Three Rivers Land Trust
Three Rivers Land Trust is a Salisbury, North Carolina-based nonprofit founded in 1995 that conserves land across a 15-county Piedmont and Sandhills region of North Carolina. It negotiates conservation easements with private landowners and partners with public agencies to permanently protect 53,714+ acres of natural, agricultural, and historic land.
- Company typePrivate
- Founded1995
- HeadquartersSalisbury, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Three Rivers Land Trust does
Three Rivers Land Trust is a Salisbury, North Carolina-based nonprofit land conservation organization founded in 1995, serving a 15-county region of North Carolina's central Piedmont and Sandhills. The organization protects and conserves natural areas, rural landscapes, family farms, scenic rivers, and historic places by working directly with private landowners to negotiate conservation easements and land acquisitions, and by partnering with public agencies to transfer conserved lands into parks, game lands, and national forests. As of available data, Three Rivers Land Trust has permanently conserved 53,714 acres, protected 396 stream miles, transferred 8,405 acres to public recreation, conserved 31,837 acres of wildlife habitat, 21,582 acres of farmland, and 3,968 acres near Fort Bragg for national defense purposes.
The organization's core programs include the Sportsman Access Program (SAP), which provides hunting and outdoor recreation access on conserved lands; the Habitat Enhancement Lands Program (HELP), focused on wildlife habitat improvement; and the Save Tuckertown campaign, a major initiative to acquire Tuckertown Reservoir lands from Alcoa and convert them to public Game Lands. Strategic partners include the U.S. Army at Fort Bragg, the North Carolina Wildlife Resources Commission, the U.S. Forest Service, and Alcoa, supplemented by corporate philanthropy from programs such as the L.L.Bean Maine Land Trust Grant. The organization also operates annual community events including the Habitat Summit, Riverdance, Dove Hunt, Uwharrie Archery Challenge, and Uwharrie Trail Thru-Hike, and publishes digital content via a blog, podcast on Spotify, and quarterly and annual magazines. Travis Morehead serves as Executive Director.
Revenue is generated exclusively through charitable giving and grants rather than product or service sales, structured around four giving vehicles: the Basin Society and Three Rivers Society for one-time gifts, the Tributary Society for monthly recurring giving, and Advanced giving options. The organization is governed by a Board of Directors and holds a four-star rating from Charity Navigator, a widely used nonprofit evaluator. The operating model is therefore a donation-and-grant-funded conservation nonprofit with no commercial product lines, no proprietary technology stack, and no disclosed revenue figures.
Three Rivers Land Trust firmographics
Firmographics- Name
- Three Rivers Land Trust
- Legal name
- Three Rivers Land Trust Inc.
- Website
- https://threeriverslandtrust.org
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Three Rivers Land Trust is a Salisbury, North Carolina-based nonprofit founded in 1995 that conserves land across a 15-county Piedmont and Sandhills region of North Carolina. It negotiates conservation easements with private landowners and partners with public agencies to permanently protect 53,714+ acres of natural, agricultural, and historic land.
- Ownership category
- akta.pro rank
Three Rivers Land Trust industry classification
Industry- Product category
- Land Conservation Services
- NAICS
- Nature Parks and Other Similar Institutions (71219), Nature Parks and Other Similar Institutions (712190)
- akta.pro primary industry
- Land Trusts & Protected Areas (BPAGAGAC)
Keywords
Where Three Rivers Land Trust is headquartered
LocationHeadquarters
- HQ city
- Salisbury
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Three Rivers Land Trust business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Distribution channels4 records
Marketing channels9 records
Three Rivers Land Trust product offering
Product offeringCore offering
Three Rivers Land Trust is a nonprofit land conservation organization that works directly with private landowners to negotiate conservation easements and acquire land for permanent protection of natural areas, rural landscapes, family farms, scenic rivers, wildlife habitat, and historic places across a 15-county region of North Carolina's Piedmont and Sandhills. The organization also manages public recreation access programs (SAP, HELP) and transfers conserved lands to public agencies for public use.
Product overview
Three Rivers Land Trust is a nonprofit land conservation organization that operates as a single, unified offering rather than a platform-plus-modules architecture. The organization provides conservation programs including land preservation, wildlife habitat protection, and public access expansion, along with recreational programs such as the Sportsman Access Program (SAP) and Habitat Enhancement Lands Program (HELP), and hosts events including the Uwharrie Archery Challenge, Habitat Summit, Riverdance, Dove Hunt, and Uwharrie Trail Thru Hike. The trust focuses on a 15-county region of North Carolina's Piedmont and Sandhills.
Differentiator
Problem solved
Functional benefit
Products and services
- Conservation Easements
- Land Acquisition and Public Recreation Transfer
- Sportsman Access Program (SAP)
- Habitat Enhancement Lands Program (HELP)
- Save Tuckertown Initiative
- National Defense Conservation Program
- Saving Family Farms Program
- Protecting Local Waters and Wildlife Habitat Program
Quantifiable outcome
- 53,714 acres permanently conserved
- +5 more outcomes
Companies that use Three Rivers Land Trust
Customer profileSegments4 records
Ideal customer profiles4 records
Three Rivers Land Trust technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Three Rivers Land Trust partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered major and core.
