North Platte OB GYN

What North Platte OB GYN does

North Platte OB GYN, legally North Platte OBGYN, PC, is an independently owned, physician-operated obstetrics and gynecology medical practice headquartered in North Platte, Nebraska, serving the West Central Nebraska region. The practice delivers comprehensive women's healthcare across the full life span, covering adolescent gynecology, routine and high-risk obstetrics (including VBAC, twin pregnancies, advanced maternal age, and preterm labor management), gynecologic care (wellness exams, cancer screening, contraception, menstrual and urinary concerns), minimally invasive surgery, infertility evaluation, and postmenopausal hormone management. Clinical capacity is anchored by four ABOG board-certified OB/GYN physicians who are Fellows of ACOG (Dr. Michael Bianco, Dr. Amy Short, Dr. Benjamin Klug, and Dr. Shauna Lindstedt Easterday), supported by a certified nurse-midwife, a physician assistant, an APRN, and a senior sonographer. Care is delivered through three clinic sites: the main office at 1115 S. Willow St in North Platte, plus satellites at Grant Medical Clinic (Perkins County Health Systems) and the McCook Specialists Center. Hospital-based deliveries and surgical procedures are performed at Great Plains Health, with additional surgical affiliations at North Platte Surgery Center, Banner Health Ogallala, and McCook facilities.

The practice's clinical technology stack centers on the Modernizing Medicine EHR and practice management platform (transitioned in August 2023), which provides the EMA patient portal (npobgyn.ema.md) for appointment scheduling, secure messaging, and online bill pay. In-office diagnostics include prenatal genetic testing (cell-free DNA via Natera, hereditary cancer screening via Myriad Genetics), multiple ultrasound modalities including elective 3D/4D imaging priced at $150 self-pay, and total laparoscopic hysterectomy capability that has been offered for nearly nine years, supporting same-day dismissal with return-to-work timelines as short as 48 hours. Billing and collection are outsourced to Solutions Healthcare Management, and the practice offers a full array of contraceptive devices (Mirena, Paragard, Nexplanon).

The business model is fee-for-service clinical revenue, generated primarily through insurance reimbursement from all major plans and patient co-pays collected at the time of visit, with a modest elective self-pay stream from non-covered services such as 3D/4D ultrasound. Patient acquisition is largely referral-based through in-network insurance participation, supplemented by the practice website and a Facebook page for community engagement. The practice is privately held by its physician partners, with no disclosed venture capital, private equity, or parent-company ownership.

Name

North Platte OB GYN

Legal name

North Platte OBGYN, PC

Website

https://northplatteobgyn.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

North Platte OB GYN is a physician-owned obstetrics and gynecology practice in western Nebraska delivering comprehensive women's healthcare from adolescence through postmenopause across three clinic locations, staffed by four board-certified OB/GYN physicians and advanced practice providers.

Ownership category

akta.pro rank

Product category

Obstetrics and Gynecology Healthcare Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)

akta.pro secondary industry

Gynecology (General Non-Obstetric Care) (HLAKAJAL)

Keywords

• Obstetrics and gynecology
• Women's health services
• Prenatal and pregnancy care
• Minimally invasive gynecologic surgery
• 3D and 4D ultrasound imaging

Headquarters

HQ city

Overland Park

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Clinical Services Revenue: Fee-for-service medical services including office visits, prenatal care, deliveries, surgical procedures, and diagnostic testing. Revenue collected through insurance reimbursements, co-payments at time of visit, and self-pay for elective services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

North Platte OB GYN is a physician-owned obstetrics and gynecology medical practice that delivers comprehensive women's healthcare across all life stages — from adolescent gynecology through pregnancy and childbirth to postmenopausal care. Services include routine and high-risk prenatal care, in-office prenatal and hereditary cancer genetic testing, well-woman exams, contraceptive services, minimally invasive laparoscopic gynecologic surgery, infertility evaluation, hormone management, and elective 3D/4D ultrasound imaging. Care is delivered in person at its North Platte, Grant, and McCook clinics and at Great Plains Health for deliveries and surgeries.

Product overview

North Platte OB GYN is a medical practice offering comprehensive women's healthcare services across three main service areas: obstetrics (pregnancy care including routine and high-risk pregnancies), gynecology (wellness exams, cancer screening, birth control, and surgical services), and specialty care (adolescent care, menopausal hormone management). The practice operates as a unified service model where physicians provide integrated care across these areas, supported by in-office testing services (prenatal testing, ultrasound evaluations, genetic testing), contraceptive services, infertility treatments, and surgical procedures performed at partner hospitals. Services are delivered through their main office in North Platte and two satellite locations in Grant and McCook, Nebraska.

