Shutters on the Beach
- Company typePrivate
- Founded1993
- HeadquartersSanta Monica, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
Shutters on the Beach firmographics
Firmographics- Name
- Shutters on the Beach
- Legal name
- Shutters on the Beach
- Website
- https://shuttersonthebeach.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Shutters on the Beach industry classification
Industry- Product category
- Luxury Hotels & Resorts
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Food Services and Drinking Places (722), Traveler Accommodation (7211)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Beachfront & Island Luxury Resorts (THAGACAA)
- akta.pro secondary industries
- Beachfront & Coastal Full-Service Hotels (THAGAAAI), Rooftop Bars & Beach/Pool Bars (THAFAEAJ)
Keywords
Where Shutters on the Beach is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Shutters on the Beach business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others
Revenue model
- Accommodations: Luxury hotel rooms and suites with varying views (partial ocean, ocean view, ocean front) and sizes from 450 sq ft standard rooms to 1,300 sq ft Beach House Suite. Revenue from nightly room rates with seasonal pricing.
- Dining: Three restaurants: 1 Pico (fine dining Italian-California), Coast Beach Café & Bar (casual all-day dining), and The Living Room (lounge with live entertainment). Generates revenue from food and beverage sales including wine dinners and special events.
- Spa Services: ONE Spa offers massage, facial, nail care, and body treatments. Services range from $65 (manicures) to $550 (Red Carpet Facial). Revenue from treatment bookings and retail products.
- Events & Weddings: Seven event venues accommodating 4-400 guests including meetings, corporate events, weddings, and celebrations. Revenue from venue rentals, catering, and event planning services.
- Shutters Reserve Membership: Private membership program limited to 20 members offering exclusive benefits including annual oceanfront escape, complimentary amenities, spa credits, and signing privileges. Annual membership fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Standard and Superior Rooms (450-500 sq ft) |
| Subscription | Multi-year contract | Suites (800-1,300 sq ft) |
| Subscription | Annual | Shutters Reserve Private Membership |
| Subscription | Multi-year contract | Park, Play & Stay Package |
| Subscription | Multi-year contract | Radiance Retreat Package |
| Subscription | Multi-year contract | Stay More, Save More Package |
| Unit Pricing | Pay-as-you-go | Spa Treatments |
| Subscription | Monthly | Resort Fee and Taxes |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Shutters on the Beach product offering
Product offeringCore offering
Shutters on the Beach is a luxury oceanfront resort in Santa Monica offering beachfront accommodations (rooms and suites ranging from 450 to 1,300 sq ft), three dining venues (1 Pico fine dining, Coast Beach Café & Bar, The Living Room lounge), ONE Spa with wellness and beauty treatments, a 24-hour fitness center, and seven event venues for weddings, corporate meetings, and private celebrations. The property also operates the Shutters Reserve, an exclusive private membership limited to 20 individuals with VIP access and benefits.
Product overview
Shutters on the Beach is a luxury oceanfront resort in Santa Monica, California, operated by the Edward Thomas Collection (ETC Collection). The property functions as a unified resort offering with multiple distinct product lines that work together to deliver a comprehensive coastal hospitality experience. Accommodations are segmented across two tiers: Guest Rooms (including Superior, Deluxe, Studio King, Ocean View, Partial Ocean View, Ocean Front, and Superior Accessible options) and Suites (including Santa Monica Suite, Pacific View Suite, Ocean View Suite, Ocean Front Suite, and Beach House Suite). Dining is anchored by three venues: 1 Pico (fine dining blending Coastal California cuisine with Southern Italian tradition), Coast Beach Café & Bar (all-day casual beachside dining), and The Living Room (lounge with live music and sunset programming). Wellness is delivered through ONE Spa (luxury treatments and facials) and a 24-hour Fitness Center (equipped with TechnoGym and Peloton equipment). Events and meetings are served by seven venues: Grand Salon, Promenade Rooms, Beachside, Oceanside, Pacific Terrace, and Private Dining Room (Coast PDR). The Shutters Reserve is an exclusive private membership (limited to 20 individuals) providing elevated access and benefits. Special seasonal packages (Radiance Retreat, Stay More Save More, Park Play & Stay, Coastal Concierge) and curated experiences (surf lessons, beach yoga, Route 66 celebrations, wine dinner series) round out the resort's guest-facing portfolio.
