Pickwick Electric Cooperative

What Pickwick Electric Cooperative does

Pickwick Electric Cooperative (PEC) is a member-owned, nonprofit electric distribution cooperative founded on December 16, 1935, that distributes Tennessee Valley Authority (TVA) power to approximately 21,291 residential, commercial, and industrial customers across all of McNairy County and portions of Chester, Hardeman, and Hardin Counties in Tennessee, together with portions of Alcorn and Tishomingo Counties in Mississippi. The cooperative is governed by a member-elected board of directors representing nine districts, with one-vote-per-member oversight ensuring that profits are returned to members through lower rates rather than distributed to external shareholders.

PEC's core product is regulated electric distribution delivered through approximately 2,495 miles of distribution lines, priced under two primary rate schedules: Residential Service (Schedule RS) at a $37.46 monthly customer charge plus 11.116 cents per kWh, and a tiered General Power Rate (Schedule GSA) for commercial and industrial customers up to 5,000 kW of demand. Beyond core distribution, PEC operates a portfolio of add-on products including a Prepay Metering System (launched 2019), Security Lighting, Surge Protection, Tree Trimming, Energy Evaluation services, and Heat Pump Financing up to $20,000 at 8% over 10 years through the TVA EnergyRight Program. A dedicated mobile app supports account management and prepay balance monitoring for members.

Revenue mechanics are predominantly subscription/recurring: monthly customer charges plus volumetric kWh charges, supplemented by a one-time $5 membership fee, dispatch services through the Cooperative Response Center (CRC), and ancillary program fees. Distribution is conducted directly to end-user premises within PEC's exclusive TVA-regulated territory, with no resellers or third-party channels. Rates and service practice policies fall under TVA regulatory oversight, and the cooperative markets itself through community programs, school partnerships, and The Tennessee Magazine rather than traditional B2B sales motions. The current President is John Bowers, appointed in 2015, with headquarters at 672 Hwy 142, Selmer, TN.

Name

Pickwick Electric Cooperative

Legal name

Pickwick Electric Cooperative

Website

https://pickwickec.com

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

1–10 employees

Short description

Pickwick Electric Cooperative is a member-owned, nonprofit electric distribution cooperative that distributes TVA power to approximately 21,291 residential, commercial, and industrial customers across six counties in rural West Tennessee and North Mississippi.

Ownership category

akta.pro rank

Product category

Electric Utility Distribution

NAICS

Electric Power Distribution (221122), Electric Power Generation, Transmission and Distribution (2211)

SIC

Electric Services (4911)

akta.pro primary industry

Electric Cooperatives (Rural/Member-Owned Utilities) (EUADABAC)

akta.pro secondary industries

Electric Distribution System Owners (Wires-Only Companies) (EUADABAI), Retail Electric Providers / Competitive Distribution Utilities (where applicable) (EUADABAE)

Keywords

• Electric utility services
• Power distribution
• Member-owned cooperative
• Rural electrification
• TVA power distribution

Headquarters

HQ city

Selmer

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Supply Chain, Technology or R&D

Revenue model

1. Electric Distribution Service: Revenue generated from electricity distribution services to residential, commercial, and industrial customers. Members pay energy charges based on kWh usage plus customer charges. The cooperative operates as a nonprofit, delivering electricity at the lowest price possible.
2. Membership Fees: A five-dollar ($5.00) membership fee is required of every member. This fee is returned to the member when all service accounts are closed.
3. Dispatch Services: 24/7 dispatch coverage through the Cooperative Response Center (CRC) for outage handling and emergency services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Pickwick Electric Cooperative distributes TVA-supplied electric power to approximately 21,291 residential, commercial, and industrial member-owners across McNairy, Chester, Hardeman, and Hardin counties in Tennessee and Alcorn and Tishomingo counties in Mississippi, billing members through tiered rate schedules under Schedule RS and General Power Rate (GSA). The cooperative augments its core electric service with add-on programs including prepay metering, security lighting, heat pump financing, surge protection, tree trimming, energy evaluations, and the Comprehensive Services Program.

Product overview

Pickwick Electric Cooperative (PEC) is a member-owned, nonprofit electric utility cooperative that provides electricity distribution services as a single unified offering. The core product is electric power distribution across McNairy County and portions of Chester, Hardeman, Hardin (Tennessee), and Alcorn and Tishomingo (Mississippi) counties. The service is delivered through two primary rate schedules: Residential Service (Schedule RS) and General Power Rate (Schedule GSA) for commercial and industrial customers. Supporting the core electric service, PEC offers a portfolio of add-on programs including Prepay Metering, Security Lighting, Heat Pump Financing, Tree Trimming, Surge Protection, and Energy Evaluation services. Commercial and industrial members also have access to the Comprehensive Services Program providing technical assistance. PEC participates in the TVA EnergyRight program for energy efficiency incentives. All these products are interconnected through PEC's billing system, with programs like heat pump financing and security lights conveniently added to monthly electric bills.

