Singing Success

What Singing Success does

Singing Success (also doing business as Brett Manning Studios) is a Nashville-based vocal training company that sells direct-to-consumer singing instruction built on a proprietary methodology developed by Brett Manning over more than three decades. The product surface centers on a flagship systematic curriculum, Singing Success 360 (SS360), packaged alongside a suite of specialized modules: Range Builder, Mastering Mix, Mastering Harmony, Mastering Vibrato, Vocal Hacks, Vocal Therapy, Classical to Commercial, and How to Sing Rock. These modules are bundled into a VIP Membership sold at $67/month (cancel anytime, originally $197/month) via Teachable on the company's website, and are also offered as standalone purchases; total standalone catalog value is positioned above $7,000.

The commercial model combines a product-led subscription (online programs and a private VIP members-only community with live masterclasses and coach interaction), individual 1-on-1 vocal coaching delivered in person at Music Row studios or via online/Skype, and a free lead magnet ('The 7 Deadly Sins Guaranteed to Destroy Your Voice!') feeding top-of-funnel content marketing via a SEO-driven blog, YouTube, Facebook, Instagram, and TikTok.

The company's brand is anchored by Brett Manning's reputation as vocal coach to notable recording artists (Taylor Swift, Miley Cyrus, Keith Urban, Leona Brown, Hayley Williams, Clark Beckham, Leona Lewis, among others), with cumulative client awards of 46 Grammys, 27 CMAs, and 23 AMAs cited publicly. Singing Success is privately held, founder-owned, bootstrapped with no disclosed institutional investors, and operates with 51-100 employees from a single Nashville headquarters.

Name

Singing Success

Legal name

Singing Success and Brett Manning Studios

Website

https://singingsuccess.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Singing Success is a Nashville-based, founder-owned vocal training company selling a subscription VIP membership and standalone online programs built on Brett Manning's 30+ year proprietary methodology, serving individual singers ranging from beginners to recording artists, with 1-on-1 coaching add-ons.

Ownership category

akta.pro rank

Product category

Online Vocal Training and Music Education

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAMANAB

Private Voice Lessons (Vocal)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Music Education (Instrumental & Vocal)

SECONDARYMPAIAHAI

Vocal Production & Coaching (in-studio)

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Music Production Services (Studios, Producers, Session Musicians)

SECONDARYEDAMANAL

Performance Coaching & Competition Preparation (Auditions, Recitals)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Music Education (Instrumental & Vocal)

Keywords

• Vocal training programs
• Online singing lessons
• Vocal coaching
• Singing courses
• Voice technique training

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. VIP Membership Subscription: Monthly subscription membership providing unlimited access to all vocal training programs including SS360, Mastering Mix, Mastering Harmony, Mastering Vibrato, Vocal Hacks, Range Builder, and Vocal Therapy, plus access to the private VIP community, live warmups, masterclasses, and exclusive content. Originally priced at $197/month, currently offered at $67/month with no long-term commitment required.
2. Individual Program Purchases: Individual programs available for separate purchase with stated values: SS360 ($360), Mastering Mix ($247), Mastering Harmony ($127), Vocal Hacks ($97), Range Builder ($97), Mastering Vibrato ($47), Vocal Therapy ($57). Total catalog valued at over $7k.
3. 1-on-1 Vocal Coaching Sessions: In-person vocal coaching sessions at the Nashville studios on Music Row, or online via Skype. Contact page indicates lessons can be scheduled through the website.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Singing Success is an online and in-person vocal training platform built around a proprietary methodology developed by Brett Manning over 30+ years. It sells a VIP monthly subscription that bundles a library of systematic vocal training programs (SS360, Mastering Mix, Mastering Harmony, Mastering Vibrato, Vocal Hacks, Range Builder, Vocal Therapy) along with a private coaching community, plus individual program purchases and 1-on-1 vocal coaching sessions delivered in Nashville studios or via Skype.

