mobit

What mobit does

mobit is a privately-held Swiss information technology company specializing in mobile computing, Auto-ID technologies (barcode scanning, RFID), and labeling/identification solutions. Founded in 2001 and headquartered in Brüttisellen (Zurich) with a regional branch in Renens (Vaud) under dual legal entities mobit ag and mobit sa, the company serves enterprise customers across logistics, manufacturing, transportation, healthcare, and retail throughout Switzerland. mobit operates as a manufacturer-independent ("herstellerunabhängig") integrator, combining proprietary mobile software under the m|ES family (Logistics, Production, Transportation, Healthcare) with hardware resold from global vendors including Zebra, Honeywell, Panasonic, Urovo, and Epson, plus certified service and consumables supply.

The company's go-to-market is hybrid: enterprise field sales with key account managers handle complex custom deployments, demos, and reference-based selling, while a self-service webshop at mobit.ch supports direct purchase of hardware and consumables by mid-market and SMB buyers. Revenue is generated through hardware sales (mobile terminals, scanners, label printers, consumables), custom software solutions and ongoing maintenance, professional services (installation, repair, certified technical support), and label production. Pricing is unit-based for catalog products (listed in CHF excluding VAT) and quote-based for enterprise solutions and multi-year service contracts.

mobit holds Premier Solution Partner status with Zebra Technologies and Gold Partner status with Honeywell, is a Certified Partner of PTV Logistics, an official Urovo distributor, and provides certified service for Zebra, Honeywell, CAB, and Logopak products from its two Swiss service centers. The company claims 500+ completed IT projects over 25 years of operation. AI is used at a feature level for photo-documentation of delivery proofs, parcel dimensioning of return shipments, and route optimization integrated via the PTV partnership.

Name

mobit

Legal name

mobit sa (mobit ag)

Website

https://mobit.ch

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

mobit is a privately-held Swiss IT systems integrator (founded 2001) offering manufacturer-independent mobile computing, Auto-ID, and labeling solutions — combining proprietary m|ES software with Zebra, Honeywell, and Urovo hardware — to enterprise and mid-market customers across logistics, manufacturing, transportation, and healthcare throughout Switzerland.

Ownership category

akta.pro rank

Product category

Mobile Computing and Auto-ID Solutions

NAICS

Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro industry

PRIMARYIMAIAMAJ

Supply Chain & Warehouse Automation (Smart Logistics)

Industrials, Manufacturing & Construction/Industrial Services & Facility Operations/Industrial IoT (IIoT) & Smart Manufacturing

SECONDARYTLAEAKAL

AI/ML Decision Intelligence & Automated Recommendations

Transportation & Logistics/Logistics Technology & Telematics (TMS/WMS, Tracking, ELD/IoT)/Supply Chain Control Towers & Logistics Analytics

Keywords

• Mobile computing solutions
• Auto-ID identification
• Label printing systems
• Enterprise mobility software
• Barcode scanning hardware

Headquarters

HQ city

Brüttisellen

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: mobit sells mobile terminals, barcode scanners, label printers, rugged tablets, consumables (labels, ribbons), and accessories from manufacturers like Zebra, Honeywell, Panasonic, and Urovo through their webshop and direct sales.
2. Custom Software Solutions: Development and implementation of customized mobile software solutions (m|ES family) including logistics, production, transportation, and healthcare applications. Includes ongoing software maintenance, upgrades, and support services.
3. Professional Services & Support: After-sales services including installation support, certified technical support for hardware and software, repair services, and maintenance packages for printers and mobile devices.
4. Label Production: Custom label production including thermal direct, thermal transfer, inkjet, and color labels in various materials, sizes, and quantities for industrial and healthcare applications.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

mobit is a manufacturer-independent Swiss provider of Mobile Computing and Auto-ID solutions, combining proprietary m|ES mobile software (for logistics, production, transportation and healthcare) with resold enterprise hardware from Zebra, Honeywell, Panasonic and Urovo, plus custom label design and production. The company delivers integrated solutions including mobile terminals, barcode scanners, label printers, Print & Apply systems, consumables, and certified installation, repair and maintenance services. It targets business customers in Switzerland through direct enterprise sales, a webshop and two regional service centers.

