The New Traditionalists

What The New Traditionalists does

The New Traditionalists operates in the commercial interior design and FF&E procurement space under the brand TNT Commercial, headquartered in Charlotte, North Carolina. The firm delivers turnkey commercial interior design services spanning concept development, space planning, material selection, furniture specification and procurement, project management, delivery, assembly, and installation. Its core product portfolio is built around five integrated service lines — Commercial Interior Design, End-to-End Furniture Services, Material Selection, 3D Visualization & Renderings, and Commercial Real Estate Photography — plus specialized modules for Office Spec Fit-Outs, Multifamily Design & FF&E, and Senior Living Design & FF&E. The underlying technical stack includes photorealistic 3D rendering for pre-construction visualization and a dedicated warehouse with an in-house delivery and installation fleet that supports 100% no-outsourcing project execution.

Revenue is generated through project-based professional services fees, with pricing structured around furniture unit cost ($500–$5,000+ per seat) plus an 18–35% delivery and installation markup, and tiered photography services ($299–$899 per shoot based on square footage). The company functions as an open-line commercial furniture distributor, sourcing directly from global manufacturers to secure distributor pricing for clients. The GTM motion is direct enterprise field sales targeting commercial clients across the Carolinas and nationwide, supplemented by industry conferences (Bisnow, CoreNet Global), PR/earned media (Architectural Digest), and content marketing. Primary verticals are Workplace, Hospitality, and Healthcare & Wellness; secondary verticals include Education, Multifamily, Senior Living, Student Housing, and Institutional. The company claims 3,000+ projects delivered, $1.3B in market value created, and 8+ years operating, and is a member of IIDA with a subsidiary affiliate in TNT Staging.

Name

The New Traditionalists

Legal name

TNT Commercial

Website

https://tntcommercial.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

The New Traditionalists (TNT Commercial) is a Charlotte, NC-based turnkey commercial interior design and furniture procurement firm delivering in-house design, FF&E, 3D visualization, and photography services to workplace, hospitality, and healthcare clients across the US.

Ownership category

akta.pro rank

Product category

Commercial Interior Design

NAICS

Interior Design Services (541410), Commercial Photography (541922)

SIC

Wholesale-Furniture & Home Furnishings (5020), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Retail & Mixed-Use Commercial Construction (IMAFACAB)

Keywords

• Commercial interior design
• Furniture procurement
• Commercial FF&E services
• 3D visualization renderings
• Commercial real estate photography

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Commercial Interior Design Services: Full-service commercial interior design from concept to delivery, including space planning, design development, and project management.
2. Furniture Procurement & FF&E Services: Sourcing, specification, and procurement of commercial-grade furniture. Partnering directly with manufacturers globally to secure distributor pricing. Handles ordering, delivery, assembly, and installation.
3. Commercial Real Estate Photography: Magazine-quality photography, videography, and drone services for commercial properties. Pricing based on square footage tiers with bundle discounts available.
4. Material Selection Services: Expert guidance on selecting finishes and surfaces for maximum durability, leveraging trusted vendor partnerships for premium materials at competitive prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The New Traditionalists (TNT Commercial) delivers end-to-end commercial interior design and furniture procurement services on a fully in-house, no-outsourcing basis. The offering spans space planning and design development, furniture specification and procurement from global manufacturers, material selection, photorealistic 3D visualization, warehousing, delivery, assembly, installation, and commercial real estate photography for offices, healthcare, hospitality, education, multifamily, senior living, and institutional clients.

Product overview

TNT Commercial is a turnkey commercial interior design and furniture procurement firm offering five integrated core services: Commercial Interior Design, End-to-End Furniture Services, Material Selection, 3D Visualization & Renderings, and Commercial Real Estate Photography. The platform operates on an in-house, no-outsourcing model where all services are managed from concept through delivery, including design development, furniture procurement, receiving, delivery, assembly, and installation. Additional specialized service modules include Office Spec Fit-Outs for landlord clients, Multifamily Design & FF&E, and Senior Living Design & FF&E. The company serves diverse sectors including workplace, healthcare, hospitality, education, institutional, multifamily, senior living, student housing, and veterinary facilities.

Differentiator

Problem solved

Functional benefit

Brands

• TNT Staging: Real estate staging services for commercial and residential properties, mentioned as a related service accessible via tntstaging.com

Products and services

• End-to-End Furniture Services Sourcing, curating, and procuring commercial-grade furniture tailored to brand and space requirements, leveraging direct partnerships with global manufacturers to secure distributor pricing. Covers ordering, delivery, professional installation, and assembly for commercial clients across workplace, healthcare, hospitality, and other verticals.
• Commercial Interior Design
• Material Selection
• 3D Visualization and Renderings
• Commercial Real Estate Photography
• Office Spec Fit-Outs
• Multifamily Design and FF&E
• Senior Living Design and FF&E

Quantifiable outcome

• 3,000+ projects delivered
• +2 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• TNT StagingcoreOthersRelated company specializing in residential and commercial staging services. TNT Commercial refers clients to TNT Staging for staging needs and vice versa, creating a comprehensive service offering.
• International Interior Design Association (IIDA)coreStrategic or Co-development PartnerTNT Commercial is a member of IIDA, providing access to elevated design standards, data-driven solutions, insight into evolving trends across workplace, hospitality, healthcare, education, and retail, and a professional network.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Gensler: Largest global architecture and interior design firm with extensive workplace, hospitality and healthcare practices — sets the enterprise benchmark that TNT competes against for large national accounts.
• HOK: Global architecture and interior design practice with significant workplace and healthcare interiors work — broader scale incumbent competing for the same commercial project pool.
• Perkins&Will: Large architecture and interior design firm with healthcare, workplace, education and senior living studios — competes with TNT for mid-market and enterprise healthcare and education fit-outs.

Others

• Haworth: Global contract furniture manufacturer with a dealer network serving workplace, healthcare and education — adjacent ecosystem participant that TNT procures from for client projects.
• MillerKnoll: Contract furniture manufacturer (Herman Miller, Knoll) with a global dealer network — TNT sources from manufacturers like these; illustrates the upstream supply chain TNT's open-line model accesses.

Direct peers

• IA Interior Architects: Specialized commercial interior design and FF&E procurement firm serving workplaces, healthcare, and hospitality with end-to-end delivery — directly comparable service mix to TNT Commercial.
• NELSON Worldwide: Integrated architecture, interior design and FF&E firm serving workplace, healthcare, retail and multifamily — closely mirrors TNT's vertical mix and turnkey positioning.
• LS3P: Southeast-headquartered design firm offering workplace, healthcare, education and senior living interior design — comparable regional roots and vertical breadth to TNT's Carolinas base.
• Baskervill: Mid-size commercial interior design and FF&E firm with workplace, hospitality, healthcare and senior living practices — similar scale and end-to-end service offering to TNT.
• Office Furniture USA: Online-focused commercial furniture procurement and installation firm offering multi-brand sourcing — overlaps TNT's furniture procurement and last-mile installation services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tntcommercial
• LinkedInlinkedin.com/company/tntcommercial
• Instagraminstagram.com/tntcommercial

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The New Traditionalists