Goseva

What Goseva does

Welcome to Goseva, your trusted source for authentic Gir Cow A2 Desi Ghee. At Goseva, we are dedicated to preserving the purity and benefits of Gir cow products, ensuring you receive the highest quality A2 desi ghee. Our ghee is meticulously crafted from the milk of grass-fed Gir cows, renowned for their superior A2 protein, which is beneficial for health. By choosing Goseva, you support ethical and sustainable farming practices, promoting the welfare of our beloved Gomata. Experience the rich taste and numerous health benefits of our A2 desi ghee. Visit us at gomataseva.org.

Name

Goseva

Legal name

Gokripa Products

Website

https://www.gomataseva.org/

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Goseva produces ayurvedic Panchgavya products, including ghee, herbal powders, gomutra ark, and natural toiletries.

Ownership category

akta.pro rank

Product category

Ayurvedic Panchgavya Products

SIC

Dairy Products (2020), Perfumes, Cosmetics & Other Toilet Preparations (2844), Food And Kindred Products (2000)

akta.pro industry

PRIMARYAFADALAN

Phytogenics & Botanicals (Essential Oils, Herbs, Saponins)

Agriculture & Food Production/Animal Feed Manufacturing/Feed Additives & Supplements

SECONDARYAFADAKAF

Phytogenics & Botanicals (Essential Oils, Plant Extracts)

Agriculture & Food Production/Animal Feed Manufacturing/Medicated & Functional Feed (Coccidiostats, Probiotics, Performance Additives)

Keywords

• Ayurvedic products
• Panchgavya formulations
• Gir cow ghee
• Herbal ghrita
• Cow urine therapy

Headquarters

HQ city

Jasdan

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Product Sales: Goseva generates revenue through direct-to-consumer sales of Panchgavya products via their e-commerce website. Products include Gir Cow Ghee (₹150-15,000+), Ayurvedic Ghrita preparations (₹100-10,000), Gomutra Ark (₹300-500), personal care products, and honey. The company offers both retail and wholesale pricing, with wholesale requiring minimum 12 pieces per product and 50% advance payment. International shipping is available with customers bearing customs duties.
2. Wholesale/Distribution: Wholesale program for retailers requiring minimum 12 pieces per product with 50% advance payment and remaining balance upon receipt of goods.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Goseva manufactures and sells Ayurvedic Panchgavya products derived from indigenous Gir breed cows through its own e-commerce website gomataseva.org and a wholesale program. The product range spans Gir Cow Ghee made via the traditional Bilona method, herbal Ghrita formulations (Triphala, Brahmi, Suvarna Siddha, Arjun, Punarnava, Phal, Puran, Malkangni), nasal drops (Brahmi, Gir Ghrita, Puran), distilled cow urine preparations (Gomutra Ark, Raktashuddhi, Ghanvati tablets), A2 milk powder, personal care items (soaps, shampoos, skin lotion, handwash, tooth powder), spiritual items (dhoop cups), and wellness foods (honey, chyawanprash, gulkand).

Product overview

Goseva (Gokripa Products) is a Panchgavya products manufacturing company established in 2007, specializing in Ayurvedic products derived from indigenous Gir breed cows. The product portfolio includes Gir Cow Ghee (Bilona method), Ayurvedic Ghrita/Ghee formulations (Brahmi Ghrita, Triphala Ghrita, Suvarna Siddha Ghritham, Arjun Ghrita, Punarnava Ghrita, Phal Ghrit, Puran Ghrita, Malkangni Ghrita), nasal drops (Brahmi Nasya, Gir Cow Ghrita Nasya, Puran Ghrit Nasya), Gomutra Ark (distilled cow urine) products including Raktashuddhi and Arjun Tulsi variants, cow urine tablets (Gomutra Ghanvati), personal care (Aloe Vera Shampoo, Neem Handwash, Panchagavya Skin Lotion), spiritual products (Guggal Dhoop Cups, Sambrani), and food products (A2 Milk Powder, Honey, Gulkand, Chyawanprash). The company positions itself as an online platform dedicated to cow care and protection, exporting Panchgavya products from India with certifications including GMP, FDA, FSSAI, and USDA Organic.