Differentiator
Problem solved
Functional benefit
Brands
- 1 Pico Restaurant: Fine dining Italian restaurant at Shutters on the Beach featuring coastal Californian cuisine meets Southern Italian tradition
- Coast Beach Café & Bar
- The Living Room
- ONE Spa
- Shutters Reserve
Products and services
- Superior Room Standard guest rooms featuring residential-style décor with hardwood floors, area rugs, LCD flat-screen TVs, and most with outdoor balconies or hydrothermal massage tubs. Designed for guests seeking a coastal luxury stay.
- Deluxe Room Residential-style hotel room in Los Angeles with built-in shelves, blue bedding, and ocean-inspired décor.
- Studio King Room Spacious accommodation featuring a handcrafted California King bed, queen-size sofa bed, outdoor patio area, and hydrothermal massage tub, approximately 500 sq. ft.
- Ocean View Room Guest room offering sweeping ocean views with most bathrooms featuring a hydrothermal massage tub.
- Partial Ocean View Room Guest room with partial views of the ocean, providing a cost-effective oceanfront accommodation option.
- Ocean Front King Room Located in the Beach House building, featuring a handcrafted California King bed, most with hydrothermal massage or shower, and outdoor balcony or Juliet balcony.
- Santa Monica Suite Luxury suite with residential feel, hardwood floors, built-in entertainment center, handcrafted California King bed, outdoor balcony, powder room, and bathroom with hydrothermal massage tub, Dyson hairdryer, and Diptyque toiletries, approximately 800 sq. ft.
- Pacific View Suite Located on the 7th floor of the Ocean House building, featuring multiple balconies, fireplace, residential feel with hardwood floors, handcrafted California King bed, queen-size sofa bed, LCD TV, Dyson hairdryer, and Diptyque toiletries, approximately 1,100 sq. ft.
- Ocean View Suite Residential-style suite with hardwood floors, built-in entertainment center, handcrafted California King bed, multiple balconies, queen-size sofa bed, hydrothermal massage tub, LCD TV, Diptyque toiletries, and Dyson hairdryer.
- Ocean Front Suite Premium suite with outdoor balcony offering direct oceanfront views and spacious living area.
- Beach House Suite Top-floor Beach House suite with expansive oceanfront views, hardwood floors, built-in entertainment center, two fireplaces, handcrafted California King bed, separate den with full-sized sofa bed, multiple balconies, and bathroom with hydrothermal massage tub, LCD TV, Diptyque toiletries, and Dyson hairdryer, approximately 1,300 sq. ft.
- 1 Pico Restaurant Fine dining restaurant blending Coastal California cuisine with Southern Italian tradition, featuring handmade pastas, fire-grilled seafood, and panoramic ocean views overlooking Santa Monica Beach. Open for dinner Thursday–Monday and weekend brunch. Holds Wine Spectator Award of Excellence.
- Coast Beach Café & Bar All-day beachside dining venue offering craft cocktails, distinctive wines, seafood, Farmer's Market salads, pastas, and casual beach cuisine with indoor and al fresco seating. Features Happy Hour and Friday Pizza on the Patio.
- The Living Room Hotel lounge featuring curated contemporary art, live music, master mixology, and coastal-inspired cuisine. Offers sunset sounds live performances and a Route 66-inspired cocktail and food menu celebrating the highway's centennial.
- ONE Spa Luxury day spa offering massage therapy, results-driven facials using Augustinus Bader, Luzern, and Omorovicza products, nail care, and bespoke wellness rituals. Open Tuesday–Sunday, 9:00am–5:00pm. Treatment prices range from $65 (manicures) to $550 (Red Carpet Facial).