Differentiator

Problem solved

Functional benefit

Products and services

• Electric Distribution Service Core electricity distribution to approximately 21,291 residential, commercial, and industrial customers across McNairy County, portions of Chester, Hardeman, and Hardin Counties in Tennessee, and Alcorn and Tishomingo Counties in Mississippi, delivered through nearly 2,495 miles of electric lines as a member-owned cooperative distributor of TVA power.
• Residential Service (Schedule RS) Standard residential electric service for member-owners, billed at a $37.46 per delivery point per month customer charge plus an energy charge of 11.116 cents per kWh, effective July 1, 2026.
• General Power Rate (Schedule GSA) Commercial and industrial electric service with tiered pricing based on kW demand and kWh usage across three parts: Part 1 (0–50 kW, less than 15,000 kWh), Part 2 (over 50–1,000 kW or over 15,000 kWh), and Part 3 (over 1,000–5,000 kW), with varying demand charges and energy rates.
• Prepay Metering Program Pay-in-advance electricity program for residential members that functions like a prepaid account; members fund their account, receive daily balance notifications, and avoid deposits and late fees, with monitoring and payment via the MyUsage mobile app.
• Security Lighting Outdoor residential security lighting installed and maintained by PEC for a monthly fee added to the member's electric bill, with 43-watt LED and 254-watt LED fixture options.
• Heat Pump Financing Financing program for qualified residential members purchasing heat pump units through the TVA EnergyRight program, offering an 8% interest rate with monthly payments added to the electric bill over a 10-year term, with loan amounts up to $20,000 and no early payoff penalty.
• Tree Trimming Services Regular right-of-way tree trimming to prevent outages caused by tree limbs falling on or growing into power lines within PEC's service territory.
• Surge Protection Lightning arrester installation at the member's weatherhead for a one-time $100 fee, providing protection against power surges and lightning strikes.
• Energy Evaluation Home energy evaluation for residential members, including a do-it-yourself online evaluation tool and in-person energy advisor assessments to identify areas for energy savings.
• Comprehensive Services Program No-charge engineering and technical assistance program for commercial and industrial members, delivered in partnership with TVA EnergyRight, providing HVAC and lighting recommendations, infrared scans, ultrasonic testing, metering equipment, power analysis, and demand-side management.
• Water Heater Program Rebate and incentive program for residential members purchasing and installing qualifying water heaters under the TVA EnergyRight partnership.

Quantifiable outcome

• Average monthly usage of 1,229 kWh per residential customer

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Tennessee Valley Authority (TVA)coreStrategic or Co-development PartnerTVA provides regulatory oversight for PEC's rates and service practice policies. PEC is a member-owned distributor of TVA power, providing electricity to rural communities. TVA's EnergyRight program provides financing for heat pumps and energy efficiency improvements.
• Cooperative Response Center (CRC)coreOthersCRC, located in Dunlap, Tennessee, was formed in 1992 by a group of electric cooperatives to address telecommunications needs. They provide 24/7 dispatch coverage for PEC, answering outage calls and dispatching duty crews with advanced telephone and computer technology.
• TVA EnergyRight ProgramcoreStrategic or Co-development PartnerPartnership with TVA to provide engineering and technical assistance to commercial and industrial members at no charge. Includes HVAC and lighting recommendations, infrared scans, ultrasonic testing, metering equipment, power analysis, and demand-side management. Also provides heat pump financing at 8% interest rate.

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Regional players

• Tombigbee Electric Cooperative: Mississippi-based electric cooperative serving the Tombigbee region. Comparable member-owned distribution model serving rural members, though operating in a different power-supply framework than TVA-served PEC.
• Holston Electric Cooperative: Tennessee-based electric cooperative serving members in the Holston region. Comparable member-owned distribution model under TVA oversight, though geographically distant from PEC's West Tennessee service area.
• Appalachian Electric Cooperative: Tennessee-based electric cooperative serving mountainous east Tennessee. Same cooperative business model and TVA power distribution as PEC, but supports a materially different topography and customer mix.

Direct peers

• Tippah Electric Power Association: Mississippi-based electric cooperative serving Tippah County, adjacent to Tishomingo County where PEC operates. Operates under similar distribution-only model with comparable kWh-based revenue and member-owned governance.
• Alcorn County Electric Power Association: Mississippi-based electric cooperative serving Alcorn County — one of the same counties PEC serves across the state line. Highly comparable in operating model, regulatory environment, and member offerings, though operating under MEMA rather than TVA.
• Chickasaw Electric Cooperative: Tennessee-based rural electric cooperative distributing TVA power to members in nearby counties. Closely comparable in scale, service model, and product offerings including prepay, energy audits, and surge protection — making it a strong geographic and operational peer.
• Prentiss County Electric Power Association: Mississippi-based electric cooperative serving Prentiss County, immediately adjacent to PEC's Mississippi service territory. Performs the same electric distribution function with comparable rates, member programs, and rural customer base.
• Southwest Tennessee Electric Membership Corporation: Member-owned rural electric cooperative serving parts of West Tennessee, including counties adjacent to PEC's territory. Operates under the same TVA distributor model with comparable residential, commercial, and industrial service offerings and a similar member-owned governance structure.

Broad incumbents

• Middle Tennessee Electric: Significantly larger Tennessee electric cooperative distributing TVA power across multiple counties. Operates the same cooperative model but at greater scale with more advanced digital and smart-grid programs, providing a blueprint for PEC's potential modernization trajectory.

Others

• Cooperative Response Center (CRC): Operations support partner that already provides 24/7 dispatch and outage-handling services to PEC. While not a competitor, CRC's cooperative business model and technology platform for utility-member communications is a relevant operational and ecosystem peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pickwickelectric

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pickwick Electric Cooperative