemented by WIKA's broader portfolio of pressure, temperature, level, and force measurement solutions. Customized solutions are developed to meet specific customer needs, with support provided from pre-sales through post-order project management activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Primary Flow Elements Primary flow elements (including differential pressure producers) designed for special requirements in flow measurement applications within process industries. Targeted at engineering firms, EPC contractors, and industrial operators in oil and gas, power, and petrochemical sectors.
• Flow Switches Flow switches that monitor and control fluid flow in industrial measurement applications. Used by process plant operators and OEMs requiring reliable switching signals tied to flow conditions.
• Electromagnetic Flow Meters Electromagnetic flow meters for accurate measurement of conductive liquids in industrial applications. Designed for process industries handling water, chemicals, slurries, and other conductive fluids.
• Ultrasonic Flow Meters Ultrasonic flow meters for accurate, non-invasive gas flow measurement using ultrasonic technology. Suitable for process industries requiring measurement without contact with the measured medium.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• WIKA GroupcoreStrategic or Co-development Partner · 1 January 2012In 2012, the WIKA Group acquired Euromisure to complete its product portfolio of mechanical components for the process industry and EPC contractors globally. In 2020, Euromisure adopted the corporate WIKA logo. The company has been named 'Euromisure WIKA Instruments S.a.s. di WIKA Italia S.r.l.' since the beginning of 2024.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• ABB Measurement & Analytics: ABB provides process measurement and analytics solutions, including flow meters, pressure, temperature, and level instrumentation, to oil & gas, power, and process-industry customers. It competes with Euromisure in flow measurement while also offering electrification, automation, and digital solutions at a much larger scale.
• Honeywell Process Measurement: Honeywell provides flow, pressure, temperature, and level measurement solutions under brands such as Honeywell and Elster, serving oil & gas and process-industry customers. It overlaps with Euromisure in flow measurement while competing primarily as a broader instrumentation and controls incumbent.
• Siemens Process Instrumentation: Siemens offers SITRANS process instrumentation — including flow, level, pressure, and temperature devices — alongside its broader automation and digitalization portfolio. It targets many of the same oil & gas, power, and EPC customers as Euromisure with multi-variable bundles.
• Yokogawa Electric: Yokogawa is a major process automation and instrumentation supplier serving oil & gas, petrochemical, and power customers worldwide. Its flow measurement product line directly competes with Euromisure, while its broader DCS and analytics offering positions it as a broader incumbent.
• Emerson Electric (Rosemount): Emerson, through its Rosemount and Micro Motion lines, is a dominant global supplier of pressure, temperature, level, and flow measurement instrumentation to oil & gas, power, and chemical customers. It overlaps with Euromisure across flow elements and meters but offers a much broader multi-variable portfolio and global services footprint.

Emerging players

• McCrometer: McCrometer is a specialist in flow measurement solutions, including differential-pressure and electromagnetic flow meters for water, wastewater, oil & gas, and industrial customers. It is a niche, more focused competitor to Euromisure's primary flow elements and electromagnetic flow meters in select industrial segments.
• Spirax-Sarco Engineering: Spirax-Sarco specializes in steam and thermal energy management, including flow measurement and control products for industrial steam and process applications. It overlaps with Euromisure in flow measurement for process industries while being more focused on steam and energy efficiency use cases.

Direct peers

• Badger Meter: Badger Meter is a US-listed specialist in flow measurement and control solutions for water, wastewater, oil & gas, and industrial process markets. Its electromagnetic and ultrasonic flow meters and flow instrumentation compete with Euromisure's flow measurement product lines, particularly in process and industrial applications.
• KROHNE Group: KROHNE is a privately held German specialist in industrial process instrumentation with a particularly strong focus on flow measurement — including electromagnetic, ultrasonic, vortex, and Coriolis meters. It competes head-to-head with Euromisure in primary flow elements and flow meters for oil & gas and process-industry customers globally.
• Endress+Hauser: Endress+Hauser is one of the world's leading specialists in industrial process measurement instrumentation, with a deep portfolio of flow, level, pressure, temperature, and analytical instruments. It directly competes with Euromisure's primary flow elements and electromagnetic/ultrasonic flow meters in the same oil & gas, power, and petrochemical end markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

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Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EUROMISURE