- Fitness Center 24-hour fitness facility equipped with Tonal, Peloton bikes, Hydrow Rowers, TechnoGym treadmills and elliptical machines, and free weights. Includes steam room and access to outdoor beach fitness activities.
- Grand Salon Elegant indoor event venue featuring striking fireplace and handcrafted Italian crystal chandeliers, divisible into three sections for up to 400 attendees. Preceded by a coastal foyer for pre-event gatherings.
- Promenade Rooms Versatile indoor-outdoor meeting and event space accommodating up to 150 guests for receptions, easily dividing into three sections (Promenade A, B, C), each opening to the al fresco Promenade Terrace with ocean breezes.
- Beachside Venue Prime beachfront event room offering sweeping ocean views and direct beach access, ideal for festive dinner parties, intimate baby showers, and corporate brainstorming, with adjacent Oceanside room providing additional coastal views.
- Oceanside Room Intimate meeting venue overlooking the beach with Santa Monica Pier views, ideal for executive board meetings and small special occasions, with seamless access to Beachside and Promenade Terrace.
- Pacific Terrace Outdoor beachfront venue perched above Santa Monica Beach, accommodating up to 250 guests with ocean views by day and a warm fireplace ambiance by night. Suitable for al fresco celebrations, coastal weddings, and evening soirées.
- Private Dining Room (Coast PDR) Intimate private dining or meeting space for four to fourteen people, featuring remote control privacy glass, natural beach light, full AV services, and customizable banquet menus from Coast Beach Café & Bar.
- Shutters Reserve Private Membership Exclusive private membership program limited to twenty individuals, offering access to select chef's tables, intimate wine tastings, VIP events, complimentary beach chairs and cruiser bikes, monthly spa credit, 10% off food and beverage, complimentary valet parking, and EV charging. Annual membership fee.
- Radiance Retreat Package Wellness-focused hotel package featuring an overnight stay, $200 spa credit toward ONE Spa treatments, breakfast for two guests, and overnight valet parking, designed to restore body and mind through personalized wellness therapies.
- Stay More, Save More Package Extended-stay package offering up to 25% savings on the best available rate plus a one-time $100 hotel credit per stay, encouraging longer beachfront vacations in Santa Monica.
- Park, Play & Stay Package Route 66 centennial-themed package including daily hotel credit, complimentary valet parking, 15% off spa treatments, and a beach setup for two along the California coastline, celebrating unhurried travel.
- Curated Experiences Beachfront resort experiences including pool cabanas, surf lessons, beach picnics, yoga on the beach, contemporary art tours, and classic cars and scenic drives, enhancing the Santa Monica getaway.
- Coastal Concierge Package Concierge package that pre-arranges bikes and beach chairs for guests, simplifying trip planning to the California coast.
Quantifiable outcome
- Save up to 25% on room rates with extended stay packages plus $100 hotel credit
- +2 more outcomes
Companies that use Shutters on the Beach
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
Shutters on the Beach technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Shutters on the Beach partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Nick FouquetminorVenice-based hatmaker Nick Fouquet partnered with Shutters on the Beach for a 'Festival Flair' luxury package available through September 1, 2025. Package includes exclusive custom hats, two-night ocean view suite stay, wine-paired dinner, and spa services starting at $6,470, with option for fully bespoke hat design at additional $2,400. Collaboration leverages both brands' craftsmanship and aesthetic alignment with 'California laidback luxury.'
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Shutters on the Beach competitors and assessment
Company assessmentBroad incumbents
- Four Seasons Hotel Los Angeles at Beverly Hills: Global-brand luxury hotel in LA with comparable wellness, dining, and event business; provides a public-comp benchmark for valuation, GOP margin, and group mix.
- Waldorf Astoria Beverly Hills: Flagship LA luxury hotel competing for the same high-end corporate, wedding, and leisure traveler, with broader amenities (rooftop, La Prairie spa) and brand-driven group demand.