Product overview

Singing Success is an online vocal training platform built around a subscription-based VIP Membership model. The core flagship product is Singing Success 360 (SS360), a systematic vocal training program developed through 30+ years of research. This is supplemented by a suite of specialized add-on modules including Range Builder, Mastering Mix, Mastering Harmony, Mastering Vibrato, Vocal Hacks, Vocal Therapy, Classical to Commercial, How to Sing Rock, and Vocal Retreat Replay. The company also offers 1-On-1 Vocal Coaching sessions in Nashville studios or via online platforms. A free lead magnet called 'The 7 Deadly Sins Guaranteed to Destroy Your Voice!' is used to attract new customers. All programs are designed to help singers develop vocal freedom, sing high notes with ease, and improve tone and style, with claims that Brett Manning's clients have won 46 Grammys, 27 CMAs, and 23 AMAs.

Differentiator

Problem solved

Functional benefit

Products and services

• VIP Membership

Quantifiable outcome

• Clients have won 46 Grammys, 27 CMAs, and 23 AMAs
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Yousician: Subscription music education app with interactive lessons for guitar, piano, bass, ukulele, and voice. Comparable as subscription-based, self-paced music education, with stronger technology/app-driven engagement than Singing Success; overlaps in vocal training but broader in instrument coverage.

Direct peers

• Christina Aguilera's MasterClass / Vocal Coaching Programs: Celebrity vocal coaching offerings on platforms like MasterClass. Comparable as celebrity-anchored, online subscription/access vocal training — directly competitive with Singing Success's positioning of Brett Manning's star-power methodology.
• TakeLessons: Online marketplace connecting students with private music instructors across instruments and voice, with online and in-person lessons. Direct peer — same service offering (private vocal lessons) and same digital marketplace/meeting infrastructure model.
• Eric Arceneaux Vocal Studio: Online vocal coaching business operated by a Brett Manning-trained vocal coach offering individual coaching, courses, and methodology resources. Direct peer — trained in the same Singing Success lineage, serving overlapping customers with similar digital course/lesson product offering.
• ArtistWorks: Online music school offering pre-recorded video lessons and interaction with master musicians across instruments and voice. Direct peer — same business model (subscription video lessons with teacher interaction), same vertical (vocal/instrumental music education), and overlapping customers (aspiring musicians).
• Melissa Cross (Vocal Coach): Renowned vocal coach specializing in rock and metal singing with online lessons and methodology courses. Comparable as celebrity-anchored, methodology-driven online vocal coaching brand — competing for the same passionate singer segment through proprietary methodology and digital channels.
• Seth Riggs Vocal Coaching: Established vocal coaching service by Seth Riggs (Brett Manning's former teacher), serving celebrity clients with the Speech Level Singing method. Direct peer — same category (professional vocal coaching from a celebrity voice teacher), same client base (aspiring and professional singers), with historical lineage to Singing Success methodology.
• Vox Song Academy: Online vocal coaching platform offering one-on-one lessons, group classes, and self-study programs for contemporary singers. Direct peer — same target market (aspiring singers), same delivery model (online video + coaching), competing for the same buyer.

Broad incumbents

• MasterClass: Subscription-based online education platform featuring celebrity instructors across many categories, including vocal/singing lessons. Comparable to Singing Success as a direct-to-consumer, celebrity-anchored, subscription video lesson platform — broader in scope (covers all creative and professional categories) but overlapping in vocal instruction delivery model.
• Berklee Online: Online arm of Berklee College of Music offering courses, certificates, and degrees in music performance, including vocal instruction. Comparable as a credentialed, institutionally-backed online music education provider, though more academic and broader in scope than Singing Success's niche stage-performance focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/SingingSuccess
• Facebookfacebook.com/singingsuccess
• Instagraminstagram.com/singingsuccess
• TikToktiktok.com/@thevocalcoaches
• Xx.com/singingsuccess

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Singing Success