Differentiator

Problem solved

Functional benefit

Products and services

• Obstetrics Services Comprehensive pregnancy care including routine and high-risk pregnancy management, prenatal testing, ultrasound evaluations, and delivery services at Great Plains Health for women in West Central Nebraska.
• Gynecology Services Women's health services including wellness exams, cancer screening, birth control management, hormone evaluation, and treatment of menstrual concerns, urinary issues, and pelvic support problems for women of all ages.
• 3D/4D Elective Ultrasound Elective keepsake 3D/4D ultrasound imaging service available between 24-34 weeks of pregnancy (ideally 28-32 weeks for singletons and 24-27 weeks for twins), priced at $150 and not covered by insurance.
• Laparoscopic Gynecologic Surgery Minimally invasive gynecologic surgeries including total laparoscopic hysterectomies performed for nearly 9 years, typically as outpatient procedures with same-day dismissal and return to work as short as 48 hours to 1-2 weeks.
• Adolescent Gynecology Care Specialized healthcare for adolescent girls and teens including first gynecologic visits, treatment for painful or irregular periods, birth control consultation, and reproductive health education in a welcoming environment.
• Menopause and Postmenopausal Hormone Management Hormone health services for women in menopausal transition including individualized assessment of needs and risks and treatment for hot flashes, night sweats, vaginal dryness, painful intercourse, urinary leakage, uterine prolapse, and sleep issues.
• Infertility Evaluation and Treatment Infertility evaluation and treatment services including ovulation induction and follicle scanning for women experiencing difficulty conceiving.

Quantifiable outcome

• Return to work as short as 48 hours but typically 1-2 weeks after laparoscopic hysterectomy

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Modernizing MedicinecoreTechnology or Integration · 8 August 2023Transitioned to Modernizing Medicine EHR and practice management system in August 2023. Used for electronic health records, practice management, and patient portal services including online payment processing.
• Great Plains HealthcoreStrategic or Co-development PartnerPrimary hospital partner for delivery services. OB/GYN services are offered through Great Plains Health facility. Joint high-risk pregnancy management including trial of labor after cesarean (TOLAC/VBAC) services requiring hospital resources.
• Solutions Healthcare ManagementminorImplementation/ SI/ Consulting PartnerBilling and collection services partner. Patients directed to send payments to PO Box in Portland, Oregon for billing services. Customer service available at 888-688-4838.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Privia Health: National physician practice management and medical group platform that includes OB/GYN practices among its specialties. Comparable as a physician-empowered infrastructure partner for independent specialty practices seeking scale, technology, and payer leverage.
• Unified Women's Healthcare: Large PE-backed platform supporting OB/GYN and women's health physician practices across the U.S. through management services, payor contracting, and capital; comparable as the dominant scaled aggregator in the same OB/GYN specialty space North Platte operates in.

Others

• U.S. Anesthesia Partners: While not an OB/GYN peer, USAP illustrates the specialist-physician practice aggregation model that increasingly competes with independents like North Platte for talent, capital, and payer leverage within specialty medicine.

Regional players

• Banner Health Women's Services: Integrated health system with women's health/OB/GYN service lines across the Southwest and Western U.S., including Ogallala where North Platte already operates. Comparable as a regional incumbent with broader system resources competing in overlapping service areas.
• OB-GYN Associates of Western Nebraska: Regional OB/GYN provider network affiliated with Great Plains Health in North Platte; comparable as the local/regional OB/GYN service ecosystem competing for the same patient base in West Central Nebraska.

Emerging players

• Ob Hospitalist Group: Specialty OB hospitalist staffing company providing 24/7 obstetric hospitalist coverage at partner hospitals. Adjacent overlap on the labor-and-delivery/OB hospitalist service line that North Platte delivers through Great Plains Health.

Direct peers

• Women's Health USA: Practice management and MSO focused exclusively on OB/GYN and women's health physician groups. Directly comparable as a peer organization serving similar physician-owned OB/GYN practices with similar service offerings.
• Axia Women's Health: Multi-state OB/GYN and women's health practice group with employed/affiliated physicians offering obstetrics, gynecology, and ancillary services. Directly comparable in service mix and physician-ownership-adjacent model to North Platte OB GYN's clinical offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NorthPlatteOBGYN
• LinkedInlinkedin.com/company/bringing-therapy-home-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North Platte OB GYN