- The Peninsula Beverly Hills: Five-star LA luxury hotel with comparable ADR, F&B, and rooftop dining; benchmark for the upper bound of LA luxury hotel revenue per available room and event pricing.
Others
- Preferred Hotels & Resorts: Global consortium of 700+ independent luxury hotels that Shutters belongs to; not a competitor but the central distribution and loyalty platform shaping Shutters' inbound demand and competitive set.
Direct peers
- Loews Santa Monica Beach Hotel: Direct beachfront Santa Monica full-service hotel with comparable room count, F&B, and meeting space, competing head-to-head for the same transient and group business.
- Montage Laguna Beach: Luxury oceanfront resort in Southern California with comparable F&B, spa, and wedding/event business; benchmark for SoCal luxury coastal resort economics.
- The Ritz-Carlton, Marina del Rey: Luxury waterfront hotel in greater Los Angeles with comparable resort amenities, spa, and event venues; directly comparable for LA luxury beach-adjacent demand.
- Hotel Casa del Mar: Adjacent luxury beachfront hotel in Santa Monica, operated by the same parent Edward Thomas Co. Directly comparable on location, scale, target guest, and operating model, making it Shutters' closest comp on performance and valuation.
- Malibu Beach Inn: Boutique luxury beachfront property on the Malibu coast offering oceanfront suites, fine dining, and spa — comparable in price point, intimacy, and beachfront luxury positioning.
- Fairmont Miramar Hotel & Bungalows: Iconic luxury hotel one block from Shutters in Santa Monica with comparable rate positioning, Bungalows product, and event business; competes for the same affluent leisure and corporate guests.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Shutters on the Beach social profiles
Digital presenceShutters on the Beach financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shutters on the Beach leadership team
Management profileNumber of profiles
Shutters on the Beach funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shutters on the Beach M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shutters on the Beach
What does Shutters on the Beach do?
Shutters on the Beach is a luxury oceanfront resort in Santa Monica offering beachfront accommodations (rooms and suites ranging from 450 to 1,300 sq ft), three dining venues (1 Pico fine dining, Coast Beach Café & Bar, The Living Room lounge), ONE Spa with wellness and beauty treatments, a 24-hour fitness center, and seven event venues for weddings, corporate meetings, and private celebrations. The property also operates the Shutters Reserve, an exclusive private membership limited to 20 individuals with VIP access and benefits.
Is Shutters on the Beach a public or private company?
Shutters on the Beach is a private company. It is classified as private equity controlled and is currently operating.
When was Shutters on the Beach founded?
Shutters on the Beach was founded in 1993. It employs 251 to 500 people.
Where is Shutters on the Beach based?
Shutters on the Beach is headquartered in Santa Monica, United States, in the North America region.
How does Shutters on the Beach make money?
Five revenue lines are on record. Accommodations are the primary driver. The others are dining, spa Services, events & Weddings and shutters Reserve Membership.
Who are Shutters on the Beach's main competitors?
Broad incumbents on record are Four Seasons Hotel Los Angeles at Beverly Hills, Waldorf Astoria Beverly Hills and The Peninsula Beverly Hills. Preferred Hotels & Resorts is listed as an others. Direct peers are Loews Santa Monica Beach Hotel, Montage Laguna Beach, The Ritz-Carlton, Marina del Rey, Hotel Casa del Mar, Malibu Beach Inn and Fairmont Miramar Hotel & Bungalows.
Does Shutters on the Beach have an API?
No public API is recorded for Shutters on the Beach.
What industry is Shutters on the Beach in?
Shutters on the Beach's product category is Luxury Hotels & Resorts. Its primary akta.pro industry code is THAGACAA, Beachfront & Island Luxury Resorts, with a secondary code of THAGAAAI, Beachfront & Coastal Full-Service Hotels. Its NAICS code is 72111 and its SIC code is 7011.