Product overview

mobit offers a comprehensive portfolio of mobile computing and labeling solutions, combining proprietary software products (m|ES Logistics, m|ES Production, m|ES Transportation, m|ES Healthcare) with hardware products including mobile terminals, barcode scanners, label printers, and consumables. The software suite is designed for mobile data capture, logistics, production, transportation, and healthcare applications, while the hardware portfolio encompasses mobile computers, scanners, printers, and print & apply systems. mobit also provides associated services including professional support, installation, repair, and maintenance packages. The company positions itself as a manufacturer-independent expert, integrating products from global brands including Zebra, Honeywell, Panasonic, Urovo, and Epson into complete solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• m|ES Logistics Proprietary mobile software solution for intra-logistics operations, covering digitalization, mobile data capture (MDE) and inventory management in warehouses; used by Swiss logistics and distribution enterprises.
• m|ES Production Proprietary mobile software solution for real-time capture of operational/production data on the shop floor; used by Swiss manufacturing and industrial enterprises.
• m|ES Transportation Proprietary mobile software solution for transport and logistics, providing track-and-trace, proof-of-delivery and returns management; used by Swiss transport companies, couriers and logistics service providers.
• m|ES Healthcare Proprietary mobile software solution for mobile data capture and patient identification, supporting digitalization in Swiss hospitals, clinics, laboratories and pharmacies.
• Tourenplanung (Route Planning) Tour planning and AI-supported route optimization module integrated with m|ES Transportation for automated calculation of optimal delivery routes; used by transport companies and logistics service providers.
• Mobile App Entwicklung (Mobile App Development) Custom mobile application development service for creating tailored mobile software solutions to specific business requirements; offered to enterprise customers alongside the standard m|ES portfolio.
• Mobile Device Management Enterprise mobility management service for the deployment, configuration and ongoing management of mobile devices in customer environments, leveraging SOTI XSight for diagnostics and support.
• Etikettengestaltung (Label Design) Label design software and services for creating custom labels for industrial, healthcare and logistics applications; supports mobit's broader custom label production offering.
• Mobile Terminals Mobile data capture hardware category including mobile computers, handheld terminals, tablets and rugged notebook computers from leading global manufacturers (Zebra, Honeywell, Panasonic, Urovo, Advantech-DLoG); sold to Swiss enterprise and SMB customers via direct sales and webshop.
• Barcode-Scanner (Barcode Scanners) Barcode readers, scanners and imagers for capturing 1D and 2D barcodes including QR codes, available in corded and wireless configurations; sold via webshop and direct sales to Swiss enterprise and SMB customers.
• Etikettendrucker (Label Printers) Label printing solutions including mobile receipt printers, desktop printers, industrial printers and labeling systems in various form factors; sold via webshop and direct sales to Swiss enterprise and SMB customers.
• Verbrauchsmaterialien (Consumables) Consumables including labels, ribbons, ink cartridges and plastic cards compatible with various printer models and applications (thermal direct, thermal transfer, inkjet, color, wristbands, linerless); sold via webshop.
• Print & Apply Systeme (Print & Apply Systems) Automated print and apply systems for industrial labeling applications, including solutions for pallet labeling with linerless labels; supplied in partnership with manufacturers such as Logopak and CAB.
• Epson ColorWorks (Color Label Printers) Color label printers (Epson ColorWorks line) for producing color labels for various applications; sold via the mobit webshop.
• Linerless Etiketten (Linerless Labels) Linerless label rolls for thermal printers offering more cost-effective and sustainable labeling with less waste; sold via the mobit webshop.
• Professional Support Technical support service covering mobit's software (professional software support) and hardware (hardware technical support and device repair); provided to enterprise customers as part of the service-center offering.
• Installationsunterstützung (Installation Support) Professional installation service for the deployment of mobit's hardware and software solutions at customer sites.
• Reparaturservice (Repair Service) Certified device repair service for Zebra, Honeywell, CAB and Logopak hardware, with most repairs completed within 1-2 business days at mobit's Brüttisellen and Renens service centers.
• Unterhaltspakete (Maintenance Packages) Preventive maintenance packages and custom maintenance contracts for label printers and other hardware, designed to minimize downtime and extend equipment life.