Differentiator

Problem solved

Functional benefit

Products and services

• Gir Cow Ghee – Pure Desi Bilona A2 Ghee Pure Gir cow ghee made using the traditional hand-churning Bilona method from A2 milk of indigenous desi Gir breed cows, sold in graded sizes from ₹150 to ₹15,000+.
• Triphala Ghrita 100ML Ayurvedic herbal ghee made with Gir Cow Ghee and Triphala (Haritaki, Vibhitaki, Amla), used for eye diseases, Panchakarma preparation, and Netra Tarpan procedures.
• Suvarna Siddha Ghritham – Immunity Booster Premium Ayurvedic ghee infused with Suvarna Bhasma (gold calx), marketed for immunity, blood purification, and complementary support in autoimmune and cancer conditions.
• Brahmi Nasal Drop – Memory Booster Brahmi Ghrita Nasya nasal drops designed to enhance cognitive abilities, improve memory, and treat neurological disorders; reference: Astangahridayam.
• Gir Cow Ghrita Nasya – Commonly Used Nasal Drop Pure Gir cow ghee nasal drops used for nasya therapy to remove nasal toxins, improve eye health, reduce sinus congestion, and promote better sleep.
• Puran Ghrit Nasal Drop Ayurvedic nasal drops for neurological and psychological disorders, helping alleviate all three Doshas; reference: Charaka Samhita.
• Puran Ghrita – Old Ghee 100ml Ghee aged 5 years in air-tight containers with enhanced medicinal properties for neurological and psychological disorders including insanity and demoniac seizures; reference: Bhav Prakasha.
• Malkangni Ghrita – Jyotishmati Memory Booster Memory power booster ghee specialized for winter season, made with Gir Cow Curd and Malkangni (Jyotishmati); reference: Charaksamhita.
• Punarnava Ghrita – 100ML Liver Tonic Herbal liver tonic with Punarnava (Boerhavia diffusa), claimed to maintain liver health, enhance kidney function, reduce edema, and assist with respiratory and skin conditions.
• Brahmi Ghrita – 100ML Cognitive Enhancer Ayurvedic cognitive enhancement ghee with Brahmi for improving intelligence, learning, speech, and treating depression, epilepsy, and stress; reference: Ashtangahradayam.
• Incense Guggal Dhoop Cup – Sambrani Spiritual incense cups made with Guggal (Frankincense), Panchgavya, Tulsi, Agar, Tagar, Camphor, and cow dung, used for meditation, purification, and creating sacred ambiance.
• Raktashuddhi Gomutra Ark 500ML Blood purifier formulation containing Jatamasi, Vasa, Jethimadh, and Fennel Seeds in distilled Gir cow urine base, marketed for memory, skin infections, and blood disorders.
• Arjun Ghrita – 100ML Cardiac Tonic Cardiac tonic made with Gir Cow Ghrita and Arjuna bark, claimed to strengthen the heart, control cholesterol, and regulate blood pressure; reference: Bhaishajya Ratnavali.
• Phal Ghrit – Vedic Infertility Treatment Ayurvedic formulation for male and female infertility treatment, made with Gir Cow Ghee, Milk, and 22 herbs including Shatavari, Ashwagandha, and Kakoli; reference: Bhaishajya Ratnavali. Documented clinical outcomes include 66.07% increase in total sperm count and 45.19% increase in sperm motility.
• Gomutra Ghanvati – Cow Urine Tablets 120Pcs Cow urine tablets made with dehydrated Gir cow urine and selected herbs, marketed for blood pressure regulation, digestion, mental and physical strength, and immunity.
• Gir Cow A2 Dry Whole Milk Powder – Full Cream A2 protein whole milk powder made from Gir cow milk, offered in 1 litre per day subscription format.
• Gomutra Ark – Distilled Gir Cow Urine Distilled cow urine (Gomutra Ark) product line including Arjun Tulsi Giloy Ark variants, marketed for general therapeutic use.
• Goreal Neem Cow Urine Soap Natural body cleanser soap made with neem and cow urine, rated 5.00 out of 5.
• Goseva Aloe Vera Shampoo – Natural Hair Cleanser Natural hair cleanser shampoo made with aloe vera for gentle hair and scalp care.
• Gopika Ayurvedic Hair Cleanser – Anti-Dandruff Shampoo Ayurvedic anti-dandruff shampoo for hair and scalp care, rated 4.58 out of 5.
• Full Moon Cultured Ghee – Purnima Vedic Gir Cow Ghee Cultured ghee made from Gir cow milk during the full moon, following Vedic traditions.
• Dant Manjan – Ayurvedic Tooth Powder Ayurvedic tooth powder for daily dental care, rated 5.00 out of 5.
• Anti Radiation Chip (Cow Dung Based) Cow-dung-based chip claimed to protect against radiation.
• Brahma Rasayana 500G Ayurvedic herbal jam marketed for memory and immunity support, rated 5.00 out of 5.
• Special Chyawanprash – 500GM Special Ayurvedic Chyawanprash formulated for immune support and rejuvenation.
• Neem Gojharan Handwash Neem-based handwash for daily hygiene and home care.
• Ayurvedic Gulkand – Natural Coolant Natural Ayurvedic coolant made with rose (Gulkand) for digestive and cooling benefits.
• Panchagavya Skin Lotion 100G Daily-use body lotion enriched with Panchagavya (Cow Milk, Cow Ghee, Cow Urine), Aloe Vera, Natural Vitamin E, Coco Butter, and Honey for all-day moisturizing and skin protection.

