Tangs

What Tangs does

Tangs is a Singapore-based omnichannel department store retailer founded in 1932, operating both a physical flagship (TANGS Plaza) and an e-commerce platform at tangs.com. The company serves general consumers in Singapore seeking premium lifestyle and retail goods across a broad category mix: beauty (skincare, makeup, fragrance, men's grooming, tools), home and living (appliances, kitchen, smart home, bed and bath, tableware, home decor, wellness, food, pets), kids and baby, and travel and tech (luggage, bags, gadgets). Physical stores additionally carry fashion apparel and dining/food-court offerings.

The core operating model is traditional multi-category retail merchandising translated into an omnichannel format. The e-commerce storefront supports standard direct-to-consumer functionality (product catalog, shopping bag, wishlist, and customer account management), while the physical store anchors the brand's heritage and experiential formats such as dining and in-store wellness. Revenue is generated through retail sale of third-party and curated merchandise, supplemented by adjacent products including the TANGS Beauty Box sample subscription, TANGS e-Gift Cards, and curated gift-set assortments. Product-level pricing is disclosed on the e-commerce site, but overall store economics and revenue are not publicly disclosed.

The company is privately held with an unclear ownership structure in the available data, employs an estimated 11-50 people (a figure that likely reflects a corporate or reporting entity rather than total retail store staffing), and operates on a single-country, domestic footprint. Go-to-market is entirely consumer-facing through its own physical and digital channels; no wholesale, marketplace, or international channels are evidenced in the source data.

Name

Tangs

Website

https://tangs.com

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

11–50 employees

Short description

Tangs is a Singapore-based omnichannel department store, founded in 1932, selling beauty, home and living, kids, wellness, food, and travel and tech goods to general consumers through its TANGS Plaza physical store and tangs.com e-commerce platform.

Ownership category

akta.pro rank

Product category

Department Store Retail

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), General Merchandise Retailers (455), Health and Personal Care Retailers (4561)

SIC

Retail-Department Stores (5311)

akta.pro primary industry

Mid-Tier Department Stores (Beauty & Cosmetics-Led) (CRAGACAD)

akta.pro secondary industries

Beauty & Personal Care Omnichannel (CRAFAEAB), Beauty & Personal Care Online Retailers (CRAFADAC)

Keywords

• Department store retail
• Beauty and cosmetics
• Home and living
• Lifestyle products
• Omnichannel shopping

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Distribution channels2 records

Core offering

TANGS operates an omnichannel department store retail platform in Singapore, selling curated beauty, home living, kids, wellness, travel and tech products online via tangs.com and in-store at TANGS Plaza. The platform also offers Fashion and Dining at the physical location, complemented by subscription and gifting services including the TANGS Beauty Box, TANGS e-Gift Card, and TANGS Gift Shop.

Product overview

Tangs is a Singapore-based omnichannel department store retail platform operating both e-commerce (tangs.com) and physical retail locations (TANGS Plaza). The platform offers a unified shopping experience across multiple product categories: Beauty (skincare, makeup, fragrance, tools), Home & Living (appliances, kitchen, smart home, bed & bath, wellness, food), Kids & Baby, Travel & Tech (luggage, bags, electronics), and Fashion/Dining in physical stores. The core offering is the integrated online-offline retail platform with complementary services including TANGS Beauty Box subscription boxes, TANGS e-Gift Card digital gifting, and TANGS Gift Shop curated gift selections.

Differentiator

Problem solved

Functional benefit

Products and services

• TANGS Beauty Box A curated beauty sample box subscription service offering discovery of new beauty products, sold to consumers through the TANGS e-commerce platform.
• TANGS e-Gift Card A digital gift card that can be purchased online for gifting purposes, redeemable against TANGS merchandise.
• TANGS Gift Shop A curated gifting category offering gift sets and items for various occasions, available to consumers via tangs.com.
• TANGS Beauty Category Multi-subcategory Beauty department including Skincare, Makeup, Bath & Body, Hair, Tools & Brushes, Fragrance, Men's Grooming, Beauty Services, and Beauty Gifts sold to consumers through tangs.com.
• TANGS Home & Living Category Multi-subcategory Home & Living department including Appliances, Kitchen, Smart Home, Bed & Bath, Tableware, Home Decor & Furniture, Wellness, Pets, Food, and Health & Hygiene sold to consumers through tangs.com.
• TANGS Kids Category Multi-subcategory Kids department including Mum Care, Baby Feeding, Baby Care, and Toys & Gifts sold to consumers through tangs.com.
• TANGS Travel & Tech Category Multi-subcategory Travel & Tech department including Luggage, Travel Bags, and related tech accessories sold to consumers through tangs.com.
• TANGS Plaza Physical Department Store A physical department store location in Singapore offering Fashion, Beauty and Wellness retail, plus Food Court, casual dining, and takeaway kiosks for in-person shoppers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Direct peers

• Isetan Singapore: Japanese department store with a long-running Singapore flagship focused on beauty, fashion, and curated lifestyle goods. Overlaps directly with TANGS's beauty-led, multi-category department-store positioning.
• Takashimaya Singapore: Japanese-origin premium department store operating a flagship in Singapore with a strong beauty hall, fashion, home and lifestyle categories. Most direct omnichannel retail analog to TANGS Plaza in Singapore.
• Sephora: Global specialty beauty retailer with strong omnichannel presence in Singapore; directly competes with TANGS's skincare, makeup, fragrance, and beauty tools assortment and Beauty Box-style discovery model.
• Lane Crawford: Asia-based luxury department store and omnichannel platform carrying beauty, fashion, and home. Comparable to TANGS in multi-category premium retail, positioned slightly more luxury.
• Harvey Norman Singapore: Large-format electronics, home appliance, and home furnishings retailer with prominent Singapore presence and online store. Directly overlaps with TANGS's Appliances, Kitchen, Smart Home, Bed & Bath, and Tech & Gadgets categories.
• Guardian Singapore: Singapore-headquartered health and beauty chain with extensive physical footprint and e-commerce, covering skincare, makeup, wellness, and personal care. Direct competitor within TANGS Beauty + Wellness categories.
• Watsons Asia: Leading health and beauty retailer across Singapore and Southeast Asia, operating physical stores plus Watsons online. Competes head-on with TANGS's beauty, personal care, and wellness categories.

Broad incumbents

• Marks & Spencer: UK-origin multi-category retailer with Singapore stores and online offering across food, beauty, home, and apparel. A broader incumbent with overlap to several of TANGS's categories but less Singapore-specific curation.
• Lazada Singapore: Major regional online marketplace owned by Alibaba with strong Singapore presence across beauty, home, and electronics. Competes with TANGS.com on assortment depth, pricing, and delivery speed in most categories.
• Shopee Singapore: Leading Southeast Asian e-commerce marketplace where many of TANGS's beauty, home, and tech categories are also sold at competitive prices. A broad e-commerce incumbent that pressures pricing across TANGS's online assortment.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tangs_my
• Facebookfacebook.com/TANGS.SG

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tangs