Quantifiable outcome

• Reduced error rates in logistics and inventory processes
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered certified partner, gold partner, premier solution partner, minor and official distributor.

• PTV Logisticscertified partnerTechnology or Integrationmobit is a Certified Partner of PTV Logistics, the manufacturer of the cloud-based software PTV Optiflow for automated route optimization in complex logistics networks. This partnership enables mobit to offer integrated route planning and optimization solutions combined with their m|ES Transportation software.
• Honeywellgold partnerChannel Partner/ Reseller/ Distributormobit is a Honeywell Gold certified partner, authorized to resell and service Honeywell mobile computers, barcode scanners, and related products. As a certified service partner, they provide technical support, repairs, and maintenance for Honeywell devices.
• Zebra Technologiespremier solution partnerChannel Partner/ Reseller/ Distributormobit is a certified Zebra partner holding Premier Solution Partner, Supplies Specialist, and Printer Repair Specialist designations. They are authorized to sell, service, and repair the full range of Zebra mobile computers, scanners, tablets, and label printers.
• CABminorChannel Partner/ Reseller/ Distributormobit specializes in the service and maintenance of CAB label printers, in addition to their primary Zebra and Honeywell partnerships.
• LogopakminorChannel Partner/ Reseller/ Distributormobit specializes in the service and maintenance of Logopak Print & Apply labeling systems, complementing their hardware and software solutions for automated labeling.
• Urovoofficial distributorChannel Partner/ Reseller/ Distributormobit is an official distributor of Urovo mobile computers and tablets, offering Chinese-manufactured rugged mobile devices as part of their product portfolio alongside Zebra and Honeywell products.
• PanasonicminorChannel Partner/ Reseller/ Distributormobit offers Panasonic Toughbook rugged tablets and notebooks as part of their rugged mobile device portfolio, providing options for customers requiring Windows-based enterprise tablets.
• Advantech-DLoGminorChannel Partner/ Reseller/ Distributormobit offers Advantech-DLoG (DLoG) industrial vehicle-mount computers and rugged in-vehicle data terminals for logistics vehicles, forklifts, and material handling equipment.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Datalogic S.p.A. Italian-listed manufacturer and solution provider of barcode readers, mobile computers, and machine vision. Provides both the type of hardware mobit resells and solutions that compete with mobit's integrated offerings — but at global scale rather than Swiss-only.
• Cognex Corporation: US-listed machine vision and industrial barcode reading company. Operates upstream of mobit as a hardware manufacturer but also competes for the same logistics/manufacturing mobility budgets when customers buy vision-based identification directly.
• SICK AG: German industrial sensor and identification specialist with a portfolio in barcode/RFID reading and logistics automation. A broader incumbent that competes in the same Auto-ID/intralogistics layer where mobit and its vendor partners operate.

Emerging players

• AEB SE: DACH-headquartered vendor of logistics, customs, and transport management software with Swiss operations. Overlaps with mobit on logistics software for transport and warehousing, though more software-pure than mobit's hardware-led model.

Direct peers

• proLogistik GmbH: Provider of intralogistics software and mobile warehouse solutions (WMS/MFS) in the DACH region. Comparable to mobit's m|ES Logistics/Transportation stack and warehouse-focused hardware integration work.
• L-mobile GmbH: German provider of mobile workforce and shop-floor data capture solutions for production and logistics, including MDE/WMS-adjacent software and hardware rollout services — directly comparable to mobit's m|ES Manufacturing and Logistics offerings.
• Sutron AG: Swiss specialist in industrial identification, mobile computing, and labeling. Closest direct competitor to mobit in the Swiss market with the same AIDC + software + service mix and similar Zebra/Honeywell reseller model.
• Barcodat GmbH: Germany/Austria-based Auto-ID distributor and solution integrator for barcode, RFID, and labeling. Comparable as a value-added AIDC reseller combining hardware distribution with solution design and lifecycle services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mobit_ag
• LinkedInlinkedin.com/company/mobit-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mobit