Quantifiable outcome

• Phal Kalyan Ghrit clinical improvement: 66.07% increase in total sperm count, 45.19% increase in sperm motility, 15.73% increase in normal sperm form, 40.62% decrease in abnormal forms, 43.12% increase in semen volume

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Patanjali Ayurved: India's largest Ayurvedic FMCG company selling ghee, honey, herbal personal care, and Ayurvedic medicines across retail and online channels. Overlaps with Goseva across nearly every Panchgavya product category but at vastly larger scale and mass-market price points.
• Dabur India: Heritage Ayurvedic FMCG brand with established ranges in honey, Chyawanprash, herbal hair care, and Ayurvedic health products. Competes with Goseva in mainstream Ayurvedic retail and personal care with much broader distribution and brand recognition.

Direct peers

• Sri Sri Tattva: Ayurvedic brand selling formulated ghee, herbal supplements, personal care, and wellness products through both DTC and retail. Most comparable to Goseva in product breadth, scripture-based positioning, and quality-certification-led premium strategy.
• Shree Baidyanath Ayurved: Established Ayurvedic manufacturer with deep ranges in classical Ghrita preparations, herbal medicines, and health tonics. Competes directly with Goseva's scripture-referenced Ghrita portfolio at the pharmacy and Ayurvedic retailer channel.
• Organic India: Organic-certified Ayurvedic and wellness brand offering herbal supplements, teas, and personal care. Closely comparable to Goseva on USDA Organic–style certification positioning and global distribution thesis.
• Kottakkal Arya Vaidya Sala: Traditional Ayurvedic hospital and product manufacturer specializing in classical formulations including Ghrita, herbal oils, and medicines. Overlaps with Goseva's classical-text-based Ghrita and Nasya product line.
• Forest Essentials: Luxury Ayurvedic beauty and personal care brand with strong export footprint. Comparable to Goseva in cow-derived, herbal-based personal care positioning but at the premium urban and international retail tier.
• Himalaya Wellness: Herbal health and personal care company with ranges in Ayurvedic supplements, skincare, and wellness. Overlaps with Goseva's natural personal care and health-care product lines with broader retail penetration.

Emerging players

• Akshayakalpa Organic: India-based organic dairy brand offering A2 milk, ghee, and related dairy products. Compares to Goseva on A2/Gir cow narrative and organic certification but with a more developed urban subscription and retail model.
• a2 Milk Company (India operations): International A2 protein dairy brand with expanding India presence. Competes with Goseva's Gir cow A2 ghee and milk powder at the premium urban consumer segment with stronger brand recognition and capital backing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCWlXiS-JGPE9LI-IgWXnuHw
• Facebookfacebook.com/gokripaproduct
• Instagraminstagram.com/goseva_gokripaproducts
• LinkedInlinkedin.com/company/goseva

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goseva