- AlcoamajorThree Rivers Land Trust is working to purchase lands on the Tuckertown Reservoir owned by Alcoa in order to keep these lands accessible to the public for recreation as Game lands. This is the Save Tuckertown initiative, a major campaign for the organization.
- North Carolina Wildlife Resources CommissioncorePartnership to designate and maintain game lands for public hunting and fishing access, and to protect wildlife habitat across the 15-county service area.
- U.S. Army/Fort BraggcoreNational Defense Conservation program partners with military to conserve land near Fort Bragg, preventing development that would disrupt military training and minimizing impact on local residents.
- National Forests (U.S. Forest Service)coreCollaborative efforts to transfer conserved lands to national forests for permanent public access and conservation.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Three Rivers Land Trust competitors and assessment
Company assessmentDirect peers
- American Farmland Trust: National nonprofit focused on protecting farmland, supporting farmers, and keeping land in agricultural use. Directly comparable on the 'Saving Family Farms' pillar of Three Rivers' mission.
- Ducks Unlimited: Major habitat-focused conservation organization with significant wetland and waterfowl habitat programs in the Southeast. Comparable on habitat/wetland conservation, sportsman engagement, and public recreation access.
- The Conservation Fund: National nonprofit that works with public and private partners to conserve land, including working forests, farms, and military buffers. Highly comparable on conservation finance, partnership-driven acquisitions, and working-lands programs.
Broad incumbents
- Trust for Public Land: National nonprofit that creates parks and protects land for public use, with active projects in North Carolina. Direct overlap on conservation real-estate transactions and 'Expanding Public Lands'-style initiatives.
- Conservation Trust for North Carolina: Statewide umbrella organization supporting and coordinating land trusts across North Carolina. Directly comparable mission to coordinate land conservation, with broader geographic reach and a role in accrediting and resourcing local trusts like Three Rivers.
- The Nature Conservancy: One of the largest global conservation organizations with active North Carolina operations. Comparable in mission (permanent land conservation, habitat protection) but operates at vastly greater scale and across geographies.
- National Audubon Society: National conservation organization with significant habitat and watershed programs in the Carolinas. Overlaps with Three Rivers on wildlife habitat, stream/river protection, and conservation easement work.
Regional players
- Mainspring Conservation Trust: Western North Carolina land trust serving the six westernmost counties. Comparable as an accredited regional land trust focused on land and water conservation, though operating in a different part of the state.
- Piedmont Land Conservancy: A North Carolina-based nonprofit land trust operating in the Triad region of the Piedmont. Highly comparable regional peer focused on conservation easements, farmland preservation, and public land access in adjacent counties.
- Catawba Lands Conservancy: Another North Carolina land trust focused on the greater Charlotte / Southern Piedmont region. Comparable scope of conservation easements, farmland protection, and public trail/access programs in a similar geographic corridor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Three Rivers Land Trust social profiles
Digital presenceThree Rivers Land Trust financial estimates
Financial estimateRevenue estimate
Valuation estimate
Three Rivers Land Trust leadership team
Management profileNumber of profiles
Profiles1 record
Three Rivers Land Trust funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Three Rivers Land Trust M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Three Rivers Land Trust
What does Three Rivers Land Trust do?
Three Rivers Land Trust is a nonprofit land conservation organization that works directly with private landowners to negotiate conservation easements and acquire land for permanent protection of natural areas, rural landscapes, family farms, scenic rivers, wildlife habitat, and historic places across a 15-county region of North Carolina's Piedmont and Sandhills. The organization also manages public recreation access programs (SAP, HELP) and transfers conserved lands to public agencies for public use.
Is Three Rivers Land Trust a public or private company?
Three Rivers Land Trust is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Three Rivers Land Trust founded?
Three Rivers Land Trust was founded in 1995. It employs 11 to 50 people.
Where is Three Rivers Land Trust based?
Three Rivers Land Trust is headquartered in Salisbury, United States, in the North America region.
Who are Three Rivers Land Trust's main competitors?
Direct peers on record are American Farmland Trust, Ducks Unlimited and The Conservation Fund. Broad incumbents are Trust for Public Land, Conservation Trust for North Carolina, The Nature Conservancy and National Audubon Society. Regional players are Mainspring Conservation Trust, Piedmont Land Conservancy and Catawba Lands Conservancy.
Does Three Rivers Land Trust have an API?
No public API is recorded for Three Rivers Land Trust.
What industry is Three Rivers Land Trust in?
Three Rivers Land Trust's product category is Land Conservation Services. Its primary akta.pro industry code is BPAGAGAC, Land Trusts & Protected Areas. Its NAICS code is 71219.